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How To Write A Press Release Second Edition
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Book Synopsis How to Write a Press Release, Second Edition by : Brian Cook
Download or read book How to Write a Press Release, Second Edition written by Brian Cook and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
Book Synopsis Writing Effective News Releases, 2nd Edition by : Catherine McIntyre
Download or read book Writing Effective News Releases, 2nd Edition written by Catherine McIntyre and published by Piccadilly Books. This book was released on 2008-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
Book Synopsis How to Write a Press Release by : Peter Bartram
Download or read book How to Write a Press Release written by Peter Bartram and published by How to Books Limited. This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Craft of Professional Writing, Second Edition by : Michael S. Malone
Download or read book The Craft of Professional Writing, Second Edition written by Michael S. Malone and published by Anthem Press. This book was released on 2024-07-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Craft of Professional Writing, 2nd edition is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing and managing the highs and lows of the different writing careers.
Book Synopsis How to Write a Press Release by : Brian Cook
Download or read book How to Write a Press Release written by Brian Cook and published by Createspace Independent Pub. This book was released on 2010 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Discover dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, author of "How to Write a Press Release, Second Edition," this popular guide can help you grow your small business and have fun doing it.
Book Synopsis The Chicago Guide to Writing About Numbers by : Jane E. Miller
Download or read book The Chicago Guide to Writing About Numbers written by Jane E. Miller and published by University of Chicago Press. This book was released on 2015-04-09 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively. Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using straightforward principles and efficient prose. With this new edition, Jane Miller draws on a decade of additional experience and research, expanding her advice on reaching everyday audiences and further integrating non-print formats. Miller, an experienced teacher of research methods, statistics, and research writing, opens by introducing a set of basic principles for writing about numbers, then presents a toolkit of techniques that can be applied to prose, tables, charts, and presentations. She emphasizes flexibility, showing how different approaches work for different kinds of data and different types of audiences. The second edition adds a chapter on writing about numbers for lay audiences, explaining how to avoid overwhelming readers with jargon and technical issues. Also new is an appendix comparing the contents and formats of speeches, research posters, and papers, to teach writers how to create all three types of communication without starting each from scratch. An expanded companion website includes new multimedia resources such as slide shows and podcasts that illustrate the concepts and techniques, along with an updated study guide of problem sets and suggested course extensions. This continues to be the only book that brings together all the tasks that go into writing about numbers, integrating advice on finding data, calculating statistics, organizing ideas, designing tables and charts, and writing prose all in one volume. Field-tested with students and professionals alike, this is the go-to guide for everyone who writes or speaks about numbers.
Book Synopsis How to Write Perfect Press Releases by : Steven Lewis
Download or read book How to Write Perfect Press Releases written by Steven Lewis and published by Taleist. This book was released on 2012 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Book Synopsis Press Release Power by : Paul Clifford
Download or read book Press Release Power written by Paul Clifford and published by . This book was released on 2011-06-02 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking - maybe because the costs are too prohibitive or because they don't have 'worthy' news? Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines. Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases. About the Author: Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.
Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
Book Synopsis Business and Professional Writing: A Basic Guide for Americans by : Paul MacRae
Download or read book Business and Professional Writing: A Basic Guide for Americans written by Paul MacRae and published by Broadview Press. This book was released on 2016-05-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Book Synopsis Writing a Press Release by : Peter Bartram
Download or read book Writing a Press Release written by Peter Bartram and published by How to Books. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Book Synopsis AI: Teach me How to Write a Book - Second Edition by : John Nunez
Download or read book AI: Teach me How to Write a Book - Second Edition written by John Nunez and published by John Nunez. This book was released on 2024-04-12 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI: Teach Me How to Write a Book - 2nd Edition" is a comprehensive guide designed for writers at all levels to harness the capabilities of Artificial Intelligence in creative writing. This book offers a deep dive into the integration of AI tools with traditional writing practices, aimed at enhancing creativity, improving narrative structure, and optimizing the writing process across various genres. Key Features AI Tools and Techniques: The book introduces readers to a variety of AI tools that can assist in plot generation, character development, and emotional depth. It discusses how these tools can serve as co-creators, helping you, the writer, to generate ideas, overcome creative blocks, and refine their narratives. Practical Application: Each chapter is structured to provide actionable advice on how to apply AI in real-world writing scenarios. This includes prompts, how-to guides, and step-by-step instructions on getting AI to collaborate in everything from drafting