Pioneering African-American Women in the Advertising Business

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Author :
Publisher : Routledge
ISBN 13 : 1317421663
Total Pages : 307 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Pioneering African-American Women in the Advertising Business by : Judy Foster Davis

Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Routledge. This book was released on 2016-12-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

The Harvard Guide to African-American History

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Publisher : Harvard University Press
ISBN 13 : 9780674002760
Total Pages : 968 pages
Book Rating : 4.0/5 (27 download)

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Book Synopsis The Harvard Guide to African-American History by : Evelyn Brooks Higginbotham

Download or read book The Harvard Guide to African-American History written by Evelyn Brooks Higginbotham and published by Harvard University Press. This book was released on 2001 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles information and interpretations on the past 500 years of African American history, containing essays on historical research aids, bibliographies, resources for womens' issues, and an accompanying CD-ROM providing bibliographical entries.

African-American Newspapers and Periodicals

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Author :
Publisher : Cambridge, Mass. : Harvard University Press
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis African-American Newspapers and Periodicals by : James Philip Danky

Download or read book African-American Newspapers and Periodicals written by James Philip Danky and published by Cambridge, Mass. : Harvard University Press. This book was released on 1998 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authentic voice of African-American culture is captured in this first comprehensive guide to a treasure trove of writings by and for a people, as found in sources in the United States, Canada, and the Caribbean. This bibliography contains over 6,000 entries.

Women of Blaxploitation

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Author :
Publisher : McFarland
ISBN 13 : 0786451548
Total Pages : 233 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Women of Blaxploitation by : Yvonne D. Sims

Download or read book Women of Blaxploitation written by Yvonne D. Sims and published by McFarland. This book was released on 2015-03-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Civil Rights movement of the sixties fresh in their perspective, movie producers of the early 1970s began to make films aimed toward the underserved African American audience. Over the next five years or so, a number of cheaply made, so-called blaxploitation movies featured African American actresses in roles which broke traditional molds. Typically long on flash and violence but lacking in character depth and development, this genre nonetheless did a great deal toward redefining the perception of African American actresses, breaking traditional African American female stereotypes and laying the groundwork for later feminine action heroines. This critical study examines the ways in which the blaxploitation heroines of the early 1970s reshaped the presentation of African American actresses on screen and, to a certain degree, the perception of African American females in general. It discusses the social, political and cultural context in which blaxploitation films emerged. The work focuses on four African American actresses--Pam Grier, Tamara Dobson, Teresa Graves and Jeanne Belle--providing critical and audience response to their films as well as insight into the perspectives of the actresses themselves. The eventual demise of the blaxploitation genre due to formulaic plots and lack of character development is also discussed. Finally, the work addresses the mainstreaming of the action heroine in general and a recent resurgence of interest in black action movies. Relevant film stills and a selected filmography including cast list and plot synopsis are also included. Instructors considering this book for use in a course may request an examination copy here.

Cultural Studies

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Publisher : John Wiley & Sons
ISBN 13 : 1405145773
Total Pages : 1395 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Cultural Studies by : Michael Ryan

Download or read book Cultural Studies written by Michael Ryan and published by John Wiley & Sons. This book was released on 2008-05-19 with total page 1395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Studies: An Anthology is a comprehensive collection of classic and contemporary essays in the diverse field of cultural studies. It is designed for classroom use in a variety of settings and departments, from communications and film studies to literature and anthropology. With an international scope and interdisciplinary approach, this book represents the diversity, depth, and leading scholarship of this complex field. A blockbuster anthology bringing together classic and contemporary essays in the fragmented field of cultural studies Takes an international and interdisciplinary approach, representing the diversity, depth, and leading scholarship of this complex field Offers a range of important perspectives on key topics, including policy, gender, sexuality, ethnicity, identity, visual culture, and diaspora Provides an overview of the history of the discipline, and argues for better placement of cultural studies within the academy Designed for classroom use in a variety of settings and departments, from communications and film studies to literature and anthropology, contextualizing essays with helpful introductory material and extensive bibliographic citations Michael Ryan is an internationally renowned academic and author; he is supported here by an global advisory board of leading scholars

Media Effects

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Publisher : Routledge
ISBN 13 : 1135647372
Total Pages : 645 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02-01 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Adrian Piper

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Publisher : Duke University Press
ISBN 13 : 0822349205
Total Pages : 367 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Adrian Piper by : John P. Bowles

Download or read book Adrian Piper written by John P. Bowles and published by Duke University Press. This book was released on 2011-02-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth analysis of Adrian Pipers art locates her groundbreaking work at the nexus of Conceptual and feminist art of the late 1960s and 1970s.

