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Author : Susana Moreno
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (432 download)
Download or read book Historia de la publicidad en España, 1890-1964 written by Susana Moreno and published by . This book was released on 1996 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : León (Provincia) Diputación Provincial
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (434 download)
Download or read book La publicidad en España, 1890-1964 written by León (Provincia) Diputación Provincial and published by . This book was released on 1992 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (65 download)
Download or read book Publicidad de España 1964 written by and published by . This book was released on 1964 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Natalia Rodríguez Salcedo
Publisher : Comunicacion Social Ediciones y Publicaciones
ISBN 13 : 9788492860593
Total Pages : 181 pages
Book Rating : 4.8/5 (65 download)
Download or read book Historia de la publicidad y de las relaciones públicas en España written by Natalia Rodríguez Salcedo and published by Comunicacion Social Ediciones y Publicaciones. This book was released on 2010 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo de esta publicación —en dos volúmenes y en color— es realizar la historia conjunta de la Publicidad y de las Relaciones Públicas en España, desde sus inicios hasta el final del siglo XX. No existía en el panorama editorial español una investigación integrada como la que aquí presentamos. Esta obra aborda de modo unitario la historia de ambas disciplinas, por corresponderse con la naturaleza misma del fenómeno estudiado. «Podemos asegurar que, pese a lo que ocurrió en otros lugares, donde ambas actividades se desarrollaron en ámbitos separados, no sucedió de igual modo en España: la dificultad de discernir entre Publicidad y Relaciones Públicas durante la primera mitad del siglo XX es patente. Cuando, a través de la investigación, se descubren campañas de relaciones públicas, resultan estar desarrolladas desde agencias de publicidad o por profesionales de ese campo y, en ocasiones, se presentan ocultas bajo denominaciones como “propaganda”, “publicidad social”, “publicidad educativa” o “publicidad de prestigio”.» Esta publicación se presenta dividida en dos partes. El primer volumen, De la nada al consumo, abarca desde los orígenes de estas disciplinas hasta 1960. El segundo, La edad de oro de la comunicación comercial, abarca desde esa fecha hasta el año 2000, y se acompaña de un DVD. La investigación sobre la historia de las Relaciones Públicas ha sido compleja. El término en sí mismo no llegó a España hasta la década de 1950, y ni siquiera entonces fue aplicado de forma inmediata por los profesionales de la época. En 1960 se fundó la Sociedad Española de Relaciones Públicas, primera empresa dedicada íntegramente a ofrecer estos servicios. Nadie antes se había preocupado por buscar precedentes de la actividad, bajo otras denominaciones, antes de esa fecha.
Author :
Publisher :
ISBN 13 :
Total Pages : 203 pages
Book Rating : 4.:/5 (733 download)
Download or read book Directorio de la profesión publicitaria de España written by and published by . This book was released on 1964 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788492860586
Total Pages : 213 pages
Book Rating : 4.8/5 (65 download)
Download or read book La edad de oro de la comunicación comercial, desde 1960 hasta 2000 written by and published by . This book was released on 2010 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1119161622
Total Pages : 520 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Handbook of European Communication History written by Klaus Arnold and published by John Wiley & Sons. This book was released on 2019-10-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.
Author :
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (89 download)
Download or read book National Union Catalog written by and published by . This book was released on 1968 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : D.J. Walker
Publisher : University Press of America
ISBN 13 : 0761863567
Total Pages : 229 pages
Book Rating : 4.7/5 (618 download)
Download or read book Crime At El Escorial written by D.J. Walker and published by University Press of America. This book was released on 2014-08-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crime at El Escorial presents a comparative social and judicial analysis of an 1892 child murder, drawing from newspaper archives among other historical documents. D.J. Walker discusses the role of Spain’s intellectual elite in crystallizing dissatisfaction with the popular jury through its criticism of the “masses” and the impact of journalists’ fictionalized representations of the murder on public opinion.
Author : Thomas Merton
Publisher : Christian Large Print
ISBN 13 : 9780802724977
Total Pages : 770 pages
Book Rating : 4.7/5 (249 download)
Download or read book The Seven Storey Mountain written by Thomas Merton and published by Christian Large Print. This book was released on 1985 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: One man's search to find his role in the world is revealed in the writer's portrait of his youthful political activism and entry into a Trappist monastery
Author : University of Texas. Library. Latin American Collection
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalog written by University of Texas. Library. Latin American Collection and published by . This book was released on 1969 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Texas at Austin. Library. Latin American Collection
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of the Latin American Collection written by University of Texas at Austin. Library. Latin American Collection and published by . This book was released on 1969 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard W. Schwarz
Publisher :
ISBN 13 : 9780816317950
Total Pages : 688 pages
Book Rating : 4.3/5 (179 download)
Download or read book Light Bearers written by Richard W. Schwarz and published by . This book was released on 2000 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hoover Institution on War, Revolution, and Peace
Publisher :
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Library Catalogs of the Hoover Institution on War, Revolution, and Peace, Stanford University written by Hoover Institution on War, Revolution, and Peace and published by . This book was released on 1969 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrique Gaspar
Publisher : Wesleyan University Press
ISBN 13 : 081957239X
Total Pages : 241 pages
Book Rating : 4.8/5 (195 download)
Download or read book The Time Ship written by Enrique Gaspar and published by Wesleyan University Press. This book was released on 2012-06-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: H. G. Wells wasn't the only nineteenth-century writer to dream of a time machine. The Spanish playwright Enrique Gaspar published El anacronópete—"He who flies against time"—eight years before Wells's influential work appeared. The novel begins at the 1878 Paris Exposition, where Dr. Don Sindulfo unveils his new invention—which looks like a giant sailing vessel. Soon the doctor embarks on a voyage back in time, accompanied by a motley crew of French prostitutes and Spanish soldiers. The purpose of his expedition is to track down the imprisoned wife of a third-century Chinese emperor, believed to possess the secret to immortality. A classic tale of obsession, high adventure, and star-crossed love, The Time Ship includes intricately drawn illustrations from the original 1887 edition, and a critical introduction that argues persuasively for The Time Ship's historical importance to science fiction and world literature.
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)
Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
