Impulsive Buying Behavior Online In The Fashion Industry

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Impulsive Buying Behavior Online in the Fashion Industry

Author : Anastasiia Torokhtii
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis Impulsive Buying Behavior Online in the Fashion Industry by : Anastasiia Torokhtii

Download or read book Impulsive Buying Behavior Online in the Fashion Industry written by Anastasiia Torokhtii and published by . This book was released on 2020 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online shopping behavior in the fashion industry. Based on the analysis, only the discount and gender are found to be significant to influence impulsive buying behavior when shopping for fashionable items.*****The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online

Advanced Fashion Technology and Operations Management

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522518665
Total Pages : 466 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Fashion Technology and Operations Management by : Vecchi, Alessandra

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Retail Therapy: The investigation of impulse buying behavior in the fast-fashion industry

Author : Adrián Bálint
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (15 download)

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Book Synopsis Retail Therapy: The investigation of impulse buying behavior in the fast-fashion industry by : Adrián Bálint

Download or read book Retail Therapy: The investigation of impulse buying behavior in the fast-fashion industry written by Adrián Bálint and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ist es Ihnen jemals passiert, dass Sie ein Kleidungsstück gesehen haben und ein starkes Gefühl über Sie gekommen ist, dass Sie dazu gebracht hat dieses zu kaufen? Wenn die Antwort ja lautet, wurden Sie durch impulsives Kaufen beeinflusst. Das zentrale Thema dieser Masterarbeit ist es, das Thema des impulsiven Kaufens bei jugendlichen in der Fast-Fashion-Branche zu untersuchen. Demzufolge war das Hauptziel der Arbeit die Wechselbeziehungen zwischen zahlreichen In-Store-Faktoren, welche sowohl interne als auch externe sein können, und Impulskäufen zu untersuchen. Die Masterarbeit hat gezeigt, dass interne Faktoren eine zentrale Rolle zwischen Instore-Stimuli und dem Impulskaufverhalten junger Erwachsener hervorweisen. Mit anderen Worten, interne Faktoren erhöhen die Wahrscheinlichkeit, dass ein Impulskauf zustande kommt. Weiters hat diese Studie gezeigt, dass externe Faktoren alleine nicht zu Impulskäufen führen, wenn keine internen Faktoren wie der Spaß am Shoppen von Kleidung vorhanden sind. Ein weiteres Ziel der Arbeit war es den Zusammenhang zwischen Impulskäufen und der Dissonanz nach dem Kauf aufzuklären. Die Forschungsdaten zeigen, dass österreichische Jugendliche tendieren, Impulskäufe im Nachhinein zu bereuen.*****Has it ever occurred to you that you saw a piece of clothing and a strong feeling started to come over you and it compelled you to buy? If the answer is yes, you have been trapped by impulsive buying. The central topic of this masters thesis investigates the topic of in-store impulsive purchasing of adolescent customers in the fast-fashion industry. For that reason, the main objective of the paper was to explore the interrelationship between numerous in-store factors which can be both external and internal and impulse buying. This masters thesis has revealed that internal factors represented a pivotal role in the relationship between in-store stimuli and the impulse buying behavior of young adults. In other words, internal factors considerably enhance the possibility that an impulse transaction will happen. Moreover, this study has also manifested that external factors alone, will not result in impulse shopping unless some internal motivations are present such as ones tendency to enjoy shopping for clothes. In addition, this paper has also aimed to unravel the association between impulse buying and post-purchase dissonance. Accordingly, the research data have shown that amongst Austrian adolescents, impulse purchases tend to lead to feelings of regret.

Eco-Friendly and Fair

Author : Mark Heuer
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Factors influencing the impulse buying behaviour of apparel consumers

Author : Samkhyan Malliyoor Mana
Publisher : GRIN Verlag
ISBN 13 : 3668668345
Total Pages : 80 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis Factors influencing the impulse buying behaviour of apparel consumers by : Samkhyan Malliyoor Mana

Download or read book Factors influencing the impulse buying behaviour of apparel consumers written by Samkhyan Malliyoor Mana and published by GRIN Verlag. This book was released on 2018-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.

Social Media and Online Consumer Decision Making in the Fashion Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

The Impact of Positive Urgency on Impulsive Buying Behaviour

Author : Felicia Berto
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis The Impact of Positive Urgency on Impulsive Buying Behaviour by : Felicia Berto

