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Influencer Marketing For Tourist Destinations
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Book Synopsis Information and Communication Technologies in Tourism 2020 by : Julia Neidhardt
Download or read book Information and Communication Technologies in Tourism 2020 written by Julia Neidhardt and published by Springer Nature. This book was released on 2019-12-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.
Book Synopsis Influencer Marketing for Tourist Destinations by : Anna-Lena Rohm
Download or read book Influencer Marketing for Tourist Destinations written by Anna-Lena Rohm and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Book Synopsis Handbook on Tourism and Social Media by : Gursoy, Dogan
Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Book Synopsis Generation Z Marketing and Management in Tourism and Hospitality by : Nikolaos Stylos
Download or read book Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on 2021-05-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Book Synopsis Benefits of Influencer Marketing in Tourism by : Alina Fackler
Download or read book Benefits of Influencer Marketing in Tourism written by Alina Fackler and published by GRIN Verlag. This book was released on 2018-04-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Deggendorf, language: English, abstract: Nowadays, it is a decisive role for the image of a company to be represented on social media because it is one of the most important type of media in today’s time. The influence of traditional media is declining sharply. Companies thus loose the opportunity to reach their target groups via these older communication channels. At the same time, almost 80% of adults are online and are spending daily 166 minutes on average in the web. Consumers look at other consumers to inform themselves about products and services. This is why a new segment of Marketing has developed: so called Influencer Marketing. It is a trend topic and many companies deal already with it. Many tourism companies agree that Marketing of their offers is mostly online. But customers do not exclusively inform themselves online. Word of mouth from family and friends are still worth a lot. Consequently, the tourism companies cannot compete with personal relations. Nevertheless, there is an opportunity to work with bloggers and thus imitate the personal recommendation. Most tourism experts are already actively using social media and look, above all opportunities, for stronger customer loyalty, direct contact with customers, but also for addressing new target groups. The aim of the present work is to define Influencer Marketing and to work out the benefits for the tourism industry.
Book Synopsis Social Media in Travel, Tourism and Hospitality by : Professor Evangelos Christou
Download or read book Social Media in Travel, Tourism and Hospitality written by Professor Evangelos Christou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Book Synopsis Influence of Social Media in Tourism by : Anwesha Mukherjee
Download or read book Influence of Social Media in Tourism written by Anwesha Mukherjee and published by . This book was released on 2023-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has had a significant impact on the tourism industry. With the rise of platforms such as Instagram, Facebook, Twitter, and TikTok, travelers are using social media to research, plan, and share their travel experiences. Social media has made it easier for travelers to discover new destinations, get travel inspiration, and make informed decisions about their trips. One of the biggest impacts of social media on the tourism industry is its ability to influence travel behavior. Travelers are now using social media to research destinations, read reviews, and get recommendations from other travelers. They are also using social media to share their own travel experiences, which can influence others to visit certain destinations or choose certain accommodations. Another way that social media is influencing tourism is through the rise of influencer marketing. Travel influencers, who have large followings on social media, are often paid to promote destinations, hotels, and travel experiences. These influencers can have a significant impact on where people choose to travel and what they choose to do when they get there. Social media has also made it easier for travelers to book trips and accommodations. Many travel companies now have a social media presence and allow customers to book directly through social media platforms. This has made it more convenient for travelers to plan and book their trips. Finally, social media has created new opportunities for tourism businesses to market their products and services. Social media platforms allow businesses to reach a wider audience and engage with potential customers in new ways. This has led to the rise of social media marketing in the tourism industry, with businesses using social media to promote their brand, showcase their offerings, and connect with customers. Overall, social media has had a significant impact on the tourism industry, influencing travel behavior, marketing strategies, and the way that travelers research and book their trips. As social media continues to evolve, its influence on tourism is likely to continue to grow.
Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Book Synopsis Secrets for Influencers by : Jose L Torres Arévalo
Download or read book Secrets for Influencers written by Jose L Torres Arévalo and published by . This book was released on 2021-03-29 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Guide to become a Travel Influencer.Do you want to travel and generate with your activity as a Travel Influencer?In this book you will find a complete guide to improve the strategy and generate more income as a Travel Influencer. Secrets for Influencers who are dedicated to visiting cities and paradisiacal places, strategy and direct and clear secrets such as: Secrets and keys to succeed as a travel influencer . How to become a travel influencer on Instagram . What you need to know to succeed on Instagram How to write an effective review for the hospitality industry How to create the most impactful travel Instagram Hotel affiliate platforms for incorporating them into travel blogs Tips on how to grow your travel Instagram account How to gain popularity as a travel influencer on Instagram Convert an ideal profile for a travel influencer . How travel is the key to monetizing as an influencer Working with brands as a travel influencer The ways to be a professional traveler The 4 must-haves to showcase a city as an influencer . How to earn income by being a travel influencer on Instagram How to be a local guide on Google Maps Travel influencers and their importance to the travel industry How to build a travel blog How to build a travel blog . Campaigns that work best for a travel influencer Tricks to succeed on Instagram being a travel influencer . A travel influencer's vision for Instagram The requirements that a travel influencer must have The advice a travel influencer can offer The advice that a travel influencer can offer The definition of the most important elements to be a travel influencer . How to be a digital nomad and live traveling Favorite destinations for influencers Interaction is everything to a travel influencer Strategies to promote hotels and restaurants in cities . In this book we show you the general characteristics to make a living from the influencer profession.We deal directly with topics such as generating impact on social networks, and hacks to improve interaction. Strategies to monetize the activity at your fingertips, which most agencies or Influencers do not dare to recognize. At Red Influencer we have been advising MicroInfluencers like you for more than 5 years to create your content strategy, improve your reach and impact on networks.If you want to be an influencer in the world of Travel and visits to spectacular places, this book is a must, as it gives you a deep knowledge and in all its aspects to make reviews of hotels and restaurants. We have experience with Influencers of all ages and subjects, and you can be one too. Get this book now and start understanding the professional secrets to Earn Subscribers, Monetize and Become a Travel Influencer. This book is a practical guide at a medium to advanced level for Influencers, who are not seeing the expected results or who are stuck. We know that becoming an Influencer is complicated and we do not sell smoke like others, everything you will find in this book is the synthesis of success stories of Travel Influencers and routes. The current Influencer Marketing has arrived and is the future. And there are more and more brand ambassadors and users who generate revenue with their content and videos.People like you, who began to work their personal brand and to target a specific niche. We show in detail all the secrets of the industry that moves fortunes!
Book Synopsis Destination Marketing by : Steven Pike
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Book Synopsis Destination Marketing by : Steven Pike
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2020-10-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Download or read book Camgirls written by Theresa M. Senft and published by Peter Lang. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book's over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to 'represent' through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author's own experiences as an ersatz camgirl while conducting the research.
Book Synopsis Impact of New Media in Tourism by : Maria Gorete Dinis
Download or read book Impact of New Media in Tourism written by Maria Gorete Dinis and published by Business Science Reference. This book was released on 2020-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited book provides theoretical and practical contributions pertaining to tourism destination management, investigating technological developments and the influence of new media in tourism"--
Book Synopsis Business Transformations in the Era of Digitalization by : Mezghani, Karim
Download or read book Business Transformations in the Era of Digitalization written by Mezghani, Karim and published by IGI Global. This book was released on 2019-01-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.
Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.
Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Book Synopsis Ultimate Journeys for Two by : Mike Howard
Download or read book Ultimate Journeys for Two written by Mike Howard and published by National Geographic Books. This book was released on 2017 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founders of HoneyTrek.com, this inspiring book reveals hidden-gem destinations and insider tips for unforgettable couples travel. In these informative pages, Mike and Anne Howard--officially the World's Longest Honeymooners and founders of the acclaimed travel blog HoneyTrek--whisk you away to journeys of a lifetime. Drawing on their experience traveling together across seven continents, they curate the globe and offer tested-and-approved recommendations for intrepid couples, bringing culture, adventure, and romance to any couple--no matter their age or budget. Chapters are organized by type of destination (for example, beaches, mountains, and deserts) to help travelers discover new places and experiences based on their interests. Each entry focuses on a specific region, getting to the essence of each locale and its one-of-a-kind offerings. The authors reveal the best time to visit, the best places to stay, and recommended activities--each with their own adventure rating to illustrate level of intensity. Special features include funny and insightful stories from the Howards' own adventures, expert advice from other renowned traveling couples, and tips to increase the romance and excitement at each destination. A large map shows every location covered in the book, and each entry has a locator map depicting the city and country. Both entertaining and informative, this book is an invaluable resource and inspiration for a lifetime of travel.
