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Author :Hannes Leopoldseder Publisher :Springer Science & Business Media ISBN 13 :9783211836286 Total Pages :276 pages Book Rating :4.8/5 (362 download)
Book Synopsis Cyberarts 2001 by : Hannes Leopoldseder
Download or read book Cyberarts 2001 written by Hannes Leopoldseder and published by Springer Science & Business Media. This book was released on 2001-09-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Prix Ars Electronica ist eine offene Plattform für die unterschiedlichen Disziplinen im Bereich digitaler Mediengestaltung an der Schnittstelle von Technologie, Kunst, Wissenschaft und Gesellschaft. Die neue Wettbewerbssparte Net Vision/Net Excellence öffnet sich verstärkt dem kulturellen Diskurs um das Medium Internet. Cyberarts 2001 bietet einen aktuellen Überblick über digitale Mediengestaltung am Beispiel der Wettbewerbsbereiche Net Vision/Net Excellence, Digital Musics, Interaktive Kunst und Computeranimation/Visual Effects ebenso wie einen Überblick über die breite Palette von Produktionen Jugendlicher.
Book Synopsis The Anatomy of Buzz by : Emanuel Rosen
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Book Synopsis New Perspectives on the Internet by : Gary P. Schneider
Download or read book New Perspectives on the Internet written by Gary P. Schneider and published by . This book was released on 2004 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of our New Perspectives Series, this text offers a case-oriented, problem-solving approach for learning the basic to more advanced features of the Internet -- from browsing, navigating, and searching on the Internet, to using e-mail, advanced communication tools and other Web topics.
Book Synopsis Report of the FAO Regional Workshop on the Elaboration of National Plans of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing--certain Countries of the Near East Region by :
Download or read book Report of the FAO Regional Workshop on the Elaboration of National Plans of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing--certain Countries of the Near East Region written by and published by Food & Agriculture Org.. This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication contains papers presented at an FAO regional workshop, held in Cairo, Egypt in December 2005, organised to discuss the development of the region's capacity to elaborate national plans of action to prevent, deter and eliminate illegal, unreported and unregulated fishing (NPOAs-IUU). Issues discussed include: the 1995 FAO Code of Conduct for Responsible Fisheries, the 2001 FAO International Plan of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing (IPOA-IUU) and the FAO technical guidelines in support of the implementation of the IPOA-IUU.
Book Synopsis Windows 8.1 All-in-One For Dummies by : Woody Leonhard
Download or read book Windows 8.1 All-in-One For Dummies written by Woody Leonhard and published by John Wiley & Sons. This book was released on 2013-11-06 with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies.
Book Synopsis Windows XP Timesaving Techniques For Dummies by : Woody Leonhard
Download or read book Windows XP Timesaving Techniques For Dummies written by Woody Leonhard and published by John Wiley & Sons. This book was released on 2005-01-28 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers were supposed to save us time, but Windows XP users know how often the opposite seems to be true. What if you could get a list of shortcuts that would save you time every single day? Windows XP Timesaving Techniques For Dummies, 2nd Edition includes 70 of them, great tips and tricks that make Windows work faster, more reliably, and more like the way you work. Collected and tested by Windows guru Woody Leonhard, these timesavers are organized into groups of related tasks so you can quickly find the ones that will help you at any given time. You can set up your desktop and launch your programs in the way that makes sense for you, take back control of the Internet and e-mail, manage your music and visual media, and protect your system in a few simple steps. You’ll find no-nonsense advice on Eliminating irritating programs that start automatically Speeding up the restart or shutdown process Streamlining searches, the Start menu, and Outlook Express Strengthening your firewall and zapping scumware Adjusting your monitor to reduce eyestrain Reducing download time for photos Enhancing the performance of your network Making online shopping faster as well as safer Scheduling maintenance chores to run while you sleep From the most basic to somewhat advanced tricks designed for power users, this grocery list of timesavers has something for every Windows XP user— including you!
Book Synopsis Inside the SPAM Cartel by : Spammer-X Spammer-X
Download or read book Inside the SPAM Cartel written by Spammer-X Spammer-X and published by Elsevier. This book was released on 2004-11-13 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by a former spammer, Inside the SPAM Cartel is a methodical, technically explicit expose of the inner workings of the SPAM economy. Readers will be shocked by the sophistication and sheer size of this underworld. From the author: "You may hate spam and think all spammers are evil, but listen to my story and see why I do this and more importantly, HOW." For most people, the term "SPAM" conjures up the image of hundreds of annoying, and at times offensive, e-mails flooding their inbox every week. But for a few, SPAM is a way of life that delivers an adrenaline rush fueled by cash, danger, retribution, porn and the avoidance of local, federal, and international law enforcement agencies. Inside the SPAM Cartel offer readers a never-before seen view inside this dark sub-economy. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. You may disagree with their objectives, but you can't help but to marvel at their ingenuity and resourcefulness in defeating spam filters, avoiding being identified, and staying one step ahead of the law. Spam makes up now 64% of all email sent and it is said to be the most annoying part of being online. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. Authored by a former spammer, this is a methodical, technically explicit expose of the innerworkings of the SPAM economy.
