Humour Et Publicite Televisee Fonctions Du Message Humoristique Dans Largumentation Publicitaire Televisuelle

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HUMOUR ET PUBLICITE TELEVISEE FONCTIONS DU MESSAGE HUMORISTIQUE DANS L'ARGUMENTATION PUBLICITAIRE TELEVISUELLE

Author : MONIQUE.. MOUSSET CHALANSET
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis HUMOUR ET PUBLICITE TELEVISEE FONCTIONS DU MESSAGE HUMORISTIQUE DANS L'ARGUMENTATION PUBLICITAIRE TELEVISUELLE by : MONIQUE.. MOUSSET CHALANSET

Download or read book HUMOUR ET PUBLICITE TELEVISEE FONCTIONS DU MESSAGE HUMORISTIQUE DANS L'ARGUMENTATION PUBLICITAIRE TELEVISUELLE written by MONIQUE.. MOUSSET CHALANSET and published by . This book was released on 1998 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: LE DISCOURS PUBLICITAIRE SUIT LES EVOLUTIONS ECONOMIQUES ET SOCIALES, QUAND IL NE LES ANTICIPE PAS. MIROIR AMPLIFICATEUR DES CHANGEMENTS, LA PUBLICITE S'EXPRIME, DE NOS JOURS, AUX RYTHMES DES TENDANCES ET FAIT TRES FREQUEMMENT APPEL A L'HUMOUR, PROVOQUANT DISRUPTIONS ET TRANSGRESSION DES CODES PUBLICITAIRES, ATTIRANT, PAR LE RIRE AINSI PROVOQUE, LA SYMPATHIE DU RECEPTEUR. NOUS AVONS CHOISI D'ETUDIER SPECIFIQUEMENT CE PHENOMENE A LA TELEVISION, SUPPORT COMPLET, S'IL EN EST, DE L'EXPRESSION COMIQUE. NOUS AVONS EGALEMENT TENTE DE DEFINIR L'INDEFINISSABLE EN CONSTRUISANT UNE TYPOLOGIE DES GENRES DU RISIBLE UTILISES EN PUBLICITE TELEVISUELLE, ET EXAMINE LES INTERACTIONS POSSIBLES ENTRE HUMOUR ET PERSUASION. DANS UN DEUXIEME TEMPS, L'ANALYSE SEMIOLOGIQUE D'UN CORPUS DE 19 FILMS, PRIMES AU FESTIVAL DU FILM HUMORISTIQUE DE CHAMROUSSE, A PERMIS DE MIEUX COMPRENDRE LES MECANISMES MIS ENJEU ET LES OBJECTIFS LIES A L'UTILISATION DES DIFFERENTES SORTES D'HUMOUR : DEBANALISER LES MESSAGES, REPRESENTER L'IMMATERIEL, SUBSTITUER L'INHABITUEL AU CONVENU, CONTOURNER L'INDICIBLE. ENFIN, RESTAIT A VERIFIER L'INNOCUITE DE L'HUMOUR DANS SON ASSOCIATION A L'ARGUMENTATION PROPRE AU DISCOURS PUBLICITAIRE. L'ANALYSE DES MODES ARGUMENTATIFS DES FILMS DU CORPUS FAIT APPARAITRE TROIS MODELES DIFFERENTS : L'ARGUMENTATION EN KIT QUE LE RECEPTEUR CONSTRUIT LUI-MEME ; L'ARGUMENTATION ASSISTEE D'UNE DEMONSTRATION DU PRODUIT QUI EST CENSEE RENFORCER LA PERSUASION ; ENFIN, L'ACCUMULATION DES PROCEDES A LA FOIS HUMORISTIQUES ET ARGUMENTATIFS, OU L'INFLUENCE A TOUT PRIX. QUE PEUT APPORTER L'HUMOUR DANS LE MESSAGE PUBLICITAIRE ? UN SUPPLEMENT DE SENS LUDIQUE DONT IL CONVIENT D'EVALUER LES ATOUTS ET LES LIMITES. UNE PROXIMITE QUI CONDUIT A LA CONNIVENCE ENTRE L'EMETTEUR-ANNONCEUR, LE PRODUIT (OU LA MARQUE) ET LE DESTINATAIRE-RECEPTEUR. ON PEUT AINSI PENSER QUE L'HUMOUR EST UN MOYEN, PARMI D'AUTRES, A LA DISPOSITION DE L'EMETTEUR POUR MIEUX INFLUENCER SA CIBLE.

