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Author :
Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.3/5 ( download)
Download or read book Editor & Publisher written by and published by . This book was released on 1922 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Author : John Darnielle
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374709661
Total Pages : 168 pages
Book Rating : 4.3/5 (747 download)
Download or read book Wolf in White Van written by John Darnielle and published by Farrar, Straus and Giroux. This book was released on 2014-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and unexpectedly moving, John Darnielle's audacious and gripping debut novel Wolf in White Van is a marvel of storytelling and genuine literary delicacy. Welcome to Trace Italian, a game of strategy and survival! You may now make your first move. Isolated by a disfiguring injury since the age of seventeen, Sean Phillips crafts imaginary worlds for strangers to play in. From his small apartment in southern California, he orchestrates fantastic adventures where possibilities, both dark and bright, open in the boundaries between the real and the imagined. His primary creation, Trace Italian, is an intricate text-role playing game that enables participants far and wide to explore a dystopian America, seeking refuge amidst the ruin. However, when two high school players, Lance and Carrie, extend the game into their reality, the consequences are horrifying, leaving Sean to account for it. Darnielle’s Wolf in White Van invites us to comprehend the depth and intricacy of Sean's life. Told in reverse, the story draws us back to the moment that fundamentally altered Sean’s life as he knows it.
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ISBN 13 :
Total Pages : 966 pages
Book Rating : 4.:/5 (318 download)
Download or read book Broadcasting, Telecasting written by and published by . This book was released on 1951 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James H. Kennedy
Publisher : Kennedy Information
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.0/5 ( download)
Download or read book The Management Consulting Idea Book written by James H. Kennedy and published by Kennedy Information. This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Pescetti
Publisher : Lulu.com
ISBN 13 : 0359272010
Total Pages : 85 pages
Book Rating : 4.3/5 (592 download)
Download or read book Heuristic Copywriting written by Mark Pescetti and published by Lulu.com. This book was released on 2018-12-06 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is all about connecting. If you don't connect with the story people are telling... about the problem you can help solve, nobody will ever buy on a large scale. Heuristic Copywriting teaches you how to connect with people, at the core of their story, you can inspire them to ""see themselves"" in your copy and campaign. That's HOW you convewrt in 2019... and beyond.
Author : Lily Diamond
Publisher : Simon and Schuster
ISBN 13 : 1501123416
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)
Download or read book Kale & Caramel written by Lily Diamond and published by Simon and Schuster. This book was released on 2017-05-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born out of the popular blog Kale & Caramel, this sumptuously photographed and beautifully written cookbook presents eighty recipes for delicious vegan and vegetarian dishes featuring herbs and flowers, as well as luxurious do-it-yourself beauty products. Plant-whisperer, writer, and photographer Lily Diamond believes that herbs and flowers have the power to nourish inside and out. “Lily’s deep connection to nature is beautifully woven throughout this personal collection of recipes,” says award-winning vegetarian chef Amy Chaplin. Each chapter celebrates an aromatic herb or flower, including basil, cilantro, fennel, mint, oregano, rosemary, sage, thyme, lavender, jasmine, rose, and orange blossom. Mollie Katzen, author of the beloved Moosewood Cookbook, calls the book “a gift, articulated through a poetic voice, original and bold.” The recipes tell a coming-of-age story through Lily’s kinship with plants, from a sun-drenched Maui childhood to healing from heartbreak and her mother’s death. With bright flavors, gorgeous scents, evocative stories, and more than one hundred photographs, Kale & Caramel creates a lush garden of experience open to harvest year round.
Author : Brian Kurtz
Publisher : Hay House, Inc
ISBN 13 : 1401956769
Total Pages : 314 pages
Book Rating : 4.4/5 (19 download)
Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.3/5 (21 download)
Download or read book Broadcasting, Combined with Broadcast Advertising written by and published by . This book was released on 1951 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Josh Kilmer-Purcell
Publisher : Random House
ISBN 13 : 1448125014
Total Pages : 322 pages
Book Rating : 4.4/5 (481 download)
Download or read book I Am Not Myself These Days written by Josh Kilmer-Purcell and published by Random House. This book was released on 2011-12-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Josh Kilmer-Purcell lived a double life. By day, he was a successful young advertising executive. By night, he would trade in his corporate uniform for high heels and sequins, and perform in downtown New York nightclubs as a drag queen called Acquadisiac before returning to the uptown penthouse he shared with his crack-addicted male escort boyfriend. In this powerfully written, emotional rollercoaster of a memoir, Kilmer-Purcell blends the glittering and highly dramatic world of nightclubs, drugs and drag with a soulful and ironic perspective on his own journey through love and life. Told with a raw and honest voice that conveys hard truths with unflinching courage, I Am Not Myself These Days is a stunningly witty and ultimately deeply moving tour de force by a remarkable talent.