Book Synopsis Multi-Channel Marketing to Sell Your Book Around the World in a DAY by : Conrad Jones
Download or read book Multi-Channel Marketing to Sell Your Book Around the World in a DAY written by Conrad Jones and published by Thames River Press. This book was released on 2013-07 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Book Synopsis Viral Marketing - A crucial new dimension in 21st century marketing? by : Michael Bryce
Download or read book Viral Marketing - A crucial new dimension in 21st century marketing? written by Michael Bryce and published by GRIN Verlag. This book was released on 2004-12-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”
Book Synopsis Windows XP Home Networking by : Paul Thurrott
Download or read book Windows XP Home Networking written by Paul Thurrott and published by Wiley. This book was released on 2002-07-26 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the previous edition of this title. Please refer to ISBN 0764578162 for the latest edition of this bestselling book! Windows XP Home Networking makes home networking easy. With more and more families keeping an older computer in service when a new PC is purchased, there is now an opportunity for hundreds of millions of people worldwide to take advantage of the benefits of home networking. This book teaches the reader how to share Internet connections, share local resources like files and printers, and also ensure that their network is safe from attackers. Windows XP Home Networking covers both the professional and home editions of Windows XP. It includes information on connecting to the Internet with modem or broadband connections, planning and setting up a home network, sharing an Internet connection between two or more computers, understanding users, sharing networking resources, wireless networking, XP remote access features, XP .NET and Web integration, security, and more. Topics include basic connection and home networking advice, remote access, and Internet integration: Everything a home network owner will need to get online, share a connection, and publish information to the Web, all while keeping their home network safe from intrusion. Windows XP includes a new Network Setup Wizard, multiple IP profiles for network cards, pervasive wireless networking support, a new network bridging feature, improved Internet Connection Sharing, and a new Internet Connection Firewall. All of these features are covered in Windows XP Home Networking.
Book Synopsis Penetration Testing and Network Defense by : Andrew Whitaker
Download or read book Penetration Testing and Network Defense written by Andrew Whitaker and published by Pearson Education. This book was released on 2006 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to simulating, detecting, and responding to network attacks Create step-by-step testing plans Learn to perform social engineering and host reconnaissance Evaluate session hijacking methods Exploit web server vulnerabilities Detect attempts to breach database security Use password crackers to obtain access information Circumvent Intrusion Prevention Systems (IPS) and firewall protections and disrupt the service of routers and switches Scan and penetrate wireless networks Understand the inner workings of Trojan Horses, viruses, and other backdoor applications Test UNIX, Microsoft, and Novell servers for vulnerabilities Learn the root cause of buffer overflows and how to prevent them Perform and prevent Denial of Service attacks Penetration testing is a growing field but there has yet to be a definitive resource that instructs ethical hackers on how to perform a penetration test with the ethics and responsibilities of testing in mind. Penetration Testing and Network Defense offers detailed steps on how to emulate an outside attacker in order to assess the security of a network. Unlike other books on hacking, this book is specifically geared towards penetration testing. It includes important information about liability issues and ethics as well as procedures and documentation. Using popular open-source and commercial applications, the book shows you how to perform a penetration test on an organization's network, from creating a test plan to performing social engineering and host reconnaissance to performing simulated attacks on both wired and wireless networks. Penetration Testing and Network Defense also goes a step further than other books on hacking, as it demonstrates how to detect an attack on a live network. By detailing the method of an attack and how to spot an attack on your network, this book better prepares you to guard against hackers. You will learn how to configure, record, and thwart these attacks and how to harden a system to protect it against future internal and external attacks. Full of real-world examples and step-by-step procedures, this book is both an enjoyable read and full of practical advice that will help you assess network security and develop a plan for locking down sensitive data and company resources. "This book goes to great lengths to explain the various testing approaches that are used today and gives excellent insight into how a responsible penetration testing specialist executes his trade." -Bruce Murphy, Vice President, World Wide Security Services, Cisco Systems(R)
Download or read book CMJ New Music Report written by and published by . This book was released on 2002-04-29 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.
Book Synopsis Complete Web Monitoring by : Alistair Croll
Download or read book Complete Web Monitoring written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2009-06-12 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Download or read book CMJ New Music Report written by and published by . This book was released on 2002-05-13 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.
Book Synopsis Business Law by : Henry R. Cheeseman
Download or read book Business Law written by Henry R. Cheeseman and published by . This book was released on 2001 with total page 1254 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one/two-semester courses in Business Law. Exceptionally comprehensive and praised for its writing style and accessibility this text offers longer cases (edited), with more actual language of the court and includes numerous business-oriented features that make the course more relevant to future managers. It focuses on ethics, social responsibility, contemporary business, application issues, international law, and on the revolution that the Internet and electronic commerce have brought to business and society around the world.
Download or read book CMJ New Music Report written by and published by . This book was released on 2002-07-29 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.