Catalogue des thèses reproduites

Author : Atelier national de reproduction des thèses de Lille
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Catalogue des thèses reproduites by : Atelier national de reproduction des thèses de Lille

Download or read book Catalogue des thèses reproduites written by Atelier national de reproduction des thèses de Lille and published by . This book was released on 1999 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mediterranean Climate Variability

Author : P. Lionello
Publisher : Elsevier
ISBN 13 : 0080460798
Total Pages : 438 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Mediterranean Climate Variability by : P. Lionello

Download or read book Mediterranean Climate Variability written by P. Lionello and published by Elsevier. This book was released on 2006-08-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored book provides an updated description of climate variability in the Mediterranean basin, focusing on decadal and centennial time scales and on the results available on the impact of future emission scenarios at regional scale. The authors describs both local physical processes responsible for these variability - such as changes in the surface properties and land use- and globalprocesses - such as changes in the large scale atmospheric circulation associated to global warming, NAO, tropical monsoon and ENSO. Regional climate change issues are also addressed. Mediterranean Climate Variability aims to review the research on this region and to provide at the same time both an introduction and a reference for researchers. It covers topics typical of Climatology, Climate history, Meteorology, Oceanography, Environmental Science but the information here provided would also be useful for research in agriculture, social and economic studies. It is addressed to scientists and students interested in the Mediterranean climate and environment. Some topics have interesting connections to nearby regions: Northern Atlantic, West Africa, central and Eastern Europe. Each chapter will contain a summary meant to provide information to policy makers, researchers from other fields, and in general to a wide audience without a technical expertise on climate. * Provides an updated analysis of the Mediterranean climate features and guidelines for future research * Considers both oceanographic and atmospheric aspects * Analyzes the Mediterranean climate in a global perspective

The Little Ice Age

Author : Jean M. Grove
Publisher : Routledge
ISBN 13 : 1134857462
Total Pages : 869 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Little Ice Age by : Jean M. Grove

Download or read book The Little Ice Age written by Jean M. Grove and published by Routledge. This book was released on 2019-04-30 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence for the Little Ice Age, the most important fluctuation in global climate in historical times, is most dramatically represented by the advance of mountain glaciers in the sixteenth and seventeenth centuries and their retreat since about 1850. The effects on the landscape and the daily life of people have been particularly apparent in Norway and the Alps. This major book places an extensive body of material relating to Europe, in the form of documentary evidence of the history of the glaciers, their portrayal in paintings and maps, and measurements made by scientists and others, within a global perspective. It shows that the glacial history of mountain regions all over the world displays a similar pattern of climatic events. Furthermore, fluctuations on a comparable scale have occurred at intervals of a millennium or two throughout the last ten thousand years since the ice caps of North America and northwest Europe melted away. This is the first scholarly work devoted to the Little Ice Age, by an author whose research experience of the subject has been extensive. This book includes large numbers of maps, diagrams and photographs, many not published elsewhere, and very full bibliographies. It is a definitive work on the subject, and an excellent focus for the work of economic and social historians as well as glaciologists, climatologists, geographers, and specialists in mountain environment.

Poetry and Identity in Quattrocento Naples

Author : Matteo Soranzo
Publisher : Routledge
ISBN 13 : 1317079442
Total Pages : 194 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Poetry and Identity in Quattrocento Naples by : Matteo Soranzo

Download or read book Poetry and Identity in Quattrocento Naples written by Matteo Soranzo and published by Routledge. This book was released on 2016-04-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry and Identity in Quattrocento Naples approaches poems as acts of cultural identity and investigates how a group of authors used poetry to develop a poetic style, while also displaying their position toward the culture of others. Starting from an analysis of Giovanni Pontano’s Parthenopeus and De amore coniugali, followed by a discussion of Jacopo Sannazaro’s Arcadia, Matteo Soranzo links the genesis and themes of these texts to the social, political and intellectual vicissitudes of Naples under the domination of Kings Alfonso and Ferrante. Delving further into Pontano’s literary and astrological production, Soranzo illustrates the consolidation and eventual dispersion of this author’s legacy by looking at the symbolic value attached to his masterpiece Urania, and at the genesis of Sannazaro’s De partu Virginis. Poetic works written in neo-Latin and the vernacular during the Aragonese domination, in this way, are examined not only as literary texts, but also as the building blocks of their authors’ careers.