dialogues to world-building. Genre-Specific Writing Assistance: The content is tailored to address the specific needs of different genres, including science fiction, fantasy, romance, and historical fiction, ensuring that the guidance is relevant and applicable to a your specific field. Balancing AI and Human Creativity: A significant focus is placed on maintaining your voice in control and ensuring that AI complements rather than overrides the human creative process. This is crucial if you are concern about the authenticity and originality of your work. Ethical Considerations: The book also explores the ethical implications of using AI in writing, discussing topics like authorship, originality, and the responsible use of AI tools. Structure The publication, 600+ long, is divided into several key sections, each focusing on different aspects of AI-assisted writing: Introduction to AI in Writing: This part covers the basics of AI technologies and sets the stage for their application in creative writing. Developing Characters and Plot with AI: Detailed chapters discuss how AI can aid in developing complex characters and intricate plots, with tools for emotional analysis and dynamic storytelling. Enhancing Dialogue and Narrative: The book offers strategies for using AI to craft realistic dialogue and maintain narrative coherence, providing examples of how AI can enhance narrative depth and reader engagement. World-Building: Extensive guidelines on using AI to create vivid, immersive worlds, especially in genres like fantasy and science fiction where detailed world-building is pivotal. Specialized Applications: Separate areas of the book address the use of AI in specific genres, providing tailored advice for crafting genre-specific narratives and character archetypes. Practical Exercises and Prompts: Throughout the book, readers are encouraged to engage with practical exercises and AI-generated prompts to practice the skills discussed. In few words The publication concludes with a look at the future of AI in writing, discussing upcoming trends and how you can stay ahead of the curve. It emphasizes continuous learning and adaptation, encouraging us to evolve with technology while staying true to their creative vision. "AI: Teach Me How to Write a Book - 2nd Edition" is ideal for aspiring and experienced writers like you, interested in integrating technology into their creative process. It is also useful for educators and students in creative writing courses seeking to understand the intersection of technology and literature. This detailed guide combines theoretical insights with practical advice, making it a valuable resource for anyone looking to explore the possibilities of AI in enhancing the art of writing.
Book Synopsis Changing Communities, Second Edition by : Patricia Spindel
Download or read book Changing Communities, Second Edition written by Patricia Spindel and published by Canadian Scholars’ Press. This book was released on 2021-08-24 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced community organizer and professor Patricia Spindel provides a practical guide for producing change through community action and social activism in the updated second edition of Changing Communities. Spindel explores who has power in society and how communities can mobilize to create positive change by building capacity, developing community structures, and taking direct action to shift power relations. Outlining a practical approach to asset mapping, creating community economic development strategies, and critiquing some current approaches to community development, the chapters cover topics including the impact of corruption and the influence of powerful interests, community strengths and needs assessment, community-based research, various community development strategies, and the principles and some of the tactics used in community organization. Equipped with case studies and practical examples, this fundamental guide is an essential resource for students in community development, social service work, gerontology, and other human services and helping professions. FEATURES - Includes a community strengths-based assessment framework developed by the author, referred to as the Strengths, Assets, Challenges, and Opportunities Assessment (SACO) - Offers case studies and practical examples from Canada and the United States - Provides students with practical knowledge on how to build powerful coalitions, raise funds for grassroots projects, and deal with the press and social media, including how to write a press release
Book Synopsis From Dissertation to Book by : William Germano
Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.
Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy
Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy and published by Createspace Independent Publishing Platform. This book was released on 2014-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
Book Synopsis The Chicago Guide to Communicating Science by : Scott L. Montgomery
Download or read book The Chicago Guide to Communicating Science written by Scott L. Montgomery and published by University of Chicago Press. This book was released on 2017-02-21 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enhanced with approximately 100 additional pages, this second edition is a testament to the success of the first one.” —Choice For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether it’s a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery’s advice is perfectly adaptable to any scientific writer’s needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. Through solid examples and concrete advice, Montgomery helps scientists develop their own voice and become stronger communicators. He also addresses the roles of media and the public in scientific attitudes, and offers advice for those whose research concerns controversial issues such as climate change or emerging viruses. Today, communicators must move seamlessly among platforms and styles. The Chicago Guide to Communicating Science helps scientists and researchers expertly connect with their audiences, no matter the medium.
Book Synopsis The Public Relations Writer's Handbook by : Merry Aronson
Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by Wiley + ORM. This book was released on 2010-12-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
