Identifying The Main Factors Affecting Consumer Behaviour In Online Shopping Environment

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EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Author : Meral, Yurdagül
Publisher : IGI Global
ISBN 13 : 1799800377
Total Pages : 409 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül

Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Perspectives on Consumer Behaviour

Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Perspectives on Consumer Behaviour by : Włodzimierz Sroka

Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Drawdown

Author : Paul Hawken
Publisher : Penguin
ISBN 13 : 1524704652
Total Pages : 258 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Drawdown by : Paul Hawken

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608703
Total Pages : 190 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

According to Kotler

Author : Philip Kotler
Publisher : Amacom Books
ISBN 13 : 9780814472958
Total Pages : 196 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis According to Kotler by : Philip Kotler

Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Why We Buy

Author : Paco Underhill
Publisher : Simon and Schuster
ISBN 13 : 1416595244
Total Pages : 322 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Why We Buy by : Paco Underhill

Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

BRAIN BLOOMERS (VOLUME 2)

Author : Prof. Amitava Basu
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 1387531093
Total Pages : 496 pages
Book Rating : 4.3/5 (875 download)

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Book Synopsis BRAIN BLOOMERS (VOLUME 2) by : Prof. Amitava Basu

Download or read book BRAIN BLOOMERS (VOLUME 2) written by Prof. Amitava Basu and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Human-Computer Interaction

Author : M.G. Helander
Publisher : Elsevier
ISBN 13 : 1483295133
Total Pages : 1202 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Handbook of Human-Computer Interaction by : M.G. Helander

Download or read book Handbook of Human-Computer Interaction written by M.G. Helander and published by Elsevier. This book was released on 2014-06-28 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is concerned with principles of human factors engineering for design of the human-computer interface. It has both academic and practical purposes; it summarizes the research and provides recommendations for how the information can be used by designers of computer systems. The articles are written primarily for the professional from another discipline who is seeking an understanding of human-computer interaction, and secondarily as a reference book for the professional in the area, and should particularly serve the following: computer scientists, human factors engineers, designers and design engineers, cognitive scientists and experimental psychologists, systems engineers, managers and executives working with systems development.The work consists of 52 chapters by 73 authors and is organized into seven sections. In the first section, the cognitive and information-processing aspects of HCI are summarized. The following group of papers deals with design principles for software and hardware. The third section is devoted to differences in performance between different users, and computer-aided training and principles for design of effective manuals. The next part presents important applications: text editors and systems for information retrieval, as well as issues in computer-aided engineering, drawing and design, and robotics. The fifth section introduces methods for designing the user interface. The following section examines those issues in the AI field that are currently of greatest interest to designers and human factors specialists, including such problems as natural language interface and methods for knowledge acquisition. The last section includes social aspects in computer usage, the impact on work organizations and work at home.

Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities

Author : Al-A'ali, Ebtihaj Ahmed
Publisher : IGI Global
ISBN 13 : 1799802744
Total Pages : 259 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities by : Al-A'ali, Ebtihaj Ahmed

Download or read book Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities written by Al-A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2019-08-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

E-commerce

Author : Kenneth C. Laudon
Publisher : Prentice Hall
ISBN 13 : 9780273750840
Total Pages : 900 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2011 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

A Concise Guide to Market Research

Author : Marko Sarstedt
Publisher : Springer
ISBN 13 : 9783642539640
Total Pages : 347 pages
Book Rating : 4.5/5 (396 download)

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Book Synopsis A Concise Guide to Market Research by : Marko Sarstedt

Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Marketing to the Social Web

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 0470410973
Total Pages : 272 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Marketing to the Social Web by : Larry Weber

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.