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How To Get Into Advertising
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Book Synopsis How to Get Into Advertising by : Andrea Neidle
Download or read book How to Get Into Advertising written by Andrea Neidle and published by Thomson Learning. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
Download or read book Pick Me written by Nancy Vonk and published by Wiley + ORM. This book was released on 2010-12-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Book Synopsis Careers in Advertising by : S. William Pattis
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 2004-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide by : Klaudija Cermak
Download or read book How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide written by Klaudija Cermak and published by Lulu.com. This book was released on 2012-06-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an alternative guide to the skills required to get into and have a successful career in the post-production industry. It is filled with tips on how to choose the segment of the industry you wish to work in, key roles: how to get them and what they entail. The 'Rules for Survival' are packed with little secrets on how to interact with clients and colleagues and how to get out of awkward situations with dignity. This is the essential guide to working successfully in the ever-changing and increasingly competitive global landscape of post-production. Klaudija Cermak is a visual effects artist working in London's Soho. She has over 20 years' experience in film, advertising and TV post-production. Her credits include Gladiator, Harry Potter, Troy, Virtual History and numerous commercials for major brands.
Book Synopsis Getting Into Advertising by : David Laskin
Download or read book Getting Into Advertising written by David Laskin and published by . This book was released on 1986 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hegarty on Advertising by : John Hegarty
Download or read book Hegarty on Advertising written by John Hegarty and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
Book Synopsis Breaking Into Commercials by : Terry Berland
Download or read book Breaking Into Commercials written by Terry Berland and published by Plume Books. This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to getting a job in commercials, offering advice on a variety of topics including how to get a great head shot, create a stand-out resume, sign with an agent, and ace an audition, and featuring interviews with professionals from different areas of the industry.
Book Synopsis How To Make It In Advertising by : Mark Leigh
Download or read book How To Make It In Advertising written by Mark Leigh and published by Random House. This book was released on 2013-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.
Book Synopsis The Advertised Mind by : Erik Du Plessis
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Book Synopsis How to Get Into Marketing and PR by : Annie Gurton
Download or read book How to Get Into Marketing and PR written by Annie Gurton and published by Burns & Oates. This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop resource for any aspiring marketing professional, this work covers not only mainstream marketing and PR roles (e.g. campaign executive, brand manager, press officer) but also more tangential, less specific roles (e.g. lawyer, exhibitions organiser, consumer affairs specialist).
Book Synopsis Breaking Into Advertising by : Walter Hanlon
Download or read book Breaking Into Advertising written by Walter Hanlon and published by . This book was released on 1935 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Make It as an Advertising Creative by : Simon Veksner
Download or read book How to Make It as an Advertising Creative written by Simon Veksner and published by Laurence King Publishing. This book was released on 2010-05-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Book Synopsis God Save the Queens by : Kathy Iandoli
Download or read book God Save the Queens written by Kathy Iandoli and published by HarperCollins. This book was released on 2019-10-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year "Without God Save the Queens, it is possible that the contributions of dozens of important female hip-hop artists who have sold tens of millions of albums, starred in monumental films, and influenced the direction of the culture would continue to go unrecognized." —AllHipHop.com Can’t Stop Won’t Stop meets Girls to the Front in this essential and long overdue history of hip-hop’s female pioneers and its enduring stars. Every history of hip-hop previously published, from Jeff Chang’s Can’t Stop Won’t Stop to Shea Serrano’s The Rap Yearbook, focuses primarily on men, glaringly omitting a thorough and respectful examination of the presence and contribution of the genre’s female artists. For far too long, women in hip-hop have been relegated to the shadows, viewed as the designated “First Lady” thrown a contract, a pawn in some beef, or even worse. But as Kathy Iandoli makes clear, the reality is very different. Today, hip-hop is dominated by successful women such as Cardi B and Nicki Minaj, yet there are scores of female artists whose influence continues to resonate. God Save the Queens pays tribute to the women of hip-hop—from the early work of Roxanne Shante, to hitmakers like Queen Latifah and Missy Elliot, to the superstars of today. Exploring issues of gender, money, sexuality, violence, body image, feuds, objectification and more, God Save the Queens is an important and monumental work of music journalism that at last gives these influential female artists the respect they have long deserved.
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book American Incomes written by and published by . This book was released on 2001 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Get Into Commercials by : Vangie Hayes
Download or read book How to Get Into Commercials written by Vangie Hayes and published by HarperCollins Publishers. This book was released on 1985 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
