Human Resource Management And Internal Marketing

Download Human Resource Management And Internal Marketing full books in PDF, epub, and Kindle. Read online Human Resource Management And Internal Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Human Resource Management and Internal Marketing

Author : Teena Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000826929
Total Pages : 184 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Internal Marketing

Author : Pervaiz K. Ahmed
Publisher : Routledge
ISBN 13 : 1136394583
Total Pages : 320 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Pervaiz K. Ahmed

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Internal Relationship Management

Author : Michael D Hartline
Publisher : Routledge
ISBN 13 : 113642380X
Total Pages : 119 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Internal Relationship Management by : Michael D Hartline

Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Internal Marketing: Directions for Management

Author : Barbara Lewis
Publisher : Routledge
ISBN 13 : 1134613938
Total Pages : 331 pages
Book Rating : 4.1/5 (346 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis

Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

Internal Marketing

Author : Richard J. Varey
Publisher : Psychology Press
ISBN 13 : 9780415213189
Total Pages : 340 pages
Book Rating : 4.2/5 (131 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Richard J. Varey

Download or read book Internal Marketing written by Richard J. Varey and published by Psychology Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.

Internal Relationship Management

Author : Michael D Hartline
Publisher : Routledge
ISBN 13 : 1136423877
Total Pages : 120 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Internal Relationship Management by : Michael D Hartline

Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Internal Marketing

Author : Tatsuya Kimura
Publisher : Taylor & Francis
ISBN 13 : 1317224566
Total Pages : 230 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Tatsuya Kimura

Download or read book Internal Marketing written by Tatsuya Kimura and published by Taylor & Francis. This book was released on 2017-04-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies

Author : Svetlana Igorevna Ashmarina
Publisher : Springer Nature
ISBN 13 : 303060926X
Total Pages : 797 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies by : Svetlana Igorevna Ashmarina

Download or read book Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2020 with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book contains papers presented at the XI International Online Forum named after A.Ya. Kibanov "Innovative Personnel Management,", which took place in Moscow, Russian Federation, 15th April-5th May 2020. Organized by Moscow State University of Management, the Forum chiefly focused on HR management issues under conditions of active penetration of IT into the management and economic sphere. The authors of contributions included in this book examine both the theoretical basis for the development of the labor landscape in our digital future, and specific practical issues related to the real business practice. The book includes results of multidisciplinary studies on the following issues: employment and the labor market: a future perspective; current trends of HR management development in digital conditions; IT for creating healthy work conditions; digital transformation and new architecture of the labor market; innovative, strategic HR management and HR analytics; leadership, etc. The book consists of six parts corresponding to thematic areas of the Forum. The first part deals with the transformation of the labor market under the influence of digitalization and international economic relations. The second part is devoted to the analysis of the current changes in the HR management caused by digitalization, as well as issues of creating a healthy work environment and managing well-being with information technology. New architecture of the labor market is considered in the third part of the book in the face of the global uncertainty and the application of digital technology in entrepreneurial activities. The fourth part investigates innovative approaches to the personnel development: from resource management to capacity management. The fifth part presents strategic HR management and HR analytics in the context of current macro-calls. And finally, the sixth part is aimed at considering leadership aspects and relations between investments in the human capital and needed business results. This book is a combination of different scientific opinions and research works of scholars from different countries and regions, offering us a colorful picture of the future labor landscape: jobs, competences and skills that will be in demand.

Human Resource Management in Sport and Recreation

Author : Packianathan Chelladurai
Publisher : Human Kinetics
ISBN 13 : 1492586374
Total Pages : 408 pages
Book Rating : 4.4/5 (925 download)

DOWNLOAD NOW!

Book Synopsis Human Resource Management in Sport and Recreation by : Packianathan Chelladurai

Download or read book Human Resource Management in Sport and Recreation written by Packianathan Chelladurai and published by Human Kinetics. This book was released on 2018-10-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management in Sport and Recreation, Third Edition, provides current and future practitioners with a solid foundation in research and application of human resource management in the sport and recreation industries. The third edition prepares students for success by bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Packianathan Chelladurai, pioneer in the field of sport management, continues to bring his expertise to this edition; he is joined by new coauthor Dr. Shannon Kerwin, an active researcher in organizational behavior and human resource management in sport. With more than 50 collective years of experience in teaching management of human resources, Chelladurai and Kerwin synthesize the core dynamics of human resources and the management of these resources as well as the role of the sport and recreation manager. The third edition’s updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in recreation and sport in recent years. Additional enhancements of the third edition include the following: • A new opening chapter on the significance of human resources describes consumer services, professional services, and human services and provides a model for the subsequent chapters. • A greater emphasis is placed on recruitment and training as an essential component of success. • New “Technology in Human Resource Management” and “Diversity Management of Human Resources” sidebars connect theory to practice for sport managers as they confront contemporary issues in the workplace. • Case studies at the end of each chapter help students apply concepts from the chapter to real-world scenarios. • Instructor ancillaries help instructors prepare for class with the use of an instructor guide with a syllabus, tips for teaching, and additional resources, as well as an image bank. In addition, updated pedagogical aids include learning objectives, summaries, lists of key terms, comprehension questions, and discussion questions to guide student learning through each chapter. Sidebars throughout the text provide applied concepts, highlight relevant research, and offer digestible takeaways. Organized into four parts, the text begins by outlining the unique and common characteristics of the three groups of human resources in sport and recreation. Part II focuses on differences in people and how the differences affect behavior in sport and recreation organizations. In part III, readers explore significant organizational processes in the management of human resources. Part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Finally, a conclusion synthesizes information and presents a set of founding and guiding themes. Human Resource Management in Sport and Recreation, Third Edition, explains essential concepts in human resources in the sport and recreation industries. The authors present a clear and concise treatise on the critical aspects of management of human resources within sport and recreational organizations to help aspiring and current professionals maximize their potential in the field.

Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry

Author : Salih Kusluvan
Publisher : Nova Publishers
ISBN 13 : 9781590336304
Total Pages : 876 pages
Book Rating : 4.3/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry by : Salih Kusluvan

Download or read book Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry written by Salih Kusluvan and published by Nova Publishers. This book was released on 2003 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry, of which the hospitality industry is the core element, is one of the largest and the fastest growing industries world-wide. According to World Tourism Organisation forecasts, the industry will continue to grow and employ more people in the twenty-first century. In parallel with the growth of the tourism and hospitality industry world-wide, consumer expectations and demands for quality are rising while consumer tastes are varying on the one hand, and competition among the firms, both nationally and internationally, is intensifying on the other. In this business environment of heightened consumer expectations, distinct market segments that demand unique products and services, and stiff competition, tourism and hospitality organisations are looking for ways to excel in service quality, customer satisfaction, competition and performance. This book takes the view that employees are one of the most, if not the most, important resources or assets for tourism and hospitality organisations in their endeavour to provide excellent service, meet and exceed consumer expectations, achieve competitive advantage and exceptional organisational performance. The purpose of this book is to emphasise the critical role of employees for tourism and hospitality organisations and to examine the ways and means of managing their attitudes and behaviours for the mutual benefit of both parties: tourism and hospitality organisations and their employees.

An Internal Marketing Approach to Public Sector Management

Author : Michael T. Ewing
Publisher :
ISBN 13 : 9781863426220
Total Pages : 13 pages
Book Rating : 4.4/5 (262 download)

DOWNLOAD NOW!

Book Synopsis An Internal Marketing Approach to Public Sector Management by : Michael T. Ewing

Download or read book An Internal Marketing Approach to Public Sector Management written by Michael T. Ewing and published by . This book was released on 1997 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Human Resource Management: T. Y. B.Com

Author : Matthew
Publisher : Pearson Education India
ISBN 13 : 8131799719
Total Pages : 193 pages
Book Rating : 4.1/5 (317 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Human Resource Management: T. Y. B.Com by : Matthew

Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.

Human Resource Management in Sport and Recreation

Author : P. Chelladurai
Publisher : Human Kinetics
ISBN 13 : 9780736055888
Total Pages : 376 pages
Book Rating : 4.0/5 (558 download)

DOWNLOAD NOW!

Book Synopsis Human Resource Management in Sport and Recreation by : P. Chelladurai

Download or read book Human Resource Management in Sport and Recreation written by P. Chelladurai and published by Human Kinetics. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment. Human Resource Management in Sport and Recreation, Second Edition, provides future practitioners with a solid foundation in research and application of human resource management for success in the sport industry. With more than 30 years of experience in management of human resources, Dr. Packianathan Chelladurai provides an understanding of the dynamics of human resources and management, bringing into focus the three divergent groups of people who constitute human resources in sport and recreation organizations: paid professional workers, volunteers, and the clients themselves. Dr. Chelladurai goes on to match managerial processes with individual differences among those three groups. Human Resource Management in Sport and Recreation, Second Edition, merges the fields of human resource management and the sport industry in an easy-to-read manner. Its updated references, examples, and studies reflect the increased growth, interest, and complexity in human resource management in sport in recent years. This new edition places a greater emphasis on managerial competencies, the strategic importance of human resource management, and the implications of organizational justice. There is also a new chapter on internal marketing, a concept that has not been addressed adequately in a sport context but deserves attention as sport and recreation organizations better understand the importance of human resource management. This new chapter details the potential impact of internal marketing and outlines its uses. Student comprehension is aided by several special elements, including "Viewpoint" sidebars providing quotes and findings from experts and researchers, "Review" sidebars highlighting key points, and practical sidebars detailing applications of research or problems that practitioners must be aware of. The book also includes learning objectives, summaries, key terms, and end-of-chapter activities. Part I outlines the unique and common characteristics of the three groups in human resources. Part II focuses on differences among people and how the differences affect behavior in sport and recreation organizations. This part covers human resource issues related to abilities, personality, values, and motivation among the three sets. Part III explores significant organizational processes in the management of human resources. Included are chapters on organizational justice, job design, staffing and career considerations, leadership, performance appraisal, reward systems, and internal marketing. Finally, part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. Human Resource Management in Sport and Recreation, Second Edition, will guide students' understanding of key concepts in human resources in the sport and recreation industry. In doing so, it will prepare them for a career in that industry.

Understanding Services Management

Author : William J. Glynn
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.E/5 ( download)

DOWNLOAD NOW!

Book Synopsis Understanding Services Management by : William J. Glynn

Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internal Marketing

Author : Tatsuya Kimura
Publisher : Routledge
ISBN 13 : 1317224558
Total Pages : 246 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing by : Tatsuya Kimura

Download or read book Internal Marketing written by Tatsuya Kimura and published by Routledge. This book was released on 2017-04-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

A Mathematical Approach to Human Resources

Author : Teena Mishra
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527557928
Total Pages : 230 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis A Mathematical Approach to Human Resources by : Teena Mishra

Download or read book A Mathematical Approach to Human Resources written by Teena Mishra and published by Cambridge Scholars Publishing. This book was released on 2024-01-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.

Inside Your Customer's Imagination

Author : Chip R. Bell
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090219
Total Pages : 241 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Inside Your Customer's Imagination by : Chip R. Bell

Download or read book Inside Your Customer's Imagination written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2020-09-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.