Cultures and Traditions of Wordplay and Wordplay Research

Author : Esme Winter-Froemel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110586371
Total Pages : 300 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Cultures and Traditions of Wordplay and Wordplay Research by : Esme Winter-Froemel

Download or read book Cultures and Traditions of Wordplay and Wordplay Research written by Esme Winter-Froemel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on realisations of wordplay in different cultures and social and historical contexts, and brings together various research traditions of approaching wordplay. Together with the volume DWP 7, it assembles selected papers presented at the interdisciplinary conference The Dynamics of Wordplay / La dynamique du jeu de mots (Trier, 2016) and stresses the inherent dynamicity of wordplay and wordplay research.

Translation and Meaning

Author : Marcel Thelen
Publisher : Lodz Studies in Language
ISBN 13 : 9783631663905
Total Pages : 0 pages
Book Rating : 4.6/5 (639 download)

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Book Synopsis Translation and Meaning by : Marcel Thelen

Download or read book Translation and Meaning written by Marcel Thelen and published by Lodz Studies in Language. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.

Metaphor and Thought

Author : Andrew Ortony
Publisher : Cambridge University Press
ISBN 13 : 9780521405614
Total Pages : 700 pages
Book Rating : 4.4/5 (56 download)

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Book Synopsis Metaphor and Thought by : Andrew Ortony

Download or read book Metaphor and Thought written by Andrew Ortony and published by Cambridge University Press. This book was released on 1993-11-26 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and Thought, first published in 1979, reflects the surge of interest in and research into the nature and function of metaphor in language and thought. In this revised and expanded second edition, the editor has invited the contributors to update their original essays to reflect any changes in their thinking. Reorganised to accommodate the shifts in central theoretical issues, the volume also includes six new chapters that present important and influential fresh ideas about metaphor that have appeared in such fields as the philosophy of language and the philosophy of science, linguistics, cognitive and clinical psychology, education and artificial intelligence.

Linguistic Theories of Humor

Author : Salvatore Attardo
Publisher : Walter de Gruyter
ISBN 13 : 3110219026
Total Pages : 449 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Linguistic Theories of Humor by : Salvatore Attardo

Download or read book Linguistic Theories of Humor written by Salvatore Attardo and published by Walter de Gruyter. This book was released on 2010-01-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: So this English professor comes into class and starts talking about the textual organization of jokes, the taxonomy of puns, the relations between the linguistic form and the content of humorous texts, and other past and current topics in language- based research into humor. At the end he stuffs all the various approaches to verbal humor into linguistic theory as a whole. Nobody gets it, see, so he tells them to buy the book.

Contemporary Criminological Issues

Author : Carolyn Côté-Lussier
Publisher : University of Ottawa Press
ISBN 13 : 0776628720
Total Pages : 396 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis Contemporary Criminological Issues by : Carolyn Côté-Lussier

Download or read book Contemporary Criminological Issues written by Carolyn Côté-Lussier and published by University of Ottawa Press. This book was released on 2020-05-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Criminological Issues tackles some of today’s most pressing social issues, from the criminalization of Indigenous peoples to interpersonal violence, border control, and armed conflicts. This book advances cutting-edge theories and methods, with the aim of moving beyond the scholarship that reproduces insecurity and exclusion. The breadth of approaches encompasses much of the current critical criminological scholarship, serving as a counterpoint to the growth of managerial and administrative criminologies and the rise of explicitly exclusionary and punitive state policies and practices with respect to ‘crime’ and ‘security.’ This edited collection featuring two books, one in English and one in French, includes important contributions to knowledge and public policy by eminent experts and emerging scholars. This book is published in English.

Feminist Philosophy in Latin America and Spain

Author : María Luisa Femenías
Publisher : Rodopi
ISBN 13 : 9042022078
Total Pages : 253 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Feminist Philosophy in Latin America and Spain by : María Luisa Femenías

Download or read book Feminist Philosophy in Latin America and Spain written by María Luisa Femenías and published by Rodopi. This book was released on 2007 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the vast range of philosophical approaches, regional issues and problems, perspectives, and historical and theoretical frameworks that together constitute feminist philosophy in Latin America and Spain.This is important while feminist philosophy was long dominated by Anglo-American authors. It makes available recent feminist thought in Latin America and Spain to facilitate dialogue among Latin American, North American, and European thinkers.

The Rule of Metaphor

Author : Paul Ricoeur
Publisher :
ISBN 13 : 9780802064479
Total Pages : 384 pages
Book Rating : 4.0/5 (644 download)

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Book Synopsis The Rule of Metaphor by : Paul Ricoeur

Download or read book The Rule of Metaphor written by Paul Ricoeur and published by . This book was released on 1981 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full-scale examination of the philosophy of metaphor from Aristotle to the present, brings together and discusses significant viewpoints on metaphor held by writers in various disciplines.

A Frequency Dictionary of French

Author : Deryle Lonsdale
Publisher : Routledge
ISBN 13 : 1135973504
Total Pages : 974 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis A Frequency Dictionary of French by : Deryle Lonsdale

Download or read book A Frequency Dictionary of French written by Deryle Lonsdale and published by Routledge. This book was released on 2009-03-25 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of French is an invaluable tool for all learners of French, providing a list of the 5000 most frequently used words in the language. Based on a 23-million-word corpus of French which includes written and spoken material both from France and overseas, this dictionary provides the user with detailed information for each of the 5000 entries, including English equivalents, a sample sentence, its English translation, usage statistics, and an indication of register variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are thematically-organized lists of the top words from a variety of key topics such as sports, weather, clothing, and family terms. An engaging and highly useful resource, the Frequency Dictionary of French will enable students of all levels to get the most out of their study of French vocabulary. Former CD content is now available to access at www.routledge.com/9780415775311 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work. Deryle Lonsdale is Associate Professor in the Linguistics and English Language Department at Brigham Young University (Provo, Utah). Yvon Le Bras is Associate Professor of French and Department Chair of the French and Italian Department at Brigham Young University (Provo, Utah).

Times of Feast, Times of Famine

Author : Emmanuel Le Roy Ladurie
Publisher :
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Times of Feast, Times of Famine by : Emmanuel Le Roy Ladurie

Download or read book Times of Feast, Times of Famine written by Emmanuel Le Roy Ladurie and published by . This book was released on 1988 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Keywords in Remix Studies

Author : Eduardo Navas
Publisher : Routledge
ISBN 13 : 131551639X
Total Pages : 513 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Keywords in Remix Studies by : Eduardo Navas

Download or read book Keywords in Remix Studies written by Eduardo Navas and published by Routledge. This book was released on 2017-11-27 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keywords in Remix Studies consists of twenty-four chapters authored by researchers who share interests in remix studies and remix culture throughout the arts and humanities. The essays reflect on the critical, historical and theoretical lineage of remix to the technological production that makes contemporary forms of communication and creativity possible. Remix enjoys international attention as it continues to become a paradigm of reference across many disciplines, due in part to its interdisciplinary nature as an unexpectedly fragmented approach and method useful in various fields to expand specific research interests. The focus on a specific keyword for each essay enables contributors to expose culture and society’s inconclusive relation with the creative process, and questions assumptions about authorship, plagiarism and originality. Keywords in Remix Studies is a resource for scholars, including researchers, practitioners, lecturers and students, interested in some or all aspects of remix studies. It can be a reference manual and introductory resource, as well as a teaching tool across the humanities and social sciences.

New French With Ease

Author : Anthony Bulger
Publisher : Assimil Gmbh
ISBN 13 : 9782700513844
Total Pages : 592 pages
Book Rating : 4.5/5 (138 download)

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Book Synopsis New French With Ease by : Anthony Bulger

Download or read book New French With Ease written by Anthony Bulger and published by Assimil Gmbh. This book was released on 1998-06-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Méthode d'apprentissage du français pour anglophones.

Implicit Meanings

Author : Professor Mary Douglas
Publisher : Psychology Press
ISBN 13 : 9780415606738
Total Pages : 352 pages
Book Rating : 4.6/5 (67 download)

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Book Synopsis Implicit Meanings by : Professor Mary Douglas

Download or read book Implicit Meanings written by Professor Mary Douglas and published by Psychology Press. This book was released on 2010-10-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implicit Meanings was first published to great acclaim in 1975. It includes writings on the key themes which are associated with Mary Douglas' work and which have had a major influence on anthropological thought, such as food, pollution, risk, animals and myth. The papers in this text demonstrate the importance of seeking to understand beliefs and practices that are implicit and a priori within what might seem to be alien cultures.