How to Build Successful Business Partnerships

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Author :
Publisher : AudioInk
ISBN 13 : 1613395078
Total Pages : 32 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis How to Build Successful Business Partnerships by : Judy Weintraub

Download or read book How to Build Successful Business Partnerships written by Judy Weintraub and published by AudioInk. This book was released on 2013-11-05 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody has a story about a partnership or business alliance that has fallen apart. Unfortunately, it is a somewhat common occurrence. Yet entering into alliances with other businesses or individuals can greatly expand a company’s opportunities and markets. This SkillBite discusses how to build durable partner relationships through addressing critical issues, such as responsibilities, compensation structures and exit strategies. Discussion of these issues builds a common understanding, enhances alignment and teaches the parties how to deal with other issues that may come up, thus building durable partner relationships. The book covers the following topics:  How to investigate a prospective partner prior to entering into a business alliance;  What are the key business issues to address up front or as early as possible in the life of the partnership; and  What are the critical legal issues to include in a partnership agreement to protect yourself in the event that the partnership doesn’t succeed.

Forming a Successful Business Partnership

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Author :
Publisher :
ISBN 13 : 9781533570376
Total Pages : 52 pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis Forming a Successful Business Partnership by : Jacklyn Saunders

Download or read book Forming a Successful Business Partnership written by Jacklyn Saunders and published by . This book was released on 2015-06-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a company takes time, dedication, and perseverance. More often than not, new business owners underestimate their own workload, especially in terms of what it takes just to get their company up and running. It's easy to burn through time and money without even realizing it, all of which is happening when the stakes are high and you're under pressure as you try to ensure the company's success. Being an entrepreneur requires taking risks, as I'm sure you were aware when you signed up. And in this critical infant stage of your business, you know that if it doesn't work out, you may never recover from the loss of resources and self-esteem. This scenario is stressful and frustrating enough. Add a partner's expectations and differences of opinion, and it can have disastrous results. Now consider if that partner is a close friend or even a spouse. Don't get me wrong, I'm certainly not suggesting that you should go it alone. Having a business partner can be incredibly advantageous, since that means you're sharing risk, responsibility, and financial investments. Considering these types of assets, having a partner may even be the difference between being able to start a company vs. falling short of having the resources you'd need to even begin. However, with that said, there are certain aspects of the partnership arrangement that you need to think about, talk about with your partner, and formalize in writing - yes, even if they're your spouse. This book will lead you through the 9 specific components of business partnership that - for the sake of your company, your own personal finances, and your peace of mind - must be formalized in writing. It doesn't matter how well you (think you) know the person you are considering going into business with. The items covered in this book are absolutely crucial to the successful start and end of a partnership, and may well be just what helps protect the relationship you had together before starting the business. If you are considering starting a business with a partner, or if you are already in the process of doing so, then this book is a must-read!

The Founder's Dilemmas

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

When Your Business Partner is Your Spouse

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Author :
Publisher : Gatekeeper Press
ISBN 13 : 164237976X
Total Pages : 145 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis When Your Business Partner is Your Spouse by : Kristen Deese

Download or read book When Your Business Partner is Your Spouse written by Kristen Deese and published by Gatekeeper Press. This book was released on 2020-04-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a business is tough; so is being married. If you’re one of the millions people who happen to be married to your business partner then you likely know the extra challenges that come along with mixing business with marriage. Finally, a book that will help you navigate through many of the main problems married couples face when they become business partners. Things like lack of direction, mixing roles, ineffective communication and poor money management are a tried and true formula for disaster. Stop fighting over the business and putting that added stress to your marriage! The training, exercises and experiences in this book are designed to open the door of communication, understanding, empathy and trust between you and your spouse like never before. Business owners who implement these strategies are able to grow their business AND strengthen their marriage, simultaneously.

Building Successful Partner Channels

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Author :
Publisher : Tbk Publishing(r)
ISBN 13 : 9788793116160
Total Pages : 222 pages
Book Rating : 4.1/5 (161 download)

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Book Synopsis Building Successful Partner Channels by : Hans Peter Peter Bech

Download or read book Building Successful Partner Channels written by Hans Peter Peter Bech and published by Tbk Publishing(r). This book was released on 2015-04-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building Successful Partner Channels" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner eco-system. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels. Preben Damgaard, Co-founder and CEO of Navision Predictable growth and market leadership through independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With "Building Successful Partner Channels" Hans Peter Bech provides a great tactical approach toward reaching this goal. Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway Hans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey Building Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. Toke Kruse, Founder and CEO at Billy, San Francisco, USA

Partnering with the Frenemy

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Author :
Publisher : FT Press
ISBN 13 : 0134386930
Total Pages : 315 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Partnering with the Frenemy by : Sandy Jap

Download or read book Partnering with the Frenemy written by Sandy Jap and published by FT Press. This book was released on 2015-11-28 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Growing Local Value

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576759601
Total Pages : 194 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Growing Local Value by : Laury Hammel

Download or read book Growing Local Value written by Laury Hammel and published by Berrett-Koehler Publishers. This book was released on 2007 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.

How to Write a Great Business Plan

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Publisher : Harvard Business Review Press
ISBN 13 : 1633691314
Total Pages : 73 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How to Write a Great Business Plan by : William A. Sahlman

Download or read book How to Write a Great Business Plan written by William A. Sahlman and published by Harvard Business Review Press. This book was released on 2008-03-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

IT Business Partnerships: A Field Guide

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Author :
Publisher : Hillcrest Publishing Group
ISBN 13 : 0989380904
Total Pages : 224 pages
Book Rating : 4.9/5 (893 download)

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Book Synopsis IT Business Partnerships: A Field Guide by : Joseph Topinka

Download or read book IT Business Partnerships: A Field Guide written by Joseph Topinka and published by Hillcrest Publishing Group. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a career CIO and founder of CIOMentor, Joseph Topinka draws on his own experiences implementing IT Business Partnership Programs to present an actionable, how-to field guide to true business technology convergence. "IT Business Partners: A Field Guide" will help you execute what many business leaders only buzz about. Within this guide you will learn the argument for business technology convergence via IT Business Partnerships, as well as the essential principles and strategies behind successful Partnership Programs. Insightful stories and real-life examples of what works and what doesn't are woven throughout, as are proven methods, tools, and templates to help you through the entire process. "IT Business Partners: A Field Guide" provides an actionable plan for you to implement an IT Business Partnership Program in your organization so that you, too, can achieve business technology convergence.

Work Wife

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Publisher : Ballantine Books
ISBN 13 : 1524796778
Total Pages : 208 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Work Wife by : Erica Cerulo

Download or read book Work Wife written by Erica Cerulo and published by Ballantine Books. This book was released on 2019-03-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get inspired by the women who discovered that working with your best friend can be the secret to professional success—and maybe even the future of business—from the co-founders of the website Of a Kind. “Read this, then plot your own work-wife-driven empire.”—Glamour When Erica Cerulo and Claire Mazur met in college in 2002, they bonded instantly. Fast-forward to 2010, when they founded the popular fashion and design website Of a Kind. Now, in their first book, Cerulo and Mazur bring to light the unique power of female friendship to fuel successful businesses. Drawing on their own experiences, as well as the stories of other thriving “work wives,” they highlight the ways in which vulnerability, openness, and compassion—qualities central to so many women’s relationships—lend themselves to professional accomplishment and innovation. Featuring interviews with work wives such as Amanda Hesser and Merrill Stubbs of the influential food community site Food52, Ann Friedman, Aminatou Sow, and Gina Delvac of the hit podcast Call Your Girlfriend, and Misty May-Treanor and Kerri Walsh Jennings of Olympic volleyball fame, Work Wife addresses a range of topics vital to successful partnerships, such as being co-bosses, tackling disagreements, dealing with money, and accommodating motherhood. Demonstrating how female partnerships in the office are productive, progressive, and empowering, Cerulo and Mazur offer an invaluable roadmap for a feminist reimagining of the workplace. Fun, enlightening, and informative, Work Wife is a celebration of female friendship and collaboration, proving that it's not just feasible but fruitful to mix BFFs with business. Praise for Work Wife “Is the old adage ‘Friends and business don’t mix’ true? Not according to college friends Cerulo and Mazur, who translated their love of fashion and desire to support emerging fashion designers into a successful business, the e-commerce site Of a Kind. . . . By exploring topics such as setting expectations, defining roles, dividing responsibility, dealing with finances, and addressing disputes, they deftly demonstrate how female friendships produce empowering business partnerships. . . . This insightful, engaging work is an essential guidebook for friends considering a business collaboration.”—Library Journal (starred review) “Engaging and thoughtful, Work Wife champions strong relationships, healthy attitudes, and pragmatic decision-making—an excellent primer for women interested in creating their own opportunities.”—Booklist (starred review)

The Family Table

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Publisher : HarperCollins
ISBN 13 : 0062693964
Total Pages : 590 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis The Family Table by : Jazz Smollett-Warwell

Download or read book The Family Table written by Jazz Smollett-Warwell and published by HarperCollins. This book was released on 2018-04-24 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before actors and Food Network stars Jazz, Jake, Jurnee, and Jussie Smollett conquered Hollywood, they spent their childhood crisscrossing the United States. Moving coast to coast thirteen times, they car-tripped to small towns and big cities across America. But no matter where they lived, two things remained constant: their incredible family feasts and the long, wooden kitchen table where they shared food and lived their lives. Each time they arrived in a new home, their mother would transform planks of hard wood into a smooth, varnished butcher block table in a beloved ritual that took three days. That hand-crafted table would become the heart of the Smollett clan, where the most important and cherished events and accomplishments, no matter how large or small, were honored, and where holidays were celebrated: Christmas, Easter, Passover, Chanukah, birthdays, milestones. With a mother from New Orleans and a Jewish father from New York who met and married in California, the Smollett kids were exposed to diverse culinary heritages and grew up open to all the deliciousness the world had to offer. In this warm and personal book, the Smolletts invite us all to take a seat at their table and enjoy the good times and good food that help families thrive. The Family Table includes more than 130 delicious, comforting recipes that pay tribute to their past and present, including: Crispy Beef Lettuce Wraps Potato Crab Au Gratin Brown Butter Lamb Chops Honey Sriracha Chicken Skewers 7th Ward Gumbo North African Chicken Stew Cast-Iron Strawberry-Rhubarb Pie These favorite recipes from the Smolletts are suitable for intimate dinners and fabulous feasts alike, but more than that, The Family Table is a remarkable portrait of a loving, all-American family, rich with traditions that they continue to build to this day.

The Partnership Charter

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Publisher : Basic Books
ISBN 13 : 0786725265
Total Pages : 276 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Partnership Charter by : David Gage

Download or read book The Partnership Charter written by David Gage and published by Basic Books. This book was released on 2008-08-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his approach is the Partnership Charter, a document that clearly outlines the goals, expectations, responsibilities, and relationships of the principals. The charter identifies potential sources of conflict and how they will be resolved, while addressing such sensitive issues as personal styles, values, money, and power. Illustrating every principle through engaging stories drawn from Gage's front-line experience consulting to business partners, as well as interviews with the founding partners of such successful businesses as Progressive Insurance Company and Manpower, Inc., The Partnership Charter dispels common myths and presents a practical framework for launching, building, and sustaining a thriving business partnership.

