How To Plan A Winning Campaign

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The Political Campaign “How-to” Guide

Author : Nolan Crouse
Publisher : FriesenPress
ISBN 13 : 1039114636
Total Pages : 160 pages
Book Rating : 4.0/5 (391 download)

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Book Synopsis The Political Campaign “How-to” Guide by : Nolan Crouse

Download or read book The Political Campaign “How-to” Guide written by Nolan Crouse and published by FriesenPress. This book was released on 2021-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

How to Win a Local Election

Author : Lawrence Grey
Publisher : Rowman & Littlefield
ISBN 13 : 0871318784
Total Pages : 252 pages
Book Rating : 4.8/5 (713 download)

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Book Synopsis How to Win a Local Election by : Lawrence Grey

Download or read book How to Win a Local Election written by Lawrence Grey and published by Rowman & Littlefield. This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Campaign Manager

Author : Catherine Shaw
Publisher : Routledge
ISBN 13 : 042995882X
Total Pages : 338 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Campaign Manager by : Catherine Shaw

Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Winning Elections

Author : Ronald A. Faucheux
Publisher : M. Evans
ISBN 13 : 1590771966
Total Pages : 689 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis Winning Elections by : Ronald A. Faucheux

Download or read book Winning Elections written by Ronald A. Faucheux and published by M. Evans. This book was released on 2003-10-15 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

How to Win Campaigns

Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136563865
Total Pages : 256 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

The Victory Lab

Author : Sasha Issenberg
Publisher : Crown
ISBN 13 : 0307954803
Total Pages : 402 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Victory Lab by : Sasha Issenberg

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Political Campaign Desk Reference

Author : Michael P. McNamara
Publisher :
ISBN 13 : 9781432787325
Total Pages : 264 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis The Political Campaign Desk Reference by : Michael P. McNamara

Download or read book The Political Campaign Desk Reference written by Michael P. McNamara and published by . This book was released on 2012 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Conducting a Successful Capital Campaign

Author : Kent E. Dove
Publisher : Jossey-Bass
ISBN 13 : 9780470914670
Total Pages : 0 pages
Book Rating : 4.9/5 (146 download)

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Book Synopsis Conducting a Successful Capital Campaign by : Kent E. Dove

Download or read book Conducting a Successful Capital Campaign written by Kent E. Dove and published by Jossey-Bass. This book was released on 1999-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign

The Air Campaign

Author : John A. Warden, III
Publisher : DIANE Publishing
ISBN 13 : 0788108093
Total Pages : 223 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis The Air Campaign by : John A. Warden, III

Download or read book The Air Campaign written by John A. Warden, III and published by DIANE Publishing. This book was released on 1994-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.

How to Win an Election

Author : Quintus Tullius Cicero
Publisher : Princeton University Press
ISBN 13 : 0691154082
Total Pages : 126 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis How to Win an Election by : Quintus Tullius Cicero

Download or read book How to Win an Election written by Quintus Tullius Cicero and published by Princeton University Press. This book was released on 2012-02-13 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an ancient Roman guide to campaigning for modern politicians. Presented in English and Latin.

Power of the Campaign Pyramid (10 Steps for Winning Elections)

Author : Ron Wallace
Publisher :
ISBN 13 : 9781591521112
Total Pages : 120 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Power of the Campaign Pyramid (10 Steps for Winning Elections) by : Ron Wallace

Download or read book Power of the Campaign Pyramid (10 Steps for Winning Elections) written by Ron Wallace and published by . This book was released on 2012-11-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, by Ron Wallace and Wesley McCall, offers a proven step-by-step process for winning elections at the local and statewide level. For first-time candidates and veteran politicians alike, election season poses a bewildering gauntlet of challenges: organizing a campaign team, fundraising, filing deadlines, finance laws, voter outreach, speechwriting, interaction with the news media, and fending off opponents' attacks. It's no wonder so many candidates spend buckets of money and personal energy, and yet still fail to galvanize the electorate in their favor. There is a better way. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most important segment of voters, how to optimize the use of social media, and how to build and lead a winning campaign team. Throughout the book, the authors advocate for running a campaign based on honesty, fairness, facts, and integrity, a timely and welcome rejoinder to politics as usual.

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)

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Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin

Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Capital Campaigns: Strategies that Work

Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449683088
Total Pages : 438 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Capital Campaigns: Strategies that Work by :

Download or read book Capital Campaigns: Strategies that Work written by and published by Jones & Bartlett Publishers. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Running For Local Office For Dummies

Author : Dan Gookin
Publisher : John Wiley & Sons
ISBN 13 : 1119588170
Total Pages : 272 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Running For Local Office For Dummies by : Dan Gookin

Download or read book Running For Local Office For Dummies written by Dan Gookin and published by John Wiley & Sons. This book was released on 2019-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to run for—and win—that local election! In the land of opportunity, just about anyone who qualifies as an elector can seek public office. Some do it on a whim, some are urged to run, and some want to use their time and talents to make a difference in their local community. If you want to know how to prepare for a run, which steps to take beforehand, and how the process goes from announcement to campaigning to election day to the swearing-in ceremony—this book has you covered. Find out what it’s like to run for local office as a first-time candidate Explore the introspection required and the study necessary to make such a run effective Deal with marketing, fundraising, interacting with the public, and dealing with opponents Encourage and help others to make a run for local office Though only one person ultimately wins a seat, nobody does it without a wide network of support. Running For Local Office For Dummies is your ticket to navigating every step on the road to winning that election.

How to Win Campaigns

Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136530819
Total Pages : 402 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Winning Your Election the Wellstone Way

Author : Jeff Blodgett
Publisher : U of Minnesota Press
ISBN 13 : 1452929874
Total Pages : 374 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Winning Your Election the Wellstone Way by : Jeff Blodgett

Download or read book Winning Your Election the Wellstone Way written by Jeff Blodgett and published by U of Minnesota Press. This book was released on 2008-07-10 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.