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Impacts Du Commerce Electronique Sur La Fonction Marketing
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Book Synopsis Introduction to E-commerce by : Zheng Qin
Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Download or read book SCAD Bulletin written by and published by . This book was released on 1998 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Impact of e-Commerce on Consumers and Small Firms by : Salvatore Zappala
Download or read book Impact of e-Commerce on Consumers and Small Firms written by Salvatore Zappala and published by Routledge. This book was released on 2017-11-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)
Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2001 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Economy, New Myth by : Jean Gadrey
Download or read book New Economy, New Myth written by Jean Gadrey and published by Routledge. This book was released on 2002-11-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'new economy' has been criticised greatly of late, and after the speculation and hype that surrounded the internet bubble, this is hardly surprising. This book, first published in French and updated here, however treats the 'new economy' as a discourse - one that is often misleading. In order to understand what happened during the internet bubb
Book Synopsis The Sources of International Law by : Hugh Thirlway
Download or read book The Sources of International Law written by Hugh Thirlway and published by Oxford University Press. This book was released on 2014-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of its unique nature, the sources of international law are not always easy to identify and interpret. This book provides an ideal introduction to these sources for anyone needing to better understand where international law comes from. As well as looking at treaties and custom, the book will look at more modern and controversial sources.
Download or read book Fulltext Sources Online written by and published by . This book was released on 2007 with total page 1666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guidance for CITES Scientific Authorities by :
Download or read book Guidance for CITES Scientific Authorities written by and published by IUCN. This book was released on 2002 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use of and trade in wildlife is a fact of life for human society around the globe. Article IV of the CITES Convention requires that exporting countries restrict trade in Appendix II species to levels that are not detrimental either to species? survival, or to their role within the ecosystems in which they occur (known as the ?non-detriment finding?). Based on two workshops convened by IUCN to develop some pragmatic assistance for Scientific Authorities, this publication presents the background to the development of the non-detriment finding checklist and explains how the checklist itself is designed to work, in the hope that Scientific Authority staff will take and develop the parts of the approach that they find useful.
Book Synopsis Enterprise One to One by : Don Peppers
Download or read book Enterprise One to One written by Don Peppers and published by Crown Business. This book was released on 2000-02-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.
Book Synopsis Revue Roumaine Des Sciences Économiques by :
Download or read book Revue Roumaine Des Sciences Économiques written by and published by . This book was released on 1998 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Governance by : Michael E. Milakovich
Download or read book Digital Governance written by Michael E. Milakovich and published by Routledge. This book was released on 2021-09-27 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of digital information and communication technologies (ICTs) to reform governmental structures and public service is widely and perhaps naively viewed as the 21st century "savior", the enlightened way to reinvigorate democracy, reduce costs, and improve the quality of public services. This book examines the transition from e-government to digital governance in light of the financial exigencies and political controversies facing many governments. The chapters concentrate on strategies for public sector organizational transformation and policies for improved and measurable government performance in the current contentious political environment. This fully updated second edition of Digital Governance provides strategies for public officials to apply advanced technologies, manage remote workforces, measure performance, and improve service delivery in current crisis-driven administrative and political environments. The full implementation of advanced digital governance requires fundamental changes in the relationship between citizens and their governments, using ICTs as catalysts for political as well as administrative communication. This entails attitudinal and behavioral changes, secure networks, and less dependence on formal bureaucratic structures (covered in Part I of this book); transformation of administrative, educational, and security systems to manage public services in a more citizen-centric way (covered in Part II); the integration of advanced digital technologies with remote broadband wireless internet services (Part III); and the creation of new forms of global interactive citizenship and self-governance (covered in Part IV). Author Michael E. Milakovich offers recommendations for further improvement and civic actions to stimulate important instruments of governance and public administration. This book is required reading for political science, public administration, and public policy courses, as well as federal, state, and local government officials.
Book Synopsis Economics of Cities by : Jean-Marie Huriot
Download or read book Economics of Cities written by Jean-Marie Huriot and published by Cambridge University Press. This book was released on 2000-02-13 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrated collection of essays exploring the economic theory of cities assembles work by a number of the world's leading exponents.
Book Synopsis Proceedings of the 8th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT’18), Vol.1 by : Med Salim Bouhlel
Download or read book Proceedings of the 8th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT’18), Vol.1 written by Med Salim Bouhlel and published by Springer. This book was released on 2019-07-10 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume book presents an unusually diverse selection of research papers, covering all major topics in the fields of information and communication technologies and related sciences. It provides a wide-angle snapshot of current themes in information and power engineering, pursuing a cross-disciplinary approach to do so. The book gathers revised contributions that were presented at the 2018 International Conference: Sciences of Electronics, Technologies of Information and Telecommunication (SETIT'18), held on 20–22 December 2018 in Hammamet, Tunisia. This eighth installment of the event attracted a wealth of submissions, and the papers presented here were selected by a committee of experts and underwent additional, painstaking revision. Topics covered include: · Information Processing · Human-Machine Interaction · Computer Science · Telecommunications and Networks · Signal Processing · Electronics · Image and Video This broad-scoped approach is becoming increasingly popular in scientific publishing. Its aim is to encourage scholars and professionals to overcome disciplinary barriers, as demanded by current trends in the industry and in the consumer market, which are rapidly leading toward a convergence of data-driven applications, computation, telecommunication, and energy awareness. Given its coverage, the book will benefit graduate students, researchers and practitioners who need to keep up with the latest technological advances.
