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How To Make The Most Of Every Media Appearance
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Book Synopsis The Four Stages of Highly Effective Crisis Management by : Jane Jordan
Download or read book The Four Stages of Highly Effective Crisis Management written by Jane Jordan and published by CRC Press. This book was released on 2011-03-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l
Book Synopsis The Truth About Being a Leader by : Karen Otazo
Download or read book The Truth About Being a Leader written by Karen Otazo and published by Pearson Education. This book was released on 2006-11-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to effective leadership, everyone has an opinion. But you don’t need opinions: you need proven, real-world solutions, based on facts and evidence. That’s what The Truth About Being a Leader delivers: high-power leadership techniques you can use every day, whether you lead one person or 100,000. Dr. Karen Otazo has spent more than 20 years coaching executives in virtually every type of organization. She’s worked personally with more than 2,000 individuals, from interns to CEOs. Now, drawing on hundreds of secret leadership feedback reports, she reveals what actually works—and doesn’t work— when it comes to being a great leader. You’ll find simple, easy-to-use techniques for smoothly assuming new leadership roles...honing your style...maximizing your impact...crafting a vision, shaping strategies, and getting buy-in... using power wisely...handling tough coaching and feedback sessions...avoiding leadership pitfalls... strengthening key leadership relationships...inspiring people, building world-class teams, and achieving outstanding results. Prepare for the toughest challenges of leadership Widen your “mental bandwidth” in seven key areas Get beyond the numbers Learn how to use all your resources, tangible and intangible Sharpen your vision, and communicate it crisply Engage, motivate, and inspire all your audiences Don’t let stress impact your performance Manage your stress, manage your energy Use power wisely, and choose your battles Apply the right touch: not too light, not too heavy-handed Grow your people, grow your team Develop outstanding people, achieve outstanding results Leaders aren’t born, they’re made... and you can make yourself a great leader, starting today! This book’s 52 proven leadership principles and bite-size, easy-to-use techniques that work!
Book Synopsis Mistakes Authors Make by : Rick Frishman
Download or read book Mistakes Authors Make written by Rick Frishman and published by Morgan James Publishing. This book was released on 2015-03-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Book Synopsis Master the Media to Attract Your Ideal Clients by : Derrick Kinney
Download or read book Master the Media to Attract Your Ideal Clients written by Derrick Kinney and published by John Wiley & Sons. This book was released on 2004-09-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Book Synopsis The Handbook of Gender, Sex, and Media by : Karen Ross
Download or read book The Handbook of Gender, Sex, and Media written by Karen Ross and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.
Book Synopsis The Afterlife Confessional by : Bill Edgar
Download or read book The Afterlife Confessional written by Bill Edgar and published by Penguin Group Australia. This book was released on 2024-07-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A private investigator with a haunting past, Bill Edgar’s life was never destined to be ordinary. Rising to international fame as the ‘Coffin Confessor’ – the man who crashes funerals on behalf of the deceased, giving voice to their last wishes – Bill dismantled many of the assumptions we hold about truth, dignity and the business of dying. Swindlers, cheaters, vultures, liars and con-artists – there isn’t a musty corner of the human soul Bill hasn’t confronted. Loved and loathed in equal measure, his only concern is being the caretaker of the secrets and desires his clients have entrusted to him. Shame and outrage, healing and comfort are left up to those left behind. But it’s a request from one woman to hand-deliver a bottle of wine to her husband on the anniversary of her death that raises deeper questions: What do we make out of the handful of days we’re given? If hate and injustice are so hard to bury, why does love have a knack for triumphing? Are the most profound acts in life sometimes the most quiet ones? The Afterlife Confessional follows Bill’s journey for answers as he looks through the dizzying kaleidoscope of his clients’ lives – the widower who escaped an aged-care trap to take her husband’s ashes on the road trip of a lifetime; the man who spent his life paying it forward to try to make up for one shameful act; the closet dominatrix who quietly confronts her husband’s infidelity by comforting those truly in need; the devoted couple who insist on going hand-in-hand into the afterlife. Heartbreaking and hilarious, outrageous and wise, The Afterlife Confessional is Bill Edgar’s fascinating account of the things he’s witnessed and learned as the Coffin Confessor – the bizarre and beautiful ways we live and love, the finality of death and the power of legacy, and how letting go can sometimes be the first step to living on.
