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Reputation Strategy and Analytics in a Hyper-Connected World

Author : Chris Foster
Publisher : John Wiley & Sons
ISBN 13 : 1119052491
Total Pages : 160 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Reputation Strategy and Analytics in a Hyper-Connected World by : Chris Foster

Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster and published by John Wiley & Sons. This book was released on 2016-08-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Click Here to Kill Everybody: Security and Survival in a Hyper-connected World

Author : Bruce Schneier
Publisher : W. W. Norton & Company
ISBN 13 : 0393608891
Total Pages : 289 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Click Here to Kill Everybody: Security and Survival in a Hyper-connected World by : Bruce Schneier

Download or read book Click Here to Kill Everybody: Security and Survival in a Hyper-connected World written by Bruce Schneier and published by W. W. Norton & Company. This book was released on 2018-09-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sober, lucid and often wise." —Nature The Internet is powerful, but it is not safe. As "smart" devices proliferate the risks will get worse, unless we act now. From driverless cars to smart thermostats, from autonomous stock-trading systems to drones equipped with their own behavioral algorithms, the Internet now has direct effects on the physical world. Forget data theft: cutting-edge digital attackers can now literally crash your car, pacemaker, and home security system, as well as everyone else’s. In Click Here to Kill Everybody, best-selling author Bruce Schneier explores the risks and security implications of our new, hyper-connected era, and lays out common-sense policies that will allow us to enjoy the benefits of this omnipotent age without falling prey to the consequences of its insecurity.

Tech Generation

Author : Mike Brooks
Publisher : Oxford University Press
ISBN 13 : 0190665297
Total Pages : 329 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Tech Generation by : Mike Brooks

Download or read book Tech Generation written by Mike Brooks and published by Oxford University Press. This book was released on 2018 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects.

Hyper Sales Growth

Author :
Publisher :
ISBN 13 : 9788869096433
Total Pages : pages
Book Rating : 4.0/5 (964 download)

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Book Synopsis Hyper Sales Growth by :

Download or read book Hyper Sales Growth written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: IF YOU THINK YOU KNOW SALES...YOU DON’T KNOW JACK! “Jack Daly stands above all others. His energy is matched only by his genius and understanding about what makesthe best sales organizations. It’s not commission strategies, it’s not about glossy sales materials; it is about people. Jack understands better than most that if you look out for your people and insist that they look out for your customers, the result is unprecedented growth (and a lot of very happy and inspired employees and customers).“ -Simon Sinek, Optimist and Author of Leaders Eat Last and Start With Why “Winning teams result from strong cultures and leadership driven systems and processes. In the world of sales, as detailed in Hyper Sales Growth, Jack Daly knows how to lead and win.” -Pat Williams, Co-Founder, Orlando Magic, Author of Vince Lombardi on Leadership “If you want to play the piano, you hire a teacher. If you want to run a fast marathon, you hire a coach. Jack Daly is the best Professional Sales Coach in America. He teaches you what you need to know, how to remember it, and how to practice it every single day. This book will change your life as a leader and a salesperson, and you will thank Jack Daly every day you make a new sale.” -Willy Walker, Chairman and CEO, Walker & Dunlop “It’s finally here!! The book all the million fans (that’s literal) of Jack Daly have been wanting – a book that shares the same time-tested sales management techniques that work to drive growth he’s been teaching in his powerful and packed workshops. It’s all about getting the sales management piece right; this is the book that shows you the way.” -Verne Harnish ,CEO of Gazelles Author of Mastering the Rockefeller Habits and The Greatest Business Decisions of All Time “If you want to get predictable revenue and profitable growth, Jack Daly is your source for the state of the art in sales. Read this book, buy it for your team, follow his advice and you’ll be unstoppable.” -Christine Comaford , Executive Coach & Presidential Advisor NY Times Best Selling Author of SmartTribes: How Teams Become Brilliant Together “Jack Daly is a rare gem in the business world. I have seen him transform several companies, by growing revenue, by upgrading corporate cultures, and by growing employees’ capacity to produce results. His vast knowledge and experience gives him a perspective unmatched by anyone I’ve experienced. This book is a must read if you are interested in taking your company to the next level in the most direct way possible.” -Rick Sapio ,CEO of Mutual Capital Alliance, Inc.

Build Your Dream Network

Author : J. Kelly Hoey
Publisher : Penguin
ISBN 13 : 1101992794
Total Pages : 258 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Build Your Dream Network by : J. Kelly Hoey

Download or read book Build Your Dream Network written by J. Kelly Hoey and published by Penguin. This book was released on 2017-01-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital world If you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small. In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships—the genuine, mutually beneficial, long-lasting kind—using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. Build Your Dream Network will help you: - Determine the most effective ways to connect with others so you don’t clutter your calendar with dead-end coffee dates and informational interviews - Synchronize IRL networking efforts with your digital outreach - Turn “closed door” conversations into strong personal relationships and business opportunities - Eliminate FOMO by keeping your networking efforts focused Packed with infographics, flowcharts, and encouraging advice, Build Your Dream Network shows how small adjustments in your daily routine, generosity, and goal-focused efforts are all it takes to set you apart and ignite the powerful connections that will lead to major opportunities for success.

