How To Sell Your Business For The Price You Want

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The EXITPreneur's Playbook

Author : Joe Valley
Publisher : Lioncrest Publishing
ISBN 13 : 9781544522227
Total Pages : 304 pages
Book Rating : 4.5/5 (222 download)

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Book Synopsis The EXITPreneur's Playbook by : Joe Valley

Download or read book The EXITPreneur's Playbook written by Joe Valley and published by Lioncrest Publishing. This book was released on 2021-05-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The EXITpreneur's Playbook is the ultimate guide to selling an online business. We all need to transition our businesses someday, and those that learn from this book will have a smoother experience, an improved deal structure, and a stronger bank account." -Walker Deibel, bestselling author of Buy Then Build Most people start an online business for the freedom, autonomy, and money that come with entrepreneurship-but what they often find instead is the feeling that they're running on a hamster wheel and can't jump off. If you were looking to exit your business, would you know how? Do you know what your business is truly worth? This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you'll ever make from your business comes on the day you sell-so it's important to get the exit right. In The EXITpreneur's Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic. You'll learn to: ● Assess the value of your business and reverse engineer a path to an incredible exit ● Avoid the "ignorance discount" when selling a business on your own ● Negotiate favorable deal terms and conditions ● Calculate the all-important seller's discretionary earnings ● Create rock-solid pillars every buyer wants The EXITpreneur's Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure-with not just money in the bank, but satisfaction and peace of mind.

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Built to Sell

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 1591845823
Total Pages : 177 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Built to Sell by : John Warrillow

Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Selling Your Business For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 0470446234
Total Pages : 388 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Selling Your Business For Dummies by : Barbara Findlay Schenck

Download or read book Selling Your Business For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

How To Sell Your Business For the Price You Want

Author : Mark Blayney
Publisher : How To Books
ISBN 13 : 1848035950
Total Pages : 210 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis How To Sell Your Business For the Price You Want by : Mark Blayney

Download or read book How To Sell Your Business For the Price You Want written by Mark Blayney and published by How To Books. This book was released on 2014-02-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people only ever sell their business once, usually when they are looking to retire. Others will find themselves selling their businesses a number of times during their careers as they move from one project to the next. But both types of people have one thing in common: they need to get the best deal possible out of the sale.This practical, commonsense book will help to secure the best result. Now updated and revised, it is in its 2nd updated edition. It offers first-hand advice on the whole sale process from deciding why and when to sell through getting the best sale to completing the deal. Charts and examples offer advice on essential legal, financial and strategic issues for all types of enterprises, however big or small your business.

How to Sell Your Business-- and Get what You Want!

Author : Colin Gabriel
Publisher :
ISBN 13 : 9780965657839
Total Pages : 0 pages
Book Rating : 4.6/5 (578 download)

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Book Synopsis How to Sell Your Business-- and Get what You Want! by : Colin Gabriel

Download or read book How to Sell Your Business-- and Get what You Want! written by Colin Gabriel and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling a business is a once-in-a-lifetime task. Most owners are not prepared for it -- they lack experience, and emotions hinder their judgments. Buyers can take advantage of a neophyte who in his lifetime may sell one or two companies, says Michael Mintz, former owner of a medical instrument company. He is one of 57 former owners (who sold their businesses for $2 million to $100+ million) who pass on tips based on their experiences.How to Sell Your Business -- And Get What You Want tells dozens of instructive stories -- about preparation, brokers, lawyers, leveraged buyouts, pricing, negotiations, and enduring the buyer's investigation. There are so many aspects, nuances... you are just not prepared for it unless you have done it before, says Jack Parlog, former owner of a graphic products company. -- This book identifies pitfalls and suggests step-by-step strategies to protect the seller -- Suggests how to react when the buyer lowers the price -- Details how to gather business intelligence online

The Art of Selling Your Business

Author : John Warrillow
Publisher : Greenleaf Book Group
ISBN 13 : 1733478167
Total Pages : 246 pages
Book Rating : 4.7/5 (334 download)

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Book Synopsis The Art of Selling Your Business by : John Warrillow

Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.

Strategies for Successfully Buying Or Selling a Business

Author : Russell L. Brown
Publisher : Bookworld Services
ISBN 13 : 9780965740005
Total Pages : 0 pages
Book Rating : 4.7/5 (4 download)

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Book Synopsis Strategies for Successfully Buying Or Selling a Business by : Russell L. Brown

Download or read book Strategies for Successfully Buying Or Selling a Business written by Russell L. Brown and published by Bookworld Services. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers every aspect of buying and selling a business. It describes an easy five-step method to valuing any business, lays out the buyer's and seller's responsibilities, advises on the best time to sell a business, and gives the pros and cons of using business brokers. The text describes the all-important 3-step negotiation process, and essential franchise considerations.

New Sales

Author : Mike Weinberg
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

Sell Or Be Sold

Author : Grant Cardone
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Sell Or Be Sold by : Grant Cardone

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Pitch Perfect

Author : Haje Jan Kamps
Publisher : Apress
ISBN 13 : 9781484260647
Total Pages : 103 pages
Book Rating : 4.2/5 (66 download)

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Book Synopsis Pitch Perfect by : Haje Jan Kamps

Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

The BizBuySell Guide to Selling Your Small Business

Author : Barbara Findlay Schenck
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781475109160
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The BizBuySell Guide to Selling Your Small Business by : Barbara Findlay Schenck

Download or read book The BizBuySell Guide to Selling Your Small Business written by Barbara Findlay Schenck and published by Createspace Independent Publishing Platform. This book was released on 2012-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by BizBuySell, the Internet's largest marketplace for businesses for sale, and written in conjunction with Small Business Strategist, Barbara Findlay Schenck, author of best-selling business books including Selling Your Business For Dummies, this guide provides a comprehensive overview of the small business sales process including actionable advice and step-by-step instructions to help maximize selling success.

