Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 1422157644
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)
Book Synopsis Reverse Innovation by : Vijay Govindarajan
Download or read book Reverse Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world's most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.