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Author : E. Raymond Corey
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (243 download)
Download or read book Industrial Marketing written by E. Raymond Corey and published by Prentice Hall. This book was released on 1983 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. Raymond Corey
Publisher :
ISBN 13 : 9780134615172
Total Pages : 251 pages
Book Rating : 4.6/5 (151 download)
Download or read book Industrial Marketing written by E. Raymond Corey and published by . This book was released on 1983 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 440 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : E. RAYMOND E AUTOR COREY
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (559 download)
Download or read book Industrial marketing : cases and concepts written by E. RAYMOND E AUTOR COREY and published by . This book was released on 1962 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124272
Total Pages : 305 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Krishna K. Havaldar
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070588400
Total Pages : 0 pages
Book Rating : 4.5/5 (884 download)
Download or read book Industrial Marketing written by Krishna K. Havaldar and published by Tata McGraw-Hill Education. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 8125913718
Total Pages : 281 pages
Book Rating : 4.1/5 (259 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Morgen Witzel
Publisher : Thoemmes
ISBN 13 : 9781855066281
Total Pages : 2740 pages
Book Rating : 4.0/5 (662 download)
Download or read book Marketing written by Morgen Witzel and published by Thoemmes. This book was released on 2000-03-15 with total page 2740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sally Dibb
Publisher : Arden Shakespeare
ISBN 13 : 9781861524713
Total Pages : 270 pages
Book Rating : 4.5/5 (247 download)
Download or read book The Marketing Casebook written by Sally Dibb and published by Arden Shakespeare. This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.
Author : Melvin Thomas COPELAND
Publisher :
ISBN 13 :
Total Pages : 363 pages
Book Rating : 4.:/5 (559 download)
Download or read book Cases on Industrial Marketing. With Introduction and Commentaries written by Melvin Thomas COPELAND and published by . This book was released on 1930 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Stacey
Publisher : Routledge
ISBN 13 : 1317649028
Total Pages : 440 pages
Book Rating : 4.3/5 (176 download)
Download or read book Industrial Marketing Research (RLE Marketing) written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author : Robert G. A. Boland
Publisher :
ISBN 13 : 9780340168134
Total Pages : 94 pages
Book Rating : 4.1/5 (681 download)
Download or read book Industrial Marketing written by Robert G. A. Boland and published by . This book was released on 1973 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry John Loberg
Publisher :
ISBN 13 :
Total Pages : 183 pages
Book Rating : 4.:/5 (78 download)
Download or read book Industrial Marketing written by Harry John Loberg and published by . This book was released on 1936 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Copeland
Publisher : Burns & Oates
ISBN 13 : 9781843716341
Total Pages : 0 pages
Book Rating : 4.7/5 (163 download)
Download or read book Cases on Industrial Marketing written by Cynthia Copeland and published by Burns & Oates. This book was released on 2003-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael D. Hutt
Publisher : Chicago ; Montréal : The Dryden Press
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)
Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
