How To Price Effectively

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How to Price Effectively

Author : Utpal Dholakia
Publisher : Utpal Dholakia
ISBN 13 : 0999186701
Total Pages : pages
Book Rating : 4.9/5 (991 download)

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Book Synopsis How to Price Effectively by : Utpal Dholakia

Download or read book How to Price Effectively written by Utpal Dholakia and published by Utpal Dholakia. This book was released on 2017-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

How to Price Effectively

Author : Utpal Dholakia
Publisher :
ISBN 13 : 9780999186718
Total Pages : pages
Book Rating : 4.1/5 (867 download)

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Book Synopsis How to Price Effectively by : Utpal Dholakia

Download or read book How to Price Effectively written by Utpal Dholakia and published by . This book was released on 2017-07-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Big Data Marketing

Author : Lisa Arthur
Publisher : John Wiley & Sons
ISBN 13 : 1118733894
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

The Art of Pricing

Author : Rafi Mohammed
Publisher : Crown Pub
ISBN 13 : 9781400080939
Total Pages : 236 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis The Art of Pricing by : Rafi Mohammed

Download or read book The Art of Pricing written by Rafi Mohammed and published by Crown Pub. This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.

Discovering Prices

Author : Paul Milgrom
Publisher : Columbia University Press
ISBN 13 : 023154457X
Total Pages : 222 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Discovering Prices by : Paul Milgrom

Download or read book Discovering Prices written by Paul Milgrom and published by Columbia University Press. This book was released on 2017-05-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional economic theory studies idealized markets in which prices alone can guide efficient allocation, with no need for central organization. Such models build from Adam Smith’s famous concept of an invisible hand, which guides markets and renders regulation or interference largely unnecessary. Yet for many markets, prices alone are not enough to guide feasible and efficient outcomes, and regulation alone is not enough, either. Consider air traffic control at major airports. While prices could encourage airlines to take off and land at less congested times, prices alone do just part of the job; an air traffic control system is still indispensable to avoid disastrous consequences. With just an air traffic controller, however, limited resources can be wasted or poorly used. What’s needed in this and many other real-world cases is an auction system that can effectively reveal prices while still maintaining enough direct control to ensure that complex constraints are satisfied. In Discovering Prices, Paul Milgrom—the world’s most frequently cited academic expert on auction design—describes how auctions can be used to discover prices and guide efficient resource allocations, even when resources are diverse, constraints are critical, and market-clearing prices may not even exist. Economists have long understood that externalities and market power both necessitate market organization. In this book, Milgrom introduces complex constraints as another reason for market design. Both lively and technical, Milgrom roots his new theories in real-world examples (including the ambitious U.S. incentive auction of radio frequencies, whose design he led) and provides economists with crucial new tools for dealing with the world’s growing complex resource-allocation problems.

Marketing Your Clinical Practice

Author : Neil Baum
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763769835
Total Pages : 610 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Marketing Your Clinical Practice by : Neil Baum

Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.

Working Effectively with Legacy Code

Author : Michael Feathers
Publisher : Prentice Hall Professional
ISBN 13 : 0132931753
Total Pages : 457 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Working Effectively with Legacy Code by : Michael Feathers

Download or read book Working Effectively with Legacy Code written by Michael Feathers and published by Prentice Hall Professional. This book was released on 2004-09-22 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it is draining time and money away from your development efforts. In this book, Michael Feathers offers start-to-finish strategies for working more effectively with large, untested legacy code bases. This book draws on material Michael created for his renowned Object Mentor seminars: techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include Understanding the mechanics of software change: adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform—with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structure This book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.

How to Write, Speak, and Think More Effectively

Author : Rudolf Flesch
Publisher :
ISBN 13 : 9780451141934
Total Pages : 352 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis How to Write, Speak, and Think More Effectively by : Rudolf Flesch

Download or read book How to Write, Speak, and Think More Effectively written by Rudolf Flesch and published by . This book was released on 1960 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a number of ways to communicate more precisely and effectively with a concentration of writing and speaking.

The Power to Get In

Author : Michael A. Boylan
Publisher : St. Martin's Press
ISBN 13 : 1429932449
Total Pages : 310 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Power to Get In by : Michael A. Boylan

Download or read book The Power to Get In written by Michael A. Boylan and published by St. Martin's Press. This book was released on 2011-04-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power to Get In deals with the single most common and frustrating problem for anyone who's in business, a job transition, or a move back into the work force: the problem of gaining access to the correct audience. Today, no other skill is as directly connected to your ability to earn a living as the skill of getting in to see the right people. Michael Boylan's step-by-step system, The Circle of Leverage, will help you cut through bureaucracy, identify the people you most need to see, and get in their doors. Anyone with something to sell, abilities to offer, or ideas to present will find this book invaluable.

OECD Series on Carbon Pricing and Energy Taxation Effective Carbon Rates Pricing CO2 through Taxes and Emissions Trading Systems

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264260110
Total Pages : 174 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Series on Carbon Pricing and Energy Taxation Effective Carbon Rates Pricing CO2 through Taxes and Emissions Trading Systems by : OECD

Download or read book OECD Series on Carbon Pricing and Energy Taxation Effective Carbon Rates Pricing CO2 through Taxes and Emissions Trading Systems written by OECD and published by OECD Publishing. This book was released on 2016-09-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents the first full analysis of the use of carbon pricing on energy in 41 OECD and G20 economies, covering 80% of global energy use and of CO2 emissions.

