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Horizontal And Vertical Product Differentiation
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Book Synopsis Theories of Horizontal and Vertical Product Differentiation by : Mario Pezzino
Download or read book Theories of Horizontal and Vertical Product Differentiation written by Mario Pezzino and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economic Theory of Product Differentiation by : John Beath
Download or read book The Economic Theory of Product Differentiation written by John Beath and published by Cambridge University Press. This book was released on 1991-02-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.
Book Synopsis On Combining Horizontal and Vertical Product Differentiation by :
Download or read book On Combining Horizontal and Vertical Product Differentiation written by and published by . This book was released on 1985 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Horizontal and Vertical Product Differentiation by : Mario Pezzino
Download or read book Horizontal and Vertical Product Differentiation written by Mario Pezzino and published by . This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On the Dichotomy Between Horizontal and Vertical Product Differentiation by :
Download or read book On the Dichotomy Between Horizontal and Vertical Product Differentiation written by and published by . This book was released on 1993 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Endogenous Choice Between Horizontal and Vertical Product Differentiation by :
Download or read book Endogenous Choice Between Horizontal and Vertical Product Differentiation written by and published by . This book was released on 1993 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Structural Implications and Estimation of Vertical Product Differentiation by : Paul Richard Messinger
Download or read book Structural Implications and Estimation of Vertical Product Differentiation written by Paul Richard Messinger and published by . This book was released on 1988 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Differentiation by : Mario Pezzino
Download or read book Product Differentiation written by Mario Pezzino and published by LAP Lambert Academic Publishing. This book was released on 2011-08 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goods, even if they satisfy identical needs, are not always identical. At the same time, consumers are not identical either: they can have different income and different preferences regarding product characteristics. Goods are horizontally differentiated when they represent different varieties (e.g. different colours, different designs, etc.) of a certain product. The coloured chairs on the cover of this book are an example of horizontal differentiation. Two products are vertically differentiated instead when one good is of a higher quality compared to the other. If all chairs on the cover were identical in colour, but one of them were of a higher quality, then that would be an example of vertical product differentiation. The objective of the book is to extend the theoretical literature on product differentiation. Specifically, the book addresses the following questions. What are the effects of the introduction of quality standards in a vertically differentiated oligopoly? What are the economics of competition between homogenous and horizontally differentiated products? What is the advertising behaviour of firms when magazines are differentiated platforms to reach consumers?
Book Synopsis A Closed Economy Model of Horizontal and Vertical Product Differentiation by : Rohini Acharya
Download or read book A Closed Economy Model of Horizontal and Vertical Product Differentiation written by Rohini Acharya and published by . This book was released on 1994 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Discrete Choice Theory of Product Differentiation by : Simon P. Anderson
Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Book Synopsis Product Differentiation and Market Segmentation of Information Goods by : Barrie R. Nault
Download or read book Product Differentiation and Market Segmentation of Information Goods written by Barrie R. Nault and published by . This book was released on 2006 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large sunk costs of development, negligible costs of reproduction and distribution and substantial economies of scale make information goods distinct from physical goods. Consequently,how to take advantage of the specific characteristics of information goods is an important managerial problem. Price discrimination and product differentiation are common ways this issue has been addressed. In previous literature, vertical differentiation and related pricing strategies have been researched in contexts such as nonlinear utility functions,network externalities, competition and anti-piracy. Little attention has been paid to the relationship between market segmentation and product differentiation. In this paper, we emphasize the interaction of market segmentation and product differentiation as we believe that any product differentiation must be based on existing market segmentation. In our model, we treat vertical differentiation as a special case of horizontal differentiation, and we model the interaction between different market segments showing the differences in product differentiation strategies when moving from horizontal to vertical differentiation. We find that it is always sub-optimal to differentiate information goods if the market is not fully differentiated or if characteristics of the information goods are not specifically designed for certain market segments. We divide characteristics of information goods into four categories according to the ease of differentiation and design guidelines for firms to differentiate their goods based on these characteristics. We further provide guidance on whether to merge one or several versions when costs for versioning information goods are significant.
Book Synopsis Vertical Product Differentiation and Entry Difference by : Stefan Lutz
Download or read book Vertical Product Differentiation and Entry Difference written by Stefan Lutz and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vertical product differentiation and North-South trade by : Harry Flam
Download or read book Vertical product differentiation and North-South trade written by Harry Flam and published by . This book was released on 1987 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vertical Product Differentiation When Quality is Unobservable to Buyers by :
Download or read book Vertical Product Differentiation When Quality is Unobservable to Buyers written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vertical Product Differentiation, Network Externalities, and Compatibility Decisions by : Pio Baake
Download or read book Vertical Product Differentiation, Network Externalities, and Compatibility Decisions written by Pio Baake and published by . This book was released on 1997 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays on Quality and Product Differentiation by : David Werner Meyer
Download or read book Essays on Quality and Product Differentiation written by David Werner Meyer and published by . This book was released on 1996 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vertical Product Differentiation, Quality Standards, and International Trade Policy by : Stefan Lutz (conseiller fiscal)
Download or read book Vertical Product Differentiation, Quality Standards, and International Trade Policy written by Stefan Lutz (conseiller fiscal) and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: