Healthcare Frontiers in the Metaverse

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Author :
Publisher : Academic Press
ISBN 13 : 9780443329982
Total Pages : 0 pages
Book Rating : 4.3/5 (299 download)

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Book Synopsis Healthcare Frontiers in the Metaverse by : Shalli Rani

Download or read book Healthcare Frontiers in the Metaverse written by Shalli Rani and published by Academic Press. This book was released on 2025-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Frontiers in the Metaverse: Innovations and Impacts provides a deeper comprehension of the metaverse's revolutionary effects on patient care, medical education, and operational procedures in the healthcare sector. The book Includes both the fundamentals of patient experience, provider practices, and the overall framework of the healthcare business as the democratisation of medical education through virtual simulations and the individualised care enabled by AI-driven diagnostics. In 14 chapters “Healthcare Frontiers in the Metaverse: Innovations and Impacts” leads the reader to an introduction to, definition, elements, treatment and diagnostic in healthcare in metaverse, the next evolution in social connection and the successor to the mobile internet. It describes the role of robots and give a view on the future scope and challenges. " Exploration of Healthcare in Metaverse: Innovations and Impacts” serves as a road map for technologists and policymakers influencing the direction of healthcare as well as a help book for medical practitioners integrating metaverse technologies into their practice.

New Business Frontiers in the Metaverse

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Business Frontiers in the Metaverse by : Inder, Shivani

Download or read book New Business Frontiers in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-05-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Healthcare Services in the Metaverse

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Author :
Publisher : CRC Press
ISBN 13 : 1040021174
Total Pages : 241 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Healthcare Services in the Metaverse by : Saurav Mallik

Download or read book Healthcare Services in the Metaverse written by Saurav Mallik and published by CRC Press. This book was released on 2024-05-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on game theory approaches utilized on various domains viz., IoT, blockchain and their applications to biomedical and healthcare services. The book bridges the gap between radiologists and Artificial Intelligence (AI)-driven automated systems by investigating various techniques such as game theoretic approach, blockchain technology basically utilized for security, and IoT applied on metaverse. Healthcare Services in the Metaverse: Game Theory, AI, IoT, and Blockchain, identifies the potential areas where game theory and block chain techniques can be harnessed in the metaverse. The book discusses the integration of virtual reality (VR) with augmented reality to identify the new emerging techniques in healthcare to metaverse, where doctors and/or patients can see any kind of operation in the VR metaverse. The authors use game theoretical and blockchain approaches to understand healthcare issues, with the aim of utilizing different technologies of metaverse platform for health informatics. This book is written to help healthcare practitioners and individuals across academia and research, as well as for those who work in biomedical, Internet of Things (IoT), Artificial Intelligence (AI), metaverse, VR, blockchain, and related technologies.

The Metaverse for the Healthcare Industry

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Author :
Publisher : Springer Nature
ISBN 13 : 3031600738
Total Pages : 296 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis The Metaverse for the Healthcare Industry by : Chiranji Lal Chowdhary

Download or read book The Metaverse for the Healthcare Industry written by Chiranji Lal Chowdhary and published by Springer Nature. This book was released on with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Metaverse Applications for Intelligent Healthcare

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Author :
Publisher : IGI Global
ISBN 13 : 1668498243
Total Pages : 422 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Metaverse Applications for Intelligent Healthcare by : Gaur, Loveleen

Download or read book Metaverse Applications for Intelligent Healthcare written by Gaur, Loveleen and published by IGI Global. This book was released on 2023-11-24 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaverse Applications for Intelligent Healthcare explores the exciting intersection of artificial intelligence (AI) and the metaverse in the field of healthcare. The use of AI technology in healthcare has already shown great potential in assisting with diagnosis, treatment, and patient care. The metaverse, with its immersive virtual environments, has the potential to revolutionize healthcare by making it more accessible, efficient, and personalized. This book introduces various applications of the metaverse in healthcare, including virtual consultations, remote patient monitoring, and virtual rehabilitation. The book discusses how the metaverse can be used to provide immersive experiences that empower patients and providers, while also offering unique learning opportunities. The book is ideal for researchers, practitioners, healthcare professionals, scholars, and students who are interested in exploring the cutting-edge technology of AI and the metaverse in healthcare. It offers insights into the future of healthcare, and how these technologies can be used to provide better care to patients. By combining the latest research in AI and the metaverse, this book provides a comprehensive overview of the potential applications of these technologies in healthcare.

Entrepreneurship and Creativity in the Metaverse

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Entrepreneurship and Creativity in the Metaverse by : Inder, Shivani

Download or read book Entrepreneurship and Creativity in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-03-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.