The 10 Rules of Highly Effective Pricing

Author : Danilo Zatta
Publisher : John Wiley & Sons
ISBN 13 : 1394253427
Total Pages : 310 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The 10 Rules of Highly Effective Pricing by : Danilo Zatta

Download or read book The 10 Rules of Highly Effective Pricing written by Danilo Zatta and published by John Wiley & Sons. This book was released on 2023-11-22 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers: All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. 'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’ - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Cost and Adequacy of Fuel Oil, Hearings Before the Subcommittee on Small Business of ..., 92-1 ..., September 8 ... October 20, 1971 ....

Author : United States. Congress. Senate. Banking and Currency Committee
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Cost and Adequacy of Fuel Oil, Hearings Before the Subcommittee on Small Business of ..., 92-1 ..., September 8 ... October 20, 1971 .... by : United States. Congress. Senate. Banking and Currency Committee

Download or read book Cost and Adequacy of Fuel Oil, Hearings Before the Subcommittee on Small Business of ..., 92-1 ..., September 8 ... October 20, 1971 .... written by United States. Congress. Senate. Banking and Currency Committee and published by . This book was released on 1971 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Efficient Enterprise

Author : Peter Schimitzek
Publisher : CRC Press
ISBN 13 : 0203486390
Total Pages : 437 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis The Efficient Enterprise by : Peter Schimitzek

Download or read book The Efficient Enterprise written by Peter Schimitzek and published by CRC Press. This book was released on 2003-10-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, the availability of up-to-date and secure information is critical to a company's competitive edge and marketing drive. Unfortunately, traditional business studies and classical economics are unable to provide the necessary analysis of such contemporary issues as information technology and knowledge management. The Efficie

Business Genesis: Start and Grow Your Successful Business Doing What You Love

Author : Alexzandra de la Iglesia
Publisher : Lulu.com
ISBN 13 : 035996219X
Total Pages : 360 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Business Genesis: Start and Grow Your Successful Business Doing What You Love by : Alexzandra de la Iglesia

Download or read book Business Genesis: Start and Grow Your Successful Business Doing What You Love written by Alexzandra de la Iglesia and published by Lulu.com. This book was released on 2019-10-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Genesis is a start-to-success guide filled with contemporary insights and examples of how to start and grow your own business doing what you love. Particularly in the last few years, times have been challenging for all of us. For those who are ready to take charge of their own destiny and financial future, Business Genesis will walk you through each step starting with how to find out just in what area you would have the greatest opportunity for success. Next, you will uncover the rights steps to take to build a strong and sustainable business foundation.Once you are up and running you will have new questions. What about managing employees if you have them and why is it so important for your business success to give back to your community? What are the key things that will insure that your specific business will be a success? All these questions and more will be answered in Business Genesis.

Effective Grading

Author : Barbara E. Walvoord
Publisher : John Wiley & Sons
ISBN 13 : 1118045548
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Effective Grading by : Barbara E. Walvoord

Download or read book Effective Grading written by Barbara E. Walvoord and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Effective Grading—the book that has become a classic in the field—provides a proven hands-on guide for evaluating student work and offers an in-depth examination of the link between teaching and grading. Authors Barbara E. Walvoord and Virginia Johnson Anderson explain that grades are not isolated artifacts but part of a process that, when integrated with course objectives, provides rich information about student learning, as well as being a tool for learning itself. The authors show how the grading process can be used for broader assessment objectives, such as curriculum and institutional assessment. This thoroughly revised and updated edition includes a wealth of new material including: Expanded integration of the use of technology and online teaching A sample syllabus with goals, outcomes, and criteria for student work New developments in assessment for grant-funded projects Additional information on grading group work, portfolios, and service-learning experiences New strategies for aligning tests and assignments with learning goals Current thought on assessment in departments and general education, using classroom work for program assessments, and using assessment data systematically to "close the loop" Material on using the best of classroom assessment to foster institutional assessment New case examples from colleges and universities, including community colleges "When the first edition of Effective Grading came out, it quickly became the go-to book on evaluating student learning. This second edition, especially with its extension into evaluating the learning goals of departments and general education programs, will make it even more valuable for everyone working to improve teaching and learning in higher education." —L. Dee Fink, author, Creating Significant Learning Experiences "Informed by encounters with hundreds of faculty in their workshops, these two accomplished teachers, assessors, and faculty developers have created another essential text. Current faculty, as well as graduate students who aspire to teach in college, will carry this edition in a briefcase for quick reference to scores of examples of classroom teaching and assessment techniques and ways to use students' classroom work in demonstrating departmental and institutional effectiveness." —Trudy W. Banta, author, Designing Effective Assessment

Pricing and Profitability Management

Author : Julie Meehan
Publisher : John Wiley & Sons
ISBN 13 : 047082705X
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Pricing and Profitability Management by : Julie Meehan

Download or read book Pricing and Profitability Management written by Julie Meehan and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.