Partner-Proofing Your Partnership

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Author :
Publisher : Bookbaby
ISBN 13 : 9781543904482
Total Pages : 0 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Partner-Proofing Your Partnership by : Brett Cenkus

Download or read book Partner-Proofing Your Partnership written by Brett Cenkus and published by Bookbaby. This book was released on 2017-08-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Harvard Business School professor, Noam Wasserman, 65% of startups fail as a direct result of cofounder conflict. That's nearly 2/3 of all startups! Is your business exposed to failure due to cofounder/partner conflict? Are you currently struggling to make a business partnership work? Are you thinking about joining up with a couple cofounders to launch a startup, but concerned about how to choose the right cofounders for you? Whether you are about to launch a technology startup with four cofounders or you've been in business with one other co-owner for a decade, your future success is dependent on your ability to navigate the complex world of business relationships. Harvard-educated business lawyer and entrepreneur, Brett Cenkus, draws on his 20+ years of business and legal experience, including his fair share of successful business partnerships and a couple failures that left scar tissue. This book is your crash course in the practical implementation, management and maximization of business partnerships. In it, you will discover: - Why business partnerships are critical for achieving outsized entrepreneurial success - The key characteristics of great business partnerships - How to select the right business partners (and avoid the wrong ones!) - What you can do today to be a better business partner - Key actions to ensure your business partnerships not only survive, but thrive - How to properly document business partnerships with founders' agreements - What to do if things don't go well with a business partnership, and much, much more! Partner-Proofing Your Partnership is your handbook to cultivating successful business partnerships. If you like progressive solutions, self-empowerment and real-world applications, then you'll love Brett Cenkus' book on business partnerships. Buy the book to take your first step toward wildly successful business partnerships!

Cofounding the Right Way

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Author :
Publisher :
ISBN 13 : 9781784521240
Total Pages : 248 pages
Book Rating : 4.5/5 (212 download)

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Book Synopsis Cofounding the Right Way by : Jana Nevrlka

Download or read book Cofounding the Right Way written by Jana Nevrlka and published by . This book was released on 2018-01-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jobs & Wozniak, Page & Brin, Ben & Jerry... any list of successful companies seems awash with cofounders who are a match made in business heaven. The benefits are obvious: by combining resources, knowledge, expertise and motivation, cofounders can often build something far more successful together compared to going solo.And yet... two-thirds of startups fail because of disagreements between founders. Why? Because cofounding isn't as simple as drawing up an agreement and shaking hands on it.In fact, there are seven steps required to build cofounding teams that win and last. Cofounding The Right Way will take you through these steps, one simple step at a time, from finding the right cofounders all the way through to structuring your team, splitting the equity, making sure everyone stays motivated and documenting it in your cofounding agreement. Is a partnership even right for you in the first place? That's Step No. 1!Get your cofounding team right, and you'll be in the best possible position to handle any challenge that's thrown in your direction. Get it wrong and not even the best business idea will be able to survive.Foreword by Mike Moyer, author of Slicing Pie.

The Edge: 50 Tips from Brands that Lead

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Author :
Publisher : Macmillan
ISBN 13 : 0230342248
Total Pages : 285 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Edge: 50 Tips from Brands that Lead by : Allen P. Adamson

Download or read book The Edge: 50 Tips from Brands that Lead written by Allen P. Adamson and published by Macmillan. This book was released on 2013-01-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.

How to Make Partner and Still Have a Life

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749498382
Total Pages : 364 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How to Make Partner and Still Have a Life by : Heather Townsend

Download or read book How to Make Partner and Still Have a Life written by Heather Townsend and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a partner in a professional services firm is for many ambitious fee-earners the ultimate goal. But in this challenging industry, with long hours, high pressure and even higher expectations, how do you stand out from the crowd? How do you build the most effective relationships? And how do you find the time to do all of this and still have a fulfilling personal life? Now in its third edition, How to Make Partner and Still Have a Life equips individuals at the start of their career through to partner with the skills needed to reach and succeed at the leadership level. How to Make Partner and Still Have a Life details the expectations and realities of being a partner and outlines how you can continue to achieve once you have obtained the much-coveted role. This edition is updated with guidance on developing the right mindset for success and the importance of mentoring and sponsorship. There is a specific focus on women and BAME professionals and the challenges faced by individuals coming from non-traditional or under-represented backgrounds. Heather Townsend and Jo Larbie provide a guide to help you tackle common obstacles and work smarter - not harder - to reach the top. Start your journey to partnership and still have the time for a life outside of work.