Horror Noire

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Author :
Publisher : Routledge
ISBN 13 : 1136942947
Total Pages : 294 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Horror Noire by : Robin R. Means Coleman

Download or read book Horror Noire written by Robin R. Means Coleman and published by Routledge. This book was released on 2013-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: From King Kong to Candyman, the boundary-pushing genre of the horror film has always been a site for provocative explorations of race in American popular culture. In Horror Noire: Blacks in American Horror Films from 1890's to Present, Robin R. Means Coleman traces the history of notable characterizations of blackness in horror cinema, and examines key levels of black participation on screen and behind the camera. She argues that horror offers a representational space for black people to challenge the more negative, or racist, images seen in other media outlets, and to portray greater diversity within the concept of blackness itself. Horror Noire presents a unique social history of blacks in America through changing images in horror films. Throughout the text, the reader is encouraged to unpack the genre’s racialized imagery, as well as the narratives that make up popular culture’s commentary on race. Offering a comprehensive chronological survey of the genre, this book addresses a full range of black horror films, including mainstream Hollywood fare, as well as art-house films, Blaxploitation films, direct-to-DVD films, and the emerging U.S./hip-hop culture-inspired Nigerian "Nollywood" Black horror films. Horror Noire is, thus, essential reading for anyone seeking to understand how fears and anxieties about race and race relations are made manifest, and often challenged, on the silver screen.

The Handbook of Magazine Studies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111915152X
Total Pages : 495 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Magazine Studies by : Miglena Sternadori

Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-04-21 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Provocateur

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)

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Book Synopsis Provocateur by : Anthony Joseph Paul Cortese

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

Cooking in Other Women’s Kitchens

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Publisher : Univ of North Carolina Press
ISBN 13 : 0807899496
Total Pages : 304 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Cooking in Other Women’s Kitchens by : Rebecca Sharpless

Download or read book Cooking in Other Women’s Kitchens written by Rebecca Sharpless and published by Univ of North Carolina Press. This book was released on 2010-10-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As African American women left the plantation economy behind, many entered domestic service in southern cities and towns. Cooking was one of the primary jobs they performed, feeding generations of white families and, in the process, profoundly shaping southern foodways and culture. Rebecca Sharpless argues that, in the face of discrimination, long workdays, and low wages, African American cooks worked to assert measures of control over their own lives. As employment opportunities expanded in the twentieth century, most African American women chose to leave cooking for more lucrative and less oppressive manufacturing, clerical, or professional positions. Through letters, autobiography, and oral history, Sharpless evokes African American women's voices from slavery to the open economy, examining their lives at work and at home.

Provocateur

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Author :
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568768
Total Pages : 195 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Provocateur by : Anthony J. Cortese

Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield Publishers. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.

Beauty in a Box

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Author :
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 1771123605
Total Pages : 442 pages
Book Rating : 4.7/5 (711 download)

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Book Synopsis Beauty in a Box by : Cheryl Thompson

Download or read book Beauty in a Box written by Cheryl Thompson and published by Wilfrid Laurier Univ. Press. This book was released on 2019-04-17 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first transnational, feminist studies of Canada’s black beauty culture and the role that media, retail, and consumers have played in its development, Beauty in a Box widens our understanding of the politics of black hair. The book analyzes advertisements and articles from media—newspapers, advertisements, television, and other sources—that focus on black communities in Halifax, Montreal, Toronto, and Calgary. The author explains the role local black community media has played in the promotion of African American–owned beauty products; how the segmentation of beauty culture (i.e., the sale of black beauty products on store shelves labelled “ethnic hair care”) occurred in Canada; and how black beauty culture, which was generally seen as a small niche market before the 1970s, entered Canada’s mainstream by way of department stores, drugstores, and big-box retailers. Beauty in a Box uses an interdisciplinary framework, engaging with African American history, critical race and cultural theory, consumer culture theory, media studies, diasporic art history, black feminism, visual culture, film studies, and political economy to explore the history of black beauty culture in both Canada and the United States.

Who's who Among African Americans

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Author :
Publisher :
ISBN 13 :
Total Pages : 1510 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Who's who Among African Americans by :

Download or read book Who's who Among African Americans written by and published by . This book was released on 2008 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media in Black and White

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Author :
Publisher : Routledge
ISBN 13 : 1351303465
Total Pages : 188 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Media in Black and White by : Everette E. Dennis

Download or read book The Media in Black and White written by Everette E. Dennis and published by Routledge. This book was released on 2020-03-24 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media's treatment of and interaction with race, like race itself, is one of the most sensitive areas hi American society. Whether hi its coverage and treatment of racial matters or racial connections inside media organizations themselves, mass communication is deeply involved with race. The Media in Black and White brings together twenty journalists and scholars, of various racial backgrounds, to grapple with a controversial issue: the role that media industries, from advertising to newspapers to the information superhighway, play in helping Americans understand race. Contributors include Ellis Cose, a contributing editor for Newsweek; Manning Marable, chairman of Columbia University's African-American Research Center; William Wong, a columnist for the Oakland Tribune; Lisa Penaloza, a University of Illinois professor; and Melita Marie Garza, a Chicago Tribune reporter. Among the topics discussed are: the quality of reporting on immigrant issues; how sensationalism may be deepening the chasm of misunderstanding between the races; how the coverage of America's drug wars has been marked by racism; and whether politically correct language is interfering with coverage of vital issues and problems. The contributors of The Media in Black and White hope to broaden the narrow vision of the United States and the world beyond with their contributions to the debate over race and the media. The commentary found hi this important work will be of interest to sociologists, communication specialists, and black studies scholars.

A History of American Consumption

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Author :
Publisher : Routledge
ISBN 13 : 131738542X
Total Pages : 354 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis A History of American Consumption by : Terrence H. Witkowski

Download or read book A History of American Consumption written by Terrence H. Witkowski and published by Routledge. This book was released on 2017-09-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

Madison Avenue and the Color Line

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.