Il Marketing Delle Professioni Utilizzare Il Marketing Tradizionale Per Promuovere Te Stesso E I Tuoi Servizi Professionali Ebook Italiano Anteprima Gratis

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Il Marketing delle Professioni. Utilizzare il Marketing Tradizionale per Promuovere Te Stesso e i Tuoi Servizi Professionali. (Ebook Italiano - Anteprima Gratis)

Author : EMANUELA DAL MAS
Publisher : Bruno Editore
ISBN 13 : 8861746098
Total Pages : 64 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Il Marketing delle Professioni. Utilizzare il Marketing Tradizionale per Promuovere Te Stesso e i Tuoi Servizi Professionali. (Ebook Italiano - Anteprima Gratis) by : EMANUELA DAL MAS

Download or read book Il Marketing delle Professioni. Utilizzare il Marketing Tradizionale per Promuovere Te Stesso e i Tuoi Servizi Professionali. (Ebook Italiano - Anteprima Gratis) written by EMANUELA DAL MAS and published by Bruno Editore. This book was released on 2014-01-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di Il Marketing delle Professioni Utilizzare il Marketing Tradizionale per Promuovere Te Stesso e i Tuoi Servizi Professionali COME CONFRONTARSI CON I CONCORRENTI Come mappare il territorio professionale e perché è così importante. I servizi professionali: cosa sono e come si distinguono. Come calcolare il giusto prezzo di un servizio professionale. COME FARE LA SINTESI DELLE COMPETENZE Come selezionare e classificare i contenuti professionali per poi condividerli con i clienti. Come deve essere strutturato un contenuto finalizzato al marketing. Come costruire un contenuto informativo seguendo la regola delle 5W. Come strutturare un contenuto leggibile attraverso i gradi di approfondimento. COME RICONOSCERE IL PROPRIO DIFFERENZIALE Come strutturare il proprio stile professionale e come comunicarlo agli altri nel migliore dei modi. Come programmare gli sforzi organizzativi per comunicare un'immagine professionale vincente. Come valorizzare le proprie competenze evidenziando punti di forza e specializzazioni. COME ESEGUIRE UN PIANO DI COMUNICAZIONE Come progettare un sito aggiornabile e creare un proprio profilo su LinkedIn. Come informare costantemente i clienti con le newsletter. Come usare il marketing telefonico per aprire nuove relazioni. Come costruire una lista di potenziali clienti.

Strategie di Marketing non Convenzionale. Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti. (Ebook Italiano - Anteprima Gratis)

Author : Valter Romani
Publisher : Bruno Editore
ISBN 13 : 8861746470
Total Pages : 114 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Strategie di Marketing non Convenzionale. Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti. (Ebook Italiano - Anteprima Gratis) by : Valter Romani

Download or read book Strategie di Marketing non Convenzionale. Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti. (Ebook Italiano - Anteprima Gratis) written by Valter Romani and published by Bruno Editore. This book was released on 2014-01-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di Strategie di Marketing non Convenzionale Come Imprimere in Maniera Indelebile nella Mente dei Tuoi Clienti il Tuo Brand e i Tuoi Prodotti COME NASCE IL MARKETING NON CONVENZIONALE Come creare un advertising di successo che sappia intrattenere, carpire l'attenzione e stupire. Come soddisfare i consumatori e la società in generale osservandone i mutamenti e adattandosi ad essa. Come valutare criticamente un modello di marketing non convenzionale imparando a riconoscerne le caratteristiche principali. COME APPLICARE IL PRINCIPIO DELLA RISONANZA Quali e quanti sono i meccanismi che catturano l'attenzione del consumatore e come metterli in moto. Come creare il mix magico nella comunicazione pubblicitaria in grado di proporre un contesto familiare per il consumatore. Quali sono gli strumenti per seguire quanto un'idea abbia successo e quanto si propaga fra il pubblico. COME DIFFONDERE IL CONTAGIO ATTRAVERSO IL VIRAL MARKETING Come e perché il passaparola, dal punto di vista persuasivo, è più efficace della pubblicità tradizionale. Quali sono le due cause che mettono in moto l'effetto virale e come scatenarle. Quali e quante sono le variabili in cui si può scomporre la viralità di un messaggio e come analizzarle. Come sprigionare il genio della viralità per una campagna marketing di successo. COME APPLICARE IL MODELLO DEL MARKETING MIX Come e perché è necessario riadattare il modello del marketing mix per il marketing non convenzionale e cosa comporta questo cambiamento. Come rendere il passaparola implicito, subliminale e insito nell'azione stessa. Che cos'è il prosumer e quanta importanza ha nel decretare o meno il successo di un prodotto. COME ATTUARE L'EFFETTO SORPRESA CON IL GUERRILLA MARKETING Come colpire il tuo target di pubblico, incuriosirlo e catturare la sua attenzione. Come creare un contesto affine al prodotto da promuovere. Come far "vivere" al tuo pubblico il brand che vuoi proporgli per far sì che venga apprezzato. COME COMUNICARE SUBLIMINALMENTE Come attivare un messaggio subliminale per scavalcare la censura conscia e avere un forte impatto sulla mente del consumatore. La ripetizione e l'emozione: come attivare i meccanismi secondo i quali si attiva la nostra memoria. Come rendere la nostra iniziativa di marketing efficace attivando i link mnemonici al momento giusto. QUALI E QUANTI SONO I MODELLI DI MARKETING NON CONVENZIONALE Stealth o Undercover Marketing: come innescare la comunicazione subliminale grazie all'"azione furtiva" del marketing invisibile. Come mettere in contatto il vissuto reale del consumatore con il prodotto o marca che si vuole promuovere grazie all'Ambient Marketing. Che cos'è l'Ambush Marketing e come viene utilizzato. Come promuovere un brand o un prodotto attraverso il Prankvertising.

