How To Use Graphic Design To Sell Things Explain Things Make Things Look Better Make People Laugh Make People Cry And

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How to

Author : Michael Bierut
Publisher : HarperCollins
ISBN 13 : 0062413910
Total Pages : 0 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis How to by : Michael Bierut

Download or read book How to written by Michael Bierut and published by HarperCollins. This book was released on 2016-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

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Author : Michael Bierut
Publisher : Thames & Hudson
ISBN 13 : 0500773076
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world by : Michael Bierut

Download or read book How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world written by Michael Bierut and published by Thames & Hudson. This book was released on 2016-01-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in a While) Change the World

Author : Michael Bierut
Publisher :
ISBN 13 : 9780500518267
Total Pages : 0 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in a While) Change the World by : Michael Bierut

Download or read book How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in a While) Change the World written by Michael Bierut and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monograph, manual and manifesto by one of the world's leading graphic designers. Prot�g� of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Author : Bierut Michael
Publisher : Thames & Hudson
ISBN 13 : 0500776733
Total Pages : 354 pages
Book Rating : 4.5/5 (7 download)

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Download or read book How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world written by Bierut Michael and published by Thames & Hudson. This book was released on 2021-06-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bieruts own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bieruts bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.

Draplin Design Co.

Author : Aaron James Draplin
Publisher : Abrams
ISBN 13 : 1613129963
Total Pages : 834 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Draplin Design Co. by : Aaron James Draplin

Download or read book Draplin Design Co. written by Aaron James Draplin and published by Abrams. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.

How to Revised and Expanded Edition

Author : Michael Bierut
Publisher : HarperCollins
ISBN 13 : 0063141604
Total Pages : 352 pages
Book Rating : 4.0/5 (631 download)

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Book Synopsis How to Revised and Expanded Edition by : Michael Bierut

Download or read book How to Revised and Expanded Edition written by Michael Bierut and published by HarperCollins. This book was released on 2021-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand design for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.

Seventy-nine Short Essays on Design

Author : Michael Bierut
Publisher : Chronicle Books
ISBN 13 : 1616890711
Total Pages : 272 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Seventy-nine Short Essays on Design by : Michael Bierut

Download or read book Seventy-nine Short Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

My New Roots

Author : Sarah Britton
Publisher : Clarkson Potter
ISBN 13 : 0804185395
Total Pages : 585 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis My New Roots by : Sarah Britton

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

Crying in H Mart

Author : Michelle Zauner
Publisher : Vintage
ISBN 13 : 0525657754
Total Pages : 257 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying in H Mart by : Michelle Zauner

Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.

Culture Is Not Always Popular

Author : Michael Bierut
Publisher : MIT Press
ISBN 13 : 0262039109
Total Pages : 241 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Culture Is Not Always Popular by : Michael Bierut

Download or read book Culture Is Not Always Popular written by Michael Bierut and published by MIT Press. This book was released on 2019-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of writing about design from the influential, eclectic, and adventurous Design Observer. Founded in 2003, Design Observer inscribes its mission on its homepage: Writings about Design and Culture. Since its inception, the site has consistently embraced a broader, more interdisciplinary, and circumspect view of design's value in the world—one not limited by materialism, trends, or the slipperiness of style. Dedicated to the pursuit of originality, imagination, and close cultural analysis, Design Observer quickly became a lively forum for readers in the international design community. Fifteen years, 6,700 articles, 900 authors, and nearly 30,000 comments later, this book is a combination primer, celebration, survey, and salute to a certain moment in online culture. This collection includes reassessments that sharpen the lens or dislocate it; investigations into the power of design idioms; off-topic gems; discussions of design ethics; and experimental writing, new voices, hybrid observations, and other idiosyncratic texts. Since its founding, Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes—and is shaped by—our lives. Contributors include Sean Adams, Allison Arieff, Ashleigh Axios, Eric Baker, Rachel Berger, Andrew Blauvelt, Liz Brown, John Cantwell, Mark Dery, Michael Erard, Stephen Eskilson, Bryan Finoki, Kenneth FitzGerald, John Foster, Steven Heller, Karrie Jacobs, Meena Kadri, Mark Lamster, Alexandra Lange, Francisco Laranjo, Adam Harrison Levy, Mimi Lipson, KT Meaney, Thomas de Monchaux, Randy Nakamura, Phil Patton, Maria Popova, Rick Poynor, Louise Sandhaus, Dmitri Siegel, Martha Scotford, Adrian Shaughnessy, Andrew Shea, John Thackara, Dori Tunstall, Alice Twemlow, Tom Vanderbilt, Véronique Vienne, Alissa Walker, Rob Walker, Lorraine Wild, Timothy Young

Creative Strategy and the Business of Design

Author : Douglas Davis
Publisher : Simon and Schuster
ISBN 13 : 1440341559
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

What We Saw

Author : CBS News
Publisher : Simon and Schuster
ISBN 13 : 1439142025
Total Pages : 146 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis What We Saw by : CBS News

Download or read book What We Saw written by CBS News and published by Simon and Schuster. This book was released on 2011-08-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: We each remember where we were, what we thought, what we felt, what we heard, and especially what we saw on September 11, 2001. In words, images, and nearly two hours of video, What We Saw captures those moments. Now, in this tenth anniversary edition, Joe Klein delivers an introspective and intimate look at those catastrophic events—along with what we have learned, and how we have changed, since that fateful date. As the world came to a halt that September morning, CBS News journalists worked tirelessly to provide detailed, accurate coverage, from the first interviews with eyewitnesses to a plane crashing into Tower 1 of the World Trade Center to the Towers of Light tribute six months later. In addition to the events that shook America’s biggest city and its capital, What We Saw documents the tragedies that occurred elsewhere: from the crash of United Airlines Flight 93 outside Shanksville, Pennsylvania, to the waves of pain that moved across a New Jersey commuter town. Among the contributors are Jules Naudet, a French filmmaker who was working on a documentary about New York City firefighters when his subjects were called into service; Anna Quindlen, whose thoughts turn to a young family aboard United Airlines Flight 175; David Grann, who captures the hopelessness felt by families searching for missing loved ones; and CBS’s Steve Kroft, who watched a small investment firm that lost dozens of employees slowly pull itself up from despair. In What We Saw, each moment of September 11 and its aftermath is portrayed with candor and honesty by the CBS News correspondents, photographers, camera operators, and journalists who were there. This is an invaluable documentary of a day that forever altered our world.

Marcion and the Making of a Heretic

Author : Judith Lieu
Publisher : Cambridge University Press
ISBN 13 : 110702904X
Total Pages : 519 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Marcion and the Making of a Heretic by : Judith Lieu

Download or read book Marcion and the Making of a Heretic written by Judith Lieu and published by Cambridge University Press. This book was released on 2015-03-26 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores Marcion's ideas through his writings and the writings of early Christian polemicists who shaped the idea of heresy.

Notes on Grief

Author : Chimamanda Ngozi Adichie
Publisher : Knopf
ISBN 13 : 0593320816
Total Pages : 44 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Notes on Grief by : Chimamanda Ngozi Adichie

Download or read book Notes on Grief written by Chimamanda Ngozi Adichie and published by Knopf. This book was released on 2021-05-11 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the globally acclaimed, best-selling novelist and author of We Should All Be Feminists, a timely and deeply personal account of the loss of her father: “With raw eloquence, Notes on Grief … captures the bewildering messiness of loss in a society that requires serenity, when you’d rather just scream. Grief is impolite ... Adichie’s words put welcome, authentic voice to this most universal of emotions, which is also one of the most universally avoided” (The Washington Post). Notes on Grief is an exquisite work of meditation, remembrance, and hope, written in the wake of Chimamanda Ngozi Adichie's beloved father’s death in the summer of 2020. As the COVID-19 pandemic raged around the world, and kept Adichie and her family members separated from one another, her father succumbed unexpectedly to complications of kidney failure. Expanding on her original New Yorker piece, Adichie shares how this loss shook her to her core. She writes about being one of the millions of people grieving this year; about the familial and cultural dimensions of grief and also about the loneliness and anger that are unavoidable in it. With signature precision of language, and glittering, devastating detail on the page—and never without touches of rich, honest humor—Adichie weaves together her own experience of her father’s death with threads of his life story, from his remarkable survival during the Biafran war, through a long career as a statistics professor, into the days of the pandemic in which he’d stay connected with his children and grandchildren over video chat from the family home in Abba, Nigeria. In the compact format of We Should All Be Feminists and Dear Ijeawele, Adichie delivers a gem of a book—a book that fundamentally connects us to one another as it probes one of the most universal human experiences. Notes on Grief is a book for this moment—a work readers will treasure and share now more than ever—and yet will prove durable and timeless, an indispensable addition to Adichie's canon.

Really Good Logos Explained

Author : Margo Chase
Publisher : Rockport Publishers
ISBN 13 : 161673891X
Total Pages : 288 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Really Good Logos Explained by : Margo Chase

Download or read book Really Good Logos Explained written by Margo Chase and published by Rockport Publishers. This book was released on 2008-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Pictures and Tears

Author : James Elkins
Publisher : Routledge
ISBN 13 : 113595013X
Total Pages : 218 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Pictures and Tears by : James Elkins

Download or read book Pictures and Tears written by James Elkins and published by Routledge. This book was released on 2005-08-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply personal account of emotion and vulnerability draws upon anecdotes related to individual works of art to present a chronicle of how people have shown emotion before works of art in the past.

Now You See It and Other Essays on Design

Author : Michael Bierut
Publisher : Chronicle Books
ISBN 13 : 1616896760
Total Pages : 243 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Now You See It and Other Essays on Design by : Michael Bierut

Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.