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Author : Leyland F. Pitt
Publisher :
ISBN 13 : 9781897866917
Total Pages : 54 pages
Book Rating : 4.8/5 (669 download)
Download or read book The World Wide Web as an Industrial Marketing Communication Tool written by Leyland F. Pitt and published by . This book was released on 1996-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman A. Hart
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)
Download or read book Industrial Marketing Communications written by Norman A. Hart and published by . This book was released on 1993 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.
Author : B. J. Verhage
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (463 download)
Download or read book Industrial Marketing Communication. Still a Long Way to Go written by B. J. Verhage and published by . This book was released on 1979 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bronislaw Johannes Verhage
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (634 download)
Download or read book Industrial Marketing Communication written by Bronislaw Johannes Verhage and published by . This book was released on 1979 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Spekman
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (512 download)
Download or read book Issues in Industrial Marketing written by Robert E. Spekman and published by . This book was released on 1982 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : Ioannis Rizomyliotis
Publisher : Springer
ISBN 13 : 3319587838
Total Pages : 98 pages
Book Rating : 4.3/5 (195 download)
Download or read book Business-to-Business Marketing Communications written by Ioannis Rizomyliotis and published by Springer. This book was released on 2017-06-27 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Author : Arthur F. Wrenshall
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (243 download)
Download or read book Industrial Marketing Communications written by Arthur F. Wrenshall and published by . This book was released on 1972 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the purposes, limitations and application of various channels of industrial promotion.
Download or read book Industrial Marketing Communication written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. MADESWARAN A
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706580
Total Pages : 405 pages
Book Rating : 4.1/5 (947 download)
Download or read book ESSENTIALS OF INDUSTRIAL MARKETING written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Fisher
Publisher : Random House Business Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing written by Lawrence Fisher and published by Random House Business Books. This book was released on 1976 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter M. Chisnall
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (31 download)
Download or read book Strategic Industrial Marketing written by Peter M. Chisnall and published by . This book was released on 1985 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olga Mitterfellner
Publisher : Routledge
ISBN 13 : 042983716X
Total Pages : 273 pages
Book Rating : 4.4/5 (298 download)
Download or read book Fashion Marketing and Communication written by Olga Mitterfellner and published by Routledge. This book was released on 2019-11-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Author : A.S. Bhamhra
Publisher :
ISBN 13 : 9788126102549
Total Pages : 0 pages
Book Rating : 4.1/5 (25 download)
Download or read book Industrial Marketing written by A.S. Bhamhra and published by . This book was released on 2004-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Is The Performance Of Business Activities That Direct The Flow From Producer To User Of Goods And Services Or To Facilitate The Operation Of An Enterprise Either Business, Public Or Non-Profit.Industrial Marketing Is A Comprehensive And Well-Researched Study Which Contain The Following Major Theme; Introduction To Industrial Marketing; Characteristics; Control; Customer; Managing Product Offering; Imr And Its Role In Marketing; Intermediate Customers; Total Marketing Communication; Sample Surveys; And Industrial Marketing Research.Management Professionals, Researchers And Academics Besides Marketing Personnel Will Find This Book As Vade Mecum.
Author : Philip J. Kitchen
Publisher : Springer Nature
ISBN 13 : 3030764168
Total Pages : 379 pages
Book Rating : 4.0/5 (37 download)
Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Springer Nature. This book was released on 2022-01-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Author : Tim Foster
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (185 download)
Download or read book Industrial Marketing Communication written by Tim Foster and published by . This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter M. Chisnall
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (512 download)
Download or read book Effective Industrial Marketing written by Peter M. Chisnall and published by Longman Publishing Group. This book was released on 1977 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