Marketing Relazionale. Comprendere, Gestire, Fidelizzare i Tuoi Clienti. (Ebook Italiano - Anteprima Gratis)

Author : Valter Romani
Publisher : Bruno Editore
ISBN 13 : 8861742564
Total Pages : 200 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Marketing Relazionale. Comprendere, Gestire, Fidelizzare i Tuoi Clienti. (Ebook Italiano - Anteprima Gratis) by : Valter Romani

Download or read book Marketing Relazionale. Comprendere, Gestire, Fidelizzare i Tuoi Clienti. (Ebook Italiano - Anteprima Gratis) written by Valter Romani and published by Bruno Editore. This book was released on 2014-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di Marketing Relazionale Comprendere, Gestire, Fidelizzare i Tuoi Clienti COME COMPRENDERE L'EVOLUZIONE DEL MARKETING Cosa vuol dire "fare marketing". Quali sono i soggetti coinvolti nel processo di marketing. Di quali equilibri devi tenere conto quando formuli un'offerta per avere successo. COME FORMARE I TUOI COLLABORATORI Capire quali sono i soggetti coinvolti nella relazione con il cliente. Lavorare a monte: la selezione del personale. Come devi relazionarti con i tuoi collaboratori e quali atteggiamenti devi aspettarti da loro. Quali conseguenze ha per la tua attività un cliente insoddisfatto. Come puoi fare la differenza nel tuo mercato di riferimento. COME PASSARE DALLA VISION AL CLIENTE Scoprire da chi e da cosa dipende la soddisfazione del cliente. Cosa occorre per impostare un management orientato al cliente. Come delegare in tutta sicurezza la gestione del cliente ai tuoi collaboratori. Capire come lavorare sulla crescita del tuo personale. COME COMPRENDERE I BISOGNI DEL CLIENTE Utilizzare il modello di Kano per individuare e gestire i bisogni del tuo cliente. Quale ruolo gioca la variabile "tempo" nella soddisfazione dei bisogni. Ottenere le informazioni necessarie dai tuoi clienti in modo trasparente e senza spendere un patrimonio. Perché devi puntare sull'emozione per conquistare e fidelizzare i tuoi acquirenti. COME COSTRUIRE IL BRAND CON LA RELAZIONE Come scoprire e definire la propria identità aziendale. Cosa è il brand e quali sono i principi base sui quali deve essere costruito. Mettere in pratica alcuni spunti di marketing relazionale. COME OTTENERE LA FEDELTA' AL BRAND Capire perché i clienti non sono tutti uguali e su quali devi puntare. Quali sono gli obiettivi che devi porti nel vendere il tuo prodotto. Cosa devi sapere per avere clienti fedeli e soddisfatti. Conoscere le fasi di fidelizzazione per conseguire progressi. Capire l'importanza della fedeltà di comportamento e della fedeltà emotiva. COME REALIZZARE UN PROGRAMMA DI FIDELIZZAZIONE Imparare a gestire i diversi livelli di legame con il cliente. Scoprire il valore di una lista clienti e quali sono le sue potenzialità. Come gestire la fase promozionale nel migliore dei modi.

