Hi Ai How Human Ingenuity And Artificial Intelligence Are Transforming The Marketing Universe

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Hi, AI! How Human Ingenuity and Artificial Intelligence Are Transforming the Marketing Universe

Author : Antonio Pagano
Publisher : Antonio Pagano
ISBN 13 :
Total Pages : 215 pages
Book Rating : 4./5 ( download)

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Book Synopsis Hi, AI! How Human Ingenuity and Artificial Intelligence Are Transforming the Marketing Universe by : Antonio Pagano

Download or read book Hi, AI! How Human Ingenuity and Artificial Intelligence Are Transforming the Marketing Universe written by Antonio Pagano and published by Antonio Pagano. This book was released on 2024-09-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you think marketing today is the same as it was twenty years ago? How about ten years ago? Five years ago? The reality is that marketing is changing faster than ever before. What worked six months ago may be completely ineffective today. That's why visionary marketer Antonio Pagano decided to team up with Claudio , a prodigy AI assistant, to write this groundbreaking book. Antonio and Claudio tell the compelling, semi-serious story of how AI is revolutionizing marketing and business. In their groundbreaking new book, this unusual duo showcases how AI allows a single person to do the work of an entire marketing department. Gone are the days of needing huge teams and agencies—now anyone can leverage AI to transform their marketing. For example, AI can help write engaging social media posts, analyze customer data to optimize campaigns, and automate repetitive tasks like reporting. This book itself demonstrates the power of human and AI collaboration. Together, Antonio and Claudio wrote and marketed the book in a fraction of the time and effort it would have taken Antonio alone using traditional methods. The book includes real case studies, simulations, and a toolbox for immediate implementation to change how you see and do marketing. Drawing on real-world examples, they outline how AI can create content, analyze data, automate tasks and more. The authors make a compelling case that AI is already changing how business is done. For modern marketers and entrepreneurs, leaning into AI is not just beneficial, but necessary to stay competitive and relevant. This engaging, forward-looking book is a must-read for anyone interested in leveraging AI to work smarter and faster. Antonio and Claudio demonstrate the immense possibilities when humans and AI collaborate. Their semi-serious story envisions a future where AI empowers us all to achieve our dreams and perhaps even change the world for better.

The Mathematical Corporation

Author : Josh Sullivan
Publisher : PublicAffairs
ISBN 13 : 1610397894
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Mathematical Corporation by : Josh Sullivan

Download or read book The Mathematical Corporation written by Josh Sullivan and published by PublicAffairs. This book was released on 2017-06-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful weapon in business today is the alliance between the mathematical smarts of machines and the imaginative human intellect of great leaders. Together they make the mathematical corporation, the business model of the future. We are at a once-in-a-decade breaking point similar to the quality revolution of the 1980s and the dawn of the internet age in the 1990s: leaders must transform how they run their organizations, or competitors will bring them crashing to earth -- often overnight. Mathematical corporations -- the organizations that will master the future -- will outcompete high-flying rivals by merging the best of human ingenuity with machine intelligence. While smart machines are weapon number one for organizations, leaders are still the drivers of breakthroughs. Only they can ask crucial questions to capitalize on business opportunities newly discovered in oceans of data. This dynamic combination will make possible the fulfillment of missions that once seemed out of reach, even impossible to attain. Josh Sullivan and Angela Zutavern's extraordinary examples include the entrepreneur who upended preventive health care, the oceanographer who transformed fisheries management, and the pharmaceutical company that used algorithm-driven optimization to boost vaccine yields. Together they offer a profoundly optimistic vision for a dazzling new phase in business, and a playbook for how smart companies can manage the essential combination of human and machine.

The Future Computed

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis The Future Computed by :

Download or read book The Future Computed written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Life 3.0

Author : Max Tegmark
Publisher : Vintage
ISBN 13 : 1101946601
Total Pages : 385 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Life 3.0 by : Max Tegmark

Download or read book Life 3.0 written by Max Tegmark and published by Vintage. This book was released on 2017-08-29 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Best Seller How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial. How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle? What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

The Creativity Code

Author : Marcus Du Sautoy
Publisher : Belknap Press
ISBN 13 : 0674244710
Total Pages : 321 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Creativity Code by : Marcus Du Sautoy

Download or read book The Creativity Code written by Marcus Du Sautoy and published by Belknap Press. This book was released on 2020-03-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code. “As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.” —Financial Times “Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.” —The Times

AI and Emotions in Digital Society

Author : Scribano, Adrian
Publisher : IGI Global
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI and Emotions in Digital Society by : Scribano, Adrian

Download or read book AI and Emotions in Digital Society written by Scribano, Adrian and published by IGI Global. This book was released on 2023-12-18 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving realm of Artificial Intelligence (AI) and digital technologies, a pressing issue confronts academic scholars and social scientists—the profound consequences of AI adoption within the intricate structures of society. Despite its pervasive influence, this critical topic remains largely unexplored in academic circles, leaving a significant knowledge gap regarding how AI reshapes human interactions, institutions, and the fabric of our digital society. AI and Emotions in Digital Society, edited by Adrian Scribano and Maximiliano E Korstanje, emerges as the timely and compelling solution to bridge this divide. In this transformative book, readers embark on an intellectual journey exploring the intricate interplay between society, technology, and emotions. Drawing together high-quality chapters from diverse disciplines and cultural backgrounds, the book fosters critical discussions that delve into the philosophical quandaries underpinning AI's influence, especially within the context of our ever-changing world. By adopting a balanced perspective that acknowledges both risks and opportunities, the book equips postgraduate students, professionals, policymakers, AI analysts, and social scientists with the tools to comprehend the far-reaching effects of AI on human behavior, institutions, and democratic processes. As readers engage with this thought-provoking content, they gain profound insights into how AI impacts various sectors, including education, travel, literature, politics, and cyber-security. AI and Emotions in Digital Society serves as an indispensable resource for navigating the ongoing AI revolution, inspiring informed decision-making, and fostering critical dialogue. By empowering readers to grasp the complexities of AI's role in a new cosmopolitan capitalism, the book opens possibilities for a future where humanity and technology harmoniously coexist, shaping the course of our digitally interconnected society.

Human Compatible

Author : Stuart Jonathan Russell
Publisher : Penguin Books
ISBN 13 : 0525558616
Total Pages : 354 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Human Compatible by : Stuart Jonathan Russell

Download or read book Human Compatible written by Stuart Jonathan Russell and published by Penguin Books. This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading artificial intelligence researcher lays out a new approach to AI that will enable people to coexist successfully with increasingly intelligent machines.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Artificial Intelligence in Society

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264545190
Total Pages : 152 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis Artificial Intelligence in Society by : OECD

Download or read book Artificial Intelligence in Society written by OECD and published by OECD Publishing. This book was released on 2019-06-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.

The Atlas of AI

Author : Kate Crawford
Publisher : Yale University Press
ISBN 13 : 0300209576
Total Pages : 336 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Atlas of AI by : Kate Crawford

Download or read book The Atlas of AI written by Kate Crawford and published by Yale University Press. This book was released on 2021-04-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden costs of artificial intelligence, from natural resources and labor to privacy and freedom What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? In this book Kate Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequality. Drawing on more than a decade of research, award-winning science, and technology, Crawford reveals how AI is a technology of extraction: from the energy and minerals needed to build and sustain its infrastructure, to the exploited workers behind "automated" services, to the data AI collects from us. Rather than taking a narrow focus on code and algorithms, Crawford offers us a political and a material perspective on what it takes to make artificial intelligence and where it goes wrong. While technical systems present a veneer of objectivity, they are always systems of power. This is an urgent account of what is at stake as technology companies use artificial intelligence to reshape the world.

AI 2041

Author : Kai-Fu Lee
Publisher : Crown Currency
ISBN 13 : 0593238311
Total Pages : 497 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis AI 2041 by : Kai-Fu Lee

Download or read book AI 2041 written by Kai-Fu Lee and published by Crown Currency. This book was released on 2024-03-05 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

The Sentient Machine

Author : Amir Husain
Publisher : Simon and Schuster
ISBN 13 : 1501144677
Total Pages : 224 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Sentient Machine by : Amir Husain

Download or read book The Sentient Machine written by Amir Husain and published by Simon and Schuster. This book was released on 2017-11-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores universal questions about humanity's capacity for living and thriving in the coming age of sentient machines and AI, examining debates from opposing perspectives while discussing emerging intellectual diversity and its potential role in enabling a positive life.

The Artist in the Machine

Author : Arthur I. Miller
Publisher : MIT Press
ISBN 13 : 0262042851
Total Pages : 429 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Artist in the Machine by : Arthur I. Miller

Download or read book The Artist in the Machine written by Arthur I. Miller and published by MIT Press. This book was released on 2019-10-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans. Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, Miller explores the riches of computer-created art, introducing us to artists and computer scientists who have, among much else, unleashed an artificial neural network to create a nightmarish, multi-eyed dog-cat; taught AI to imagine; developed a robot that paints; created algorithms for poetry; and produced the world's first computer-composed musical, Beyond the Fence, staged by Android Lloyd Webber and friends. But, Miller writes, in order to be truly creative, machines will need to step into the world. He probes the nature of consciousness and speaks to researchers trying to develop emotions and consciousness in computers. Miller argues that computers can already be as creative as humans—and someday will surpass us. But this is not a dystopian account; Miller celebrates the creative possibilities of artificial intelligence in art, music, and literature.

The Singularity Is Near

Author : Ray Kurzweil
Publisher : Penguin
ISBN 13 : 1101218886
Total Pages : 992 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Singularity Is Near by : Ray Kurzweil

Download or read book The Singularity Is Near written by Ray Kurzweil and published by Penguin. This book was released on 2005-09-22 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Celebrated futurist Ray Kurzweil, hailed by Bill Gates as “the best person I know at predicting the future of artificial intelligence,” presents an “elaborate, smart, and persuasive” (The Boston Globe) view of the future course of human development. “Artfully envisions a breathtakingly better world.”—Los Angeles Times “Startling in scope and bravado.”—Janet Maslin, The New York Times “An important book.”—The Philadelphia Inquirer At the onset of the twenty-first century, humanity stands on the verge of the most transforming and thrilling period in its history. It will be an era in which the very nature of what it means to be human will be both enriched and challenged as our species breaks the shackles of its genetic legacy and achieves inconceivable heights of intelligence, material progress, and longevity. While the social and philosophical ramifications of these changes will be profound, and the threats they pose considerable, The Singularity Is Near presents a radical and optimistic view of the coming age that is both a dramatic culmination of centuries of technological ingenuity and a genuinely inspiring vision of our ultimate destiny.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.