How To Become A Social Media Manager With No Experience

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How to Become a Social Media Manager with No Experience

Author : Muhammad Ismail Fazil
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (294 download)

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Book Synopsis How to Become a Social Media Manager with No Experience by : Muhammad Ismail Fazil

Download or read book How to Become a Social Media Manager with No Experience written by Muhammad Ismail Fazil and published by Independently Published. This book was released on 2024-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, the role of a Social Media Manager has become one of the most dynamic and sought-after positions in the marketing landscape. As businesses and brands increasingly recognize the power of social media, the demand for skilled professionals to manage their online presence continues to surge. Whether you're looking to start a new career or transition from a different field, "How to Become a Social Media Manager with No Experience: Your Roadmap to Social Media Management" is your ultimate guide to entering this exciting profession.This comprehensive book covers everything you need to know to embark on a successful career in social media marketing. You'll learn how to develop a robust social media strategy, create engaging content, and utilize social media scheduling tools to streamline your workflow. Delve into social media analytics to measure and improve your performance, and discover techniques to grow your social media following organically.For those starting from scratch, we'll explore the best social media manager courses online, including free social media marketing courses that provide foundational knowledge and skills. Understanding the essential tools and platforms for social media management is crucial, and this book will guide you through the most effective options available. From social media advertising to community management, we cover all aspects of managing social media for business.Gain insights into the future of social media marketing and how to stay ahead in this ever-evolving field. We will also discuss the key skills required to excel as a social media manager, the potential salary you can expect, and tips for securing your first role without prior experience.Whether you're interested in earning a social media marketing certification or simply want to learn more about social media for business, this book provides a clear, step-by-step roadmap. By the end of this journey, you will be equipped with the knowledge and confidence to become a proficient Social Media Manager, ready to make a significant impact in the digital world.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

How to Become a Social Media Manager

Author : John JOHNSON
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis How to Become a Social Media Manager by : John JOHNSON

Download or read book How to Become a Social Media Manager written by John JOHNSON and published by . This book was released on 2021-02-08 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know the role of social media manager?Do you want to know what skills are needed to become a social media manager?Do you want to know how much the social media manager charged for his post?DO you want to know Is it hard to become a social media manager?If you are interested in any of the above questions, this book is best for you. By social media networks, a Social Media Manager helps maximize visibility. To accomplish the aims of your brand, they operate with a specialized team. A Social Media Manager is the connection between your company and your social media following, from designing monthly editorial schedules to leveraging content campaigns to convey your brand's message in innovative ways. A Social Media Manager analyses information rather than just recruiting new consumers to decide which campaigns perform well and build on this information to continue scaling the company. The skills required to become social media managers are A Mastery of the written word, A dedication to customer service, Community management expertise, A keen eye for creativity in designs, Analytical abilities. Before considering what charges would be ideal for managing social media, consulting with the client will give insight into what they hope to achieve. In this consultation, a basic proposal will offer some clarity on their core issue and create a chance for feedback so that the problem approach can be accurate. This makes it easier for a decision to be made and the right resources to meet the client's expectations. Social Network Manager" was not a job title 10 years ago that existed." It is a modern career that is evolving every day in a new market. No one can guess where social media is heading next, but it's a social media manager's role to modify and change with the times. However, no matter what industry it is, the social media manager is responsible for doing all social media related things, not just surfing the feeds.

The Art of Reverse Engineering

Author : Günther Friesinger
Publisher : transcript Verlag
ISBN 13 : 3839425034
Total Pages : 191 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis The Art of Reverse Engineering by : Günther Friesinger

Download or read book The Art of Reverse Engineering written by Günther Friesinger and published by transcript Verlag. This book was released on 2014-06-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reverse Engineering is a term that comes originally from the field of mechanical engineering. Reverse Engineering indicates the process of analysing an existing object or system by laying out its construction plan to then rebuild it in every detail. This manner of reconstruction allows for modifications and adjustments to new demands and requirements, it signifies creative appropriation, democratisation of knowledge, further development. The contributions in this volume take Reverse Engineering to another level, applying it to the fields of arts, sciences and politics in an attempt to reveal the procedures of culture and technology at work, and the importance of access, knowledge and skills in reshaping our present times and future.

A Career as a Social Media Manager

Author : Jeff Mapua
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1538381486
Total Pages : 82 pages
Book Rating : 4.5/5 (383 download)

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Book Synopsis A Career as a Social Media Manager by : Jeff Mapua

Download or read book A Career as a Social Media Manager written by Jeff Mapua and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and résumé and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.