Pseudo-English

Author : Cristiano Furiassi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614514682
Total Pages : 300 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis Pseudo-English by : Cristiano Furiassi

Download or read book Pseudo-English written by Cristiano Furiassi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on how English, through false Anglicisms, influences several European languages, including Italian, Spanish, French, German, Danish and Norwegian. Studies on false Gallicisms are also included, thus showing how English may be affected by false borrowings.

Marketing 4.0

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119341140
Total Pages : 127 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Marketing 4.0 by : Philip Kotler

Download or read book Marketing 4.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Rough Animals

Author : Rae DelBianco
Publisher : Simon and Schuster
ISBN 13 : 1628729740
Total Pages : 295 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Rough Animals by : Rae DelBianco

Download or read book Rough Animals written by Rae DelBianco and published by Simon and Schuster. This book was released on 2018-06-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 25 Best Thriller Books of the Summer—New York Post Best New Books Coming Out Summer 2018 —Southern Living 46 Great Books to Read This Summer—Nylon Dazzling Debuts"—WYPR, "The Weekly Reader" Summer Thrillers That Will Have You at the Edge of Your Chaise Lounge—Refinery29 8 New Books You Should Read This June—vulture.com What We Read, Watched, and Listened to in May—Outside “Furious and electric . . . a fever dream."—Publishers Weekly, *Starred Review!* Breaking Bad meets No Country for Old Men... Ever since their father's untimely death five years before, Wyatt Smith and his inseparably close twin sister, Lucy, have scraped by alone on their family's isolated ranch in Box Elder County, Utah. That is until one morning when, just after spotting one of their steers lying dead in the field, Wyatt is hit in the arm by a hail of gunfire that takes four more cattle with it. The shooter: a fever-eyed, fearsome girl-child with a TEC-9 in her left hand and a worn shotgun in her right. They hold the girl captive, but she breaks loose overnight and heads south into the desert. With the dawning realization that the loss of cattle will mean the certain loss of the ranch, Wyatt feels he has no choice but to go after her and somehow find restitution for what's been lost. Wyatt's decision sets him on an epic twelve-day odyssey through a nightmarish underworld he only half understands; a world that pitches him not only against the primordial ways of men and the beautiful yet brutally unforgiving landscape, but also against himself. As he winds his way down from the mountains of Box Elder to the mesas of Monument Valley and back, Wyatt is forced to look for the first time at who he is and what he’s capable of, and how those hard truths set him irrevocably apart from the one person he’s ever really known and loved. Steeped in a mythic, wildly alive language of its own, and gripping from the first gunshot to the last, Rough Animals is a tour de force from a powerful new voice.

The 22 Immutable Laws of Marketing

Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)

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Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

A Dictionary of European Anglicisms

Author : Manfred Gorlach
Publisher : OUP Oxford
ISBN 13 : 0191536172
Total Pages : 379 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis A Dictionary of European Anglicisms by : Manfred Gorlach

Download or read book A Dictionary of European Anglicisms written by Manfred Gorlach and published by OUP Oxford. This book was released on 2005-06-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of European Anglicisms documents the spread of English in Europe. It provides the first exhaustive and up-to-date account of British and American English words that have been imported into the main languages of Europe. English, which imported thousands of words from French and Latin (mainly after 1066), is now by far the world's biggest lexical exporter, and the trade is growing as English continues to dominate various fields ranging from pop music to electronic communication. Several countries have monitored the inflow of anglicisms and some have tried to block it. But language, as lexicographers have always found and as this book demonstrates once more, respects neither boundary nor law. The dictionary not only shows which words have been exported where, but how the process of importation can change a word's form and function, sometimes subtly, at others remarkably as in the transformation of painkiller to Bulgarian 'jack of all trades'. The book provides a systematic description of the lexical input of English into Icelandic, Norwegian, Dutch, German, Russian, Polish, Croatian, Bulgarian, French, Spanish, Italian, Romanian, Finnish, Hungarian, Albanian, and Greek. Each entry has a brief definition of the loan word, followed by information on its history and distribution; variations in its spelling, meaning, and pronunciation; its route of transmission if not direct from English; its degree of acceptance and usage restrictions; and its native equivalents and derivatives. Grids showing distribution patterns across Europe accompany many of the entries. The Dictionary of European Anglicisms is a scholarly tour de force [French: imported early nineteenth century] and the result of a prodigious research effort across Europe masterminded and directed by Manfred Gorlach. It is a unique resource for comparative analysis and the study of linguistic variation and change. It will fascinate linguists and word-watchers of all persuasions.