The Future Home in the 5G Era

Author : Jefferson Wang
Publisher : Kogan Page Publishers
ISBN 13 : 1789665574
Total Pages : 201 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis The Future Home in the 5G Era by : Jefferson Wang

Download or read book The Future Home in the 5G Era written by Jefferson Wang and published by Kogan Page Publishers. This book was released on 2020-04-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more. The Future Home in the 5G Era combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups. This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.

Networking in the 21st Century

Author : David Fisher
Publisher :
ISBN 13 : 9781944730154
Total Pages : pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis Networking in the 21st Century by : David Fisher

Download or read book Networking in the 21st Century written by David Fisher and published by . This book was released on 2021-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kellogg on Branding in a Hyper-Connected World

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111953318X
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Kellogg on Branding in a Hyper-Connected World by :

Download or read book Kellogg on Branding in a Hyper-Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

New Power

Author : Jeremy Heimans
Publisher : Random House Canada
ISBN 13 : 0345816463
Total Pages : 310 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis New Power by : Jeremy Heimans

Download or read book New Power written by Jeremy Heimans and published by Random House Canada. This book was released on 2018-04-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.

Too Fast to Think

Author : Chris Lewis
Publisher : Kogan Page Publishers
ISBN 13 : 074947887X
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Too Fast to Think by : Chris Lewis

Download or read book Too Fast to Think written by Chris Lewis and published by Kogan Page Publishers. This book was released on 2016-10-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.

Living Networks

Author : Ross Dawson
Publisher : FT Press
ISBN 13 : 9780130353337
Total Pages : 274 pages
Book Rating : 4.3/5 (533 download)

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Book Synopsis Living Networks by : Ross Dawson

Download or read book Living Networks written by Ross Dawson and published by FT Press. This book was released on 2003 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines how the rise of business connectivity and integration is transforming how companies work and achieve success. The author advocates clear leadership as he goes on to provide a framework for developing a strategy for a flow economy.

Agile PR

Author : Marian Salzman
Publisher : AMACOM
ISBN 13 : 0814437885
Total Pages : 275 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Agile PR by : Marian Salzman

Download or read book Agile PR written by Marian Salzman and published by AMACOM. This book was released on 2017-01-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Digital Kindness

Author : Lauren Hug
Publisher : Lauren Collier
ISBN 13 : 9781948415408
Total Pages : 116 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis Digital Kindness by : Lauren Hug

Download or read book Digital Kindness written by Lauren Hug and published by Lauren Collier. This book was released on 2019-06-28 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our world needs kindness right now. Social media is flooded with anger, frustration, fear, despair, and negativity. Technology allows us to interact instantly, but people feel ignored, unheard, misunderstood, discouraged, alone. What if we choose to change that? What if we use digital media to connect, build relationships, and better understand our fellow human beings? What if we use it to build a better world? This book presents a proactive approach to digital kindness, guiding the reader on a personalized journey toward purposeful digital engagement in a hyper-connected world.

Hyper-Connected Selling

Author : David Fisher
Publisher :
ISBN 13 : 9781944730055
Total Pages : pages
Book Rating : 4.7/5 (3 download)

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Book Synopsis Hyper-Connected Selling by : David Fisher

Download or read book Hyper-Connected Selling written by David Fisher and published by . This book was released on 2017-03-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Church of Facebook

Author : Jesse Rice
Publisher : David C Cook
ISBN 13 : 1434700666
Total Pages : 241 pages
Book Rating : 4.4/5 (347 download)

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Book Synopsis The Church of Facebook by : Jesse Rice

Download or read book The Church of Facebook written by Jesse Rice and published by David C Cook. This book was released on 2009-10-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely release explores the community-altering phenomenon of social networking sites and what it reveals about friendship, God, and our own hearts. With hundreds of millions of users, social networks are changing how we form relationships, perceive others, and shape our identity. Yet at its core, this movement reflects our need for community. Our longing for intimacy, connection, and a place to belong has never been a secret, but social networking offers us a new perspective on the way we engage our community. How do these networks impact our relationships? In what ways are they shaping the way we think of ourselves? And how might this phenomenon subtly reflect a God who longs to connect with each one of us? The Church of Facebook explores these ideas and much more, offering a revealing look at the wildly popular world of online social networking.

Kellogg on Branding in a Hyper-Connected World

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119533287
Total Pages : 369 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Kellogg on Branding in a Hyper-Connected World by :

Download or read book Kellogg on Branding in a Hyper-Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Building the Hyperconnected Society

Author : Ovidiu Vermesan
Publisher : River Publishers
ISBN 13 : 8793237995
Total Pages : 330 pages
Book Rating : 4.7/5 (932 download)

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Book Synopsis Building the Hyperconnected Society by : Ovidiu Vermesan

Download or read book Building the Hyperconnected Society written by Ovidiu Vermesan and published by River Publishers. This book was released on 2015-06-16 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.