Book Synopsis Social Inequality by : Kathryn Neckerman
Download or read book Social Inequality written by Kathryn Neckerman and published by Russell Sage Foundation. This book was released on 2004-06-18 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inequality in income, earnings, and wealth has risen dramatically in the United States over the past three decades. Most research into this issue has focused on the causes—global trade, new technology, and economic policy—rather than the consequences of inequality. In Social Inequality, a group of the nation's leading social scientists opens a wide-ranging inquiry into the social implications of rising economic inequality. Beginning with a critical evaluation of the existing research, they assess whether the recent run-up in economic inequality has been accompanied by rising inequality in social domains such as the quality of family and neighborhood life, equal access to education and health care, job satisfaction, and political participation. Marcia Meyers and colleagues find that many low-income mothers cannot afford market-based child care, which contributes to inequality both at the present time—by reducing maternal employment and family income—and through the long-term consequences of informal or low-quality care on children's educational achievement. At the other end of the educational spectrum, Thomas Kane links the growing inequality in college attendance to rising tuition and cuts in financial aid. Neil Fligstein and Taek-Jin Shin show how both job security and job satisfaction have decreased for low-wage workers compared with their higher-paid counterparts. Those who fall behind economically may also suffer diminished access to essential social resources like health care. John Mullahy, Stephanie Robert, and Barbara Wolfe discuss why higher inequality may lead to poorer health: wider inequality might mean increased stress-related ailments for the poor, and it might also be associated with public health care policies that favor the privileged. On the political front, Richard Freeman concludes that political participation has become more stratified as incomes have become more unequal. Workers at the bottom of the income scale may simply be too hard-pressed or too demoralized to care about political participation. Social Inequality concludes with a comprehensive section on the methodological problems involved in disentangling the effects of inequality from other economic factors, which will be of great benefit to future investigators. While today's widening inequality may be a temporary episode, the danger is that the current economic divisions may set in motion a self-perpetuating cycle of social disadvantage. The most comprehensive review of this quandary to date, Social Inequality maps out a new agenda for research on inequality in America with important implications for public policy.
Book Synopsis Internet Economics by : Lee W. McKnight
Download or read book Internet Economics written by Lee W. McKnight and published by MIT Press. This book was released on 1998 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has rapidly become an important element of the economic system. The lack of accepted metrics for economic analysis of Internet transactions is therefore increasingly problematic. This book, one of the first to bring together research on Internet engineering and economics, attempts to establish such metrics. The chapters, which developed out of a 1995 workshop held at MIT, include architectural models and analyses of Internet usage, as well as alternative pricing policies. The book is organized into six sections: 1) Introduction to Internet Economics, 2) The Economics of the Internet, 3) Interconnection and Multicast Economics, 4) Usage Sensitive Pricing, 5) Internet Commerce, and 6) Internet Economics and Policy. Contributors Loretta Anania, Joseph P. Bailey, Nevil Brownlee, David Carver, David Clark, David W. Crawford, Ketil Danielsen, Deborah Estrin, Branko Gerovac, David Gingold, Jiong Gong, Alok Gupta, Shai Herzog, Clark Johnson, Martyne M. Hallgren, Frank P. Kelly, Charlie Lai, Alan K. McAdams, Jeffrey K. MacKie-Mason, Lee W. McKnight, Gennady Medvinsky, Liam Murphy, John Murphy, B. Clifford Neuman, Jon M. Peha, Joseph Reagle, Mitrabarun Sarkar, Scott Shenker, Marvin A. Sirbu, Richard Jay Solomon, Padmanabhan Srinagesh, Dale O. Stahl, Hal R. Varian, Qiong Wang, Martin Weiss, Andrew B. Whinston
Book Synopsis Handbook of Sustainable Travel by : Tommy Gärling
Download or read book Handbook of Sustainable Travel written by Tommy Gärling and published by Springer Science & Business Media. This book was released on 2013-10-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research. The underlying dilemma is that neither contemporary transportation technology nor contemporary travel behaviors are sustainable. The path toward sustainability is complex, because the consequences of changing technology and attempts to change travel preferences can be extreme both in economic and in social terms. The Handbook of Sustainable Travel discusses transportation systems from environmental, social and economic perspectives, to provide insights into the underlying mechanisms, and to envisage potential strategies towards more sustainable travel. Part I offers an introduction to the subject, with chapters review historical and future trends in travel, the role of travel for a good society, and the satisfaction of travelers with various features of travel options. Part II proceeds from the fact that the car is the backbone of today’s transportation system, and that a break with automobiles is likely to be necessary in the future. Contributors review the development of private car use, explore economic and psychological reasons why the car has become the primary mode of transport and discuss how this can be changed in the future. Part III addresses the social sustainability of travel, providing insights into the social costs and benefits of leisure, business and health travel, and taking into account the social costs or benefits of measures whose goals are primarily environmental. The authors provide the necessary background to judge whether proposed transport policies are also sustainable from a social perspective. Part IV highlights future alternatives to physical travel and surveys ecologically sustainable travel modes such as public transport and non-motorized modes of transportation.
Book Synopsis Sustainable Urban Logistics: Concepts, Methods and Information Systems by : Jesus Gonzalez-Feliu
Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