The Anglicization of European Lexis

Author : Cristiano Furiassi
Publisher : John Benjamins Publishing
ISBN 13 : 9027273634
Total Pages : 368 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Anglicization of European Lexis by : Cristiano Furiassi

Download or read book The Anglicization of European Lexis written by Cristiano Furiassi and published by John Benjamins Publishing. This book was released on 2012-08-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the lexical influence of English on European languages, a topical theme with linguistic and cultural implications. It provides an extensive introductory background to a cross-national view of English-induced lexical borrowing, posing crucial analytical questions such as what counts as an Anglicism. It also offers a typology of borrowings with examples from the languages represented: Armenian, Danish, French, German, Italian, Norwegian, Polish, Serbian, Spanish, and Swedish. The articles in this volume address general and language-specific issues related to the analysis and collection of Anglicisms, extending the scope to the largely unexplored area of phraseology and bringing new insights into corpus-based and corpus-driven methodologies. This volume fits into a well-established and constantly developing research field and will appeal to scholars interested in the spread of English as an international language, contact and contrastive linguistics, lexicology and lexicography, and computer corpus lexicography.

The Art of Joy

Author : Goliarda Sapienza
Publisher : Macmillan + ORM
ISBN 13 : 0374708940
Total Pages : 790 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis The Art of Joy by : Goliarda Sapienza

Download or read book The Art of Joy written by Goliarda Sapienza and published by Macmillan + ORM. This book was released on 2013-07-30 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tumultuous twentieth century, told through the life of a single extraordinary woman Rejected by a series of publishers, abandoned in a chest for twenty years, Goliarda Sapienza's masterpiece, The Art of Joy, survived a turbulent path to publication. It wasn't until 2005, when it was released in France, that this novel received the recognition it deserves. At last, Sapienza's remarkable book is available in English, in a brilliant translation by Anne Milano Appel and with an illuminating introduction by Angelo Pellegrino. The Art of Joy centers on Modesta, a Sicilian woman born on January 1, 1900, whose strength and character are an affront to conventional morality. Impoverished as a child, Modesta believes she is destined for a better life. She is able, through grace and intelligence, to secure marriage to an aristocrat—without compromising her own deeply felt values. Friend, mother, lover—Modesta revels in upsetting the rules of her fascist, patriarchal society. This is the history of the twentieth century, transfigured by the perspective of one extraordinary woman. Sapienza, an intriguing figure in her own right—her father homeschooled her so she wouldn't be exposed to fascist influences—was a respected actress and writer who drew on her own struggles to craft this powerful epic. A fictionalized memoir, a book of romance and adventure, a feminist text, a bildungsroman—this novel is ultimately undefinable but deeply necessary; its genius will leave readers breathless.

Don't Let Go

Author : Michel Bussi
Publisher : Europa Editions
ISBN 13 : 1609454545
Total Pages : 309 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis Don't Let Go by : Michel Bussi

Download or read book Don't Let Go written by Michel Bussi and published by Europa Editions. This book was released on 2018-10-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of After the Crash, “a novel so extraordinary it reminded me of reading Stieg Larsson for the first time” (The Sunday Times). Holidaying in an idyllic resort on the island of Réunion, wealthy Parisians Martial and Liane Bellion are enjoying the perfect family moment with their six-year-old daughter. Turquoise skies, clear water, palm trees, a warm breeze. Then Liane Bellion disappears from her hotel room. The door to her room is open, the walls and sheets are spotted with blood. A hotel employee swears he saw Martial in the corridor at the time Liane went missing, and he becomes the number one suspect. But then Martial also disappears, along with his daughter. An all-out manhunt is declared across the island. Could Martial really have killed his wife? For fans of Gone Girl and The Fugitive, Bussi’s fast-paced, atmospheric thriller does not disappoint. “A nail biter of a manhunt across the spectacular terrain of the Indian Ocean island of Réunion drives this thriller after a tourist goes missing, triggering a police chase and exposing a cannily-constructed mystery with nods to both Agatha Christie and Harlan Coben.” —The Boston Globe “Suspenseful . . . vengeance proves a common passion on Réunion, as detailed in this twist-filled novel told from several characters’ perspectives.” —The Wall Street Journal “This novel, a multi-charactered French whodunit, squeezes all its frantic action into the 25 square miles of gorgeous but treacherous Réunion Island.” —Toronto Star “A top-notch puzzle . . . A wonderfully immersive thriller.” —Booklist

Film Festivals

Author : Cindy H. Wong
Publisher : Rutgers University Press
ISBN 13 : 0813551218
Total Pages : 333 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Film Festivals by : Cindy H. Wong

Download or read book Film Festivals written by Cindy H. Wong and published by Rutgers University Press. This book was released on 2011 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies, stars, auteurs, and critics come together in film festivals as quintessential constellations of art, business, and glamour. Yet, how well do we understand the forces and meanings that these events embody? This work offers an overview of the history, people, films, and functions of the festival world.

