How to Start Your Business with $100

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Author :
Publisher : Lulu.com
ISBN 13 : 0578048760
Total Pages : 132 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis How to Start Your Business with $100 by : Ja-Na Duane

Download or read book How to Start Your Business with $100 written by Ja-Na Duane and published by Lulu.com. This book was released on 2010-04-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sentence after sentence, "How to Start Your Business with $100" is loaded with precious wisdom and tips for every entrepreneur, old or new. Business information indeed, but more importantly, Ja-Nae is a source of wisdom, spirit and inspiration proving that you can do anything - even without lots of money or experience. You'll want to - and be able to - take on the world after reading the book!" -- Alyssa Dver Author of, "No Time Marketing"

The $100 Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307951545
Total Pages : 306 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The $100 Startup by : Chris Guillebeau

Download or read book The $100 Startup written by Chris Guillebeau and published by Crown Currency. This book was released on 2012-05-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

How to Start Your Own Business

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Author :
Publisher : Penguin
ISBN 13 : 0744042976
Total Pages : 224 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis How to Start Your Own Business by : DK

Download or read book How to Start Your Own Business written by DK and published by Penguin. This book was released on 2021-02-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

Small Business Hacks

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Author :
Publisher :
ISBN 13 : 9781628654431
Total Pages : 200 pages
Book Rating : 4.6/5 (544 download)

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Book Synopsis Small Business Hacks by : Barry Moltz

Download or read book Small Business Hacks written by Barry Moltz and published by . This book was released on 2017-10-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that. Unfortunately, starting a business gets in the way and everything that comes along with it. Like: �Marketing �Sales �Customer Service �Employees, Freelancers and Vendors �Money and Finance This book solves that problem. It is a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success. We assemble these after our combine 50 years in business both as small business owners ourselves and as journalists interviewing thought leaders about their path to prosperity. It has never been easier to start a business, but with so much competition moving at the speed of the internet, it has also never been so easy to fail. This does not have to be you. This book is not meant to be read from beginning to end. Jump to the problem that you need to solve and get started. Keep this guide nearby on your desk, your tablet, smart phone or under your pillow. It will allow you to quickly bust through most problems you will encounter and leave more time to do what you love at your company.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

How to Launch Your Side Hustle

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis How to Launch Your Side Hustle by : Troy R. Underwood

Download or read book How to Launch Your Side Hustle written by Troy R. Underwood and published by Bloomsbury Publishing USA. This book was released on 2020-01-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you how to start, scale, and sell a small business from scratch. It is intended for entrepreneurs of all levels, from first-time business owners to seasoned executives looking for a new perspective. Once you've dug up enough pennies from between the couch cushions to start a new business, you're going to need a plan. How to Launch Your Side Hustle will walk you through the process of crafting your venture. Author Troy R. Underwood, a trained software developer and entrepreneur, emphasizes using low-cost techniques and creative ideas to finance, market, and run your business, even as it gains momentum. Using his previous company as a model of what to do—and sometimes what not do to—Underwood candidly takes you through the steps of building your business, guided by the principle of necessity. Each chapter is dedicated to a particular facet of business, from hiring and training the right people to pricing your product or service, buying the right software and tools, navigating legal issues, and understanding when it's time to sell the business. This book provides you with basic best practices in a quick and simple format, so you can get back to work on turning your aspirations into a reality.

Shark Tank Jump Start Your Business

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Author :
Publisher : Disney Electronic Content
ISBN 13 : 1401306209
Total Pages : 304 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

Start Your Own Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 582 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

Start Up Nation

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Author :
Publisher : Currency
ISBN 13 : 0385512481
Total Pages : 306 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Start Up Nation by : Jeffrey Sloan

Download or read book Start Up Nation written by Jeffrey Sloan and published by Currency. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.

6 Secrets to Startup Success

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416063
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis 6 Secrets to Startup Success by : John BRADBERRY

Download or read book 6 Secrets to Startup Success written by John BRADBERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2011-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

Start Your Own Business, Sixth Edition

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 507 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Everything Start Your Own Business Book

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1605503150
Total Pages : 320 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Start Your Own Business Book by : Judith B Harrington

Download or read book The Everything Start Your Own Business Book written by Judith B Harrington and published by Simon and Schuster. This book was released on 2006-08-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.

Startup Money Made Easy

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Author :
Publisher : AMACOM
ISBN 13 : 1400212251
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Startup Money Made Easy by : Maria Aspan

Download or read book Startup Money Made Easy written by Maria Aspan and published by AMACOM. This book was released on 2019-02-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advice from Daymond John, Bobbi Brown, Mark Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage startup investors, Inc. magazine shows you how to attract and wisely apply your firm’s first precious sources of cash. Bootstrapping, crowdfunding, VCs, payroll, profits—money makes your business boom. But mess up your finances, and the venture can go bust. It’s time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement. Startup Money Made Easy gathers the best advice from the magazine’s pages, spotlighting celebrated entrepreneurs and inspiring stories. You’ll hear from: FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empire Makeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterprise Alexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.com Mark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top Interwoven with the stories are on-target tips that explain how to: Raise your first $10,000 in capital Power through the lean years Get friends and family to back you up Round up outside investors Go public or sell, while still staying in charge Reward people with great salaries and benefits Eliminate tax season surprises Grow without growing pains And more Cash flow problems are the number-one business killer. Whether you’re dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.