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Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 (318 download)
Download or read book Display World written by and published by . This book was released on 1941 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Campbell
Publisher : Penguin
ISBN 13 : 9780441017089
Total Pages : 340 pages
Book Rating : 4.0/5 (17 download)
Download or read book The Lost Fleet: Relentless written by Jack Campbell and published by Penguin. This book was released on 2009-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captain John “Black Jack” Geary races to save a group of Alliance POWs from certain death in this gripping novel in New York Times bestselling author Jack Campbell's Lost Fleet series. Alliance prisoners of war are being held at a labor camp in the Heradao star system, which also happens to be the location of the majority of the surviving Syndic warships. Determined not to leave any of his people behind, “Black Jack” Geary orders the fleet to strike hard and fast to rescue the POWs with minimal Alliance losses. The raid is successful, but victory is short-lived. Geary discovers that the Syndics plan to ambush the fleet with their powerful reserve flotilla in an attempt to annihilate it once and for all—but he doesn’t know where the enemy is located. And as Geary has the fleet jump from one star system to the next, hoping to avoid the inevitable confrontation, saboteurs contribute to the chaos...
Author : Iliza Shlesinger
Publisher : Hachette Books
ISBN 13 : 1602863245
Total Pages : 210 pages
Book Rating : 4.6/5 (28 download)
Download or read book Girl Logic written by Iliza Shlesinger and published by Hachette Books. This book was released on 2017-11-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From breakout stand-up comedian Iliza Shlesinger comes a subversively funny collection of essays and observations on the secret genius of irrational behavior. Have you ever been pissed because you're not pretty enough, and then gotten even more pissed that someone didn't find you as pretty as you think you are? Have you ever obsessed over the size of your thighs while eating dessert, all the while saying you'll work out extra tomorrow? Or spent endless hours wondering why you have to bear the brunt of other people's insecurities? I mean, after all, I'm pretty great. Why cope with insecurities I don't already have? That last one's just me? All right, then. But if the rest sounds familiar, you are experiencing Girl Logic: a characteristically female way of thinking that appears contradictory and circuitous but is actually a complicated and highly evolved way of looking at the world. You end up considering every repercussion of every choice (about dating, career, clothes, lunch) before making a move toward what you really want. And why do we attempt these mental hurdles? Well, that's what this book is all about. The fact is, whether you're obsessing over his last text or the most important meeting of your career, your Girl Logic serves a purpose: It helps push you, question what you want, and clarify what will make you a happier, better person. Girl Logic can be every confident woman's secret weapon, and this book shows you how to wield it.
Author : Refe Tuma
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 0316388327
Total Pages : 41 pages
Book Rating : 4.3/5 (163 download)
Download or read book What the Dinosaurs Did Last Night written by Refe Tuma and published by Little, Brown Books for Young Readers. This book was released on 2015-10-20 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creative parents who brought the world the web sensation "Dinovember" comes photographic proof of what toys get up to when the rest of the house is asleep. You might have noticed weird things happening in your house. Unexplainable messes. Food all over the kitchen floor. Who could the culprits be? Dinosaurs! Boasting bright and hilarious photographs, along with a story written from the point of view of an older, wiser sibling, Refe and Susan Tuma's picture book documents a very messy adventure that shows just what the dinosaurs did last night.
Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.3/5 (55 download)
Download or read book Advertising Age written by and published by . This book was released on 1963 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author :
Publisher :
ISBN 13 :
Total Pages : 1810 pages
Book Rating : 4.:/5 (319 download)
Download or read book Best's Insurance News written by and published by . This book was released on 1962 with total page 1810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey L. Cruikshank
Publisher : Harvard Business Press
ISBN 13 : 1422161773
Total Pages : 445 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Man Who Sold America written by Jeffrey L. Cruikshank and published by Harvard Business Press. This book was released on 2010-08-12 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