Bollywood Travels

Author : Rajinder Dudrah
Publisher : Routledge
ISBN 13 : 1136451307
Total Pages : 144 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Bollywood Travels by : Rajinder Dudrah

Download or read book Bollywood Travels written by Rajinder Dudrah and published by Routledge. This book was released on 2012-05-23 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an interdisciplinary framework, this book offers a fresh perspective on the issues of diaspora culture and border crossings in the films, popular cultures, and media and entertainment industries from the popular Hindi cinema of India. It analyses and discusses a range of key contemporary films in detail, such as Veer Zaara, Jhoom Barabar Jhoom, and Dostana. The book uses the notion of travel analytically in and through the cinema to comment on films that have dealt with Indo-Pak border crossings, representations of diaspora, and gender and sexuality in new ways. It engages with common sense assumptions about everyday South Asian and diasporic South Asian cultures and representations as expressed in Bollywood cinema in order to look at these issues further. Moving towards an innovative exploration beyond the films, this book charts the circuits and routes of Bollywood as South Asian club cultures in the diaspora, and Hindi cinema entertainment shows around the world, as well as its impact on social media websites. Bollywood Travels is an original and thought provoking contribution to studies on Asian Culture and Society, Sociology, World Cinema, and Film, Media and Cultural Studies.

The English Language in Europe

Author : R. R. K. Hartmann
Publisher : Intellect Books
ISBN 13 : 9781871516890
Total Pages : 0 pages
Book Rating : 4.5/5 (168 download)

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Book Synopsis The English Language in Europe by : R. R. K. Hartmann

Download or read book The English Language in Europe written by R. R. K. Hartmann and published by Intellect Books. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the current state and the future directions of the English language in Europe. The book examines the development of English from a Germanic tongue into an international language, and considers bilingualism among Europeans.

Film Cultures

Author : Janet Harbord
Publisher : SAGE
ISBN 13 : 1412932327
Total Pages : 193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Film Cultures by : Janet Harbord

Download or read book Film Cultures written by Janet Harbord and published by SAGE. This book was released on 2002-09-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Film Cultures is thought-provoking and challenging. By opening film theory up to the many simultaneous networks of relation (that is, the cultures) of film, it asks both viewer and student to take film more seriously." - Communication Research Trends "Film Cultures weaves together insights from cultural theory and film studies to provide a complex and absorbing theoretical account of contemporary film culture. Harbord writes with authority, imagination and wit and her delicate deployment of modernist and postmodernist cultural accounts makes rewarding reading." - Christine Geraghty, Professor of Film and Television, University of Glasgow Film Cultures argues that our tastes for film connect us to social, spatial and temporal networks of exchange and meaning. Whether we view film in the multiplex, arthouse or the gallery, as cinema premiere, video hire or from a cable channel, whether we approach film as a singular object or a hypertext linked to ancillary products, our relationship to film is inhabiting a culture. Shifting the focus of film analysis from the text to paths of circulation, Film Cultures questions how film connects us to social status, and national and global affiliations.

Please, Mr. Panda

Author : Steve Antony
Publisher : Scholastic Inc.
ISBN 13 : 0545804167
Total Pages : 32 pages
Book Rating : 4.5/5 (458 download)

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Book Synopsis Please, Mr. Panda by : Steve Antony

Download or read book Please, Mr. Panda written by Steve Antony and published by Scholastic Inc.. This book was released on 2014-12-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the proper way to ask Mr. Panda for doughnuts? Patiently and politely, Mr. Panda asks the animals he comes across if they would like a doughnut. A penguin, a skunk, and a whale all say yes, but they do not remember to say "please" and "thank you." Is anyone worthy of Mr. Panda's doughnuts?Steve Antony has captured a cute panda, delightful animals hungry for doughnuts, and a manners lesson. With the black-and-white animals, plain backgrounds, and brightly colored doughnuts, Antony's art is bold, striking, and engaging.

Bollywood and Globalization

Author : David J. Schaefer
Publisher : Routledge
ISBN 13 : 0415625238
Total Pages : 208 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Bollywood and Globalization by : David J. Schaefer

Download or read book Bollywood and Globalization written by David J. Schaefer and published by Routledge. This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.