The Pyramid Principle

Download The Pyramid Principle PDF Online Free

Author :
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781292372266
Total Pages : 0 pages
Book Rating : 4.3/5 (722 download)

DOWNLOAD NOW!


Book Synopsis The Pyramid Principle by : Barbara Minto

Download or read book The Pyramid Principle written by Barbara Minto and published by Financial Times/Prentice Hall. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it

Consulting Success

Download Consulting Success PDF Online Free

Author :
Publisher : Consulting Success
ISBN 13 : 9781775041115
Total Pages : 306 pages
Book Rating : 4.0/5 (411 download)

DOWNLOAD NOW!


Book Synopsis Consulting Success by : Michael Zipursky

Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more

Essential Tools for Management Consulting

Download Essential Tools for Management Consulting PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470745932
Total Pages : 180 pages
Book Rating : 4.4/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Essential Tools for Management Consulting by : Simon Burtonshaw-Gunn

Download or read book Essential Tools for Management Consulting written by Simon Burtonshaw-Gunn and published by John Wiley & Sons. This book was released on 2010-03-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the Essential Tools For series... on the topic of Management Consulting Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and effectively work to improve the issues facing a business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Second title in a new series that expands on the information in Simon Burtonshaw-Gunn’s The Essential Toolbox This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Development of Management Consultancy; Problem resolution and Decision Making; Top 10 Tools for Consultancy Interventions; Consultancy delivery and Facilitation; Consultancy Governance and Ethics Active author, Simon Burtonshaw-Gunn speaks regularly Easy to use practical tools and techniques guiding the consultant and business person through their organisational conflicts About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. This second book includes a forward by Malik Salameh.

An Introduction to Management Consultancy

Download An Introduction to Management Consultancy PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1446293505
Total Pages : 1143 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!


Book Synopsis An Introduction to Management Consultancy by : Marc Baaij

Download or read book An Introduction to Management Consultancy written by Marc Baaij and published by SAGE. This book was released on 2013-12-30 with total page 1143 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘I have never seen such a book about management consulting before: this sets a new standard. This book is extremely thorough and addresses all of the relevant topics.’ - Sander van ′t Noordende, Group Chief Executive Products Operating Group, Accenture Whether you are looking to build on your management studies or experience of working in business, you are likely to have come across management consultancy and will need a clear and concise introduction to this area to help you understand its practices and techniques in order to hire and implement management consultancy in the future. This text provides you with these essentials for success in your studies and later industries when working with and not just for consultancy firms. The text is built around learning objectives to empower your understanding of the ′what′, ′how′, ′when′ and ′why′ at macro and micro levels of management consultancy and its stakeholders, and provides you with engaging real life examples and extra web materials for study. As well as full courses on management consultancy, this text will be invaluable to your management knowledge and skill-set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world′s top management consulting firms, such as McKinsey & Company, The Boston Consulting Group, and Bain & Company. Lecturer’s resources Lecturer’s guide Teaching notes per chapter Answer guidance to end-of-chapter questions in book Suggested discussion questions Suggested small group assignments Suggested small group field project Lecture slides Option 1: provide all figures of the book on PowerPoint slides Option 2: create complete PowerPoint presentations for each chapter Exercises Exam questions Discussion forum Student resources Templates for developing logical structures Web resources Consultancy publications Consultancy web site, career page Job application preparation services Consultancy institutions

The Management Myth: Debunking Modern Business Philosophy

Download The Management Myth: Debunking Modern Business Philosophy PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393072746
Total Pages : 353 pages
Book Rating : 4.3/5 (93 download)

DOWNLOAD NOW!


Book Synopsis The Management Myth: Debunking Modern Business Philosophy by : Matthew Stewart

Download or read book The Management Myth: Debunking Modern Business Philosophy written by Matthew Stewart and published by W. W. Norton & Company. This book was released on 2009-08-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A devastating bombardment of managerial thinking and the profession of management consulting…A serious and valuable polemic." —Wall Street Journal Fresh from Oxford with a degree in philosophy and no particular interest in business, Matthew Stewart might not have seemed a likely candidate to become a consultant. But soon he was telling veteran managers how to run their companies. In narrating his own ill-fated (and often hilarious) odyssey at a top-tier firm, Stewart turns the consultant’s merciless, penetrating eye on the management industry itself. The Management Myth offers an insightful romp through the entire history of thinking about management, a withering critique of pseudoscience in management theory, and a clear explanation of why the MBA usually amounts to so much BS—leading us through the wilderness of American business thought.

