Impact Of Social Media Marketing In Selecting Sri Lanka As A Tourist Destination

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Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination

Author : A. B. S. P Sarathchandra
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination by : A. B. S. P Sarathchandra

Download or read book Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination written by A. B. S. P Sarathchandra and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a platform for tourism service providers to market their products and services at a lower cost. As tourist arrival to Sri Lanka has been increasing, interested stakeholders have started using social media marketing as a tool to promote Sri Lanka. Since only a limited number of studies have been carried out on the impact of social media marketing on the Sri Lankan tourism industry, this study was carried out to address this research gap. Subsequently, the study examines the impact of social media marketing, social media marketing content and social media marketing characteristics on the decision of travel destinations of tourists arriving in Sri Lanka. After studying many researchers that have been carried out in other countries, the conceptual framework was developed based on the available literature. A simple random sampling technique was applied to choose the respondents from the population and an online survey was carried out to collect data using a Google survey questionnaire and SPSS was utilized for data analysis. Based on the results, it was found that information, perceived usefulness, perceived ease of use and electronic word of mouth has a positive relationship with the purchase decision. However, perceived risk shows a negative relationship.

Tourism And Social Media

Author : Herman Supriadi
Publisher : CV Jejak (Jejak Publisher)
ISBN 13 : 6234980465
Total Pages : 80 pages
Book Rating : 4.2/5 (349 download)

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Book Synopsis Tourism And Social Media by : Herman Supriadi

Download or read book Tourism And Social Media written by Herman Supriadi and published by CV Jejak (Jejak Publisher). This book was released on 2022-11-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the developments of the Internet such as social media channels are undoubted and increasing considerably, results in emerging opportunities and challenges for Destination Marketing Organizations. The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip, the way visitors interact with the information and share their travel stories. It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers. Among those marketing channels and social media platforms, Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry. The number of Facebook users, which has significantly increased in recent years, ranked seventh compared to other countries. Along with the development, many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts, for example, advertising, interacting, or raising tourist awareness via social media. Such activities may basically alter the stages of planning for a trip, the way visitors interact with the information and share their travel stories by visitors, hence, form the shape in which destination is promoted. As a result, there is a need to clearly understand Facebook’s role, main functions, and credibility among tourism marketers in order to utilize this site as an effective promotional tool. Taken together, the paper seeks to critically examine the role of Facebook usages in the travel planning process of tourists, giving the public deeper insights about this phenomenal literature.

Social Media in Travel, Tourism and Hospitality

Author : Marianna Sigala
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9781409420910
Total Pages : 352 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Marianna Sigala

Download or read book Social Media in Travel, Tourism and Hospitality written by Marianna Sigala and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

Social Media Strategies for Tourism Interactivity

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.

Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

The Influence of Social Media on Millennial Travellers

Author : Sugala Senanayake
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659792595
Total Pages : 116 pages
Book Rating : 4.7/5 (925 download)

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Book Synopsis The Influence of Social Media on Millennial Travellers by : Sugala Senanayake

Download or read book The Influence of Social Media on Millennial Travellers written by Sugala Senanayake and published by LAP Lambert Academic Publishing. This book was released on 2020-05-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sri Lanka tourism is one of the third highest foreign exchange earners to the country. They are now looking into attracting more of this highly influential millennial market to the country, as the more traditional DMCs are only beginning to realize the importance of Social Media Marketing in increasing arrivals and bookings for their establishments. Therefore this book aims to provide an insight to the tourism industry in Sri Lanka with regards to how social media influences millennials during the travel decision making process. The study was done using a quantitative deductive approach with the use of a questionnaire, handed out to 75 millennials in 3 randomly selected resort areas in the country. In this book the researcher tested usage of four independent variables namely, social media, trust of social media, functionalities of social media and traveller motives of millenials against the traveller decision making process of the sample selected. You will also find many suggestions for the stakeholders of tourism and authorities.

Influence of Social Media in Tourism

Author : Anwesha Mukherjee
Publisher :
ISBN 13 : 9781805270188
Total Pages : 0 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Influence of Social Media in Tourism by : Anwesha Mukherjee

Download or read book Influence of Social Media in Tourism written by Anwesha Mukherjee and published by . This book was released on 2023-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has had a significant impact on the tourism industry. With the rise of platforms such as Instagram, Facebook, Twitter, and TikTok, travelers are using social media to research, plan, and share their travel experiences. Social media has made it easier for travelers to discover new destinations, get travel inspiration, and make informed decisions about their trips. One of the biggest impacts of social media on the tourism industry is its ability to influence travel behavior. Travelers are now using social media to research destinations, read reviews, and get recommendations from other travelers. They are also using social media to share their own travel experiences, which can influence others to visit certain destinations or choose certain accommodations. Another way that social media is influencing tourism is through the rise of influencer marketing. Travel influencers, who have large followings on social media, are often paid to promote destinations, hotels, and travel experiences. These influencers can have a significant impact on where people choose to travel and what they choose to do when they get there. Social media has also made it easier for travelers to book trips and accommodations. Many travel companies now have a social media presence and allow customers to book directly through social media platforms. This has made it more convenient for travelers to plan and book their trips. Finally, social media has created new opportunities for tourism businesses to market their products and services. Social media platforms allow businesses to reach a wider audience and engage with potential customers in new ways. This has led to the rise of social media marketing in the tourism industry, with businesses using social media to promote their brand, showcase their offerings, and connect with customers. Overall, social media has had a significant impact on the tourism industry, influencing travel behavior, marketing strategies, and the way that travelers research and book their trips. As social media continues to evolve, its influence on tourism is likely to continue to grow.

Impact of Travel Motives on Destination Image Perception

Author : W.M.H.U Wijethunga
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impact of Travel Motives on Destination Image Perception by : W.M.H.U Wijethunga

Download or read book Impact of Travel Motives on Destination Image Perception written by W.M.H.U Wijethunga and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As same as any other product, the image held by travelers on a specific tourist destination highly influences when selecting alternative tourist destinations. Image perception further has a high impact on tourists' behavioral intention, return intention, loyalty and positive word of mouth communication. However, literature shows that the majority of past researches have integrated image perception with external stimuli, by ignoring the influence of internal factors such as psychological motives to build up an image perception. Therefore, this study is designed to address the research question whether tourists' psychological motives have any significant impact on image perception of the tourists on Sri Lanka as a tourist destination. The objectives of the study are to examine whether the association exists between Psychological/Push Motives (PM) and destination Image Perception (IP) of the tourists who select Sri Lanka as a tourist destination and to test whether the association between PM and IP of the tourists is moderated by the tourists' country of origin (COT). A single cross sectional research design was employed to collect data through a self administered questionnaire. The unit of analysis and the proxies are the international tourists to Sri Lanka. A sample of 220 international tourists, who came to Sri Lanka during January to August, 2014 was selected. The Regression Analysis and the Moderating Hierarchical Regression Analysis were performed to assess the hypotheses. The results show that the relationship exists though it is weak and the relationship moderates by the country of the origin of the tourists. The implication of the research can be used when designing marketing communications to attract new customers (or tourists) and when designing marketing strategies such as segmenting, targeting and positioning.

Tourism Social Media

Author : Ana Maria Munar
Publisher : Emerald Group Publishing
ISBN 13 : 1781902623
Total Pages : 250 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Tourism Social Media by : Ana Maria Munar

Download or read book Tourism Social Media written by Ana Maria Munar and published by Emerald Group Publishing. This book was released on 2013-07-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

A Study on Impact of Social Media in Changing Traveler S Behavior Towards Travel Planning

Author : Rathore Sheetal S
Publisher : Independent Author
ISBN 13 : 9781805459972
Total Pages : 0 pages
Book Rating : 4.4/5 (599 download)

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Book Synopsis A Study on Impact of Social Media in Changing Traveler S Behavior Towards Travel Planning by : Rathore Sheetal S

Download or read book A Study on Impact of Social Media in Changing Traveler S Behavior Towards Travel Planning written by Rathore Sheetal S and published by Independent Author. This book was released on 2023-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of the tourism sector in economic growth and welfare cannot be undermined. The tourism industry has been benefited from the advancement and development of the internet. In recent years social media is becoming highly significant for the tourism industry; it has transformed the way people travel. An increasing number of travelers are turning to social media sites and web 2.0 platforms not only to document their trips but also in search of information about tourism attractions. Destination Management Organization (DMO), travel marketers and people dealing in the tourism business could take advantage of social sites to market the destination and their business in the most cost-effective way to reach a far wider audience. In this context, this research is helpful in understanding the impact of social media on traveler's behavior and their decision-making process relating to travel purchases. This understanding is crucial in adopting the appropriate approach and adequately implementing social media marketing strategies. This study thus made an attempt to identify the role of social media in buying behavior and decision-making process of travelers. In this study, an effort is made to understand the strategic role played by social media influencing the decision-making process of tourists in travel planning. It is an effort to access the reliability and creditability of User Generated Content (UGC) and the impact of social media advertising on travelers. Furthermore, this study also helped in analyzing the impact of social media on the business of travel agencies of Udaipur city.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Impacts of Covid-19 on the Destination Management - Case of Ella, Sri Lanka

Author : Pathirana M.T.
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impacts of Covid-19 on the Destination Management - Case of Ella, Sri Lanka by : Pathirana M.T.

Download or read book Impacts of Covid-19 on the Destination Management - Case of Ella, Sri Lanka written by Pathirana M.T. and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this paper is to explore the impact of COVID-19 in Ella, Sri Lanka as one of the growing tourist destinations with the involvement of the informal sector. Travel restrictions for more than 12 months considered an unfamiliar situation for almost all the destinations in Sri Lanka after facing a crisis from the Easter Sunday attack. Ella in Sri Lanka is a remote destination that got the highest informal sector attention and social media influencers in Sri Lanka. Ella is an informal sector-based destination and lacking with formal sector involvement in planning and development for long-term survival. This factor led Ella to a crisis with COVID-19 and crashed in all the service offerings. Studying this destination with the impact of the crisis is essential to be a lesson to other informal sector-based destinations and to drive Ella to long-term survival. This is a qualitative case study research followed by eight interviews carried out to collect data from purposively selected stakeholder group participants. It is evident that formal sector establishments are much needed to drive Ella to long-term survival. It was further found the reasons for the crisis during this pandemic are involvement, lack of guest satisfaction, lack of engagement with the domestic tourists. Based on the findings, suitable recommendations were provided to destinations that are mainly focusing on growth. Those were developing a crisis management plan for those informal sector operators, improving the destination image with proper coordination of the work, and paying attention to other target markets.

Modelling the Impact of Social Media Influencers on Behavioural Intentions of Millennials

Author : Chryssoula Chatzigeorgiou
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Modelling the Impact of Social Media Influencers on Behavioural Intentions of Millennials by : Chryssoula Chatzigeorgiou

Download or read book Modelling the Impact of Social Media Influencers on Behavioural Intentions of Millennials written by Chryssoula Chatzigeorgiou and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop with their customers and expand these relationships on social media. It is also apparent that traditional marketing fails to apply to small rural businesses, whereas influencer marketing becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination.

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Author : Charitha Harshani Perera
Publisher : Springer Nature
ISBN 13 : 9811950172
Total Pages : 284 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions by : Charitha Harshani Perera

Download or read book Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions written by Charitha Harshani Perera and published by Springer Nature. This book was released on 2022-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Current Trends in Web Engineering

Author : Cesare Pautasso
Publisher : Springer
ISBN 13 : 3030030563
Total Pages : 298 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Current Trends in Web Engineering by : Cesare Pautasso

Download or read book Current Trends in Web Engineering written by Cesare Pautasso and published by Springer. This book was released on 2018-11-28 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed thoroughly refereed post-workshop proceedings of the 18th International Conference on Web Engineering, ICWE 2018, held in Cáceres, Spain, in June 2018. The 18 revised full papers were selected from 40 submissions. The workshops complement the main conference and explore new trends on core topics of Web engineering and provide an open discussion space combining solid theory work with practical on-the-field experience. The workshop committee accepted five workshops for publication in this volume: First International Workshop on Maturity of Web Engineering Practices (MATWEP 2018), Second International Workshop on Engineering theWeb of Things (EnWoT 2018), Fourth International Workshop on Knowledge Discovery on the Web (KDWEB 2018), International Workshop on Engineering Open Data (WEOD 2018), First International Workshop on Knowledge Graphs on Travel and Tourism (TourismKG 2018).

Social Media Marketing in Tourism and Hospitality

Author : Roberta Minazzi
Publisher : Springer
ISBN 13 : 3319051822
Total Pages : 178 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Social Media Marketing in Tourism and Hospitality by : Roberta Minazzi

Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

The Emerald Handbook of ICT in Tourism and Hospitality

Author : Azizul Hassan
Publisher : Emerald Group Publishing
ISBN 13 : 1839826908
Total Pages : 582 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan

Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0