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Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Costs written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : MILIND T. PHADTARE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120350057
Total Pages : 297 pages
Book Rating : 4.1/5 (23 download)
Download or read book INDUSTRIAL MARKETING written by MILIND T. PHADTARE and published by PHI Learning Pvt. Ltd.. This book was released on 2014-07-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.
Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (273 download)
Download or read book Industrial Marketing: Cost Control, Product Promotion, Application Engineering written by and published by . This book was released on 1967 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert R. Reeder
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (9 download)
Download or read book Industrial Marketing written by Robert R. Reeder and published by Prentice Hall. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Fisher
Publisher : Princeton [N.J.] : Brandon/Systems Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing written by Lawrence Fisher and published by Princeton [N.J.] : Brandon/Systems Press. This book was released on 1970 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Owen Cobb Holleran
Publisher :
ISBN 13 :
Total Pages : 920 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Market Data Handbook of the United States written by Owen Cobb Holleran and published by . This book was released on 1939 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing written by American Management Association and published by . This book was released on 1939 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard C. Corson
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (368 download)
Download or read book A Preliminary Study of Industrial Marketing-cost Classifications written by Richard C. Corson and published by . This book was released on 1966 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer and Industrial Marketing Series written by American Management Association and published by . This book was released on 1957 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 440 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Michael D. Hutt
Publisher : Chicago ; Montréal : The Dryden Press
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : Dr. MADESWARAN A
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706580
Total Pages : 405 pages
Book Rating : 4.1/5 (947 download)
Download or read book ESSENTIALS OF INDUSTRIAL MARKETING written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Robert Dodge
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing written by H. Robert Dodge and published by McGraw-Hill Companies. This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (154 download)
Download or read book Marketing Costs in Industrial Business written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry Charles Coram
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (243 download)
Download or read book New Ideas in Industrial Marketing written by Terry Charles Coram and published by . This book was released on 1970 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
