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Hrm And Marketing Orientation In The New Era
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Book Synopsis HRM and Marketing Orientation in the New Era by : Panagiotis Kyriazopoulos
Download or read book HRM and Marketing Orientation in the New Era written by Panagiotis Kyriazopoulos and published by Nova Science Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.
Book Synopsis A Research Agenda for Brand Management in a New Era of Consumerism by : Ceridwyn King
Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
Book Synopsis Leadership and Workplace Culture in the Digital Era by : Al-A'ali, Ebtihaj
Download or read book Leadership and Workplace Culture in the Digital Era written by Al-A'ali, Ebtihaj and published by IGI Global. This book was released on 2022-10-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies are transforming the world, especially within the business realm. There is a need to comprehend the changes related to digital transformation for both the present and future. Such comprehension enables businesses to achieve success and sustainability. It is of the utmost importance that business leaders are both aware of this digital transformation, and that they shape their leadership strategies and approaches accordingly. Leadership and Workplace Culture in the Digital Era explores leadership changes in light of the advancements in the digital era. It further discusses the role of leadership in relation to business strategies and investigates future leadership styles and their implementation. Covering topics such as technological stress, employee commitment, and leadership development, this premier reference source is an essential resource for business executives and managers, human resource managers, IT managers, government officials, students and faculty of higher education, librarians, researchers, and academicians.
Book Synopsis Sustainability Marketing by : Rishi Raj Sharma
Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Book Synopsis Human Resource Management and Economic Success by : Rüdiger Kabst
Download or read book Human Resource Management and Economic Success written by Rüdiger Kabst and published by Rainer Hampp Verlag. This book was released on 2005 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis HUMAN RESOURCE MANAGEMENT, Sixth Edition by : PATTANAYAK, BISWAJEET
Download or read book HUMAN RESOURCE MANAGEMENT, Sixth Edition written by PATTANAYAK, BISWAJEET and published by PHI Learning Pvt. Ltd.. This book was released on 2020-07-01 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations are created, managed, and they excel by human beings despite the enabling process of technology. There is no substitute for the human brain. Human resource is the most important and crucial among all other resources in the organizational context. Of late, in the fast-changing business environment, there is a paradigm shift in terms of the role and function of the human resource professional. Human resource management has become more strategic in the function directly linking to the overall business strategy of the organization. The ultimate aim is to improve organizational performance. The sixth edition of this book, thoroughly revised and updated, continues to educate the students on the HRM concepts, keeping its readers abreast with the fast-changing business environment. The author has incorporated the latest research, applications and experiments with a judicious balance between theory and practice. Primarily designed for the students of Management, Commerce, Personnel Management and Industrial Relations and related fields, this compact yet concise text provides ample literature on this subject elaborating a clear understanding of the principles of human resource management. NEW TO SIXTH EDITION • Chapterisation as per Harvard Framework • All the chapters have been thoroughly updated, revised and completely reworked • Incorporation of latest developments in each segment of HR • Addition of learning objectives in each chapter • Inclusion of New age HR practices • New practices, models, illustrations and examples have enhanced the concepts explained • New Indian cases have been inserted TARGET AUDIENCE Students of Management, Commerce, Personnel Management and Industrial Relations and related fields
Book Synopsis Consumption Motives in Luxury Marketing by : Laura Helena Hartmann
Download or read book Consumption Motives in Luxury Marketing written by Laura Helena Hartmann and published by Cuvillier Verlag. This book was released on 2015-07-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing and to give recommendations for the design of accordant marketing strategies. The studies provide empirical evidence for the existence of a shift of motives for luxury consumption and luxury definitions away from prestige and conspicuousness toward self-realization, hedonism, intangible values, functionality, sustainability and authenticity. Moreover, the results imply that luxury consumption can be categorized in tangible luxury goods and luxury experience. Despite intersections by means of hedonism and self-realization, the studies revealed differences in the consumption motives for both categories of luxury.
