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Il Marketing Della Convenienza
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Book Synopsis Il marketing della convenienza by : Daniele Fornari
Download or read book Il marketing della convenienza written by Daniele Fornari and published by EGEA spa. This book was released on 2011-03-09T00:00:00+01:00 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negli ultimi anni nel mercato distributivo si registrata una crescente intensificazione delle situazioni di price competition tra le imprese commerciali moderne, con rilevanti conseguenze per le politiche di marketing dei produttori e per gli equilibri delle relazioni di filiera. Per questo la pianificazione e la gestione delle politiche di pricing distributivo hanno assunto un ruolo centrale sia nelle relazioni competitive orizzontali tra le insegne, sia nei rapporti verticali tra Industria e Distribuzione. La manovra dei prezzi di vendita tende infatti ad impattare sull'immagine di convenienza e, quindi, sui processi di differenziazione delle insegne commerciali, ma anche sul posizionamento e sulle performance di vendita delle marche industriali. Il presente lavoro si propone di approfondire e di divulgare i principali risultati dell'attività di ricerca svolta dal CERMES - Università Bocconi, sulle problematiche del marketing della convenienza, con particolare riguardo ai mercati del largo consumo. Il libro può essere di particolare interesse sia per gli studiosi e ricercatori di marketing, sia per il management delle imprese industriali e commerciali.
Book Synopsis Accounting and Business Economics by : Yuri Biondi
Download or read book Accounting and Business Economics written by Yuri Biondi and published by Routledge. This book was released on 2013 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent financial crisis has sparked debates surrounding the nature and role of accounting in informing capital markets and regulatory bodies about the financial performance and position of a firm. These debates have drawn attention to the broader implications of accounting for the economy and society. Accounting and Business Economics brings together leading international scholars to examine the current state of accounting theory and its fundamental connection with the economics and finance of firms, viewing the business entity from not only accounting, but also national, economic, social, political, juridical, anthropological, and moral points of view.
Book Synopsis Percorsi di vendita Volume 1/3 by : Renato Martini
Download or read book Percorsi di vendita Volume 1/3 written by Renato Martini and published by Lulu.com. This book was released on 2012-03-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Percorsi di vendita" è un'opera che espone un complesso di analisi, proposte e discussioni che delineano un quadro d'insieme delle problematiche e delle tecniche di vendita nelle operazioni commerciali tra aziende (il cosiddetto business-to-business). L'opera è disponibile nell'edizione ebook in PDF, che è scaricabile gratuitamente, e in un'edizione stampata a pagamento in 3 volumi acquistabili singolarmente, a prezzi che coprono i soli costi di stampa e distribuzione. Il Volume 1 include i primi 3 capitoli che trattano di "Premesse", "Piano di marketing" e "Piano di vendita di esercizio", il Volume 2 è dedicato al capitolo 4° che tratta di "Esecuzione del piano di vendita di esercizio via vendita diretta" e il Volume 3 include gli ultimi 3 capitoli che trattano di "Esecuzione del piano di vendita di esercizio via canali indiretti e canale ibrido", "Condizioni al contorno" e "Considerazioni conclusive". (v1.2)
Book Synopsis CULTURA un’impresa! by : Marzia Capannolo
Download or read book CULTURA un’impresa! written by Marzia Capannolo and published by Ideaxs srl. This book was released on 2014-03-03 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arte e artigianato, due mondi confinanti, spesso coincidenti, e comunque sempre in dialogo, sono i motori dell'industria della cultura e giocano un ruolo fondamentale nel rilancio del sistema produttivo. Se adeguatamente incentivati, possono incidere profondamente sull'economia del territorio e quindi delle aziende che vi operano.
Book Synopsis Creazione di valore, corporate governance e informativa societaria by : Piero Mella
Download or read book Creazione di valore, corporate governance e informativa societaria written by Piero Mella and published by Giuffrè Editore. This book was released on 2007 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of Business English by : Livio Codeluppi
Download or read book A Dictionary of Business English written by Livio Codeluppi and published by Mondadori Education. This book was released on 1993 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Facility Management 2005 - European Facility Management Conference, Exhibition Europe, Frankfurt am Main 19-21 April, Tagungsband / Proceedings by :
Download or read book Facility Management 2005 - European Facility Management Conference, Exhibition Europe, Frankfurt am Main 19-21 April, Tagungsband / Proceedings written by and published by Margret Schneider. This book was released on 2005 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business English written by and published by Garzanti Linguistica. This book was released on 2005 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il volume propone: nuovi termini ed espressioni, con particolare attenzione alla terminologia fiscale, alle innovazioni dei mercati e degli strumenti finanziari e all'e-business; parole chiave delle nuove teorie economiche e manageriali; inserimento a lemma di locuzioni e parole composte, sigle e abbreviazioni, enti, istituzioni e organismi italiani, anglosassoni e dell'Europa comunitaria; oltre 5000 note di approfondimento su istituti, norme e procedure di uso internazionale; analisi completa degli IAS (International Accounting Standards) e degli IFRS (International Financial Reporting Standards); differenze di terminologia tra l'inglese britannico e l'inglese degli Stati Uniti; fraseologia per Meetings, Presentations, Negotiations.
