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How To Use Social Norms Marketing To Prevent Driving After Drinking
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Book Synopsis How to Use Social Norms Marketing to Prevent Driving After Drinking by : Jeffrey W. Linkenbach
Download or read book How to Use Social Norms Marketing to Prevent Driving After Drinking written by Jeffrey W. Linkenbach and published by Most of Us. This book was released on 2006 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Social Marketing to Inhibit Driving After Drinking by :
Download or read book Using Social Marketing to Inhibit Driving After Drinking written by and published by . This book was released on 2001 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Book Synopsis Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery by : Gary L. Fisher
Download or read book Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery written by Gary L. Fisher and published by SAGE. This book was released on 2009 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection provides authoritative coverage of neurobiology of addiction, models of addiction, sociocultural perspectives on drug use, family and community factors, prevention theories and techniques, professional issues, the criminal justice system and substance abuse, assessment and diagnosis, and more.
Book Synopsis Encyclopedia of Lifestyle Medicine and Health by : James M. Rippe
Download or read book Encyclopedia of Lifestyle Medicine and Health written by James M. Rippe and published by SAGE. This book was released on 2012-02-14 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: These three volumes sort out the science behind nightly news reports and magazine cover stories, and help define the interdisciplinary field of lifestyle medicine and health.
Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.
Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Book Synopsis Social and Economic Control of Alcohol by : Carole L. Jurkiewicz
Download or read book Social and Economic Control of Alcohol written by Carole L. Jurkiewicz and published by CRC Press. This book was released on 2007-11-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a toast to success, a drowning of sorrows, a rite of passage, and the fuel for most social activities, alcohol plays a central role in our culture. Alcohol generates nearly $160 billion in US revenues annually and is a major source of tax revenue, making the stakes in the modern debate over its use, misuse, and regulation staggeringly high. Fact
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by OUP Oxford. This book was released on 2010-02-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity - Research and Public Policy Second Edition is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective analytical basis on which to build relevant policies globally and informs policy-makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and international. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, realistic, and coordinated. It will appeal to those involved in both addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians. A companion volume published by Oxford University Press, 'Drug Policy and the Public Good', is also available.
Book Synopsis Handbook of Traffic Psychology by : Bryan E. Porter
Download or read book Handbook of Traffic Psychology written by Bryan E. Porter and published by Academic Press. This book was released on 2011-06-22 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Traffic Psychology covers all key areas of research in this field including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce risk on roadways. Comprehensive in scope, the methodology section includes case-control studies, self-report instruments and methods, field methods and naturalistic observational techniques, instrumented vehicles and in-car recording techniques, modeling and simulation methods, in vivo methods, clinical assessment, and crash datasets and analyses. Experienced researchers will better understand what methods are most useful for what kinds of studies and students can better understand the myriad of techniques used in this discipline. Focuses specifically on traffic, as opposed to transport Covers all key areas of research in traffic psychology including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce the risk of variables and behavior Contents include how to conduct traffic research and how to analyze data Contributors come from more than 10 countries, including US, UK, Japan, Netherlands, Ireland, Switzerland, Mexico, Australia, Canada, Turkey, France, Finland, Norway, Israel, and South Africa
Book Synopsis College Drinking and Drug Use by : Helene Raskin White
Download or read book College Drinking and Drug Use written by Helene Raskin White and published by Guilford Press. This book was released on 2011-12-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substance use among college students can result in serious academic and safety problems and have long-term negative repercussions. This state-of-the-art volume draws on the latest research on students’ alcohol and drug use to provide useful suggestions for how to address this critical issue on college campuses. Leading researchers from multiple disciplines examine the prevalence and nature of substance use by students; biological and neuropsychological considerations; psychological and social aspects; prevention; and policy. Exemplary programs are presented—including brief interventions, comprehensive prevention programs, and recovery support programs—enhancing the utility of the book for campus-based clinicians and administrators.
Book Synopsis The Social Norms Approach to Preventing School and College Age Substance Abuse by : H. Wesley Perkins
Download or read book The Social Norms Approach to Preventing School and College Age Substance Abuse written by H. Wesley Perkins and published by John Wiley & Sons. This book was released on 2003-02-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.
Book Synopsis The Complexity of Social Norms by : Maria Xenitidou
Download or read book The Complexity of Social Norms written by Maria Xenitidou and published by Springer. This book was released on 2014-05-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the view that normative behaviour is part of a complex of social mechanisms, processes and narratives that are constantly shifting. From this perspective, norms are not a kind of self-contained social object or fact, but rather an interplay of many things that we label as norms when we ‘take a snapshot’ of them at a particular instant. Further, this book pursues the hypothesis that considering the dynamic aspects of these phenomena sheds new light on them. The sort of issues that this perspective opens to exploration include: Of what is this complex we call a "social norm" composed of? How do new social norms emerge and what kind of circumstances might facilitate such an appearance? How context-specific are the norms and patterns of normative behaviour that arise? How do the cognitive and the social aspects of norms interact over time? How do expectations, beliefs and individual rationality interact with social norm complexes to effect behaviour? How does our social embeddedness relate to social constraint upon behaviour? How might the socio-cognitive complexes that we call norms be usefully researched?
Book Synopsis Primary Prevention Practices by : Martin Bloom
Download or read book Primary Prevention Practices written by Martin Bloom and published by SAGE. This book was released on 1996-03-26 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the most effective ways to prevent predictable behavioral problems, protect current states of health, and promote desired behaviors? Intended for use by students in the helping professions and by practitioners and researchers in the field, Primary Prevention Practices offers step-by-step procedures on how to conduct over 50 techniques of prevention practice. Through the use of an organizational framework, the configural equation, author Martin Bloom identifies the classes of factors that are to be considered in any thorough analysis of a given situation and provides a check list for accessing the full range of forces acting on events so the reader can better select which preventive action to apply. In addition, the book covers a wide range of prevention practices, including problem-solving methods, anticipatory instructions, social skills training, life-long exercises, perceived self-efficacy, assertiveness training, cognitive reframing, and peer tutoring. By using a technique that is friendly to practitioners and students, Primary Prevention Practices is a perfect resource for those in the fields of psychology, clinical psychology, social work, and public health.
Book Synopsis Confronting Drunk Driving by : H. Laurence Ross
Download or read book Confronting Drunk Driving written by H. Laurence Ross and published by Yale University Press. This book was released on 1994-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this book argues that drunk driving is more than just a criminal issue. He offers a practical approach to the problem of drunk driving, one that combines criminal deterence with other efforts to reduce the number of deaths caused by drivers under the influence of alcohol.
Book Synopsis Marketing Theory by : Michael J Baker
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Book Synopsis Safe Lanes on Campus by : Robert Zimmerman
Download or read book Safe Lanes on Campus written by Robert Zimmerman and published by . This book was released on 2003 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