Download or read book The Impact of Positive Urgency on Impulsive Buying Behaviour written by Felicia Berto and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: lmpulsive buys account for a significant amount of purchases, and fashion merchandise proved to be one of the main categories subject to this behaviour. The greatest impact on impulsive buying is represented by the interaction of dispositional factors (i.e. impulsive personality trait) and situational factors (Amos, Holmes, & Keneson, 2014). Regarding impulsivity, this is regarded as a multifaceted construct, originally based on a tourfactor model: urgency, lack of premeditation, lack of perseverance, sensation seeking (Whiteside & Lynam, 2001). In 2007, Cyders and colleagues included a fifth dimension, called positive urgency: this trait referred to the tendency of reacting with an automatic response under strong positive emotions, and it proved not to overlap with elements of behavioural activation system (Gray, 1987), nor with the tour facets of impulsivity defined by Whiteside and Lynam (2001 ). Moreover, positive urgency proved to be a valid predictor of risky behaviours and positive mood-based rash actions. However, the impact of positive urgency had not been studied in detail within the impulsive shopping framework. Purpose: Theretore, the aim of the research was to study the relationship between impulsive buying and the positive urgency trait, activated by a strong positive mood caused by externa! triggers. The goal of the research was to prove the influence of this impulsivity trait on consumer behaviour, filling a specific gap of the theoretical framework related to antecedents of impulsive buying on the one hand, and providing store managers with advices and suggestions on how to promote impulsive purchases on the other. The tocus of the study was the clothing industry, as fashion products were regarded as one of the product categories mostly subject to impulsive purchases. Research question: The impact of the impulsivity trait called "positive urgency" on impulsive shopping behavior: is it a potential predictor? Methodology: Respondents had to fill in an online questionnaire, spread via email or on social networks and based on Lykert-style scales assessing shopping habits, personality traits, reaction to stimuli, and tendency to adopt an impulsive buying behaviour. Subsequently, the data collected were used to create a structural equation model explaining the phenomenon of impulsive buying in relationship with the determined antecedents - negative urgency,

Consumer Behaviour Towards the Fashion Industry

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (914 download)

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Book Synopsis Consumer Behaviour Towards the Fashion Industry by :

Download or read book Consumer Behaviour Towards the Fashion Industry written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: Fashion industry can be defined as a complicated, complex and continuously changing industry to the demands of the consumers, that are influenced by universal trends and clothing from all over the world. Due to the globalization of the markets, the range of products available for the population is bigger as well as the variety of purchasing decisions. The variables that influence consumers on this process are several and also the consequent purchasing decisions that could be divided into impulsive or planned. Purpose: The aim of this research is to quantify the impact of some variables considered as determinants in the fast fashion industry: fashion blogs and online shopping (stimuli) and ethical fashion, hedonic consumption and involvement (organism); to analyse the effect of these variables in fashion consumers and its effect on the purchase of fashion products; to find out the kind of purchase response (reason planned theory or impulsive behaviour). Method: The collection of data will be done through a quantitative research. A questionnaire will be spread through social media, family and friends, to confirm or reject the hypotheses of the study. Keywords: fashion industry, fashion blogs, online shopping, involvement, hedonic consumption, ethical consumption, planned behaviour, impulse behaviour.

The Impact of Positive Urgency on Impulsive Buying Behaviour: a Potential Predictor of Impulsive Purchases Far Fashion Products

Author : Balázs László
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis The Impact of Positive Urgency on Impulsive Buying Behaviour: a Potential Predictor of Impulsive Purchases Far Fashion Products by : Balázs László

Download or read book The Impact of Positive Urgency on Impulsive Buying Behaviour: a Potential Predictor of Impulsive Purchases Far Fashion Products written by Balázs László and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: lmpulsive buys account far a significant amount of purchases, and fashion merchandise proved to be one of the main categories subject to this behaviour. The greatest impact on impulsive buying is represented by the interaction of dispositional factors (i.e. impulsive personality trait) and situational factors (Amos, Holmes, & Keneson, 2014). Regarding impulsivity, this is regarded as a multifaceted construct, originally based on a fourfactor model: urgency, lack of premeditation, lack of perseverance, sensation seeking (Whiteside & Lynam, 2001). In 2007, Cyders and colleagues included a fifth dimension, called positive urgency: this trait referred to the tendency of reacting with an automatic response under strong positive emotions, and it proved not to overlap with elements of behavioural activation system (Gray, 1987), nor with the four facets of impulsivity defined by Whiteside and Lynam (2001). Moreover, positive urgency proved to be a valid predictor of risky behaviours and positive mood-based rash actions. However, the impact of positive urgency had not been studied in detail within the impulsive shopping framework. Purpose: Therefore, the aim of the research was to study the relationship between impulsive buying and the positive urgency trait, activated by a strong positive mood caused by externa! triggers. The goal of the research was to prove the influence of this impulsivity trait on consumer behaviour, filling a specific gap of the theoretical framework related to antecedents of impulsive buying on the one hand, and providing store managers with advices and suggestions on how to promote impulsive purchases on the other. The focus of the study was the clothing industry, as fashion products were regarded as one of the product categories mostly subject to impulsive purchases. Research question: The impact of the impulsivity trait called "positive urgency" on impulsive shopping behavior: is it a potential predictor? Methodology: Respondents had to fill in an online questionnaire, spread via email or on social networks and based on Lykert-style scales assessing shopping habits, personality traits, reaction to stimuli, and tendency to adopt an impulsive buying behaviour. Subsequently, the data collected were used to create a structural equation model explaining the phenomenon of impulsive buying in relationship with the determined antecedents - negative urgency.

Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour

Author : Dagmar Cyrklaff
Publisher : GRIN Verlag
ISBN 13 : 3668464138
Total Pages : 123 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour by : Dagmar Cyrklaff

Download or read book Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour written by Dagmar Cyrklaff and published by GRIN Verlag. This book was released on 2017-06-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.

WHY OF THE BUY

Author : PATRICIA MINK. RATH
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150138225X
Total Pages : 321 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis WHY OF THE BUY by : PATRICIA MINK. RATH

Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The psychological facets of consumer-brand relationship in the digital world

Author : Khalid Hussain
Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain

Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers

Author : Sergio Cesar Bedford
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (958 download)

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Book Synopsis Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers by : Sergio Cesar Bedford

Download or read book Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers written by Sergio Cesar Bedford and published by . This book was released on 2016 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study sought to understand how impulsive and compulsive fast fashion consumers evaluate garment quality and its effect on their hoarding behaviors. Although anecdotal evidence suggests that fast fashion is made of low quality materials, little research has been done to understand how perceptions of fast fashion quality affects consumer purchasing frequency. The low cost and frequent seasons of fast fashion presents an opportunity for some consumers to purchase increased quantities of apparel. Consumers who purchase impulsively typically purchase with reckless abandon, forgoing any self-control that they may have (Rook, 1987). In addition, compulsive buying entails consumers buying frequently, often without controlling their urges (Muller, et al., 2015). Furthermore, studies have identified that compulsive and impulsive shopping is tied to hoarding behavior including difficulty discarding and value oriented hoarding (Frost et al., 1998). However, the connection between fast fashion purchasing frequency and compulsive, impulsive and hoarding behaviors has not been, a gap in the research which this study sought to fill. To understand impulsive and compulsive consumers' fast fashion purchasing frequency and the effects that the apparel quality had on hoarding behaviors, an online survey was conducted with a random nationwide sample of 500 women ages 18-59. This homogenous sample was evenly distributed by age and the resulting racial ethnicities closely represented US population. Multiple regression analysis, mediation, and moderation effects were tested. The results suggest fast fashion purchasing frequency is increased by both compulsive and impulsive shopping tendencies and fast fashion quality. Consumers who display these shopping tendencies also turn to value oriented hoarding, and compulsive shoppers often display difficulty discarding. In addition, fast fashion purchase frequency mediated the relationship between hoarding behaviors and fast fashion quality. The findings align with existing literature that identifies compulsive behaviors as an attribute in hoarding behavior. Specifically, consumers who display compulsive traits often hoard, experiencing anxiety and stress when having to discard items. This study contributes to understanding consumer behavior as it relates to fast fashion by exploring how consumers hoard. Fast fashion retailers can increase marketing strategies to reach these consumers. By understanding impulsive and compulsive shopping tendencies, fast fashion retailers can merchandise in a way that stimulates consumers' urges. In addition, quality can be evaluated as a method to further increase consumer purchasing.

Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers

Download Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers PDF Online Free

Author : Sasikarn Chatvijit
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (899 download)

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Book Synopsis Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers by : Sasikarn Chatvijit

Download or read book Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers written by Sasikarn Chatvijit and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the relationship between consumer purchasing and fast fashion retail production and marketing. While other fashion retailers struggle with lost profits from overstock and inflexibility of supply chains to follow quick trend changes, fast fashion retailers have turned these obstacles to their advantage. The success of flexible supply chain management strategies results in a quicker response to new fashion trends. Instead of delaying their purchase to take advantage of sale prices, consumers feel compelled to immediately purchase apparel products from fast fashion retailers because the availability of current designs are limited. Not only are the products available for a short amount of time due to frequent introduction of new designs, but also are scarce because of small batches of production and replenishment. Limited product availability has become a unique characteristic of the fast fashion retail environment. While several studies have examined the success of the fast fashion environment, these previous studies have focused on the benefits of fast fashion from the retailers' perspective. The purpose of the current research was to investigate the relationship that may exist among fashion consciousness, attitude, perception of product scarcity, impulse buying behavior, post-purchase emotional response, and product return behavior within the context of the fast fashion environment.

New Perspectives and Paradigms in Applied Economics and Business

Author : William C. Gartner
Publisher : Springer Nature
ISBN 13 : 3031499514
Total Pages : 339 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis New Perspectives and Paradigms in Applied Economics and Business by : William C. Gartner

Download or read book New Perspectives and Paradigms in Applied Economics and Business written by William C. Gartner and published by Springer Nature. This book was released on with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success by : Bahaaeddin Alareeni

Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Online Shopping Habits and Consumer Behavior

Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.