42 Businesses Under 100 Dollars

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Author :
Publisher : Motivational Press, Incorporated
ISBN 13 : 9781935723608
Total Pages : 250 pages
Book Rating : 4.7/5 (236 download)

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Book Synopsis 42 Businesses Under 100 Dollars by : James Timothy White

Download or read book 42 Businesses Under 100 Dollars written by James Timothy White and published by Motivational Press, Incorporated. This book was released on 2012-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you always wanted to start your own business but never had the money? In my new book, I give you 42 REAL business ideas, each for less than $100. Find out which business is right for you and how quickly and easily you can get started building your wealth with your own small business today.

How to Start Your Business in the United States

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Author :
Publisher : CorpoMax Publishing
ISBN 13 : 1952012090
Total Pages : 148 pages
Book Rating : 4.9/5 (52 download)

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Book Synopsis How to Start Your Business in the United States by : Vincent Allard

Download or read book How to Start Your Business in the United States written by Vincent Allard and published by CorpoMax Publishing. This book was released on 2020-08-22 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to successfully start your business in the United States? If you are a foreign entrepreneur, this practical guide is for you! This first guide in the YES TO ENTREPRENEURS® series will help you understand how your future U.S. company will work. It will also provide you with the tools you need to start and succeed in your business in the United States, despite the obstacles and distance. Together, we will explore several aspects related to an American company: ✅ The types of legal entities - including corporation and LLC ✅ The State of Delaware and its 15 secrets ✅ The notion of registered agent ✅ The domiciliation of your company ✅ The annual corporate obligations ✅ The EIN number and the U.S. taxation ✅ The ABCs of doing business in the United States 💥 Exclusive Bonus : Useful Resources Throughout the process of writing this guide, the author accumulated many hyperlinks that greatly enrich its content. An up-to-date list of these hyperlinks can be found at the web address listed in the Useful Resources section, at the end of this guide. 🇺🇸 Do not hesitate! Immerse yourself in the American dream. ----- WHAT THEY SAY "Books such as those in the Yes to Entrepreneurs series provide businesses with useful information and practical tools to expand into the United States market, the largest consumer market and recipient of foreign direct investment in the world." Gina Bento, Commercial Specialist, U.S. Department of Commerce, International Trade Administration "Never before have guides been so deserving of the term practical!" Bernard Geenen, Economic and Commercial Counselor, Wallonia Export & Investment Agency, Consulate of Belgium, New York "Simple. Clear. Precise. Complete.... A must." Richard Johnson, Retired Journalist, Journal of Montreal "... these guides are great... I highly recommend their use." Tom Creary, Founder and Past Chairman of the American Chamber of Commerce in Canada - Quebec Chapter "The Yes to Entrepreneurs book series is extremely structured, complete and easy to use..." Serge Bouganim, Lawyer of the Paris and Brussels Bars "Congratulations to my colleague Vincent Allard for the publication of three exceptional popularization books for entrepreneurs who want to start a business in the United States." Pierre Chagnon, Retired Emeritus Attorney, Bâtonnier of Quebec "This series of practical guides allows entrepreneurs and professionals who advise them to benefit from the experience of thousands of other entrepreneurs who have started their business in the United States." Robert CHAYER, U.S. Tax Expert, Canada "Reading is highly recommended. Three essential and very comprehensive guides for all immigrant candidates who wish to familiarize themselves with the important concepts to start their professional installation in the United States." Estelle Berenbaum, Immigration Lawyer, Florida "Vincent Allard's Yes to Entrepreneurs collection provides ready-to-use pragmatic knowledge to successfully navigate American waters." Arnaud Labossière, CEO, The Free Minds Press Ltd ----- CONTENTS 1 - Introduction 1.1 Presentation 2 - Where to Create Your U.S. Company? 2.1 In General 2.2 The State of Delaware and its 15 Secrets 2.3 Delaware: Statistics and Examples 2.4 Other States 3 - What Type of Legal Entity to Choose? 3.1 Types of Legal Entities 3.2 Corporation vs. LLC 3.3 Articles of Incorporation and Bylaws 3.4 Business Purpose 3.5 Capital Stock 3.6 Shareholders 3.7 Directors and Officers 3.8 Corporate Ledger and Seal 4 - Registered Agent of Your Company 4.1 What Is a Registered Agent? 4.2 How to Choose your Registered Agent? 5 - Domiciliation of your Company 5.1 Importance of an Address in the United States 5.2 Address in the United States: Where? 5.3 Telephone Number 6 - Annual Corporate Obligations 6.1 Annual Report 6.2 Corporate Tax 6.3 Fees of the Registered Agent 7 - EIN Number and Taxation 7.1 EIN Number 7.2 Income Tax 7.3 Sales Tax 7.4 Tax Treaties 8 - Some Corporate Situations 8.1 Authorization to Do Business in Another State 8.2 Assumed Name 8.3 Conversion and Domestication 9 - Closing Your Company 9.1 Voluntary Dissolution 9.2 Forced Dissolution 10 - Conclusion 10.1 The ABCs of Doing Business in the United States * Exclusive Bonus: Useful Resources

The Founder's Dilemmas

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

The Dip

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Author :
Publisher : Penguin
ISBN 13 : 1101216344
Total Pages : 97 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Dip by : Seth Godin

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.