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Implicit Attitude Measures
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Book Synopsis Implicit Measures of Attitudes by : Bernd Wittenbrink
Download or read book Implicit Measures of Attitudes written by Bernd Wittenbrink and published by Guilford Press. This book was released on 2007-01-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
Book Synopsis Implicit Attitude Measures by : Melanie C. Steffens
Download or read book Implicit Attitude Measures written by Melanie C. Steffens and published by Hogrefe & Huber Publishing. This book was released on 2010 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This field is united by a shared excitement about the discoveries enabled by these measures, be they related to social attitudes and behavior, clinical disorders, consumer decisions, or self-representations, among others. These approaches bridge subdisciplines of psychology traditionally characterized by little cross-talk. The variety of implicit meadures used is already broad and still growing, given variants and implementations of these implicit measures in different samples and research approaches. This compilation brings together contributions that focus either on the comparison of different implicit measures or on the mechanisms underlying individual ones, to provide an overview of virtues and weaknesses of different approaches.
Book Synopsis Handbook of Implicit Social Cognition by : Bertram Gawronski
Download or read book Handbook of Implicit Social Cognition written by Bertram Gawronski and published by Guilford Press. This book was released on 2011-07-06 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.
Book Synopsis Measurement in Social Psychology by : Hart Blanton
Download or read book Measurement in Social Psychology written by Hart Blanton and published by Routledge. This book was released on 2018-10-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development. The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting. The many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is "social" about human behavior.
Book Synopsis Handbook of Implicit Cognition and Addiction by : Reinout W. Wiers
Download or read book Handbook of Implicit Cognition and Addiction written by Reinout W. Wiers and published by SAGE. This book was released on 2006 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Handbook of Implicit Cognition and Addiction' brings together developments in basic research on implicit cognition with recent developments in addiction research, thus providing an opportunity to move the field forward by integrating research from previously independent fields.
Book Synopsis The Nature of Remembering by : Robert G. Crowder
Download or read book The Nature of Remembering written by Robert G. Crowder and published by Amer Psychological Assn. This book was released on 2001-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This proceedings of the conference held in June 1999 at Yale U. is also a festschrift to Crowder (d. 2000), who taught at the same institution and whose life and career are the subject of the initial chapter. Subsequent chapters consider topics that include: episodic memory, the issues raised concerning the semantic activation from reading, implicit phenomena of cognition and its reception by social psychologists, the serial position curve and the effects of mode of presentation, touch as a modality of information, the effects of irrelevant speech and sounds on memory, and the Ranschburg effect. The concluding four chapters are devoted to issues of short-term memory. All of the contributors teach psychology at universities in the US and Canada. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Attitudes and Attitude Change by : Gerd Bohner
Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
Book Synopsis Cognitive Social Psychology by : Gordon B. Moskowitz
Download or read book Cognitive Social Psychology written by Gordon B. Moskowitz and published by Psychology Press. This book was released on 2013-05-13 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the mechanisms involved in how cognitive processes determine thought and behavior toward the social world, Cognitive Social Psychology: *examines cognition as a motivated process wherein cognition and motivation are seen as intertwined; * reviews the latest research on stereotyping, prejudice, and the ability to control these phenomena--invaluable information to managers who need to prevent against bias in the workplace; and *provides a current analysis of classic problems/issues in social psychology, such as cognitive dissonance, the fundamental attribution error, social identity, stereotyping, social comparison, heuristic processing, the self-concept, assimilation and contrast effects, and goal pursuit. Intended for psychology and management students, as well as social, cognitive, and industrial/organizational psychologists in both academic and applied settings. This new book is also an ideal text for courses in social cognition due to its cohesive structure.
Book Synopsis Social Psychology and the Unconscious by : John A. Bargh
Download or read book Social Psychology and the Unconscious written by John A. Bargh and published by Psychology Press. This book was released on 2013-05-13 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evidence is mounting that we are not as in control of our judgments and behavior as we think we are. Unconscious or ‘automatic’ forms of psychological and behavioral processes are those of which we tend to be unaware, that occur without our intention or consent, yet influence us on a daily basis in profound ways. Automatic processes influence our likes and dislikes for almost everything, as well as how we perceive other people, such as when we make stereotypic assumptions about someone based on their race or gender or social class. Even more strikingly, the latest research is showing that the aspects of life that are the richest experience and most important to us - such as emotions and our close relationships, as well as the pursuit of our important life tasks and goals - also have substantial unconscious components. Social Psychology and the Unconscious: The Automaticity of Higher Mental Processes offers a state-of-the-art review of the evidence and theory supporting the existence and the significance of automatic processes in our daily lives, with chapters by the leading researchers in this field today, across a spectrum of psychological phenomena from emotions and motivations to social judgment and behavior. The volume provides an introduction and overview of these now central topics to graduate students and researchers in social psychology and a range of allied disciplines with an interest in human behavior and the unconscious, such as cognitive psychology, philosophy of mind, political science, and business.
Book Synopsis Relative Interpretations by : Steven Orey
Download or read book Relative Interpretations written by Steven Orey and published by . This book was released on 1960 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Implicit Measures for Social and Personality Psychology by : Laurie A Rudman
Download or read book Implicit Measures for Social and Personality Psychology written by Laurie A Rudman and published by SAGE. This book was released on 2011-02-15 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used by behavioural and social scientists, implicit measures afford investigating core psychological constructs in ways that bypass people′s willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, the Implicit Measures volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. The Implicit Measures volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques. The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research. Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
Book Synopsis Ethics and Neuromarketing by : Andrew R. Thomas
Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Book Synopsis Blackwell Handbook of Social Psychology by : Abraham Tesser
Download or read book Blackwell Handbook of Social Psychology written by Abraham Tesser and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Book Synopsis The Science of Attitudes by : Joel Cooper
Download or read book The Science of Attitudes written by Joel Cooper and published by Routledge. This book was released on 2015-09-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of Attitudes is the first book to integrate classic and modern research in the field of attitudes at a scholarly level. Designed primarily for advanced undergraduates and graduate students, the presentation of research will also be useful for current scholars in all disciplines who are interested in how attitudes are formed and changed. The treatment of attitudes is both thorough and unique, taking a historical approach while simultaneously highlighting contemporary views and controversies. The book traces attitudes research from the inception of scientific study following World War II to the issues and methods of research that are prominent features of today’s research. Researchers in the field of attitudes will be particularly interested in classic and modern research on the organization, structure, strength and function of attitudes. Researchers in the field of persuasion will be particularly interested in work on attitude change focusing on propositional and associative learning, metacognition and dynamic theories of dissonance, balance and reactance. The book is designed to present the integration of the properties of the attitude with the dynamic considerations of attitude change. The Science of Attitudes is also the first book on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience.
Book Synopsis Attitude Strength by : Richard E. Petty
Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Book Synopsis Encyclopedia of Applied Psychology by : Charles Spielberger
Download or read book Encyclopedia of Applied Psychology written by Charles Spielberger and published by Academic Press. This book was released on 2004-09-02 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompasses topics including aging (geropsychology), assessment, clinical, cognitive, community, counseling, educational, environmental, family, industrial/organizational, health, school, sports, and transportation psychology. Each entry provides a clear definition, a brief review of the theoretical basis, and emphasizes major areas of application.