International Guide to Management Consultancy

Download International Guide to Management Consultancy PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749446994
Total Pages : 558 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis International Guide to Management Consultancy by : Barry Curnow

Download or read book International Guide to Management Consultancy written by Barry Curnow and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this unique and authoritative guide provides a description of the management consultancy profession worldwide, together with advice on how to choose and use its services effectively. With contributions from leading practitioners, the guide is essential reading for all purchasers of management consultancy services. Part One identifies the parameters and definitions of management consultancy. It presents overviews of the industry's origins and evolution, the present status of the leading multinational management consultancies and some of the global forces shaping the development of management consultancy. Part Two is devoted to ethics and best practice in management consultancy from a number of perspectives. Central to these discussions is the international development of the Certified Management Consultant (CMC) qualification. Part Three scrutinises the life of the client-consultant relationship, focusing on what clients can do to make the consultant's role effective and their working relationship productive. Part Four comprises snapshots by leading practitioners of thirteen key consultancy fields, ranging from strategy and marketing through change management and process re-engineering to the newer disciplines of information and knowledge management, m-commerce, ERP and e-business. Part Five consists of a general account of consulting in developing countries, followed by profiles of 26 country-by-country management consultancy markets.

Management Consulting

Download Management Consulting PDF Online Free

Author :
Publisher : International Labour Organization
ISBN 13 : 9789221095194
Total Pages : 936 pages
Book Rating : 4.0/5 (951 download)

DOWNLOAD NOW!


Book Synopsis Management Consulting by : International Labour Office

Download or read book Management Consulting written by International Labour Office and published by International Labour Organization. This book was released on 2002 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: New topics covered in this edition include: e-business consulting; consulting in knowledge management; total quality management; corporate governance; social role and responsibility of business; company transformation and renewal; and public administration.

Consulting for Organizational Change

Download Consulting for Organizational Change PDF Online Free

Author :
Publisher : Univ of Massachusetts Press
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Consulting for Organizational Change by : Fritz Steele

Download or read book Consulting for Organizational Change written by Fritz Steele and published by Univ of Massachusetts Press. This book was released on 1975 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on the behavioural sciences aspects of management consultantcy - emphasizes a consultation methodology that is aimed at improvement in the future functioning of the client system, and covers the importance of learning by both client and consultant, etc. Diagrams and references.

The Oxford Handbook of Management Consulting

Download The Oxford Handbook of Management Consulting PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 0191628085
Total Pages : 580 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Management Consulting by : Matthias Kipping

Download or read book The Oxford Handbook of Management Consulting written by Matthias Kipping and published by OUP Oxford. This book was released on 2012-03-29 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management consultants of various kinds play an important role in the world of business, and within other types of organization. The Oxford Handbook on Management Consulting is a comprehensive overview of thinking and research on management consultancy with contributions from leading international scholars. The first section provides an account of the historical developments in management consulting research, and how current thinking has evolved from prior work. The second section focuses on disciplinary and theoretical perspectives, their diversities, areas of synergy, and parallel concerns. The following sections examine consulting as a knowledge business, consultants and management fashion, and the relationship between management consultants and their clients. The Handbook concludes with an assessment of areas of future research and debate. By bringing together a wide range of research and thinking on management consulting across different disciplines, sub-disciplines, and conceptual approaches, the Handbook provides a comprehensive understanding of both current thinking and future directions for research.

The Management Consultant

Download The Management Consultant PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 9780273730873
Total Pages : 324 pages
Book Rating : 4.7/5 (38 download)

DOWNLOAD NOW!


Book Synopsis The Management Consultant by : Richard Newton

Download or read book The Management Consultant written by Richard Newton and published by Pearson Education. This book was released on 2010 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide for professional management consultants showing how to develop skills and attributes for client-centric consulting.

The Consulting Apprenticeship

Download The Consulting Apprenticeship PDF Online Free

Author :
Publisher : CreateSpace
ISBN 13 : 9781514217160
Total Pages : 150 pages
Book Rating : 4.2/5 (171 download)

DOWNLOAD NOW!


Book Synopsis The Consulting Apprenticeship by : Steve Shu

Download or read book The Consulting Apprenticeship written by Steve Shu and published by CreateSpace. This book was released on 2015-07-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consulting Apprenticeship is written for business professionals and consultants with a focus on nuances passed on during apprenticeship regarding consulting delivery. Business professionals can benefit with a jump-start approach to applying consulting principles to their business. Designed for the busy professional, The Consulting Apprenticeship is a book of forty, quick-read ideas. These forty, short chapters are divided into four sections: Consulting Mindset - This section covers consulting ways of thinking and can be adopted by both company personnel and consultants. Consulting Techniques - This section covers specific tactics and toolkit methods when using consultative approaches in the trenches as either a company- or consulting firm-practitioner. Consulting Mastery - This section covers advanced perspectives on consulting and may be more useful to either company personnel evaluating consultants or mid- to senior-level consultants. Consulting Special Situations - Whereas the prior sections are applicable to a wide variety of situations, this section covers more infrequent, specific business situations involving consultative approaches in the trenches as either a company- or consulting firm-practitioner. Each chapter of the book concludes with an optional, takeaway exercise. The exercises vary widely in terms of level of involvement. For example, in some cases you can refer to online material. In other cases, you can engage in deeper thinking or apply the concepts over an extended period of time. However you choose to use this book, consulting mastery is a lifelong pursuit. I hope this book helps you with your journey. Stephen Shu Praise for The Consulting Apprenticeship "When one of the companies I worked for needed help taking its consulting organization to the next level, I hired Steve Shu. His ability to drive our management team - all with different opinions on what we should or should not do - to a 'so-what' conclusion and pragmatic next steps gave us the jump start we needed. He is one of the best and deeply understands how consulting organizations should work. His book provides great techniques as well as tools you can use immediately." - Prakash Panjwani, CEO at WatchGuard Technologies, former President and CEO of SafeNet "Steve Shu has put together a comprehensive guide to the all-important nuts and bolts of being a great consultant. The information in Chapter 21, 'Eight Secret Weapons of the Modern Consultant, ' is worth the price of the book. If you're serious about being a more effective consultant, read this book." - Michael McLaughlin, Author of Winning the Professional Services Sale and Principal Consultant at MindShare Consulting LLC; former Partner at Deloitte "Steve Shu has written a hands-on, highly practical guide for new management consultants and internal corporate business strategists alike. So many projects fail because they do not practice the basic consulting project management hygiene Steve describes in chapter 11. If you are new to the trade and want to greatly increase your chance of delivering successful consulting projects, read this book." - Robert Reppa, Vice President Strategy at Johnson Controls and former Partner at Booz & Company "Steve Shu has written a Rosetta Stone for both new and experienced consultants. Filled with forty power-packed ideas and practical chapter takeaways, Consulting Apprenticeship is structured for busy executives to easily digest each concept. A must read for those who seek to go beyond the shallow bromides of the consulting profession, and hone their skills with deeper, more meaningful approaches." - Adrian C. Ott, Award-winning author of The 24-Hour Customer, and CEO, Exponential Edge Inc, called "One of Silicon Valley's most respected strategists" by Consulting Magazine"

Total Relationship Marketing

Download Total Relationship Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136354190
Total Pages : 377 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Total Relationship Marketing by : Evert Gummesson

Download or read book Total Relationship Marketing written by Evert Gummesson and published by Routledge. This book was released on 2011-01-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.

How Clients Buy

Download How Clients Buy PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111943470X
Total Pages : 279 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis How Clients Buy by : Tom McMakin

Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

Managing The Professional Service Firm

Download Managing The Professional Service Firm PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 479 pages
Book Rating : 4.4/5 (711 download)

DOWNLOAD NOW!


Book Synopsis Managing The Professional Service Firm by : David H. Maister

Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

The Golden Passport

Download The Golden Passport PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062347187
Total Pages : 368 pages
Book Rating : 4.0/5 (623 download)

DOWNLOAD NOW!


Book Synopsis The Golden Passport by : Duff McDonald

Download or read book The Golden Passport written by Duff McDonald and published by HarperCollins. This book was released on 2017-04-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner works of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University still occupies a unique place in the public’s imagination, but the Harvard Business School eclipsed its parent in terms of influence on modern society long ago. A Harvard degree guarantees respect. But a Harvard MBA near-guarantees entrance into Western capitalism’s most powerful realm—the corner office. And because the School shapes the way its powerful graduates think, its influence extends well beyond their own lives. It affects the organizations they command, the economy they dominate, and society itself. Decisions and priorities at HBS touch every single one of us. Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and dominant force for almost a century. Graduates of HBS share more than just an alma mater. They also share a way of thinking about how the world should work, and they have successfully molded the world to that vision—that is what truly binds them together. In addition to teasing out the essence of this exclusive, if not necessarily “secret” club, McDonald explores two important questions: Has the school failed at reaching the goal it set for itself—“the multiplication of men who will handle their current business problems in socially constructive ways?” Is HBS complicit in the moral failings of Western capitalism? At a time of soaring economic inequality and growing political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has had a profound influence not just in the world of business but on the shape of our society—and on all our lives.

