How To Start A Subscription Business

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The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

How to Start a Subscription Box Business

Author : ARX Reads
Publisher : ARX Brand International LLC
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Subscription Box Business by : ARX Reads

Download or read book How to Start a Subscription Box Business written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why start a subscription business? In a nutshell, subscription eCommerce businesses offer online shoppers a convenient, personalized, and lower-cost way to buy what they want and need on a recurring basis. This also turns one-time shoppers into repeat (and often lifelong) customers. And with predictable monthly recurring revenue (MRR) coming in, businesses can accurately forecast future growth and scale. Let’s unpack the benefits of a subscription business model: Here is what we’ll cover in this book: Introduction Curation Business Model Replenishment Business Model Access Business Model Finding a Niche Sourcing Your Products Packaging and Shipping Your Boxes

How To Start A Subscription Business

Author : K Sal
Publisher : Kal Salem
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis How To Start A Subscription Business by : K Sal

Download or read book How To Start A Subscription Business written by K Sal and published by Kal Salem. This book was released on with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: A subscription business is a business model in which customers pay a recurring fee in exchange for access to a product or service. This type of business is often used for products or services that are consumed on a regular basis, such as monthly boxes of products, streaming media, or software. The subscription business model allows companies to generate predictable and recurring revenue streams, which can be particularly useful for businesses that have high upfront costs or that require ongoing investment in research and development. In addition, subscriptions can help businesses build strong relationships with their customers, as they are incentivized to retain their subscriptions in order to continue receiving the product or service. Ebooks that cover the topic of subscription businesses may discuss strategies for starting and growing this type of business, including how to identify a suitable product or service, how to price and package a subscription offering, and how to market and sell subscriptions to potential customers

Subscription Marketing

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

How to Start and Run a Successful Subscription Box Company

Author : Laurie Stark
Publisher : Independently Published
ISBN 13 : 9781520153797
Total Pages : 182 pages
Book Rating : 4.1/5 (537 download)

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Book Synopsis How to Start and Run a Successful Subscription Box Company by : Laurie Stark

Download or read book How to Start and Run a Successful Subscription Box Company written by Laurie Stark and published by Independently Published. This book was released on 2015-07-20 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to quit your day job and make a living doing what you love? It's time to take your subscription box idea from concept to reality!From formalizing your idea and approaching potential vendors, to pricing the boxes, managing fulfillment, and financing your first year, this insight-packed book features exclusive advice and ideas from successful subscription box company entrepreneurs."I found it very comprehensive!"-- Kelly Hanson, owner of Kelly Kits"Lots of great tidbits in here. It was a good reality check for me to read this."-- Nichole Smaglick, owner of Cooper & KidWhat you'll learn:How to Market a Subscription Box BusinessMake sure you're reaching the right target market by providing a unique value in the marketplace. Find bloggers and influencers and get coverage in national media.How to Price a Subscription BoxLearn how to conduct an accurate market analysis for your subscription box model. Determine what to charge for your subscription box and what the potential market size is so you can make revenue projections.Approaching and Working with VendorsFind the right vendors to work with and get tips on best practices for approaching vendors and negotiating deals. Learn how far in advance you'll need to plan vendors and products each month.The One Small Thing That Means Disaster for Your BusinessSubscription commerce isn't new, but subscription boxes are a relatively novel idea. Why do so many of them fail? Because they don't understand the one secret of subscription commerce that will make or break a subscription box business.

Subscribed

Author : Tien Tzuo
Publisher : Penguin UK
ISBN 13 : 0241363683
Total Pages : 265 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin UK. This book was released on 2018-06-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Founders at Work

Author : Jessica Livingston
Publisher : Apress
ISBN 13 : 143021077X
Total Pages : 468 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Founders at Work by : Jessica Livingston

Download or read book Founders at Work written by Jessica Livingston and published by Apress. This book was released on 2008-11-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

That Will Never Work

Author : Marc Randolph
Publisher : Little, Brown
ISBN 13 : 0316530212
Total Pages : 336 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis That Will Never Work by : Marc Randolph

Download or read book That Will Never Work written by Marc Randolph and published by Little, Brown. This book was released on 2019-09-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

One Box at a Time

Author : Sarah Williams
Publisher : Hay House, Inc
ISBN 13 : 1401974317
Total Pages : 233 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis One Box at a Time by : Sarah Williams

Download or read book One Box at a Time written by Sarah Williams and published by Hay House, Inc. This book was released on 2023-11-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create a successful subscription box service from initial product curation to finding your audience to making it a sustainable business beyond launch. Are you dreaming about starting a subscription box? Do you have an idea for a subscription box but you just don’t know where to start—or a loyal customer base for whom you’d like to provide a fully curated experience? Can you imagine how bringing in regular recurring revenue would change your business . . . and your life? Sarah Williams, subscription box coach and host of the Launch Your Box podcast, takes you step-by-step through the process to start, launch, and grow your subscription box business. She shares the extensive knowledge and experience she gained as she built her own successful, seven-figure subscription box business from the ground up. Inside, you’ll find practical, tactical, actionable steps to follow as well as best practices for: Finding and connecting with your audience Curating the perfect subscription box experience Buying, sourcing, and manufacturing products Maintaining a position of profitability from the beginning With Sarah as your guide, you'll be on your way to subscription box success . . . one box at a time!"

How to Start a Subscription Box Business

Author : AS
Publisher : Authors Society
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Subscription Box Business by : AS

Download or read book How to Start a Subscription Box Business written by AS and published by Authors Society. This book was released on 2024-08-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Win, Keep, Grow

Author : Mark Stiving
Publisher : Morgan James Publishing
ISBN 13 : 1631954792
Total Pages : 137 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Win, Keep, Grow by : Mark Stiving

Download or read book Win, Keep, Grow written by Mark Stiving and published by Morgan James Publishing. This book was released on 2021-07-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.

The Subscription Boom

Author : Adam Levinter
Publisher : Figure 1 Publishing
ISBN 13 : 1773270729
Total Pages : 290 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Subscription Boom by : Adam Levinter

Download or read book The Subscription Boom written by Adam Levinter and published by Figure 1 Publishing. This book was released on 2019-10-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

The Subscription Box Business

Author : Sarah Kellerman
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.7/5 (212 download)

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Book Synopsis The Subscription Box Business by : Sarah Kellerman

Download or read book The Subscription Box Business written by Sarah Kellerman and published by . This book was released on 2021-03-13 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses and websites

The Handbook of Journal Publishing

Author : Sally Morris
Publisher : Cambridge University Press
ISBN 13 : 1107020859
Total Pages : 481 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Handbook of Journal Publishing by : Sally Morris

Download or read book The Handbook of Journal Publishing written by Sally Morris and published by Cambridge University Press. This book was released on 2013-02-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
ISBN 13 : 007183933X
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by : Robbie Kellman Baxter

Download or read book The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2015-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Oversubscribed

Author : Daniel Priestley
Publisher : John Wiley & Sons
ISBN 13 : 0857086197
Total Pages : 240 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Oversubscribed by : Daniel Priestley

Download or read book Oversubscribed written by Daniel Priestley and published by John Wiley & Sons. This book was released on 2015-05-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
ISBN 13 : 1260458717
Total Pages : 266 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by : Robbie Kellman Baxter

Download or read book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.