Herausforderungen Des Stationaren Einzelhandels Durch Location Based Services

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Herausforderungen des stationären Einzelhandels durch Location Based Services

Author : Nick Rimek
Publisher : GRIN Verlag
ISBN 13 : 3668025940
Total Pages : 27 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Herausforderungen des stationären Einzelhandels durch Location Based Services by : Nick Rimek

Download or read book Herausforderungen des stationären Einzelhandels durch Location Based Services written by Nick Rimek and published by GRIN Verlag. This book was released on 2015-08-04 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: „Mittlerweile scheint sich auch im stationären Handel weitgehend die Erkenntnis durchzusetzen, dass die Digitalisierung nicht nur ein Trend, sondern ‚zentraler Veränderungstreiber‘ für ganze Handelsbranchen ist.“ Dazu werden immer mehr internetfähige Mobiltelefone, also Smartphones verkauft, was dazu führt, dass immer mehr Konsumenten das mobile Internet nutzen. Da die Smartphones von den Benutzern immer und überall mitgeführt werden, können diese einen erheblichen Einfluss auf das Konsumverhalten einer Person haben. „So ermöglicht das Smartphone auch von unterwegs aus die Produktrecherche sowie die Artikelauswahl ‚anytime and anywhere‘. Wie im stationären Internet zu Hause, kann sich der Kunde mit Hilfe von Preissuchmaschinen, E-Marktplätzen, Social-Shopping Dienste oder Communitiers einen exzellenten Überblick über interessante Produkte verschaffen, ohne dazu ein Geschäft betreten zu müssen.“ „Der Erfolg von Handelsunternehmen hängt in hohem Maße von der Fähigkeit ab, verschiedene Datenquellen zu integrieren, um für König Kunde individuelle Angebote und Services anbieten zu können.“ Der Handel wurde durch das Internet revolutioniert, stetig weiterentwickelt und vernetzt. Die Grenzen zwischen online & offline, E Commerce & stationärem Handel und zwischen virtuell & real verschmelzen zunehmend. „Mit der Gründung des sozialen Netzwerks Facebook sowie der Einführung des iPhones wurde mit Ausprägungen wie Social und Mobile Commerce der E Commerce revolutioniert. Geolokationstechnologien, die im Zuge der Erfolgsgeschichte des Smartphones massentauglich wurden, haben eine weitere Ausprägung, den Local Commerce, gefördert und erlauben bspw. örtlich und individuell angepasste Werbung oder auch die Digitalisierung des stationären Handels.“

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer
ISBN 13 : 3658101830
Total Pages : 469 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Social - Local - Mobile

Author : Gerrit Heinemann
Publisher : Springer
ISBN 13 : 9783662439630
Total Pages : 0 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Social - Local - Mobile by : Gerrit Heinemann

Download or read book Social - Local - Mobile written by Gerrit Heinemann and published by Springer. This book was released on 2014-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Marketing Channel Strategy

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1000649997
Total Pages : 374 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Channel Strategy by : Robert W. Palmatier

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Dynamics in Logistics

Author : Michael Freitag
Publisher : Springer Nature
ISBN 13 : 303088662X
Total Pages : 322 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Dynamics in Logistics by : Michael Freitag

Download or read book Dynamics in Logistics written by Michael Freitag and published by Springer Nature. This book was released on 2021-12-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book highlights the interdisciplinary aspects of logistics research. Featuring empirical, methodological, and practice-oriented articles, it addresses the modelling, planning, optimization and control of processes. Chiefly focusing on supply chains, logistics networks, production systems, and systems and facilities for material flows, the respective contributions combine research on classical supply chain management, digitalized business processes, production engineering, electrical engineering, computer science and mathematical optimization. To celebrate 25 years of interdisciplinary and collaborative research conducted at the Bremen Research Cluster for Dynamics in Logistics (LogDynamics), in this book hand-picked experts currently or formerly affiliated with the Cluster provide retrospectives, present cutting-edge research, and outline future research directions.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Alignment

Author : Robert S. Kaplan
Publisher : Harvard Business Press
ISBN 13 : 1591396905
Total Pages : 312 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis Alignment by : Robert S. Kaplan

Download or read book Alignment written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to align all organisational units to the organisational strategy. Amplifies the ideas in the Balanced Scorecord and Strategy Maps.

The Technology Acceptance Model

Author : Fred D. Davis
Publisher : Springer Nature
ISBN 13 : 3030452743
Total Pages : 125 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Technology Acceptance Model by : Fred D. Davis

Download or read book The Technology Acceptance Model written by Fred D. Davis and published by Springer Nature. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Geography

Author : Antoine Bailly
Publisher : Springer Science & Business Media
ISBN 13 : 1402024428
Total Pages : 313 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Applied Geography by : Antoine Bailly

Download or read book Applied Geography written by Antoine Bailly and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Geography, A World Perspective reviews progress in applied geography in different regions of the world. It does this through the eyes of an international panel of highly regarded academic practitioners. The book offers new prospects on the use of established approaches and explores exciting new territories. Together, the contributors provide a comprehensive picture of applied geography today. This book is of relevance to faculty and graduate students in the fields of geography, planning, public policy, regional science and other related social and behavioural sciences.

Handbook of Psychotherapy in Cancer Care

Author : Maggie Watson
Publisher : John Wiley & Sons
ISBN 13 : 1119990513
Total Pages : 412 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Handbook of Psychotherapy in Cancer Care by : Maggie Watson

Download or read book Handbook of Psychotherapy in Cancer Care written by Maggie Watson and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book by international experts in psycho-oncology has arisen from the teaching academies offered by the International Psycho-oncology Society. It distills the wisdom and experience from the training manuals dedicated to individual psychological therapies and combines them into an accessible handbook for clinicians in cancer care today. The editors have brought together leading researchers and therapists, who provide accounts of the prominent models of psychotherapy currently being used in cancer care, the key themes they address and the essential techniques needed to apply each approach successfully. Helpful clinical illustrations are woven throughout the book to make overt the strategies found in each model. Provides practical guidance about how to deliver a range of individual, group, couple and family interventions that have proven utility in cancer care. Describes comprehensively each model of psychotherapy as taught by experts delivering the International Psycho-Oncology Society’s Educational Academy on cancer care for patients and their families. Features practical suggestions on therapy delivery from the world’s leading proponents of each therapy. Serves as a valuable tool to assist teaching and to facilitate research into psychological interventions in oncology, palliative care and bereavement. Functions as a readily accessible resource for clinicians struggling to support someone effectively, through its provision of insight into the common challenges and traps that arise when providing patients with emotional support. This practical handbook will help not only psychiatrists, psychologists and social workers but also physicians, surgeons, general practitioners and nurses interested in better understanding and supporting the patients and families they care for.

A Mindsponge-Based Investigation into the Psycho-Religious Mechanism Behind Suicide Attacks

Author : Quan-Hoang Vuong
Publisher : Walter de Gruyter GmbH
ISBN 13 : 8366675580
Total Pages : 46 pages
Book Rating : 4.3/5 (666 download)

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Book Synopsis A Mindsponge-Based Investigation into the Psycho-Religious Mechanism Behind Suicide Attacks by : Quan-Hoang Vuong

Download or read book A Mindsponge-Based Investigation into the Psycho-Religious Mechanism Behind Suicide Attacks written by Quan-Hoang Vuong and published by Walter de Gruyter GmbH. This book was released on 2021-08-02 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the psycho-religious mechanism behind the violent extremism of suicide attacks in the post-9/11 world. It employs the mindsponge concept, an original dataset, and original research results obtained from the authors' statistical investigations using the Hamiltonian Markov chain Monte Carlo technique. It provides insights and implications for policymakers and strategists in their efforts to engage in peace talks and reduce violent conflicts worldwide.

