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Author : Huntley Baldwin
Publisher : N T C Business Books
ISBN 13 : 9780844230313
Total Pages : 0 pages
Book Rating : 4.2/5 (33 download)
Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 ( download)
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author : Huntley Baldwin
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (1 download)
Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)
Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)
Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooper White
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Wayne McMahan
Publisher :
ISBN 13 : 9780243644124
Total Pages : pages
Book Rating : 4.6/5 (441 download)
Download or read book Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Wayne McMahan
Publisher : Hardpress Publishing
ISBN 13 : 9781290325110
Total Pages : 234 pages
Book Rating : 4.3/5 (251 download)
Download or read book The Television Commercial; How to Create and Produce Effective TV Advertising written by Harry Wayne McMahan and published by Hardpress Publishing. This book was released on 2012-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author : Tom von Logue Newth
Publisher : CRC Press
ISBN 13 : 1136016961
Total Pages : 177 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Ad-Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.X/5 (1 download)
Download or read book The Radio and Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1978 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Aitchison
Publisher :
ISBN 13 : 9789810680039
Total Pages : 406 pages
Book Rating : 4.6/5 (8 download)
Download or read book Cutting Edge Commercials written by Jim Aitchison and published by . This book was released on 2008 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Author : Stephen W. Marshall
Publisher :
ISBN 13 : 9781604975130
Total Pages : 0 pages
Book Rating : 4.9/5 (751 download)
Download or read book Television Advertising that Works written by Stephen W. Marshall and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.
Author : Ivan Cury
Publisher : Taylor & Francis
ISBN 13 : 113607029X
Total Pages : 244 pages
Book Rating : 4.1/5 (36 download)
Download or read book TV Commercials: How to Make Them written by Ivan Cury and published by Taylor & Francis. This book was released on 2013-01-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Author : Erica Levy Klein
Publisher : Turner Publishing Company
ISBN 13 : 1620459485
Total Pages : 135 pages
Book Rating : 4.6/5 (24 download)
Download or read book Write Great Ads written by Erica Levy Klein and published by Turner Publishing Company. This book was released on 1990-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.:/5 (5 download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1954 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