Succeeding As a Management Consultant

Download Succeeding As a Management Consultant PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Succeeding As a Management Consultant by : Kristina Safarova

Download or read book Succeeding As a Management Consultant written by Kristina Safarova and published by . This book was released on 2020-04-10 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for business leaders and consultants who are trying to solve significant problems and create measurable value. Readers can view the templates used in consulting studies and how they are used. All the foundational strategy and business analyses tools are taught along with the soft skills and practical tools to solve any business problem. This is the only book of its kind walking the reader step-by-step through a complete consulting study.This book follows an engagement team as they assist a large company in diagnosing and fixing deep and persistent organizational issues over an 8-week assignment. Readers will learn how they successfully navigate a challenging client environment, frame the problem and limit the scope, develop hypotheses, build the analyses and provide the final recommendations. We have placed the explanation of management consulting techniques within a lively and engaging storyline, which allows the reader to truly understand the challenges faced on consulting engagements, connect with the characters, and understand both how and why they debated elements of the study.It is written so that the reader may follow, understand, and replicate a strategic engagement using the same techniques used by the leading firms, such as McKinsey, Bain, and BCG. To make the story realistic and useful, we have worked with one client engagement throughout the book. Using different examples and different clients to explain concepts would have made it difficult for readers to see the data linkages and development of the final recommendations. The client and engagement are fictitious. The data presented are also fictitious, but they are based on actual consulting engagements and the experiences of the author and the contributing McKinsey, BCG, et. al. partners at FIRMSconsulting.com & StrategyTraining.com.RESERVE YOUR SPOT FOR FREE EPISODES FROM EX-MCK ET AL. PARTNERS AT FIRMSCONSULTING . COM/PROMOFREE EPISODE FROM THIS BOOKS COMPANION COURSE AT FIRMSCONSULTING . COM/SAAMC

Inside Nudging

Download Inside Nudging PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532780806
Total Pages : 0 pages
Book Rating : 4.7/5 (88 download)

DOWNLOAD NOW!


Book Synopsis Inside Nudging by : Steve Shu

Download or read book Inside Nudging written by Steve Shu and published by Createspace Independent Publishing Platform. This book was released on 2016-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations. Companies need to develop grit - the ability and fortitude to succeed. The book introduces the Behavioral GRITTM framework and covers key takeaways in leading an organization that implements behavioral science. Behavioral GRITTM stands for the business functions related to Goals, Research, Innovation, and Testing. The chapters are complemented by an appendix which covers ideas to introduce behavioral science initiatives. I argue that first a company needs to identify its goals and identify what type of predominant organization model it wants to pursue. There are five predominant organizational models I've seen. I also offer that a company should consider a number of implementation elements that may play a role during execution. Example elements include an advisory board and a behavioral science officer. Note that the purpose of this book is not to teach people about behavioral science; there are many other books out there for those purposes. That said, Inside Nudging introduces some behavioral science concepts to provide context and help develop a common language between management professionals and scientists. I see the application of behavioral science as still being in the early adoption phase. Many companies will benefit if they take time to develop the right approach. I hope Inside Nudging helps you with your journey. Stephen Shu Praise for Inside Nudging - More at www.InsideNudging.com "Steve Shu's thoughtful and very readable book Inside Nudging provides a unique opportunity to understand how the research from behavioral science can be best exploited by business. While many popular books on behavioral science make a strong case for the value of the research, none have addressed how to exploit it in such a helpful and practical manner. A rarely mentioned secret brought into full view here is the fact that using behavioral science effectively is not so straightforward. Written specifically for business people and consultants Steve Shu shares his wide experience of consulting to explain the challenges and pitfalls of translating the ideas and findings of academic research into actionable solutions for real business problems. This book shows you how by giving examples of how real consultancy projects were shaped to deliver valuable results for working businesses. Inside Nudging acts as an intelligent interface between the ideas of the nerds in academia and the needs of real business people and offers tremendous potential for any business that needs to understand how people respond to their actions." - Peter Ayton, Professor, Associate Dean of Research and Deputy Dean, Social Sciences, City University London "Steve Shu has written an excellent book for companies looking to get started with behavioral economics. Through his use of case studies and actionable takeaways, he does a great job showing how decades of research can be combined with other business elements to accomplish amazing results. Inside Nudging is like an executive guidebook for practitioners." - Dilip Soman, Professor and Corus Chair in Communications Strategy, Co-Director, Behavioural Economics in Action at Rotman (BEAR), Rotman School of Management, University of Toronto; Author of The Last Mile "This may be a CEO or manager's first glimpse into how they can utilize behavioral science initiatives within their own company or life." - Jenna Gould, San Francisco Book Review