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Author : Richard Jackson Harris
Publisher : Lawrence Erlbaum Associates
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.F/5 ( download)
Download or read book Information Processing Research in Advertising written by Richard Jackson Harris and published by Lawrence Erlbaum Associates. This book was released on 1983 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Das, Subhankar
Publisher : IGI Global
ISBN 13 : 1799844218
Total Pages : 311 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovations in Digital Branding and Content Marketing written by Das, Subhankar and published by IGI Global. This book was released on 2020-09-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : International Monetary Fund
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4./5 ( download)
Download or read book Rwanda written by and published by International Monetary Fund. This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134757050
Total Pages : 389 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Linda F. Alwitt
Publisher : Routledge
ISBN 13 : 1000549151
Total Pages : 300 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Deborah J. MacInnis
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (52 download)
Download or read book Information Processing from Advertisements written by Deborah J. MacInnis and published by . This book was released on 1990 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : John DeLuca
Publisher : Psychology Press
ISBN 13 : 1134954735
Total Pages : 418 pages
Book Rating : 4.1/5 (349 download)
Download or read book Information Processing Speed in Clinical Populations written by John DeLuca and published by Psychology Press. This book was released on 2013-05-13 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although investigated for over 100 years, it is only now that we are beginning to understand how speed of information processing is affected in various clinical populations. Processing speed has a major impact on higher level cognitive abilities and is extremely vulnerable to neurological insult and the aging process. The importance of processing speed with respect to brain function, cognition and overall quality of life is now the focus of a new and exciting body of research in clinical populations. This book provides a scholarly and clinically sensitive review of research on processing speed and its issues in clinical populations. Readers will come away with an in-depth understanding of human information processing speed including its historical development, its relationship to other cognitive functions, the developmental course of the ability across the lifespan, and its impact on everyday life in various clinical populations. Other highlights of the text are its discussion of the speed vs. accuracy trade-off, tools available for measuring processing speed, the unfolding research on genetic contributions to processing speed, and the latest ideas in rehabilitation. With contributing authors who are experts in their fields, Information Processing Speed in Clinical Populations represents a valuable resource for researchers, scholars, and clinicians by providing a concise summary of the existing research on processing speed across an array of disciplines and populations.
Author : Patricia Cafferata
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author : Hans-J. Hippler
Publisher : Springer Science & Business Media
ISBN 13 : 1461247985
Total Pages : 267 pages
Book Rating : 4.4/5 (612 download)
Download or read book Social Information Processing and Survey Methodology written by Hans-J. Hippler and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1317398955
Total Pages : 451 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Heikki Lyytinen
Publisher : Psychology Press
ISBN 13 : 1135675023
Total Pages : 382 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Orienting Response in Information Processing written by Heikki Lyytinen and published by Psychology Press. This book was released on 2002-01-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a testimony to Evgeny Nikolaevich Sokolov's years of work in developing knowledge in the areas of perception, information processing and attention, and to the research it has spawned. It presents a historical account of a research program, leading the reader toward a cognitive science approach to the study of perception and attention. An understanding of neuroscience and mathematical modeling are helpful prerequisites. The co-authors collected data on orienting, attention, and information processing in the brain using single-cell recordings, central, autonomic, cognitive, behavioral, and verbal measures. This commonality brought them together for a series of meetings which resulted in the production of this book. The book ends with a review of some of the co-authors studies that have developed from or in parallel with Sokolov's research. They investigate, in particular, the concepts of attention and anticipation using a psychophysiological methodology.
Author : Vinu V Das
Publisher : Springer
ISBN 13 : 3642122140
Total Pages : 693 pages
Book Rating : 4.6/5 (421 download)
Download or read book Information Processing and Management written by Vinu V Das and published by Springer. This book was released on 2010-04-03 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is my pleasure to write the preface for Information Processing and Management. This book aims to bring together innovative results and new research trends in inf- mation processing, computer science and management engineering. If an information processing system is able to perform useful actions for an obj- tive in a given domain, it is because the system knows something about that domain. The more knowledge it has, the more useful it can be to its users. Without that kno- edge, the system itself is useless. In the information systems field, there is conceptual modeling for the activity that elicits and describes the general knowledge a particular information system needs to know. The main objective of conceptual modeling is to obtain that description, which is called a conceptual schema. Conceptual schemas are written in languages called conceptual modeling languages. Conceptual modeling is an important part of requi- ments engineering, the first and most important phase in the development of an inf- mation system.
Author : Samuli Niiranen
Publisher : Springer Science & Business Media
ISBN 13 : 3642196217
Total Pages : 234 pages
Book Rating : 4.6/5 (421 download)
Download or read book Information Processing and Biological Systems written by Samuli Niiranen and published by Springer Science & Business Media. This book was released on 2011-03-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living beings require constant information processing for survival. In cells, information is being processed and propagated at various levels, from the gene regulatory network to chemical pathways, to the interaction with the environment. How this is achieved and how information is coded is still poorly understood. For example, what a cell interprets as information in the temporal level of an mRNA and what is interpreted as noise remains an open question. Recently, information theoretical methods and other tools, developed in the context of engineering and natural sciences, have been applied to study diverse biological processes. This book covers the latest findings on how information is processed in various biological processes, ranging from information processing and propagation in gene regulatory networks to information processing in natural language. An overview is presented of the state-of-the-art in information processing in biological systems and the opinion of current leaders in this research field on future research directions.
Author : Stefan Uhrig
Publisher : Springer Nature
ISBN 13 : 303071389X
Total Pages : 169 pages
Book Rating : 4.0/5 (37 download)
Download or read book Human Information Processing in Speech Quality Assessment written by Stefan Uhrig and published by Springer Nature. This book was released on 2021-06-03 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new multi-method, process-oriented approach towards speech quality assessment, which allows readers to examine the influence of speech transmission quality on a variety of perceptual and cognitive processes in human listeners. Fundamental concepts and methodologies surrounding the topic of process-oriented quality assessment are introduced and discussed. The book further describes a functional process model of human quality perception, which theoretically integrates results obtained in three experimental studies. This book’s conceptual ideas, empirical findings, and theoretical interpretations should be of particular interest to researchers working in the fields of Quality and Usability Engineering, Audio Engineering, Psychoacoustics, Audiology, and Psychophysiology.
