How Consumers Use And Propagate Information In Digital World

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How Consumers Use and Propagate Information in Digital World

Author : Meichen Dong
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (132 download)

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Book Synopsis How Consumers Use and Propagate Information in Digital World by : Meichen Dong

Download or read book How Consumers Use and Propagate Information in Digital World written by Meichen Dong and published by . This book was released on 2020 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in person or online (Hennig-Thurau et al., 2010; Berger and Iyengar, 2013). Both researchers and marketers have acknowledged word of mouth (WOM) as a significant driver for consumption decisions (Akpinar & Berger, 2017). However, research regarding how consumer will use or share information in the digital world is still unclear.This dissertation research is trying to investigate the drivers of how consumers use, or share,information in digital environment - and how this is different from such behavior in offline environments. My first essay focuses on examining how consumers utilize information received from others in the digital world. Specifically, I investigate why, under certain conditions,consumers are more likely to utilize information received from socially distant others more than that received from close others.While the first essay examined how consumers use information from others, the next two essays investigate the key drivers of information generation by consumers. My second essay examines how purchase-type differentially moderates information generation by consumers on offline vs online platforms. My third essay centers on the effect of social exclusion, an impactful all-pervasive online phenomenon, on consumer's information sharing behavior.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

A Multidisciplinary Framework of Information Propagation Online

Author : Susannah B. F. Paletz
Publisher : Springer
ISBN 13 : 3030164136
Total Pages : 106 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis A Multidisciplinary Framework of Information Propagation Online by : Susannah B. F. Paletz

Download or read book A Multidisciplinary Framework of Information Propagation Online written by Susannah B. F. Paletz and published by Springer. This book was released on 2019-04-26 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a broad, multidisciplinary review of the factors that have been shown to or might influence sharing information on social media, regardless of its veracity. Drawing on literature from psychology, sociology, political science, communication, and information studies, the book provides a high-level framework of information sharing. The framework progresses through different categories. Information is first acquired or viewed from different sources; then, the target sharer has emotional and cognitive reactions to that information. The next categories involve motivations to share and the actual ability and perceptions of that ability to share. The greater context, such as culture, language, and social networks, also influences information sharing. Finally, the book distinguishes between genuine and non-genuine (inauthentic) actors. This text will appeal to students and especially to technical researchers looking for a social science perspective.

The Routledge Handbook of Digital Consumption

Author : Rosa Llamas
Publisher : Taylor & Francis
ISBN 13 : 1000644642
Total Pages : 795 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Routledge Handbook of Digital Consumption by : Rosa Llamas

Download or read book The Routledge Handbook of Digital Consumption written by Rosa Llamas and published by Taylor & Francis. This book was released on 2022-09-26 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.

Emotions in the Digital World

Author : Robin L. Nabi
Publisher : Oxford University Press
ISBN 13 : 0197520537
Total Pages : 505 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Emotions in the Digital World by : Robin L. Nabi

Download or read book Emotions in the Digital World written by Robin L. Nabi and published by Oxford University Press. This book was released on 2023 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 21st century has seen rapid and profound technological innovations that have fundamentally changed our media environment. Our now unlimited access to information, entertainment, and social interaction is simply unprecedented. It is undeniable that this new media landscape impacts important aspects of our daily experiences - how we spend our time, who we connect with, what we know about each other and the world around us. But at a deeper level, this newer, digitized media age influences a fundamental aspect of what it means to be human: our emotional experiences. Given the centrality of emotions to both psychological and physical well-being, as well as to shaping human behavior, understanding how our current media environment impacts our emotional experiences - in ways both helpful and harmful - is critical to understanding the role media use plays in emotional development, life experiences, and societal events"--

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

The Digital Dilemma

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309064996
Total Pages : 365 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The Digital Dilemma by : National Research Council

Download or read book The Digital Dilemma written by National Research Council and published by National Academies Press. This book was released on 2000-02-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine sending a magazine article to 10 friends-making photocopies, putting them in envelopes, adding postage, and mailing them. Now consider how much easier it is to send that article to those 10 friends as an attachment to e-mail. Or to post the article on your own site on the World Wide Web. The ease of modifying or copying digitized material and the proliferation of computer networking have raised fundamental questions about copyright and patentâ€"intellectual property protections rooted in the U.S. Constitution. Hailed for quick and convenient access to a world of material, the Internet also poses serious economic issues for those who create and market that material. If people can so easily send music on the Internet for free, for example, who will pay for music? This book presents the multiple facets of digitized intellectual property, defining terms, identifying key issues, and exploring alternatives. It follows the complex threads of law, business, incentives to creators, the American tradition of access to information, the international context, and the nature of human behavior. Technology is explored for its ability to transfer content and its potential to protect intellectual property rights. The book proposes research and policy recommendations as well as principles for policymaking.

Consumer Online Privacy

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Consumer Online Privacy by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book Consumer Online Privacy written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2011 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Connected Consumer

Author : Dinesh Kumar
Publisher : Business Expert Press
ISBN 13 : 1631571117
Total Pages : 113 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis The Connected Consumer by : Dinesh Kumar

Download or read book The Connected Consumer written by Dinesh Kumar and published by Business Expert Press. This book was released on 2015-10-06 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

ICT for Health, Accessibility and Wellbeing

Author : Edwige Pissaloux
Publisher : Springer Nature
ISBN 13 : 3030942090
Total Pages : 240 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis ICT for Health, Accessibility and Wellbeing by : Edwige Pissaloux

Download or read book ICT for Health, Accessibility and Wellbeing written by Edwige Pissaloux and published by Springer Nature. This book was released on 2022-03-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes selected papers presented at the First International Conference on ICT for Health, Accessibility and Wellbeing, IHAW 2021, held in Larnaca, Cyprus, in November 2021. The 12 full papers and 7 short papers were thoroughly reviewed and selected from 36 submissions. One invited paper was also included in this volume. The papers are organized in topical sections on active aging; assistive devices and systems; brain functions support and mHealth; brain functions support and oncology; ICT and wellbeing.

The psychological facets of consumer-brand relationship in the digital world

Author : Khalid Hussain
Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain

Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Adolescents and Literacies in a Digital World

Author : Donna E. Alvermann
Publisher : Peter Lang
ISBN 13 : 9780820455730
Total Pages : 260 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Adolescents and Literacies in a Digital World by : Donna E. Alvermann

Download or read book Adolescents and Literacies in a Digital World written by Donna E. Alvermann and published by Peter Lang. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: By embracing a rapidly changing digital world, the so-called millennial adolescent is proving quite adept at breaking down age-old distinctions among disciplines, between high- and low-brow media culture, and within print and digitized text types. Adolescents and Literacies in a Digital World explores the significance of digital technologies and media in youth's negotiated approaches to making meaning within a broad array of self-defined literacy practices. Organized around a series of case studies, this book blends theories of an attention economy, generational differences, communication technologies, and neoliberal enactive texts with actual accounts of adolescents' use of instant messaging, shape-shifting portfolios, critical inquiry, and media production.

Proceedings of the 2023 International Conference on Advances in Computing Research (ACR’23)

Author : Kevin Daimi
Publisher : Springer Nature
ISBN 13 : 3031337433
Total Pages : 670 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Proceedings of the 2023 International Conference on Advances in Computing Research (ACR’23) by : Kevin Daimi

Download or read book Proceedings of the 2023 International Conference on Advances in Computing Research (ACR’23) written by Kevin Daimi and published by Springer Nature. This book was released on 2023-05-26 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes recent research on Data Science, IoT, Smart Cities and Smart Energy, Health Informatics, and Network Security. The International Conference on Advances in Computing Research (ACR’23) brings together a diverse group of researchers from all over the world with the intent of fostering collaboration and dissemination of the advances in computing technologies. The conference is aptly segmented into six tracks to promote a birds-of-the-same-feather congregation and maximize participation. The first track covers computational intelligence, which include, among others, research topics on artificial intelligence, knowledge representation and management, application and theory of neural systems, fuzzy and expert systems, and genetic algorithms. The second track focuses on cybersecurity engineering. It includes pertinent topics such as incident response, hardware and network security, digital biometrics and forensics technologies, and cybersecurity metrics and assessment. Further, it features emerging security technologies and high-tech systems security. The third track includes studies on data analytics. It covers topics such as data management, statistical and deep analytics, semantics and time series analytics, and a multitude of important applications of data analytics in areas such as engineering, health care, business, and manufacturing. The fourth track on network and communications covers a wide range of topics in both areas including protocols and operations, ubiquitous networks, ad hoc and sensor networks, cellular systems, virtual and augmented reality streaming, information centric networks, and the emerging areas in connected and autonomous vehicle communications. Lastly, the final track on cloud and mobile computing includes areas of interest in cloud computing such as infrastructure, service, management and operations, architecture, and interoperability and federation. This track also includes important topics in mobile computing such as services and applications, communication architectures, positioning and tracking technologies, the general applications of mobile computing.

Digital Era - How to Reframe of Technology - Digital World

Author : Digital World
Publisher : Digital World
ISBN 13 : 1567781330
Total Pages : 72 pages
Book Rating : 4.5/5 (677 download)

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Book Synopsis Digital Era - How to Reframe of Technology - Digital World by : Digital World

Download or read book Digital Era - How to Reframe of Technology - Digital World written by Digital World and published by Digital World. This book was released on 2024-05-25 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring series, based on the revolutionary concepts of Napoleon Hill, explore the journey to personal and professional success through teachings that have transformed millions of lives. Each book in the series delves into a crucial aspect of Hill's principles, highlighting the importance of self-discipline, self-confidence, self-motivation, focus, persistence, and positive thinking. It is a practical and inspiring guide designed to empower readers to transform their lives through the application of Napoleon Hill's timeless principles. Don't give up on your goals, even when things get difficult; Find in the pages of these books the motivation and tools necessary to succeed in all areas of life.

Proceedings of the International Conference on Digital Transformation in Business

Author : N. V. Suresh
Publisher : Springer Nature
ISBN 13 : 9464634332
Total Pages : 651 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the International Conference on Digital Transformation in Business by : N. V. Suresh

Download or read book Proceedings of the International Conference on Digital Transformation in Business written by N. V. Suresh and published by Springer Nature. This book was released on 2024 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Handbook of Consumer Privacy

Author : Evan Selinger
Publisher : Cambridge University Press
ISBN 13 : 1316859274
Total Pages : 616 pages
Book Rating : 4.3/5 (168 download)

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Book Synopsis The Cambridge Handbook of Consumer Privacy by : Evan Selinger

Download or read book The Cambridge Handbook of Consumer Privacy written by Evan Selinger and published by Cambridge University Press. This book was released on 2018-04-02 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.