Book Synopsis Customer-Oriented Marketing Strategy by : Tevfik Dalgic
Download or read book Customer-Oriented Marketing Strategy written by Tevfik Dalgic and published by Business Expert Press. This book was released on 2013-03-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
Book Synopsis Flexible Human Resource Management and Vocational Behaviour by : Anna Pawłowska
Download or read book Flexible Human Resource Management and Vocational Behaviour written by Anna Pawłowska and published by Taylor & Francis. This book was released on 2022-12-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Employability Market Orientation (EMO) model, which is more extensive than traditional approaches in the field of personal marketing, along with a questionnaire for its measurement, makes the employee "anti-fragile" behaving as a micro-entrepreneur (workpreneur). It achieves high levels of employability and marketability and low job insecurity. This attitude has consequences for employers such as low employee loyalty and commitment. Thus, HR specialists will be able to develop adequate solutions and methods reducing the effects of retention. The EMO questionnaire contained in the book will allow them to diagnose such attitudes. This book guides readers through the world of the rules of the contemporary labor market with the end of life-long employment, encouraging to have a proactive attitude by both the employee and the employer. Its originality lies in the fact that it focuses on employees who can be adopted, not being victims of flexible human resource management. It is written in an objective manner, supported by reliable research with advanced statistical analysis, and will be of value to researchers of management, the labor market, career counselling, sociologists and work psychologists. Proposed indicators of often imprecise concepts such as mobility and professional flexibility are explored. These concepts will help scholars to conduct research on new phenomena and develop theories of modern organization with disappearing borders and transactional relations.
Book Synopsis New Technology-Based Firms in the New Millennium by : Ray Oakey
Download or read book New Technology-Based Firms in the New Millennium written by Ray Oakey and published by Emerald Group Publishing. This book was released on 2010-12-13 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of the best papers presented at the High Technology Small Firm (HTSF) Conference held in the UK at Manchester Business School in June 2007. It includes chapters that are devoted to the critical problems of HTSF financing, comprising two contributions from the UK and from Sweden, the Irish Republic, Italy, and Belgium.
Download or read book Chinese Business written by Hong Liu and published by Routledge. This book was released on 2017-07-14 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.
Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin
Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Promoting Value Creation Through Organizational Effectiveness and Development by : González-Torres, Thais
Download or read book Promoting Value Creation Through Organizational Effectiveness and Development written by González-Torres, Thais and published by IGI Global. This book was released on 2024-01-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational effectiveness represents the net satisfaction of all stakeholders involved in the process of efficiently gathering and transforming inputs into outputs. Thus, the expected outcomes of organizational effectiveness include proximal, intermediate, and distal or organizational performance outcomes. Furthermore, key literature acknowledges that being effective at the organizational level is critical in accelerating organizational development, thus helping firms to build their capacity to change and achieve greater effectiveness by developing, improving, and reinforcing strategies, structures, and processes. Promoting Value Creation Through Organizational Effectiveness and Development explores potential theories, practices, new approaches, and research agendas for achieving organizational effectiveness. It discusses the positive practices in organizations to produce desirable changes in organizational effectiveness. Covering topics such as ethnography, organizational social capital, and supply chain efficiency, this premier reference source is an excellent resource for business leaders, entrepreneurs, human resource managers, students and educators of higher education, researchers, and academicians.
Book Synopsis Cases on ICT Utilization, Practice and Solutions: Tools for Managing Day-to-Day Issues by : Al-Mutairi, Mubarak S.
Download or read book Cases on ICT Utilization, Practice and Solutions: Tools for Managing Day-to-Day Issues written by Al-Mutairi, Mubarak S. and published by IGI Global. This book was released on 2010-11-30 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents in-depth insight through a case study approach into the current state of research in ICT as well as identified successful approaches, tools and methodologies in ICT research"--Provided by publisher.
Book Synopsis Eco-innovation and green productivity for sustainable production and consumption by : Munir Ahmad
Download or read book Eco-innovation and green productivity for sustainable production and consumption written by Munir Ahmad and published by Frontiers Media SA. This book was released on 2023-03-27 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MBA written by Carolina Machado and published by Springer. This book was released on 2016-02-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