Book Synopsis Percorsi di Vendita Volume 2/3 by : Renato Martini
Download or read book Percorsi di Vendita Volume 2/3 written by Renato Martini and published by Lulu.com. This book was released on 2012-03-18 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Percorsi di vendita" è un'opera che espone un complesso di analisi, proposte e discussioni che delineano un quadro d'insieme delle problematiche e delle tecniche di vendita nelle operazioni commerciali tra aziende (il cosiddetto business-to-business). L'opera è disponibile nell'edizione ebook in PDF, che è scaricabile gratuitamente, e in un'edizione stampata a pagamento in 3 volumi, acquistabili singolarmente, a prezzi che coprono i soli costi di stampa e distribuzione. Il Volume 1 include i primi 3 capitoli che trattano di "Premesse", "Piano di marketing" e "Piano di vendita di esercizio", il Volume 2 è dedicato al capitolo 4° che tratta di "Esecuzione del piano di vendita di esercizio via vendita diretta" e il Volume 3 include gli ultimi 3 capitoli che trattano di "Esecuzione del piano di vendita di esercizio via canali indiretti e canale ibrido", "Condizioni al contorno" e "Considerazioni conclusive". (v1.2)
Book Synopsis International journal of transport economics by :
Download or read book International journal of transport economics written by and published by . This book was released on 1974 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics and business by : Fernando Picchi
Download or read book Economics and business written by Fernando Picchi and published by . This book was released on 1986 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domus, monthly review of architecture interiors design art by :
Download or read book Domus, monthly review of architecture interiors design art written by and published by . This book was released on 1997 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Interplay Between Competition Law and Intellectual Property by : Gabriella Muscolo
Download or read book The Interplay Between Competition Law and Intellectual Property written by Gabriella Muscolo and published by Kluwer Law International B.V.. This book was released on 2019-01-17 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although competition law and intellectual property are often interwoven, until this book there has been little guidance on how they work together in practice. As the intersection between the two fields continues to grow worldwide, both in case law and in regulation, the book's markets-based approach, focusing on sectors such as pharmaceuticals, IT, telecoms, energy and agriculture in eleven of the world's most active jurisdictions, provides a much-needed in-depth understanding of how this interplay reveals itself among the different legal systems. Written by a range of authors including judges, regulators, academics, economists and practitioners in both fields, the book provides an international comparative perspective as well as detailed analysis of specific cases, policies and proposals for change. Among the issues and topics covered are the following: – free movement of goods and the protection of intellectual property rights; – standard essential patents & injunction in patent cases; – intellectual property rights between technological development and consumer protection; – geo-blocking; – online platforms and antitrust; – excessive prices. In this context, special attention is paid throughout to the increasing dialogue among Competition Authorities and between Judges and Competition Authorities around the world. As matchless remedy for the lack of uniformity heretofore, the book's investigation of the nexus between competition law and intellectual property in different sectors and in various countries takes a giant step towards a more-balanced approach and more-levelled regulation and practices. It will be warmly appreciated by policy makers, decision makers, regulators, practitioners and academics in both competition law and intellectual property fields
Book Synopsis Older Tourist Behavior and Marketing Tools by : Vania Vigolo
Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Download or read book PAD #13 written by Marina Parente and published by LetteraVentidue Edizioni. This book was released on 2017-01-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue, edited by Marina Parente and Carla Sedini, founder of D4T - Design for Territories Research Network of Politecnico di Milano, aims to contribute to this new field of study helping readers understand the design-led phenomenon, which involves the tangible resources of a territory (like monumental and landscape heritage) as well as the intangible ones (like cultural identity and people values). The main topic of this issue is: How could the design develop the local dimension enhancing and revitalizing the territory at the same time? Furthermore, with issue #13 we are opening a series with artists’ images that will match the articles with a visual research connected to the proposed subject. Photographer Carla Sedini, co-editor with Marina Parente of this issue, gave us permission to publish a selection of images about “design that is not there”, “design that may be” and “tacit design” within urban territories around the world. We hope that many creatives will interpret the “Suggestions for Design” launched here. The numerous contributors to this issue are: Miriam Bicocca; Letizia Bollini; Marco Borsotti & Sonia Pistidda; Raffaella Fagnoni & Silvia Pericu; Davide Fassi, Laura Galluzzo & Anna Linda De Rosa; Rosanna Gaddi; Helena Gentili & Daria Casciani; José Luis González Cabrero, Ana Margarita Avila Ochoa, Ana Calvera, Debora Giorgi, Yosser Halloul, Insaf Khaled & Rosa Povedano; Maria Antonietta Sbordone; Reham Mohsen & Andreas Sicklinger; Carla Sedini & Luca Fois.
Book Synopsis Bollettino della Società geografica italiana by : Società geografica italiana
Download or read book Bollettino della Società geografica italiana written by Società geografica italiana and published by . This book was released on 2006 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Atti dell' Istituto sperimentale per la valorizzazione tecnologica dei prodotti agricoli by :
Download or read book Atti dell' Istituto sperimentale per la valorizzazione tecnologica dei prodotti agricoli written by and published by . This book was released on 1988 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
