How To Creatively Market A Technical Product

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How to Creatively Market a Technical Product

Author : Heinrich Louw
Publisher : Navigate Content, Inc.
ISBN 13 : 1733132295
Total Pages : 192 pages
Book Rating : 4.7/5 (331 download)

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Book Synopsis How to Creatively Market a Technical Product by : Heinrich Louw

Download or read book How to Creatively Market a Technical Product written by Heinrich Louw and published by Navigate Content, Inc.. This book was released on 2020-05-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time consuming, and there is no way to accurately track the success of traditional print ads. Direct mail marketing, due to stricter personal data laws and regulations, is obsolete. In today’s ever-evolving digital age, old-school marketing is not enough to get your technical product noticed in an extremely saturated, competitive landscape. We acknowledge that the fundamentals of product marketing include the ability to frame a strong and unique value proposition with proof points, to understand the personas (target groups) for whom to develop messages/channels/deliverables, and to have a content marketing strategy which is underpinned by key narratives. This book partly covers these concepts but is more tactical, drawing on some relevant industry case studies and examples. This book provides the basic insights you need to develop a creative approach to technical product marketing. We demonstrate how to embrace new media, how to find the right balance with an omnichannel approach, and how to benefit from the power of content marketing. We provide a road map to help you build an effective content strategy and teach you the simple yet powerful benefits of repurposing content. Most important, you will learn how to combine various forms of creative media to strike just the right balance to bring a message to your audience that will generate leads and build profits.

Creative Marketing for New Product and New Business Development

Author : Akira Ishikawa
Publisher : World Scientific
ISBN 13 : 9812772189
Total Pages : 337 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Creative Marketing for New Product and New Business Development by : Akira Ishikawa

Download or read book Creative Marketing for New Product and New Business Development written by Akira Ishikawa and published by World Scientific. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as ?Healthy Tea?? developed by Japan Coca-Cola, Inc., the recommendation engine ?Teach Me Electronic Appliances?, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Marketing of High-technology Products and Innovations

Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Entrepreneurship for the Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1000040011
Total Pages : 253 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Entrepreneurship for the Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Entrepreneurship for the Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2020-03-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.

Creative Marketing

Author : I. Fillis
Publisher : Springer
ISBN 13 : 0230502334
Total Pages : 173 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Creative Marketing by : I. Fillis

Download or read book Creative Marketing written by I. Fillis and published by Springer. This book was released on 2005-11-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

The Creative Discipline

Author : Nancy K. Napier
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275998851
Total Pages : 248 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis The Creative Discipline by : Nancy K. Napier

Download or read book The Creative Discipline written by Nancy K. Napier and published by Bloomsbury Publishing USA. This book was released on 2008-06-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some organizations more creative than others? What sets innovative, high-performing organizations apart? Can creativity and innovation be learned and enhanced? The answer to the last question, say creativity experts Nancy Napier and Mikael Nilsson, is a resounding yes. And with general consensus that creativity and innovation drive business growth, fostering creativity couldn't be more important. In The Creative Discipline, Napier and Nilsson illustrate six key factors that power creative, high-achieving organizations, and they provide managers with guidelines for incorporating those factors into their own companies. Business people will learn how innovative organizations get superior results from employees not just through disciplined methods of thinking, but also through free-flowing work spaces and work practices that help supercharge the imagination. Combining research on creative organizations in several sectors, this book argues that innovative organizations known for doing things differently (and profitably) approach creativity and innovation in similar, disciplined ways, regardless of industry or field. That discipline fosters new ideas, solutions, and approaches, and it ensures that the flow of creativity is constant. The Creative Discipline demonstrates that: -Innovative, high-performing organizations have three disciplines in common: (1) within discipline mastery, (2) out of discipline thinking, and (3) a disciplined process that leads to innovation. -Innovative organizations also have three factors that strengthen the creative disciplines: faces (creative entrepreneurs, leaders, and teams); places (the physical and organizational infrastructure that is reflected in offices, buildings, and location); and traces (elements that act as catalysts for creativity—the culture, networks, and policies that support creative and innovative endeavors). The book explains each factor for creative success in detail. Best, Napier and Nilsson show creativity and innovation at work in a range of sectors from sports to software to theater and contemporary circus. They also show how innovative practices in developed countries like the U.S. and Sweden compare to those in developing countries like Vietnam. Companies can learn to innovate and in the process reap benefits like higher sales and profits, greater productivity—while regaining a valuable element missing in so many workplaces: fun.

Competitive-cum-Cooperative Interfirm Relations and Dynamics in the Japanese Semiconductor Industry

Author : Yoshitaka Okada
Publisher : Springer Science & Business Media
ISBN 13 : 4431679235
Total Pages : 250 pages
Book Rating : 4.4/5 (316 download)

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Book Synopsis Competitive-cum-Cooperative Interfirm Relations and Dynamics in the Japanese Semiconductor Industry by : Yoshitaka Okada

Download or read book Competitive-cum-Cooperative Interfirm Relations and Dynamics in the Japanese Semiconductor Industry written by Yoshitaka Okada and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japanese semiconductor firms are well known for obtaining dynamics in a short period of time and achieving even global leadership. A significant portion of their success are attributable to cooperative interfirm relations and the development of intermediate organizational structure based on long-term relationship between firms. The purpose of this book is to explain how interfirm relations contributed to their dynamics during the golden age of the semiconductor industry. Meanwhile this book clarifies the real source of dynamics in interfirm relations and how the firms have interacted. The author concludes that the competitive-cum-cooperative (CCC) interfirm interaction are observed. Quantitative and qualitative findings show that firms enjoy not only flexible cooperation based synergy effects, but also dynamics market-like effects by creating competition among partners through CCC interaction.

Business America

Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Business America by :

Download or read book Business America written by and published by . This book was released on 1994 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

Managing Innovation, Design and Creativity

Author : Bettina von Stamm
Publisher : John Wiley & Sons
ISBN 13 : 0470510668
Total Pages : 591 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1989-05-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Creative Product Design

Author : Margaret Bruce
Publisher : John Wiley & Sons
ISBN 13 : 0471987204
Total Pages : 242 pages
Book Rating : 4.4/5 (719 download)

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Book Synopsis Creative Product Design by : Margaret Bruce

Download or read book Creative Product Design written by Margaret Bruce and published by John Wiley & Sons. This book was released on 2001-01-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

Creativity in Product Innovation

Author : Jacob Goldenberg
Publisher : Cambridge University Press
ISBN 13 : 9780521002493
Total Pages : 246 pages
Book Rating : 4.0/5 (24 download)

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Book Synopsis Creativity in Product Innovation by : Jacob Goldenberg

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration

Author : Fields, Ziska
Publisher : IGI Global
ISBN 13 : 1668463687
Total Pages : 425 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration by : Fields, Ziska

Download or read book Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration written by Fields, Ziska and published by IGI Global. This book was released on 2023-05-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the worlds population. A small portion of the worlds population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

Delivery System Handbook for Personal Care and Cosmetic Products

Author : Meyer Rosen
Publisher : William Andrew
ISBN 13 : 0815516827
Total Pages : 1097 pages
Book Rating : 4.8/5 (155 download)

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Book Synopsis Delivery System Handbook for Personal Care and Cosmetic Products by : Meyer Rosen

Download or read book Delivery System Handbook for Personal Care and Cosmetic Products written by Meyer Rosen and published by William Andrew. This book was released on 2005-09-23 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novel delivery systems designed to facilitate the use of ôfountain of youthö and other functional actives is an idea whose time has come. In a rapidly growing global market eager for products that really work, accelerating market pull forces and technology push have set the stage for this foundation text. This ômust haveö book has been carefully designed for training, development and synergistic technology transfer across the personal care, cosmetic and pharmaceutical industries. It is not only intended for scientists and technologists but will also be of high interest to market development and business personnel. This book will cause a breakthrough in effective interaction among technology and marketing. It is a showcase for understanding, using and marketing the technology of why and how delivery systems work as well as current, emerging/potential applications and working formulations. Each chapter is written by one or more experts in the field. A wide range of companies serving the global marketplace are represented. These companies offer numerous types of delivery systems containing highly desirable functional actives, delivery system technology development services, and opportunities for technology licensing, mergers and acquisitions. A unique feature of the book is the use of Mind MapÖ technology to capture and present the essence of the thinking of over 80 authors in a ôBook-at-a-Glanceö Executive Overview section. This section has been specifically designed to empower decision making leading to the development of innovative product differentiation in a global context.

Essentials of Marketing High Technology

Author : William L. Shanklin
Publisher : Lexington Books
ISBN 13 : 9780669132120
Total Pages : 390 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Essentials of Marketing High Technology by : William L. Shanklin

Download or read book Essentials of Marketing High Technology written by William L. Shanklin and published by Lexington Books. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Managing Technology from Laboratory to Marketplace

Author : Sanford L. Moskowitz
Publisher : Springer Nature
ISBN 13 : 3031514211
Total Pages : 206 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Managing Technology from Laboratory to Marketplace by : Sanford L. Moskowitz

Download or read book Managing Technology from Laboratory to Marketplace written by Sanford L. Moskowitz and published by Springer Nature. This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creative Marketing Communications

Author : Daniel L. Yadin
Publisher : Kogan Page Publishers
ISBN 13 : 9780749434588
Total Pages : 356 pages
Book Rating : 4.4/5 (345 download)

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Book Synopsis Creative Marketing Communications by : Daniel L. Yadin

Download or read book Creative Marketing Communications written by Daniel L. Yadin and published by Kogan Page Publishers. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.