Book Synopsis Global Perspectives on Social Media Influencers and Strategic Business Communication by : Bi, Nicky Chang
Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Book Synopsis The Safe and Sane Guide to Teenage Plastic Surgery by : Frederick N. Lukash
Download or read book The Safe and Sane Guide to Teenage Plastic Surgery written by Frederick N. Lukash and published by BenBella Books. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Safe and Sane Guide to Teenage Plastic Surgery, by Dr. Frederick N. Lukash, is the only complete guide to this ever-expanding phenomenon. Written by the American Society of Plastic Surgery's acknowledged expert and official media spokesperson on pediatric and adolescent plastic surgery, this book answers those tough questions parents of potential teenage plastic surgery candidates have: Will surgery increase their child's self-esteem and help them fit in better? Or is it a dangerously easy solution to deeper issues? When is surgery right, and when is it not? Interviewed in The New York Times and featured on Discovery Health among many other media outlets, Lukash guides families through every step of the process, from finding the perfect-fit doctor and applying for medical insurance to surgery and finally to recovery and a changed life. A virtual, free consultation with a renowned expert in the field, the book doesn't just offer easy solutions to teen's body-image problems but helps parents understand the emotional, psychological and social dilemmas involved. Complete with action plans, real-life stories and pictures, The Safe and Sane Guide to Teenage Plastic Surgery offers advice on what can, can't and shouldn't be done--and on how to spot the doctors who will exploit a teen's fragile sense of self-esteem as well as his or her parent's pocketbook. Most important, Lukash provides a useful red light/yellow light/green light guide for considering teen plastic surgery.
Book Synopsis Hidden Valley Road by : Robert Kolker
Download or read book Hidden Valley Road written by Robert Kolker and published by Anchor. This book was released on 2020-04-07 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • ONE OF GQ's TOP 50 BOOKS OF LITERARY JOURNALISM IN THE 21st CENTURY • The heartrending story of a midcentury American family with twelve children, six of them diagnosed with schizophrenia, that became science's great hope in the quest to understand the disease. "Reads like a medical detective journey and sheds light on a topic so many of us face: mental illness." —Oprah Winfrey Don and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins--aspiration, hard work, upward mobility, domestic harmony--and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys, one after another, were diagnosed as schizophrenic. How could all this happen to one family? What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institute of Mental Health. Their story offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy, and the schizophrenogenic mother to the search for genetic markers for the disease, always amid profound disagreements about the nature of the illness itself. And unbeknownst to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment, prediction, and even eradication of the disease for future generations. With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love, and hope.
Book Synopsis The Mixed Media Photography Book by : Nitsa Malik
Download or read book The Mixed Media Photography Book written by Nitsa Malik and published by . This book was released on 2018-07-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your photos into beautiful art with this collection of 5 books by Nitsa Malik. From a complete beginner's introduction to image and photo transfer to advanced DIY mixed media and image transfer projects.Hand-coloring and painting photos made easy using watercolors, oils, acrylics, inks, color pencils and more. Part four of this book introduces the art of adding textures & layers to any photo. The book ends with a practical and unique collection of articles and techniques of creative photography.
Download or read book The Guerrilla Rep written by Ben Yennie and published by Ben Yennie. This book was released on 2016-08-31 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.