How to Build a Business and Sell It for Millions

Author : Jack Garson
Publisher : St. Martin's Press
ISBN 13 : 1429961724
Total Pages : 273 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis How to Build a Business and Sell It for Millions by : Jack Garson

Download or read book How to Build a Business and Sell It for Millions written by Jack Garson and published by St. Martin's Press. This book was released on 2010-03-16 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Build a Business and Sell It for Millions, MBA meets Main Street, with a combination of inspiration and invaluable practical advice. Finally, the positive economic news every businessperson is waiting to hear. Jack Garson says the long economic downturn will give way to a major buying spree by cash-rich companies—and they could be in the market to purchase your small or medium-sized business. It's the ultimate payday for everyone who wants to live the American dream, whether they're starting a business or already own one. Millions of dollars are on the table. But will you and your business be ready? How to Build a Business and Sell it for Millions is a must-read for every business owner and would-be entrepreneur. In entertaining and elaborate detail, Garson outlines the vital moves your company needs to make to become an attractive acquisition by other firms: · Do you have a competitive edge that sets you apart from your competition? · Are both you and your company sustainable and able to outlast the bad times to become a success? · Can you stop being a "Derek," the boss who suffers from "Founder's Dilemma," micromanaging everything big and small? How to Build a Business and Sell it for Millions uses real life examples to explain how the goal of selling your company needs to be linked to every business decision you make: hiring, compensation, contracts, financial reporting and dozens of other areas often overlooked by busy entrepreneurs. While many business owners struggle to get to the next day, Garson has the inside scoop on achieving the opportunity of a lifetime— selling your company for vast riches.

The Thank You Economy (Enhanced Edition)

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 006209372X
Total Pages : 253 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis The Thank You Economy (Enhanced Edition) by : Gary Vaynerchuk

Download or read book The Thank You Economy (Enhanced Edition) written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2011-03-08 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

How to Sell on Ebay for Beginners

Author : Money Maker Publishing
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.5/5 (769 download)

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Book Synopsis How to Sell on Ebay for Beginners by : Money Maker Publishing

Download or read book How to Sell on Ebay for Beginners written by Money Maker Publishing and published by . This book was released on 2020-12-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEARN HOW TO SELL ON EBAY EVEN IF YOU START FROM ZEROThis step-by-step guide will teach you the top secrets you need to know to make a successful Ebay business online. Do you want to know how Ebay works? Do you want to know how to create an Ebay online shop? Do you want to know how to sell your products? If you answered YES to any of the questions, then this is the right book for you. Hello! Welcome to this "MONEY MAKER PUBLISHING" guide! I am confident that with the knowledge you'll learn here, and a little bit of hard work and self-motivation, you'll be making an income from home sooner than you might think. This beginner's guide contains all the information that you will need about selling on Ebay, and it has been provided in a comprehensive manner for ease of understanding. The instructions provided in this book are detailed and have been given in logical order. THE PERFECT CHOICE FOR YOU! If you're bored of your nine-to-five job and looking for simple ways to make a great living from home, this book is specially designed for you, as well as for others who are looking for an online platform to earn and grow an income fast, and/or who want to take ownership of the future and turn a sustainable profit. We have put together a comprehensive guide for selling things on Ebay. In this book, we will give you amazing information in terms of growing your very own Ebay business. If you are aware of drop shipping and you want to start to sell online, then chances are you might have heard of Ebay. EXCLUSIVE GIFT INCLUDED! What to sell on eBay is probably the holy grail for Ebay sellers, this is the starting point for most journeys on Ebay and we want to thank you for your purchase with the free guide Highly Profitable Items to Sell on Ebay. Every seller wants to find high-profit, hot-selling products, but the real key to success is finding products that keep selling over and over again. Constantly finding new products to sell takes time. Finding profitable items is what makes you money. This book will show you: How to Set up your EBAY Business Top Market Research Tips What items are best to resell on Ebay How to Build Your Reputation Ebay's Advertising How to Set up Ebay Shipping Tips for Continued Selling Success How to Make six Figures on Ebay Automation tools How to Make Your Items Stand Out Secrets and Tips to be Successful Marketing Strategies Tools and Equipment To run Your Business International shipping 5 Factors to Consider Before You Ship an Item Bonus Content: 27 Highly Profitable Items to Sell on Ebay This journey towards financial freedom may not be possible overnight, but with the right push, it can help you supplement your income and potentially leave your job and enjoy financial security on your own terms. You are taking the first step in your research, and I commend you for it. So what are you waiting for? Scroll up and click the orange "BUY NOW" button on the top right corner and download Now! Copyright: (c) 2020 by MONEY MAKER PUBLISHING, All rights reserved.

Roadmap to Revenue

Author : Kristin Zhivago
Publisher :
ISBN 13 : 9780974917924
Total Pages : 0 pages
Book Rating : 4.9/5 (179 download)

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Book Synopsis Roadmap to Revenue by : Kristin Zhivago

Download or read book Roadmap to Revenue written by Kristin Zhivago and published by . This book was released on 2011-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.