The Cambridge Handbook of Consumer Psychology

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Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Psychological Ownership and Consumer Behavior

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Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

The Oxford Handbook of Social Influence

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Publisher : Oxford University Press
ISBN 13 : 0199859876
Total Pages : 497 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Oxford Handbook of Social Influence by : Stephen G. Harkins

Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins and published by Oxford University Press. This book was released on 2017 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.

Modern Marketing Principles and Practices

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Publisher : RK Publication
ISBN 13 : 8197781192
Total Pages : 309 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Modern Marketing Principles and Practices by : Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D

Download or read book Modern Marketing Principles and Practices written by Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D and published by RK Publication. This book was released on 2024-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Marketing Principles and Practices highlighted the core concepts and latest trends shaping the marketing landscape today. Covering both traditional approaches and cutting-edge digital strategies, this book explores consumer behavior, market segmentation, branding, and content creation, alongside emerging topics like social media, influencer marketing, and data analytics. It also addresses the importance of customer-centric marketing and the role of ethics in building brand loyalty. With practical insights and real-world examples, this book equips readers with the knowledge and tools to navigate the complexities of modern marketing, making it ideal for students, professionals, and entrepreneurs.

What determines green purchase behavior?

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Publisher : Frontiers Media SA
ISBN 13 : 2832549918
Total Pages : 165 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis What determines green purchase behavior? by : Zhongju Liao

Download or read book What determines green purchase behavior? written by Zhongju Liao and published by Frontiers Media SA. This book was released on 2024-05-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.

A Primer on Organizational Behavior

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Publisher : John Wiley & Sons
ISBN 13 : 0470086955
Total Pages : 498 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis A Primer on Organizational Behavior by : James L. Bowditch

Download or read book A Primer on Organizational Behavior written by James L. Bowditch and published by John Wiley & Sons. This book was released on 2007-11-19 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to terms and concepts that are necessary to understand OB and their application to modern organizations. It also offers sufficient grounding in the field that enables the reader to read scholarly publications such as HR, CMR, and AMJ. This edition features new material on emotional intelligence, knowledge management, group dynamics, virtual teams, organizational change, and organizational structure.

Consumer’s Behavior beyond Self-Report

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Publisher : Frontiers Media SA
ISBN 13 : 2889717097
Total Pages : 184 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Consumer’s Behavior beyond Self-Report by : Alexandra Wolf

Download or read book Consumer’s Behavior beyond Self-Report written by Alexandra Wolf and published by Frontiers Media SA. This book was released on 2021-11-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Relevance of Behavioral and Social Models to the Study of Consumer Energy Decision Making and Behaviors

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Relevance of Behavioral and Social Models to the Study of Consumer Energy Decision Making and Behaviors by : Barbara A. Burns

Download or read book The Relevance of Behavioral and Social Models to the Study of Consumer Energy Decision Making and Behaviors written by Barbara A. Burns and published by . This book was released on 1980 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews social and behavioral science models and techniques for their possible use in understanding and predicting consumer energy decision making and behaviors. A number of models and techniques have been developed that address different aspects of the decision process, use different theoretical bases and approaches, and have been aimed at different audiences. Three major areas of discussion were selected: (1) models of adaptation to social change, (2) decision making and choice, and (3) diffusion of innovation. Within these three areas, the contributions of psychologists, sociologists, economists, marketing researchers, and others were reviewed. Five primary components of the models were identified and compared. The components are: (1) situational characteristics, (2) product characteristics, (3) individual characteristics, (4) social influences, and (5) the interaction or decision rules. The explicit use of behavioral and social science models in energy decision-making and behavior studies has been limited. Examples are given of a small number of energy studies which applied and tested existing models in studying the adoption of energy conservation behaviors and technologies, and solar technology.

Consumer Perception of Product Risks and Benefits

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Publisher : Springer
ISBN 13 : 3319505300
Total Pages : 600 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Consumer Perception of Product Risks and Benefits by : Gerard Emilien

Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

Understanding Consumer Behavior

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Publisher : Cybellium
ISBN 13 : 1836791445
Total Pages : 224 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Understanding Consumer Behavior by :

Download or read book Understanding Consumer Behavior written by and published by Cybellium . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Consumer Behaviour (RLE Consumer Behaviour)

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Publisher : Routledge
ISBN 13 : 1317565908
Total Pages : 192 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Consumer Behaviour (RLE Consumer Behaviour) by : Gordon R. Foxall

Download or read book Consumer Behaviour (RLE Consumer Behaviour) written by Gordon R. Foxall and published by Routledge. This book was released on 2014-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Issues in Global, Public, Community, and Institutional Health: 2011 Edition

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Publisher : ScholarlyEditions
ISBN 13 : 1464963827
Total Pages : 4426 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Issues in Global, Public, Community, and Institutional Health: 2011 Edition by :

Download or read book Issues in Global, Public, Community, and Institutional Health: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 4426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Global, Public, Community, and Institutional Health: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Global, Public, Community, and Institutional Health. The editors have built Issues in Global, Public, Community, and Institutional Health: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Global, Public, Community, and Institutional Health in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Global, Public, Community, and Institutional Health: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Consumer Social Values

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Publisher : Routledge
ISBN 13 : 1315283719
Total Pages : 305 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Consumer Social Values by : Eda Gurel-Atay

Download or read book Consumer Social Values written by Eda Gurel-Atay and published by Routledge. This book was released on 2019-04-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Introduction to Psychology

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Publisher : Hasanraza Ansari
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Psychology by : Jennifer Walinga

Download or read book Introduction to Psychology written by Jennifer Walinga and published by Hasanraza Ansari. This book was released on with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.

The Elgar Companion to Consumer Research and Economic Psychology

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Publisher : Edward Elgar Publishing
ISBN 13 : 1843768704
Total Pages : 671 pages
Book Rating : 4.8/5 (437 download)

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Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl

Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

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Author :
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Consumer Behavior in the Internet Era

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832507433
Total Pages : 438 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Consumer Behavior in the Internet Era by : Gong Sun

Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: