Impact Of Security Culture On Security Compliance In Healthcare In The Usa

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Impact of Security Culture on Security Compliance in Healthcare in the USA

Author : Mansur Hasib
Publisher : CreateSpace
ISBN 13 : 9781502331687
Total Pages : 158 pages
Book Rating : 4.3/5 (316 download)

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Book Synopsis Impact of Security Culture on Security Compliance in Healthcare in the USA by : Mansur Hasib

Download or read book Impact of Security Culture on Security Compliance in Healthcare in the USA written by Mansur Hasib and published by CreateSpace. This book was released on 2014-09-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK & WHITE EDITION CYBERSECURITY IN US HEALTHCARE - A NATIONAL DOCTORAL STUDY. ..". not only is the research ... in a critical area to all of us and to our nation. It is one of the finest studies I have read in many, many years." - Dr. "Vic" Maconachy, VP for Academic Affairs and Chief Academic Officer, Capitol College ..". presents some very powerful challenges to enhance HIPAA compliance and information security in general. I also highly recommend that those interested in HIPAA compliance read the review of literature. Great Work." - Chip Council, PhD, CGEIT, CISA, CISM, Senior Manager, Information Security, Shriners Hospital for Children ..".a comprehensive and well-written scholarly work on a topic that is now very relevant to those of us that are in the healthcare space ... fully addressing the "people" factor that is so important to information security adoption ... this book is a timely and eye opening source of valuable information that everyone in healthcare should read." - James Brady, PhD, FHIMSS, CIO - Kaiser Permanente This work should benefit all doctoral students interested in seeing what a final doctoral dissertation should look like. Students preparing to submit their proposals for IRB review will find Chapters 1, 2 and 3 and the appendices helpful in preparing their IRB application packet. Students using survey research methods will find the discussions on determining sample size and selecting non-random samples of elusive populations helpful. Chapter 2 of this book is an example of what a good literature review in any doctoral dissertation needs to look like. It is also one of the most helpful discussions on the HIPAA security and privacy law and the surrounding recent literature. This work also contains examples of good free and open source tools for conducting surveys as well and statistical analysis.

Impact of Security Culture on Security Compliance in Healthcare in the United States of America

Author : Mansurul Hasib
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781484177747
Total Pages : 0 pages
Book Rating : 4.1/5 (777 download)

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Book Synopsis Impact of Security Culture on Security Compliance in Healthcare in the United States of America by : Mansurul Hasib

Download or read book Impact of Security Culture on Security Compliance in Healthcare in the United States of America written by Mansurul Hasib and published by Createspace Independent Publishing Platform. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that during the past 5 years 80-90% of security breaches in healthcare has been due to people inside the organization. Security culture and information security governance is the key to addressing this problem. Cited in the reference materials for the HealthCare Information Security and Privacy Practitioner (HCISPP) certification by ISC2, this work shares the results of a national study of security compliance in US healthcare organizations conducted in 2013. The study identifies weaknesses in NIST 800-66 and provides solutions. Drawing upon the author's experience in implementing enterprise information security and privacy, the work provides an analysis of important scholarly literature surrounding human factors and insider threats with a particular emphasis on healthcare in the United States of America. The work is expected to benefit anyone implementing or studying enterprise information security and privacy.

Cybersecurity in Healthcare

Author : Dr. Mansur Hasib
Publisher : Tomorrow's Strategy Today
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cybersecurity in Healthcare by : Dr. Mansur Hasib

Download or read book Cybersecurity in Healthcare written by Dr. Mansur Hasib and published by Tomorrow's Strategy Today. This book was released on 2022-08-25 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cited in the reference materials for the HealthCare Information Security and Privacy Practitioner (HCISPP) certification by ISC2 this is a national study of the state of cybersecurity in US healthcare. This work guides information governance in US healthcare and covers current scholarly literature on people leadership for the purposes of HIPAA compliance. The work also identifies significant deficiencies within NIST 800-66 for healthcare and provides solutions. The book contains ideas from the author's 30+ years of experience managing IT which includes 12 years in CIO roles in healthcare and biotechnology. The monograph is written for academics, students and business executives in plain business language with easy to understand charts and tables. All software tools used for the research were free and open source. Doctoral students and researchers should find the book helpful in providing guidance on the numerous methodological decisions an academic researcher has to make while conducting scholarly research. The author is a globally recognized practitioner scholar and keynote speaker. Written in plain language for academics, policy makers, and business professionals. Doctoral students will be able to benefit from the strong methodological approach used with every research decision explained and cited (for example when do we know that we have enough survey respondents?). Information security practitioners in any field will be able to use the work to fine tune their information technology governance strategy. Use the work to explain and justify your strategy to business executives in your organization. For a quick review, read Chapter One, Four and Five. Chapter Two is particularly helpful to anyone who needs to understand HIPAA, its associated rules and guidance and the current scholarly literature on the topic.

Implementing Information Security in Healthcare

Author : Terrell W. Herzig, MSHI, CISSP, Tom Walsh, CISSP, and Lisa A. Gallagher, BSEE, CISM, CPHIMS
Publisher : HIMSS
ISBN 13 : 1938904354
Total Pages : 316 pages
Book Rating : 4.9/5 (389 download)

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Book Synopsis Implementing Information Security in Healthcare by : Terrell W. Herzig, MSHI, CISSP, Tom Walsh, CISSP, and Lisa A. Gallagher, BSEE, CISM, CPHIMS

Download or read book Implementing Information Security in Healthcare written by Terrell W. Herzig, MSHI, CISSP, Tom Walsh, CISSP, and Lisa A. Gallagher, BSEE, CISM, CPHIMS and published by HIMSS. This book was released on 2013 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Security Culture Playbook

Author : Perry Carpenter
Publisher : John Wiley & Sons
ISBN 13 : 1119875242
Total Pages : 175 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Security Culture Playbook by : Perry Carpenter

Download or read book The Security Culture Playbook written by Perry Carpenter and published by John Wiley & Sons. This book was released on 2022-03-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mitigate human risk and bake security into your organization’s culture from top to bottom with insights from leading experts in security awareness, behavior, and culture. The topic of security culture is mysterious and confusing to most leaders. But it doesn’t have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer, two veteran cybersecurity strategists deliver experience-driven, actionable insights into how to transform your organization’s security culture and reduce human risk at every level. This book exposes the gaps between how organizations have traditionally approached human risk and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization. The book offers: An expose of what security culture really is and how it can be measured A careful exploration of the 7 dimensions that comprise security culture Practical tools for managing your security culture program, such as the Security Culture Framework and the Security Culture Maturity Model Insights into building support within the executive team and Board of Directors for your culture management program Also including several revealing interviews from security culture thought leaders in a variety of industries, The Security Culture Playbook is an essential resource for cybersecurity professionals, risk and compliance managers, executives, board members, and other business leaders seeking to proactively manage and reduce risk.

Rational Cybersecurity for Business

Author : Dan Blum
Publisher : Apress
ISBN 13 : 9781484259511
Total Pages : 330 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Rational Cybersecurity for Business by : Dan Blum

Download or read book Rational Cybersecurity for Business written by Dan Blum and published by Apress. This book was released on 2020-06-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the guidance in this comprehensive field guide to gain the support of your top executives for aligning a rational cybersecurity plan with your business. You will learn how to improve working relationships with stakeholders in complex digital businesses, IT, and development environments. You will know how to prioritize your security program, and motivate and retain your team. Misalignment between security and your business can start at the top at the C-suite or happen at the line of business, IT, development, or user level. It has a corrosive effect on any security project it touches. But it does not have to be like this. Author Dan Blum presents valuable lessons learned from interviews with over 70 security and business leaders. You will discover how to successfully solve issues related to: risk management, operational security, privacy protection, hybrid cloud management, security culture and user awareness, and communication challenges. This book presents six priority areas to focus on to maximize the effectiveness of your cybersecurity program: risk management, control baseline, security culture, IT rationalization, access control, and cyber-resilience. Common challenges and good practices are provided for businesses of different types and sizes. And more than 50 specific keys to alignment are included. What You Will Learn Improve your security culture: clarify security-related roles, communicate effectively to businesspeople, and hire, motivate, or retain outstanding security staff by creating a sense of efficacy Develop a consistent accountability model, information risk taxonomy, and risk management framework Adopt a security and risk governance model consistent with your business structure or culture, manage policy, and optimize security budgeting within the larger business unit and CIO organization IT spend Tailor a control baseline to your organization’s maturity level, regulatory requirements, scale, circumstances, and critical assets Help CIOs, Chief Digital Officers, and other executives to develop an IT strategy for curating cloud solutions and reducing shadow IT, building up DevSecOps and Disciplined Agile, and more Balance access control and accountability approaches, leverage modern digital identity standards to improve digital relationships, and provide data governance and privacy-enhancing capabilities Plan for cyber-resilience: work with the SOC, IT, business groups, and external sources to coordinate incident response and to recover from outages and come back stronger Integrate your learnings from this book into a quick-hitting rational cybersecurity success plan Who This Book Is For Chief Information Security Officers (CISOs) and other heads of security, security directors and managers, security architects and project leads, and other team members providing security leadership to your business

Information Governance for Healthcare Professionals

Author : Robert F. Smallwood
Publisher : Taylor & Francis
ISBN 13 : 1351339729
Total Pages : 199 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Information Governance for Healthcare Professionals by : Robert F. Smallwood

Download or read book Information Governance for Healthcare Professionals written by Robert F. Smallwood and published by Taylor & Francis. This book was released on 2018-09-21 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other critical organizational assets, information is a strategic asset that requires high level of oversight in order to be able to effectively use it for organizational decision-making, performance improvement, cost management, and risk mitigation. Adopting an information governance program shows a healthcare organization’s commitment to managing its information as a valued strategic asset. Information governance serves the dual purpose of optimizing the ability to extract clinical and business value from healthcare information while meeting compliance needs and mitigating risk. Healthcare organizations that have information governance programs will have a competitive edge over others and contributes to safety and quality of care, population health, operational efficiency and effectiveness, and cost reduction initiatives. This is a much-needed book in the healthcare market space. It will explain, in clear terms, how to develop, launch, and oversee an Information Governance program. It also provides advice and insights from leading IG, cybersecurity and information privacy professionals in healthcare.

Information Security Fundamentals

Author : John A. Blackley
Publisher : CRC Press
ISBN 13 : 1135493731
Total Pages : 240 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Information Security Fundamentals by : John A. Blackley

Download or read book Information Security Fundamentals written by John A. Blackley and published by CRC Press. This book was released on 2004-10-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective security rules and procedures do not exist for their own sake-they are put in place to protect critical assets, thereby supporting overall business objectives. Recognizing security as a business enabler is the first step in building a successful program. Information Security Fundamentals allows future security professionals to gain a solid understanding of the foundations of the field and the entire range of issues that practitioners must address. This book enables students to understand the key elements that comprise a successful information security program and eventually apply these concepts to their own efforts. The book examines the elements of computer security, employee roles and responsibilities, and common threats. It examines the need for management controls, policies and procedures, and risk analysis, and also presents a comprehensive list of tasks and objectives that make up a typical information protection program. The volume discusses organizationwide policies and their documentation, and legal and business requirements. It explains policy format, focusing on global, topic-specific, and application-specific policies. Following a review of asset classification, the book explores access control, the components of physical security, and the foundations and processes of risk analysis and risk management. Information Security Fundamentals concludes by describing business continuity planning, including preventive controls, recovery strategies, and ways to conduct a business impact analysis.

Keeping Patients Safe

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309187362
Total Pages : 485 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Keeping Patients Safe by : Institute of Medicine

Download or read book Keeping Patients Safe written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-27 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the revolutionary Institute of Medicine reports To Err is Human and Crossing the Quality Chasm, Keeping Patients Safe lays out guidelines for improving patient safety by changing nurses' working conditions and demands. Licensed nurses and unlicensed nursing assistants are critical participants in our national effort to protect patients from health care errors. The nature of the activities nurses typically perform â€" monitoring patients, educating home caretakers, performing treatments, and rescuing patients who are in crisis â€" provides an indispensable resource in detecting and remedying error-producing defects in the U.S. health care system. During the past two decades, substantial changes have been made in the organization and delivery of health care â€" and consequently in the job description and work environment of nurses. As patients are increasingly cared for as outpatients, nurses in hospitals and nursing homes deal with greater severity of illness. Problems in management practices, employee deployment, work and workspace design, and the basic safety culture of health care organizations place patients at further risk. This newest edition in the groundbreaking Institute of Medicine Quality Chasm series discusses the key aspects of the work environment for nurses and reviews the potential improvements in working conditions that are likely to have an impact on patient safety.

Promoting Chemical Laboratory Safety and Security in Developing Countries

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309161355
Total Pages : 137 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Promoting Chemical Laboratory Safety and Security in Developing Countries by : National Research Council

Download or read book Promoting Chemical Laboratory Safety and Security in Developing Countries written by National Research Council and published by National Academies Press. This book was released on 2010-09-07 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing concern about the possible use of toxic industrial chemicals or other hazardous chemicals by those seeking to perpetrate acts of terrorism. The U.S. Chemical Security Engagement Program (CSP), funded by the U.S. Department of State and run by Sandia National Laboratories, seeks to develop and facilitate cooperative international activities that promote best practices in chemical security and safe management of toxic chemicals, including: Partnering with host governments, chemical professionals, and industry to assess and fill gaps in chemical security abroad. Providing technical expertise and training to improve best practices in security and safety among chemical professionals and industry. Increasing transparency and accountability for dangerous chemical materials, expertise, and technologies. Providing opportunities for collaboration with the international professional chemical community. The Department of State called on the National Academies to assist in the CSP's efforts to promote chemical safety and security in developing countries.

Cybersecurity Leadership

Author : Dr. Mansur Hasib
Publisher : Tomorrow's Strategy Today
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cybersecurity Leadership by : Dr. Mansur Hasib

Download or read book Cybersecurity Leadership written by Dr. Mansur Hasib and published by Tomorrow's Strategy Today. This book was released on 2022-08-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables newcomers, business professionals as well as seasoned cybersecurity practitioners and marketers to understand and to explain the discipline to anyone. This book is not about technology and no technical knowledge or prior background is required to understand this book. The book is also highly recommended as a general management and leadership book. Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology. Hence the implementation of cybersecurity as a people powered perpetual innovation and productivity engine is not done. People think they can buy cybersecurity as a product when in fact the discipline is the modern practice of digital business strategy. People also equate cybersecurity with information security or security alone. However, security is a state, while cybersecurity is a process. Too many people equate cybersecurity with computer science even though cybersecurity is a business discipline. Written by Dr. Mansur Hasib a globally acclaimed scholar, practitioner, and author with a Doctor of Science in cybersecurity and over ten years experience designing and running award-winning cybersecurity education programs on a global scale. The author also served as Chief Information Officer and implemented profitable digital transformations and cybersecurity strategy in healthcare, biotechnology, education, and energy for more than 30 years. This book is widely acclaimed by practitioners and scholars alike as the definitive book on cybersecurity leadership and governance. Dr. Hasib is a sought after speaker and has won multiple global awards such as: 2020 Cybersecurity Champion of the Year; 2020 People's Choice Award in Cybersecurity; 2019 Best Cybersecurity Higher Education Program in the USA; 2019 Outstanding Global Cybersecurity Leadership; 2018 Best Cybersecurity Higher Education Program in the USA; 2018 Hall of Fame; 2017 People's Choice Award in Cybersecurity; 2017 Information Governance Expert of the Year; 2017 (ISC)2 Americas ISLA Award. Dr. Hasib enjoys table tennis, comedy, and travel and has been to all 50 states of the USA. Twitter @mhasib Subscribe free to YouTube Channel with 200+ videos: https://www.youtube.com/@DrMansurHasib Contact for speaking invites and author-signed books: https://www.cybersecurityleadership.com

Healthcare Cybersecurity

Author : W. Andrew H. Gantt, III
Publisher :
ISBN 13 : 9781641058087
Total Pages : 200 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Healthcare Cybersecurity by : W. Andrew H. Gantt, III

Download or read book Healthcare Cybersecurity written by W. Andrew H. Gantt, III and published by . This book was released on 2021-09-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pinpoints current and impending threats to the healthcare industry's data security.

Computers at Risk

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309043883
Total Pages : 320 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Computers at Risk by : National Research Council

Download or read book Computers at Risk written by National Research Council and published by National Academies Press. This book was released on 1990-02-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers at Risk presents a comprehensive agenda for developing nationwide policies and practices for computer security. Specific recommendations are provided for industry and for government agencies engaged in computer security activities. The volume also outlines problems and opportunities in computer security research, recommends ways to improve the research infrastructure, and suggests topics for investigators. The book explores the diversity of the field, the need to engineer countermeasures based on speculation of what experts think computer attackers may do next, why the technology community has failed to respond to the need for enhanced security systems, how innovators could be encouraged to bring more options to the marketplace, and balancing the importance of security against the right of privacy.

Beyond the HIPAA Privacy Rule

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309124999
Total Pages : 334 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Beyond the HIPAA Privacy Rule by : Institute of Medicine

Download or read book Beyond the HIPAA Privacy Rule written by Institute of Medicine and published by National Academies Press. This book was released on 2009-03-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of health care, privacy protections are needed to preserve patients' dignity and prevent possible harms. Ten years ago, to address these concerns as well as set guidelines for ethical health research, Congress called for a set of federal standards now known as the HIPAA Privacy Rule. In its 2009 report, Beyond the HIPAA Privacy Rule: Enhancing Privacy, Improving Health Through Research, the Institute of Medicine's Committee on Health Research and the Privacy of Health Information concludes that the HIPAA Privacy Rule does not protect privacy as well as it should, and that it impedes important health research.

Effective Model-Based Systems Engineering

Author : John M. Borky
Publisher : Springer
ISBN 13 : 3319956698
Total Pages : 788 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Effective Model-Based Systems Engineering by : John M. Borky

Download or read book Effective Model-Based Systems Engineering written by John M. Borky and published by Springer. This book was released on 2018-09-08 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a proven, mature Model-Based Systems Engineering (MBSE) methodology that has delivered success in a wide range of system and enterprise programs. The authors introduce MBSE as the state of the practice in the vital Systems Engineering discipline that manages complexity and integrates technologies and design approaches to achieve effective, affordable, and balanced system solutions to the needs of a customer organization and its personnel. The book begins with a summary of the background and nature of MBSE. It summarizes the theory behind Object-Oriented Design applied to complex system architectures. It then walks through the phases of the MBSE methodology, using system examples to illustrate key points. Subsequent chapters broaden the application of MBSE in Service-Oriented Architectures (SOA), real-time systems, cybersecurity, networked enterprises, system simulations, and prototyping. The vital subject of system and architecture governance completes the discussion. The book features exercises at the end of each chapter intended to help readers/students focus on key points, as well as extensive appendices that furnish additional detail in particular areas. The self-contained text is ideal for students in a range of courses in systems architecture and MBSE as well as for practitioners seeking a highly practical presentation of MBSE principles and techniques.

Phishing Dark Waters

Author : Christopher Hadnagy
Publisher : John Wiley & Sons
ISBN 13 : 1118958470
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Phishing Dark Waters by : Christopher Hadnagy

Download or read book Phishing Dark Waters written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2015-04-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential anti-phishing desk reference for anyone with an email address Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human decision-making and the impact of deliberate influence and manipulation on the recipient. With expert guidance, this book provides insight into the financial, corporate espionage, nation state, and identity theft goals of the attackers, and teaches you how to spot a spoofed e-mail or cloned website. Included are detailed examples of high profile breaches at Target, RSA, Coca Cola, and the AP, as well as an examination of sample scams including the Nigerian 419, financial themes, and post high-profile event attacks. Learn how to protect yourself and your organization using anti-phishing tools, and how to create your own phish to use as part of a security awareness program. Phishing is a social engineering technique through email that deceives users into taking an action that is not in their best interest, but usually with the goal of disclosing information or installing malware on the victim's computer. Phishing Dark Waters explains the phishing process and techniques, and the defenses available to keep scammers at bay. Learn what a phish is, and the deceptive ways they've been used Understand decision-making, and the sneaky ways phishers reel you in Recognize different types of phish, and know what to do when you catch one Use phishing as part of your security awareness program for heightened protection Attempts to deal with the growing number of phishing incidents include legislation, user training, public awareness, and technical security, but phishing still exploits the natural way humans respond to certain situations. Phishing Dark Waters is an indispensible guide to recognizing and blocking the phish, keeping you, your organization, and your finances safe.

Bring Inner Greatness Out: Personal Brand

Author : Dr. Mansur Hasib
Publisher : Tomorrow's Strategy Today, LLC
ISBN 13 :
Total Pages : 261 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bring Inner Greatness Out: Personal Brand by : Dr. Mansur Hasib

Download or read book Bring Inner Greatness Out: Personal Brand written by Dr. Mansur Hasib and published by Tomorrow's Strategy Today, LLC. This book was released on 2022-08-02 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn what you are worth, achieve breakthrough professional success, and layoff-proof your career. While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to solve your problems and harsh conditions so they lose prominence and fade into the background. You can welcome others to join your circle of greatness so everyone can enjoy a better life. You do not have to look for greatness outside because you are already born unique. In a world of several billion people you are a supply of one! You must find the unique gifts you have inside, your likes and dislikes, things you can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden you will cease to be a common flower and become the extraordinary and valuable flower that you are. That is what this book is about. Come with me on your journey to a lifetime of greatness! What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? How do I become the best in the world? How do I grow my small business without spending a lot of money on advertising? How can I be better at marketing and branding? How can I use social media for marketing and sales? How can I publish and market my books independently and be paid more for my work? How do I publish audiobooks or narrate for others? How do I create multiple streams of income? Gain better job security? Create my own success? How can I prepare for and survive layoffs? How should I negotiate salary? How can I get fair pay? How do I prepare for job interviews? Write a good resume? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results. Greatness is truly a choice. You do not need to be perfect; you need to perfect your uniqueness. Greatness is a choice, and it has no end. You can #RideTheRainbow forever! This is the revised and expanded 2021/2022 edition. This book will enable anyone in any field at any stage of their career to rise and stay at the top of their chosen field or passion and compete on the global stage.