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Hey Marketers Get Your Priorities Straight
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Book Synopsis Hey Marketers, Get Your Priorities Straight by : NIcholas Scarpino
Download or read book Hey Marketers, Get Your Priorities Straight written by NIcholas Scarpino and published by Nicholas Scarpino. This book was released on 2013-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you'll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.
Book Synopsis Hey! That’s My Song! by : Tracey Marino
Download or read book Hey! That’s My Song! written by Tracey Marino and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songwriters/composers/producers Tracey and Vance Marino have been wildly successful placing their more than three thousand music compositions in various media. They are signed with over sixty different production music libraries and music publishers, and their music is heard daily across the globe. This guide brings together—in one book—all you need to know about writing, recording, marketing, and monetizing your music. Getting placements in film, TV, and media is not only about writing good music, it's about writing placeable music. And, after you have written placeable music, what do you do with it? Where do you find the decision-makers? How do you get all the money to which you are entitled? This book delivers the answers. You will discover… The most important quality a piece of music should have to be licensed Tips about crafting music specifically for sync The tools and knowledge needed to create broadcast-quality recordings Where to find the people and companies that can place your music How to present and market your music Why networking and following up with contacts are among the keys to success The pros and cons of working solo or as part of a team The importance of being professional while interacting with other people How being organized and using metadata effectively will get you paid Having music placed in various media is an extraordinarily financially lucrative area of the music business. And the Marinos are willing now to share their tips, secrets, and the steps to follow in order to succeed in the sync world.
Book Synopsis A Thing (or Two) About Curtis and Camilla by : Nick Fowler
Download or read book A Thing (or Two) About Curtis and Camilla written by Nick Fowler and published by Vintage. This book was released on 2003-06-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the moment her daschund humped his leg on a Soho street, aspiring rock star/subway performer Curtis Birnbaum knew he was a goner. He sensed Camilla was a woman who would equally inspire and terrify him. And, miraculously, his ploys for her affection work. With the addition of Camilla to his life, the only thing he lacks for complete happiness is that elusive record deal (and some health insurance). But then, ominously, Camilla begins to slip away. In this daring East Village love story, Nick Fowler gives us a hero who is completely honest about his heartbreak. We root for Curtis as he bottoms out and blunders his way through a series of hilarious misadventures--from a nude modeling stint, to a regretable steam room incident at Crunch gym, to a destination he has only dreamed of: the top floor of Worldwide Plaza where the record moguls preside. Through it all, Curtis remains determined to win back Camilla. Delightfully quirky and unexpectedly poignant, A Thing (or Two) about Curtis and Camilla conjures a tale about the price of love that is as true as it is hysterical.
Book Synopsis Nobody Knows You by : Michael Humblet
Download or read book Nobody Knows You written by Michael Humblet and published by Die Keure Publishing. This book was released on 2020-10-14 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you. If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find another career path. It is time your prospects, future customers, investors or employer got to know you. Fix this basic flaw of remaining under the radar. With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself. À PROPOS DE L'AUTEUR Michael Humblet is obsessed with designing, building, training and scaling sales machines and marketing teams. Twenty years into his sales leadership career, he realised something that stopped him dead in his tracks. Growing a business is not about scaling the sales, it’s about scaling you as a person. Today, Humblet shares what he knows. He started a consulting and training business, climbs the stage as a public speaker every week of the year, founded The School of Sales and The House of Spark, and has helped over 1000 businesses to scale
Book Synopsis The Mother of All Marketing Systems Volume 2 by : Brian Cassingena
Download or read book The Mother of All Marketing Systems Volume 2 written by Brian Cassingena and published by Lulu.com. This book was released on 2009-01-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever wanted to get all the tested and proven cash-spitting tips and tricks in one place, at one low price, then you're in the right place. From product launches to the public domain, it's all here for you.
Book Synopsis The Email Marketing Playbook - New Strategies to Get Your Emails Noticed by : Adella Pasos
Download or read book The Email Marketing Playbook - New Strategies to Get Your Emails Noticed written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started
Download or read book Beef Today written by and published by . This book was released on 1989 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Book Synopsis Hey, That's My Music! by : Brooke Wentz
Download or read book Hey, That's My Music! written by Brooke Wentz and published by Hal Leonard Corporation. This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manuals
Book Synopsis Action by : International Hotel Association
Download or read book Action written by International Hotel Association and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis One-to-One Web Marketing by : Cliff Allen
Download or read book One-to-One Web Marketing written by Cliff Allen and published by John Wiley & Sons. This book was released on 2001-07-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
Book Synopsis The Reluctant Entrepreneur by : Michael Masterson
Download or read book The Reluctant Entrepreneur written by Michael Masterson and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.
Book Synopsis The Win Without Pitching Manifesto by : Blair Enns
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just Fly Away written by Andrew McCarthy and published by Hachette+ORM. This book was released on 2017-03-28 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debut novel from Andrew McCarthy—actor, director, and bestselling author of Brat: An 80s Story—is a powerful story about family secrets, first love, the limits of forgiveness, and finding your way in the world. When fifteen-year-old Lucy Willows discovers that her father has a secret child from a brief affair, she begins to question everything she thinks she knows about her family. How could her father have betrayed them like this? How could her mother forgive him? And why isn’t her sister rocked by the news the way Lucy is? Lucy can’t bring herself to tell her friends, and when she tries to confide in her boyfriend, he doesn’t understand. Fed up with everyone around her and desperate for answers, Lucy runs away to Maine—the home of her mysteriously estranged grandfather—to get to the bottom of her family’s secrets and lies.
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-12 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Book Synopsis Berried in Chocolate by : Shari Fitzpatrick
Download or read book Berried in Chocolate written by Shari Fitzpatrick and published by Pelican Publishing Company, Inc.. This book was released on 2010-12-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth, heartfelt business success story is designed to appeal to the ever-growing number of people who are drawn to home-based entrepreneurship and who are searching for successful role models. A dozen key lessons are illustrated with events from the author's personal and professional life in the field of luxury chocolate-dipped fruits.
Book Synopsis Hacking Marketing by : Scott Brinker
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