Getting a Social Media Job For Dummies

Author : Brooks Briz
Publisher : John Wiley & Sons
ISBN 13 : 1119002788
Total Pages : 384 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Getting a Social Media Job For Dummies by : Brooks Briz

Download or read book Getting a Social Media Job For Dummies written by Brooks Briz and published by John Wiley & Sons. This book was released on 2015-03-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

Jab, Jab, Jab, Right Hook

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0062273078
Total Pages : 282 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Jab, Jab, Jab, Right Hook by : Gary Vaynerchuk

Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Starting Your Career as a Social Media Manager

Author : Mark Story
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581159250
Total Pages : 265 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as a Social Media Manager by : Mark Story

Download or read book Starting Your Career as a Social Media Manager written by Mark Story and published by Skyhorse Publishing Inc.. This book was released on 2012-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a world ofopportunity in the growing field of social media.

Mean Girls at Work: How to Stay Professional When Things Get Personal

Author : Katherine Crowley
Publisher : McGraw Hill Professional
ISBN 13 : 0071802053
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Mean Girls at Work: How to Stay Professional When Things Get Personal by : Katherine Crowley

Download or read book Mean Girls at Work: How to Stay Professional When Things Get Personal written by Katherine Crowley and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development—working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week—even your year. Packed with proven advice from two of today’s leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships—whether with a boss, a colleague, a client, or an employee. Have you dealt with a woman in the workplace who: “Accidentally” excludes you from important meetings? Seems intent on taking you down professionally? Gossips about you with other coworkers? Makes you look bad by missing deadlines? Forms a “pack” of mean girls to make your life miserable? Mean Girls at Work isn’t just about surviving difficult situations. It’s about transforming a toxic relationship into one that benefits and supports both of you. This book is also for women who engage in mean behavior . . . but don’t know it. After all, who hasn’t gossiped about a female coworker? Who hasn’t rolled her eyes in the presence of a woman she doesn’t like? Who hasn’t scanned another woman head to toe—which is just a nonverbal way of saying, “You’ve just been judged”? The authors provide invaluable advice to the more subtle ways of being mean—even if they’re not intended. With a workforce composed of a higher percentage of women than ever, workplace dynamics have changed. Crowley and Elster cover every conceivable scenario, providing critical advice on how to rise above the fray and move forward professionally. Mean Girls at Work is your map to dodging the mines and moving forward in today’s transformed workplace. Praise for Mean Girls at Work “An invaluable suit of armor for surviving nine to five!” —Leil Lowndes, bestselling author of How to Talk to Anyone “If you think the emotional cruelty of comedies like Mean Girls and Heathers doesn’t exist in the real world workplace, think again. In Mean Girls at Work, Katherine Crowley and Kathi Elster valuably chronicle female vs. female predators and offer solid defensive strategies.” —Ann Kreamer, author of It’s Always Personal: Navigating Emotion in the New Workplace “Whether you are in your twenties and just starting your professional career, your midcareer forties, when you are supposed to have figured it out already, or a woman in her fifties or sixties who’s seen it all—this book is a must-read. . . . The authors have finally given women the tools and the sound advice necessary to deal with . . . conflicts that keep us all from succeeding. . . . Carry this book with you to work every day!” —Carolyn Cassin, President, Michigan Women’s Foundation “A must-read for women of all ages in today’s workforce. This book offers what we all need to develop the capacities to endure this ever-changing workplace. We know it is all about relationships and you need the skills outlined in this book to survive and thrive when the Mean Girls attack.” —Kim Harrington, Coordinator, Professional Development and Training, Office of Human Resources, California State University, Sacramento

Going Social

Author : Jeremy Goldman
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432557
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Going Social by : Jeremy Goldman

Download or read book Going Social written by Jeremy Goldman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.

Rethink the MBA

Author : Micah Merrick
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781495447631
Total Pages : 0 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Rethink the MBA by : Micah Merrick

Download or read book Rethink the MBA written by Micah Merrick and published by Createspace Independent Publishing Platform. This book was released on 2014-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Micah. I got an MBA in 2009 from Wharton. I went to business school to become an entrepreneur. It was a mistake. I believe many people get an MBA for the wrong reasons, like me. If you're interested in an MBA, but don't want to work in Banking or Consulting, this book is for you. I should never have gotten an MBA. Maybe you shouldn't either. This book explains why, and offers suggestions for what you can do instead.

How to Become a Social Media Manager

Author : Patrick Jones
Publisher :
ISBN 13 : 9781470152178
Total Pages : 52 pages
Book Rating : 4.1/5 (521 download)

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Book Synopsis How to Become a Social Media Manager by : Patrick Jones

Download or read book How to Become a Social Media Manager written by Patrick Jones and published by . This book was released on 2012-03-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: If like a lot of people today you have seen the advent of social media, then you will have noticed how the likes of Facebook, Twitter, YouTube, LinkedIn and numerous other niche outlets have changed how people and businesses communicate.Then it will come as no surprise to you that social media has become one of the fastest growing employment areas because companies and organizations are trying to tap the enormous power of social media. The desire to get on the social media bandwagon has seen the need for the creation of a wealth of new opportunities within companies to manage their social media connections. That's where the position of a Social Media Manager was created. This brand new book has been created to allow you to learn the ins and outs of life as a Social Media Manager. What does the job entail? How might your day-to-day life look? Are you even suited for this job? All those questions and more are answered within the pages of the book. Along with a description of all the guidelines you will ever need to land a job as a Social Media Manager. You'll learn what types of education and qualifications are suited to the position, and whether your personality fits the bill. You will be able to navigate your way through the process of finding positions, sending out applications, interviewing and starting your new job.By reading this book you will be well on your way to establishing a fulfilling career as a Social Media Manager. Given the relative newness of this type of career you will be able to consider yourself as a pioneer due to the fact that you will be in a position to change the nature of the field as it is in its infancy.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Invest Diva’s Guide to Making Money in Forex: How to Profit in the World’s Largest Market

Author : Kiana Danial
Publisher : McGraw Hill Professional
ISBN 13 : 007181874X
Total Pages : 273 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Invest Diva’s Guide to Making Money in Forex: How to Profit in the World’s Largest Market by : Kiana Danial

Download or read book Invest Diva’s Guide to Making Money in Forex: How to Profit in the World’s Largest Market written by Kiana Danial and published by McGraw Hill Professional. This book was released on 2013-07-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Q: Ladies, Do YOU Have What It Takes To Become A Forex Diva? A: Yes, You Do. With this incredible new step-by-step guide, investing pro and TV personality Kiana Danial shows you exactly how to understand and take advantage of foreign currency trading. Years ago, the author discovered that women in Japan were making a fortune trading currencies on the foreign exchange (forex) market. These ladies were not investment professionals or financial wizards; they were ordinary individuals who simply learned how the online currency exchange market works--and mastered it. Now you can do the same. In fact, you're about to see just how easy it can be to trade on the largest and most liquid financial market in the world. Kiana Danial spent years studying the habits of investors and discovered that women frequently make smarter, wiser, and less-risky investment choices than their male counterparts. This is precisely why she founded InvestDiva.com--the woman's guide to smart, safe, and profitable trading. By tapping into women's intuitive knack for multitasking and risk management, the author demonstrates why a woman's natural skill sets make her uniquely equipped to reap the enormous rewards of this extremely lucrative field. Invest Diva will show you: How the global currency market works Why social, political, and cultural events shape trading The smartest short- and long-term strategies Best practices for navigating the economic calendar Plus, you'll learn how to identify investment opportunities and spot trends using the five points of the Invest Diva Diamond: * Technical Analysis * Fundamental Analysis * Sentimental Analysis * Capital Analysis * Overall Analysis From her popular blog to her worldwide TV and web presence, Danial has become famous for making complex topics fun and easy to understand via simple, everyday analogies. With Invest Diva, she shows women everywhere the stress-free way to trade currencies--without ever leaving home. What the Boys of Wall Street don't want you to know . . . After years of studying the principles of the foreign currency exchange market, financial expert and financial correspondent Kiana Danial gets to the bottom of today's most curious investment phenomenon: Why are women suddenly making a fortune trading currencies? The answer is inside this book, along with a roadmap designed to show you how and why forex can work for you. "Kiana Danial breaks down a sophisticated foreign exchange market with memorable analogies that can help the most financially illiterate person understand and gain passion in following the markets the way Ms. Danial does." -- FAN YANG, CMT, CEO, FXTimes.com "A must-read if you're considering trading any market or need to know more about trading the forex market. Kiana is an experienced market analyst and a gifted communicator whose book confirms what a lot of men are coming to realize--that women have an edge in trading because they understand the value of analyzing and planning before they risk their time and money." -- JAY NORRIS, founder, Trading University, and author of Mastering the Currency Market and Mastering Trade Selection and Management

Make It Stick

Author : Peter C. Brown
Publisher : Harvard University Press
ISBN 13 : 0674729013
Total Pages : 330 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Make It Stick by : Peter C. Brown

Download or read book Make It Stick written by Peter C. Brown and published by Harvard University Press. This book was released on 2014-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.