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Author : Gianpaolo Basile
Publisher : FrancoAngeli
ISBN 13 : 883511439X
Total Pages : 194 pages
Book Rating : 4.8/5 (351 download)
Download or read book Il marketing del sistema territorio written by Gianpaolo Basile and published by FrancoAngeli. This book was released on 2021-01-13T00:00:00+01:00 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1242
Author : Ludovica Moi
Publisher : FrancoAngeli
ISBN 13 : 8835152690
Total Pages : 150 pages
Book Rating : 4.8/5 (351 download)
Download or read book How to shape the competitive advantage of firms in unpredictable contexts written by Ludovica Moi and published by FrancoAngeli. This book was released on 2023-04-27T00:00:00+02:00 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1297
Author : Valeria Stefanelli
Publisher : FrancoAngeli
ISBN 13 : 8835150337
Total Pages : 146 pages
Book Rating : 4.8/5 (351 download)
Download or read book The rise of digital finance written by Valeria Stefanelli and published by FrancoAngeli. This book was released on 2023-02-01T14:38:00+01:00 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1287
Author : Luisa Andreu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443847070
Total Pages : 290 pages
Book Rating : 4.4/5 (438 download)
Download or read book Tourism Marketing written by Luisa Andreu and published by Cambridge Scholars Publishing. This book was released on 2013-02-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
Author : Marina Parente
Publisher : LetteraVentidue Edizioni
ISBN 13 :
Total Pages : 315 pages
Book Rating : 4./5 ( download)
Download or read book PAD #13 written by Marina Parente and published by LetteraVentidue Edizioni. This book was released on 2017-01-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue, edited by Marina Parente and Carla Sedini, founder of D4T - Design for Territories Research Network of Politecnico di Milano, aims to contribute to this new field of study helping readers understand the design-led phenomenon, which involves the tangible resources of a territory (like monumental and landscape heritage) as well as the intangible ones (like cultural identity and people values). The main topic of this issue is: How could the design develop the local dimension enhancing and revitalizing the territory at the same time? Furthermore, with issue #13 we are opening a series with artists’ images that will match the articles with a visual research connected to the proposed subject. Photographer Carla Sedini, co-editor with Marina Parente of this issue, gave us permission to publish a selection of images about “design that is not there”, “design that may be” and “tacit design” within urban territories around the world. We hope that many creatives will interpret the “Suggestions for Design” launched here. The numerous contributors to this issue are: Miriam Bicocca; Letizia Bollini; Marco Borsotti & Sonia Pistidda; Raffaella Fagnoni & Silvia Pericu; Davide Fassi, Laura Galluzzo & Anna Linda De Rosa; Rosanna Gaddi; Helena Gentili & Daria Casciani; José Luis González Cabrero, Ana Margarita Avila Ochoa, Ana Calvera, Debora Giorgi, Yosser Halloul, Insaf Khaled & Rosa Povedano; Maria Antonietta Sbordone; Reham Mohsen & Andreas Sicklinger; Carla Sedini & Luca Fois.
Author : Serena Galvani
Publisher : FrancoAngeli
ISBN 13 : 8835165180
Total Pages : 152 pages
Book Rating : 4.8/5 (351 download)
Download or read book Zooming-in on digital servitization written by Serena Galvani and published by FrancoAngeli. This book was released on 2024-05-10T15:03:00+02:00 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1321
Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Author : Luciana Lazzeretti
Publisher : Elsevier
ISBN 13 : 0080449387
Total Pages : 264 pages
Book Rating : 4.0/5 (84 download)
Download or read book Tourism Local Systems and Networking written by Luciana Lazzeretti and published by Elsevier. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of research findings covers the subject from either an applied economics or a managerial sciences approach. International case studies include examples from Portugal, Italy and Malaysia set in the context of tourism marketing theory.
Author : Gaetano M. Golinelli
Publisher : Springer
ISBN 13 : 3319085271
Total Pages : 195 pages
Book Rating : 4.3/5 (19 download)
Download or read book Cultural Heritage and Value Creation written by Gaetano M. Golinelli and published by Springer. This book was released on 2014-09-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by systems thinking, this book explores new perspectives in which culture and management are harmoniously integrated and cultural heritage is interpreted both as an essential part of the social and economic context and as an expression of community identity. The combination of a multidisciplinary approach, methodological rigor and reference to robust empirical findings in the fertile field of analysis of UNESCO’s contribution mean that the book can be considered a reference for the management of cultural heritage. It casts new light on the complex relation of culture and management, which has long occupied both scholars and practitioners and should enable the development of new pathways for value creation. The book is based on research conducted within the framework of the Consorzio Universitario di Economia Industriale e Manageriale (University Consortium for Industrial and Managerial Economics), a network of universities, businesses and public and private institutions that is dedicated to the production and dissemination of knowledge in the field. This volume will be of interest to all who are involved in the study and management of the cultural heritage.
Author : Matteo G. Caroli
Publisher : FrancoAngeli
ISBN 13 : 9788846478610
Total Pages : 356 pages
Book Rating : 4.4/5 (786 download)
Download or read book Il marketing territoriale. Strategie per la competitività sostenibile del territorio written by Matteo G. Caroli and published by FrancoAngeli. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vanessa Ratten
Publisher : Routledge
ISBN 13 : 0429559984
Total Pages : 183 pages
Book Rating : 4.4/5 (295 download)
Download or read book Managing Sustainable Innovation written by Vanessa Ratten and published by Routledge. This book was released on 2019-12-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful text looking at sustainable innovation and the emerging fourth sector, i.e. hybrid organizations, through an interdisciplinary approach. The book illuminates what hybrid organizations are and how they generate new ways of creating blended value to secure the well-being of future generations and preservation of ecological services. The book also discusses how sustainable innovation may offer creative solutions to societal issues, the sharing economy and the circular economy. This book will appeal to those taking MBA and EMBA programmes, and those with an interest in creating sustainable business and innovation solutions.
Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3030363422
Total Pages : 659 pages
Book Rating : 4.0/5 (33 download)
Download or read book Cultural and Tourism Innovation in the Digital Era written by Vicky Katsoni and published by Springer Nature. This book was released on 2020-02-13 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.
Author : Marzia Morena
Publisher : Maggioli Editore
ISBN 13 : 8838760128
Total Pages : 185 pages
Book Rating : 4.8/5 (387 download)
Download or read book Real Estate Propertyas a Tool in Territorial Development written by Marzia Morena and published by Maggioli Editore. This book was released on 2010 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrico Bonetti
Publisher : FrancoAngeli
ISBN 13 : 8856827735
Total Pages : 323 pages
Book Rating : 4.8/5 (568 download)
Download or read book Eventi e strategie di marketing territoriale written by Enrico Bonetti and published by FrancoAngeli. This book was released on 2017-01-26T00:00:00+01:00 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: 366.50
Author : Vincenzo Formisano
Publisher : Springer
ISBN 13 : 1137497130
Total Pages : 336 pages
Book Rating : 4.1/5 (374 download)
Download or read book Non-Knowledge Risk and Bank-Company Management written by Vincenzo Formisano and published by Springer. This book was released on 2016-01-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic scenario, the intangible assets contribute significantly to the construction of the competitive positioning of a company. It follows that this intangible information must be appropriately considered in the internal rating system (IRSs). Currently key aspects of business risk and operational risk such as potential for growth, competitive capabilities, core competencies, role in the supply chain of membership, and governance are being considered as secondary in this system. Intangible factors such as the milieu of the company and the environment in which it operates, are not being appropriately considered. In this book, Vincenzo Formisano proposes new guidelines aimed to set desirable IRSs in which the weight of intangible assets is appropriately and properly valued. He addresses practical rules for achieving a rating system capable of understanding and enhancing the intangible assets of a company and for the assessment of creditworthiness. The first part of the book focuses on existing practices; the second part exposes a general model for the classification and interpretation of intangibles. The third part provides practical guidelines designed to configure desirable rating models in which the weight of intangible assets is correctly considered. This book offers theoretical and practical insights and an easy-to-read approach which provides a valuable source of information for teachers and students in Finance. It is also a useful reference point for the Banking, Accounting and Finance managerial communities.
Author : Lytras, Miltiadis
Publisher : IGI Global
ISBN 13 : 1615208682
Total Pages : 270 pages
Book Rating : 4.6/5 (152 download)
Download or read book Digital Culture and E-Tourism: Technologies, Applications and Management Approaches written by Lytras, Miltiadis and published by IGI Global. This book was released on 2010-11-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edition fosters multidisciplinary discussion and research on the adoption of information and communication technologies (ICT) in the contexts of culture and tourism, investigating how emerging technologies and new managerial models and strategies can promote sustainable development for culture and tourism"--Provided by publisher.
Author : Alessandra De Chiara
Publisher : Springer
ISBN 13 : 3319402013
Total Pages : 177 pages
Book Rating : 4.3/5 (194 download)
Download or read book Implementing Sustainability Strategies in Networks and Clusters written by Alessandra De Chiara and published by Springer. This book was released on 2016-10-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the dynamics of the management of sustainability in networks and clusters – an area of increasing importance that is neglected by the many studies addressing sustainability at the single-enterprise level. The focus is in particular on projects involving groups of enterprises with a high level of productive interdependence and steady relations that allow sharing of resources and activities. The book is organized into two parts, the first of which discusses the value of the territory for firm competitiveness, examines the importance of social capital in creating sustainable business behaviors and “unique” networks, and describes principles and tools for the implementation and management of sustainability strategies in networks or clusters. The second part then presents the methodology and outcomes of empirical research conducted on industrial districts and productive centres in Campania, southern Italy, which are representative of Italian productive chains. The book will be of value to all management scholars with an interest in this field, as well as to readers wishing to learn more of the role of local institutions.