Book Synopsis New Media and Politics by : Barrie Axford
Download or read book New Media and Politics written by Barrie Axford and published by SAGE. This book was released on 2000-12-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book makes a successful attempt to map the potentially transformative effects of new media on various aspects of political insitiutions and culture, both at a theorectical and empirical level. Barrie Axford′s discussion of the changing nature of political practice and technologies of political communication in relation to wider discourse of "crisis" is insightful and well argued....This is a genuinely thought provoking and generally very well written book. The book also works well by providing a potential basis for theoretically informed future research in the field of political communication′ - Political Theory Exploring the theme of the putative transformation of political modernity under the impact of `new′ media, this book adopts a questioning approach to the ways in which cultural and technological factors are affecting the temper of political life, and reflects the variety of normative thinking about and empirical research on the changing character of politics in mediatized cultures. New Media and Politics examines: the extent to which commercial populism now dominates electoral and other political discourses; the ways in which the functions of leadership, government and political parties are modified by different forms of both old and new media; the democratic or undemocratic import of such changes; and the ways in which the dominant territorial paradigm of politics is challenged by the space and time devouring capacities of electronic media.
Book Synopsis 2012 Poet's Market by : Robert Lee Brewer
Download or read book 2012 Poet's Market written by Robert Lee Brewer and published by Penguin. This book was released on 2011-08-20 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Trusted Guide for Getting Poetry Published The 2012 Poet’s Market includes hundreds of publishing opportunities specifically for poets, including poetry publications, book/chapbook publishers, contests, and more. These listings include contact information, submission preferences, insider tips on what specific editors want, and—when offered—payment information. Plus, the editorial content in the front of the book has been revamped to include more articles on the Business of Poetry, Promotion of Poetry, Craft of Poetry, and Interviews with Poets. Learn how to navigate the social media landscape, write various poetic forms, offer writing workshops, and more. You also gain access to: • Lists of conferences, workshops, organizations, and grants • One-year access to the poetry-related information and listings on WritersMarket.com • A free digital download of Writer’s Yearbook featuring the 100 Best Markets: WritersDigest.com/upload/images/WritersDigest-Yearbook-11.pdf Includes an exclusive 60-minute FREE WEBINAR with editor and poet Robert Lee Brewer that will teach you how to build an audience for your poetry. "Ridiculously relevant! I’ve been using Poet’s Market since I was in college more than 20 years ago. Since then, I’ve published hundreds of poems and two books." —Aaron Belz, author of Lovely, Raspberry "I returned to writing in 2006 and Poet’s Market was the first book I purchased. It guides everyone—from newbie to seasoned writer—on the path to publishing their poems." —Jessie Carty, author of Paper House
Book Synopsis Media and the Make-Believe Worlds of Children by : Maya Gotz
Download or read book Media and the Make-Believe Worlds of Children written by Maya Gotz and published by Routledge. This book was released on 2014-04-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Make-Believe Worlds of Children offers new insights into children's descriptions of their invented or "make-believe" worlds, and the role that the children's experience with media plays in creating these worlds. Based on the results of a cross-cultural study conducted in the United States, Germany, Israel, and South Korea, it offers an innovative look at media's role on children's creative lives. This distinctive volume: *outlines the central debates and research findings in the area of children, fantasy worlds, and the media; *provides a descriptive account of children's make-believe worlds and their wishes for actions they would like to take in these worlds; *highlights the centrality of media in children's make believe worlds; *emphasizes the multiple creative ways in which children use media as resources in their environment to express their own inner worlds; and *suggests the various ways in which the tension between traditional gender portrayals that continue to dominate media texts and children's wishes to act are presented in their fantasies. The work also demonstrates the value of research in unveiling the complicated ways in which media are woven into the fabric of children's everyday lives, examining the creative and sophisticated uses they make of their contents, and highlighting the responsibility that producers of media texts for children have in offering young viewers a wide array of role models and narratives to use in their fantasies. The downloadable resources provide full-color images of the artwork produced during the study. This book will appeal to scholars and graduate students in children and media, early childhood education, and developmental psychology. It can be used in graduate level courses in these areas.
Book Synopsis Start Your Own Self-Publishing Business 3/E by : Entrepreneur Press
Download or read book Start Your Own Self-Publishing Business 3/E written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2012-04-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena--whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way.
Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
