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Industrial Goods Marketing Strategy
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Book Synopsis Industrial Marketing Strategy by : Frederick E. Webster
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by John Wiley & Sons. This book was released on 1979 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling
Book Synopsis Industrial Goods Marketing Strategy by : Henok Heruy Gizaw
Download or read book Industrial Goods Marketing Strategy written by Henok Heruy Gizaw and published by LAP Lambert Academic Publishing. This book was released on 2012-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow further in the international market. Companies who want to operate internationally should have a comprehensive understanding of the candidate country including the mode of operation, business conduct, regional policy, environment or global effect prior to implementing such strategies. Understanding the local business culture leads to better decision-making and an understanding of how local and/or international governmental policy impacts on operations. Market selection tools that have been developed by Root F.R (1994) for selecting a target country for market entry, as well as further works by Cavusgil, Knight, Riesenberger (2007) to fit the recent market research tool have been readjusted to adapt to this specific segment of marketing strategy. This will further be enhanced by research conducted for a high-tech company's pursuit to engage in an international market in the Middle East and North Africa.
Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Book Synopsis Industrial Marketing Strategy by : Frederick E. Webster
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Book Synopsis Strategic Industrial Marketing by : Peter M. Chisnall
Download or read book Strategic Industrial Marketing written by Peter M. Chisnall and published by . This book was released on 1985 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis INDUSTRIAL MARKETING MANAGEMENT by :
Download or read book INDUSTRIAL MARKETING MANAGEMENT written by and published by . This book was released on 1977 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Marketing Management by :
Download or read book Industrial Marketing Management written by and published by . This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Products by : Erdener Kaynak
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Book Synopsis Industrial Marketing Management by : M. Govindarajan
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Book Synopsis The Marketing Challenge for Industrial Companies by : Claudio A. Saavedra
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Book Synopsis Industrial Marketing by : Robert R. Reeder
Download or read book Industrial Marketing written by Robert R. Reeder and published by Prentice Hall. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Marketing by : P. K. Ghosh
Download or read book Industrial Marketing written by P. K. Ghosh and published by . This book was released on 2006 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
Download or read book Marketing Of Industrial Goods written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. An Overview of Industrial Marketing 2. The Demand for Industrial Products 3. The Industrial Customer 4. The Purchase System 5. Marketing Intelligence 6. Marketing Strategy 7 . Performance Standards and Instruments of Control.
Book Synopsis Developing an Effective Industrial Marketing Strategy for Mature Products by : Peter Davies
Download or read book Developing an Effective Industrial Marketing Strategy for Mature Products written by Peter Davies and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing and Purchasing of Industrial Goods by :
Download or read book International Marketing and Purchasing of Industrial Goods written by and published by . This book was released on 1982 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