Digital Whoness

Author : Rafael Capurro
Publisher : Walter de Gruyter
ISBN 13 : 3110320428
Total Pages : 316 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Digital Whoness by : Rafael Capurro

Download or read book Digital Whoness written by Rafael Capurro and published by Walter de Gruyter. This book was released on 2013-05-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first aim is to provide well-articulated concepts by thinking through elementary phenomena of today’s world, focusing on privacy and the digital, to clarify who we are in the cyberworld — hence a phenomenology of digital whoness. The second aim is to engage critically, hermeneutically with older and current literature on privacy, including in today’s emerging cyberworld. Phenomenological results include concepts of i) self-identity through interplay with the world, ii) personal privacy in contradistinction to the privacy of private property, iii) the cyberworld as an artificial, digital dimension in order to discuss iv) what freedom in the cyberworld can mean, whilst not neglecting v) intercultural aspects and vi) the EU context.

E-business and E-commerce Management

Author : Dave Chaffey
Publisher : Pearson Education
ISBN 13 : 9780273707523
Total Pages : 700 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis E-business and E-commerce Management by : Dave Chaffey

Download or read book E-business and E-commerce Management written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Risk Savvy

Author : Gerd Gigerenzer
Publisher : Penguin UK
ISBN 13 : 0141970111
Total Pages : 253 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Risk Savvy by : Gerd Gigerenzer

Download or read book Risk Savvy written by Gerd Gigerenzer and published by Penguin UK. This book was released on 2014-04-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we're often presented with statistics and probabilities that we don't really understand and we inevitably rely on experts in the relevant fields - policy makers, financial advisors, doctors - to analyse and choose for us. But what if they don't quite understand the way the information is presented either? How do we make sure we're asking doctors the right questions about proposed treatment? Is there a rule of thumb that could help choose the right partner? This entertaining book shows us how to recognize when we don't have all the information and know what to do about it. Gerd Gigerenzer looks at examples from every aspect of life to identify the reasons for our collective misunderstanding of the risks we face. He shows how we can all use simple rules to avoid being manipulated into unrealistic fears or hopes, to make better-informed decisions, and to learn to understand risk and uncertainty in our own lives. 'Gigerenzer is brilliant and his topic is fabulous' Steven Pinker 'Catchily optimistic and slyly funny' Guardian Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

Job Demands in a Changing World of Work

Author : Christian Korunka
Publisher : Springer
ISBN 13 : 3319546783
Total Pages : 170 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Job Demands in a Changing World of Work by : Christian Korunka

Download or read book Job Demands in a Changing World of Work written by Christian Korunka and published by Springer. This book was released on 2017-03-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the new ways of working and their impact on employees’ well-being and performance. It concentrates on job demands and flexible work emanating from current economic and organizational change, and assesses impact on workers’ health and performance. The development of issues such as globalization, rapid technological advances, new management practices, organizational changes and new job skills are addressed. This book gives an overview and discusses the potential negative and positive effects of such new job demands and new forms of work.

Socialbots and Their Friends

Author : Robert W. Gehl
Publisher : Taylor & Francis
ISBN 13 : 1317267397
Total Pages : 270 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Socialbots and Their Friends by : Robert W. Gehl

Download or read book Socialbots and Their Friends written by Robert W. Gehl and published by Taylor & Francis. This book was released on 2016-12-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many users of the Internet are aware of bots: automated programs that work behind the scenes to come up with search suggestions, check the weather, filter emails, or clean up Wikipedia entries. More recently, a new software robot has been making its presence felt in social media sites such as Facebook and Twitter – the socialbot. However, unlike other bots, socialbots are built to appear human. While a weatherbot will tell you if it's sunny and a spambot will incessantly peddle Viagra, socialbots will ask you questions, have conversations, like your posts, retweet you, and become your friend. All the while, if they're well-programmed, you won't know that you're tweeting and friending with a robot. Who benefits from the use of software robots? Who loses? Does a bot deserve rights? Who pulls the strings of these bots? Who has the right to know what about them? What does it mean to be intelligent? What does it mean to be a friend? Socialbots and Their Friends: Digital Media and the Automation of Sociality is one of the first academic collections to critically consider the socialbot and tackle these pressing questions.

Digitalization Cases

Author : Nils Urbach
Publisher :
ISBN 13 : 9783319952741
Total Pages : pages
Book Rating : 4.9/5 (527 download)

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Book Synopsis Digitalization Cases by : Nils Urbach

Download or read book Digitalization Cases written by Nils Urbach and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place - and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization - from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti .