Marketing Research Kit For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 588 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Research Kit For Dummies by : Michael Hyman

Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 161308448X
Total Pages : 527 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-08-10 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Your Own Boss Whether you're looking to earn extra money or are ready to grow your side hustle, Start Your Own Business is the first step toward entrepreneurship. With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Learn how to: Avoid analysis aralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Pitch and win funding from venture capitalists, apply for loans, and manage cash advances Evaluate if a co-working space is the right move for you Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media

Essentials of Marketing Research

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Author :
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 534 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

How to Start Your Own Business for Entrepreneurs

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Author :
Publisher : Pearson UK
ISBN 13 : 0273772201
Total Pages : 243 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis How to Start Your Own Business for Entrepreneurs by : Robert Ashton

Download or read book How to Start Your Own Business for Entrepreneurs written by Robert Ashton and published by Pearson UK. This book was released on 2013-08-27 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you’re starting up, practical advice from an expert is like gold dust. Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence. How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can: Create a bullet-proof business plan to get the backing you need Build a powerful brand, perfect for your business Discover your customers – how to find them and how to keep them Master the day-to-day tasks, including the not-so scary financials Look to the future, to ensure that your business has one The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Start Your Own Online Education Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599181207
Total Pages : 194 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Online Education Business by : Richard Mintzer

Download or read book Start Your Own Online Education Business written by Richard Mintzer and published by Entrepreneur Press. This book was released on 2007-08-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Goes High-Tech Online education is experiencing a huge growth spurt. This book shows what you need to know to set up a successful online education business: find financing, write a business plan, choose a business structure and learn other business basics; develop exciting courses in popular areas - IT, health care, and education.

Start Your Own Travel Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081693
Total Pages : 292 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Travel Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Travel Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pack Your Bags…Full of Profits! At over a billion dollars, the travel industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Our experts take you step-by-step as you embark on your most exciting adventure—starting a business. Discover success as an independent travel or specialty tour professional offering unique opportunities—in both geography and market niche—that even online discount travel sites can’t compete with. From exotic getaways to adrenaline-pumping extreme tours and time-saving technology to important regulations, learn how to conduct business by land, air, or sea. Plus, access an abundance of resources including important associations, travel-specific software, mailing lists, and in-the-trenches tips from successful travel specialists and tour operators. Covers: Hot travel markets including: business, leisure, adventure, honeymoons, family, men only, women only, seniors, and more Designing and pricing your services and packages Managing your finances Using efficient software systems and mobile technology for daily operations Complying with security regulations for domestic and foreign travel Advertising and promoting online and in print Growing your business From finding your clients to delivering a trip of a lifetime and everything in between, learn what you need to know to become a high-flying success!

Start Your Own Business, Sixth Edition

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 507 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Complete Idiot's Guide to Starting Your Own Business

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Author :
Publisher : Penguin
ISBN 13 : 9781592575848
Total Pages : 436 pages
Book Rating : 4.5/5 (758 download)

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Book Synopsis The Complete Idiot's Guide to Starting Your Own Business by : Edward Paulson

Download or read book The Complete Idiot's Guide to Starting Your Own Business written by Edward Paulson and published by Penguin. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: PAULSON/CIG STARTING YOUR OWN 5TH

Starting Your Own Small Business Essentials

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Author :
Publisher : Research & Education Assoc.
ISBN 13 : 9780738670065
Total Pages : 116 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis Starting Your Own Small Business Essentials by :

Download or read book Starting Your Own Small Business Essentials written by and published by Research & Education Assoc.. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Black Enterprise Guide to Starting Your Own Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047132454X
Total Pages : 487 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Black Enterprise Guide to Starting Your Own Business by : Wendy Beech

Download or read book Black Enterprise Guide to Starting Your Own Business written by Wendy Beech and published by John Wiley & Sons. This book was released on 1999-04-22 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stop definitiveresource for everything today's entrepreneur needs to know tolaunch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You'll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you'll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool alsoincludes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, ifyou feel you've hit the glass ceiling in corporate America, if youhave the drive and the desire to take control of your destiny, theBlack Enterprise Guide to Starting Your Own Business will motivateand inspire you--every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.

