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Author : Ashraf Ramzy
Publisher : Kitchener, Ont. : Townhouse Publishing
ISBN 13 : 9780929080000
Total Pages : 101 pages
Book Rating : 4.0/5 (8 download)
Download or read book How to Prepare the Marketing Plan for Your Hotel written by Ashraf Ramzy and published by Kitchener, Ont. : Townhouse Publishing. This book was released on 1989 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Quain
Publisher :
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.:/5 (41 download)
Download or read book How to Write a Hotel Marketing Plan written by William J. Quain and published by . This book was released on 1993 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : EHS
Publisher : DMA4U
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4./5 ( download)
Download or read book Hotel Marketing written by EHS and published by DMA4U. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: · Are you looking for a complete guide to hotel marketing? Your search ends here with this comprehensive book! · This book offers 22 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. · Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your hotel marketing to the next level, with insights that only a marketing expert could provide. · Whether you're a professional or just getting started, this book is the perfect resource to take your hotel marketing to the next level.
Author : Janell Ravenhorst
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.5/5 (59 download)
Download or read book Hotel Sales And Marketing Plan written by Janell Ravenhorst and published by . This book was released on 2021-05-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Before anything else, your hospitality marketing strategy has to start with understanding your audience. What type of traveler are you hoping to capture the attention of? Marketing to international travelers requires a different strategy than placing the focus on locals. Knowing who you're targeting your marketing toward can help you identify a clearer objective, resulting in stronger strategies to increase hotel revenue. Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can start utilizing to drive more guests to your hotel and encourage direct bookings.
Author : Chance Brasil
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.5/5 (6 download)
Download or read book Hotel Opening Marketing Plan written by Chance Brasil and published by . This book was released on 2021-05-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Before anything else, your hospitality marketing strategy has to start with understanding your audience. What type of traveler are you hoping to capture the attention of? Marketing to international travelers requires a different strategy than placing the focus on locals. Knowing who you're targeting your marketing toward can help you identify a clearer objective, resulting in stronger strategies to increase hotel revenue. Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can start utilizing to drive more guests to your hotel and encourage direct bookings.
Author : Rodger Sit
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.5/5 (6 download)
Download or read book Hotels Marketing Plan written by Rodger Sit and published by . This book was released on 2021-05-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Before anything else, your hospitality marketing strategy has to start with understanding your audience. What type of traveler are you hoping to capture the attention of? Marketing to international travelers requires a different strategy than placing the focus on locals. Knowing who you're targeting your marketing toward can help you identify a clearer objective, resulting in stronger strategies to increase hotel revenue. Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can start utilizing to drive more guests to your hotel and encourage direct bookings.
Author : Francis Buttle
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author : Allen Z. Reich
Publisher : John Wiley & Sons
ISBN 13 : 0471310123
Total Pages : 565 pages
Book Rating : 4.4/5 (713 download)
Download or read book Marketing Management for the Hospitality Industry written by Allen Z. Reich and published by John Wiley & Sons. This book was released on 1997-04-07 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
Author : Jeff Coy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (413 download)
Download or read book How to Produce and Implement a Hotel Marketing Plan written by Jeff Coy and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James C. Makens
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.0/5 ( download)
Download or read book The Hotel Sales and Marketing Plan Book written by James C. Makens and published by . This book was released on 1990 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Coy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (232 download)
Download or read book How to Produce and Implement a Hotel Marketing Plan written by Jeff Coy and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Mahoney
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542496179
Total Pages : 74 pages
Book Rating : 4.4/5 (961 download)
Download or read book Hotel Management and Operations Free Online Advertising Video Marketing Strategy Book written by Brian Mahoney and published by Createspace Independent Publishing Platform. This book was released on 2017-01-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this Hotel Management and Operations Free Online Advertising Video Marketing Strategy Book you will Learn... How to Get Unlimited FREE Marketing & Advertising for massive money for your Hotel Marketing business! How to Step by Step create Money Making Videos! The secrets the pro's use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Hotel Management business Videos! How to use the top Hotel Industry Forum websites to blast massive website traffic to your videos! How to Get A check from YouTube/Google every month from videos that are promoting your business and making your Money! How to do Everything at ZERO COST TO YOU! Find everything you need and more with the Million Dollar Internet Rolodex included! People are destroyed for lack of knowledge. For less than the cost of one night at the movies you can get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...
Author : Nat Chiaffarano MBA
Publisher :
ISBN 13 : 9781521466766
Total Pages : 249 pages
Book Rating : 4.4/5 (667 download)
Download or read book Progressive Business Plan for a Boutique Hotel written by Nat Chiaffarano MBA and published by . This book was released on 2017-06-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the detailed content and out-of-the-box ideas to launch a successful Boutique Hotel Company. This book provides the updated relevant content needed to become much smarter about starting a profitable Boutique Hotel. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential innovative products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation and Growth Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a boutique hotel business... then this book was specifically written for you.
Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 1136610871
Total Pages : 383 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Author : Joe Wolosz
Publisher : Infinite Corridor Pub
ISBN 13 : 9780965729895
Total Pages : 168 pages
Book Rating : 4.7/5 (298 download)
Download or read book Hotel and Motel Sales, Marketing, and Promotion written by Joe Wolosz and published by Infinite Corridor Pub. This book was released on 1997 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814426159
Total Pages : 340 pages
Book Rating : 4.4/5 (261 download)
Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Author : Murniati -
Publisher : BookRix
ISBN 13 : 3748768478
Total Pages : 197 pages
Book Rating : 4.7/5 (487 download)
Download or read book Marketing Strategy For Hotel Business written by Murniati - and published by BookRix. This book was released on 2020-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