The Complete Idiot's Guide to Starting Your Own Business

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Author :
Publisher : Penguin
ISBN 13 : 9781592571383
Total Pages : 440 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis The Complete Idiot's Guide to Starting Your Own Business by : Ed Paulson

Download or read book The Complete Idiot's Guide to Starting Your Own Business written by Ed Paulson and published by Penguin. This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a CD-ROM! Newly revised for the ever-changing world of business, this book offers stress-free guidence for anyone who wants to turn a good idea into a good living. This edition also includes a CD-ROM featuring commonly requested forms and documents essential to business start-ups. € Completely revised and updated edition of this top-selling title € CD-ROM included, featuring commonly requested forms and documents € Nearly 1.5 million new businesses are formed in the U.S. each year, most of which are "small businesses" € One in 12 Americans will start his or her own business at some point, according to the Jan./Feb. 03 issue of The Atlantic Monthly

A multi-billion-dollar opportunity – Repurposing agricultural support to transform food systems

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Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251349177
Total Pages : 180 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis A multi-billion-dollar opportunity – Repurposing agricultural support to transform food systems by : Food and Agriculture Organization of the United Nations

Download or read book A multi-billion-dollar opportunity – Repurposing agricultural support to transform food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-09-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public support mechanisms for agriculture in many cases hinder the transformation towards healthier, more sustainable, equitable, and efficient food systems, thus actively steering us away from meeting the Sustainable Development Goals and targets of the Paris Agreement. This report sets out the compelling case for repurposing harmful agricultural producer support to reverse this situation, by optimizing the use of scarce public resources, strengthening economic recovery from the COVID-19 pandemic, and ultimately driving a food systems transformation that can support global sustainable development commitments. The report provides policymakers with an updated estimate of past and current agricultural producer support for 88 countries, projected up until 2030. The trends emerging from the analysis are a clear call for action at country, regional and global levels to phase out the most distortive, environmentally and socially harmful support, such as price incentives and coupled subsidies, and redirecting it towards investments in public goods and services for agriculture, such as research and development and infrastructure, as well as decoupled fiscal subsidies. Overall, the analysis highlights that, while removing and/or reducing harmful agricultural support is necessary, repurposing initiatives that include measures to minimize policy trade-offs will be needed to ensure a beneficial outcome overall. The report confirms that, while a few countries have started repurposing and reforming agricultural support, broader, deeper, and faster reforms are needed for food systems transformation. Thus, it provides guidance (in six steps) on how governments can repurpose agricultural producer support – and the reforms this will take.

Start Your Own Business for $1,000 Or Less

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Author :
Publisher : Dearborn Trade Publishing
ISBN 13 : 9780936894706
Total Pages : 292 pages
Book Rating : 4.8/5 (947 download)

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Book Synopsis Start Your Own Business for $1,000 Or Less by : Will Davis

Download or read book Start Your Own Business for $1,000 Or Less written by Will Davis and published by Dearborn Trade Publishing. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes chapters on selecting a business, finding small business help, writing a business plan, taking advantage of low cost advertising and marketing, handling budget and finance, and solving the unique problems involved with production, sales, service and creative mini-businesses.

Start Your Own Business 2013

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Author :
Publisher : Crimson Publishing
ISBN 13 : 1780592221
Total Pages : 257 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Start Your Own Business 2013 by : startups.co.uk Startups.co.uk

Download or read book Start Your Own Business 2013 written by startups.co.uk Startups.co.uk and published by Crimson Publishing. This book was released on 2012-12-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.

Go Ahead, Start that Business!

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Author :
Publisher : Dr. Nicole Ross
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Go Ahead, Start that Business! by : Dr. Nicole Ross

Download or read book Go Ahead, Start that Business! written by Dr. Nicole Ross and published by Dr. Nicole Ross. This book was released on 2020-11-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever thought about starting your own business but didn't know how, this book is for you!