Nursing Informatics and the Foundation of Knowledge

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284293432
Total Pages : 695 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Nursing Informatics and the Foundation of Knowledge by : Dee McGonigle

Download or read book Nursing Informatics and the Foundation of Knowledge written by Dee McGonigle and published by Jones & Bartlett Learning. This book was released on 2024-03-29 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nursing Informatics and the Foundation of Knowledge, Sixth Edition continues to help nursing students make sense of nursing informatics in an easy-to-follow approach. A practical guide for understanding how to efficiently use modern technology in today's healthcare system, this award-winning nursing textbook teaches students how to acquire, process and disseminate knowledge. The authors use their unique Foundation of Knowledge Model throughout as an organizational structure by which to learn and teach nursing informatics. This comprehensive framework guides students through the basic building blocks of nursing informatics (nursing science, information science, computer science, cognitive science) before diving into current technologies, tools, and trends in nursing informatics. The updated Sixth Edition provides nurse educators with the necessary tools to transfer the knowledge their students need to succeed in the information age. Rich learning features, including Case Studies, Working Wisdom, and Application Scenarios demonstrate how these technologies can be applied in practice, linking information and knowledge management within a real-world context.

The Metaverse for the Healthcare Industry

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Author :
Publisher : Springer
ISBN 13 : 9783031600722
Total Pages : 0 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis The Metaverse for the Healthcare Industry by : Chiranji Lal Chowdhary

Download or read book The Metaverse for the Healthcare Industry written by Chiranji Lal Chowdhary and published by Springer. This book was released on 2024-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the transformative potential of the Metaverse in the healthcare industry, addressing the challenges and opportunities presented by diverse biomedical data and digital healthcare solutions. The book explores how the convergence of technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality can revolutionize healthcare delivery, enhancing patient outcomes and medical education. Chapters cover topics such as the fundamentals of the Metaverse in healthcare, intelligent healthcare systems architecture, ethical considerations, and the integration of IoT devices. Case studies and real-world applications showcase the Metaverse's role in disease prevention, mental health treatment, medical education, and elderly care, offering valuable insights for researchers, practitioners, and professionals in AI, digital health, and healthcare informatics. Designed as a comprehensive reference for academia, research institutions, and healthcare organizations, the book aims to guide the ethical integration of Metaverse technologies into the healthcare ecosystem to unlock their full potential while ensuring patient privacy and security.

Beyond the Realms: Navigating the Metaverse

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Author :
Publisher : Bentham Science Publishers
ISBN 13 : 9815238469
Total Pages : 300 pages
Book Rating : 4.8/5 (152 download)

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Book Synopsis Beyond the Realms: Navigating the Metaverse by : Akashdeep Bhardwaj

Download or read book Beyond the Realms: Navigating the Metaverse written by Akashdeep Bhardwaj and published by Bentham Science Publishers. This book was released on 2024-03-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Realms: Navigating the Metaverse, the authors explain concepts and features of the virtual world of the metaverse. The book starts with a conceptual understanding of what the metaverse entails, giving examples of popular apps. The authors delve into the intricacies of virtual economies, shedding light on their transformative potential for internet users. Subsequent chapters navigate the complex terrain of virtual currencies, digital assets, blockchain technology, that act as a bridge between virtual and physical experiences. From the early concepts of virtual currencies to the emergence of non-fungible tokens (NFTs) and the integration of blockchain technology, the authors meticulously explore the foundations and advancements that underpin these digital ecosystems. This book is a comprehensive guide to the metaverse and its use cases, unraveling the multifaceted layers of virtual economies and their role in shaping online businesses and social interaction.

Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies

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Author :
Publisher : Elsevier
ISBN 13 : 0443236380
Total Pages : 490 pages
Book Rating : 4.4/5 (432 download)

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Book Synopsis Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies by : Patricia Ordonez de Pablos

Download or read book Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies written by Patricia Ordonez de Pablos and published by Elsevier. This book was released on 2024-05-25 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies: Shaping Digital Future provides insight to the potential of advanced information technologies to build stronger healthcare systems, better quality healthcare services, and more resilient societies. The book covers two important regions: Gulf Region (Bahrein, Kuwait, Oman, Qatar, and UAE) and Asia, and explores how these countries develop policies for healthy aging and how digital tools can serve these goals. This book delivers a collection of relevant, innovative research works on digital healthcare, with four main goals: (1) to cover two geographical regions (Asia and Gulf Region) with important advances in digital healthcare; (2) to present case studies in the field of IT and digital health during the pandemic and analyze the lessons from these studies; (3) to evaluate the latest advances in the field of digital healthcare (especially Artificial Intelligence [AI], Big Data, Blockchain, and 5G); and (4) to discuss implications for main stakeholders (patients, doctors, IT experts, directors, and policy managers) and recommendations for policy makers in these two regions and elsewhere. Delivers relevant case studies and experiences on digital healthcare from Asia and Gulf Region, covering important advances in digital healthcare Provides recommendations for policy makers in Asia, the Gulf Region, and around the world Discusses implications for main stakeholders (i.e., patients, doctors, IT experts, directors, and policy managers) and recommendations for policy makers in these two regions and elsewhere Investigates the interplay of several important research areas (e.g., digital healthcare, 5G, AI, Big Data, and Blockchain) with an emphasis on healthy aging

The Metaverse: A Comprehensive Guide

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Author :
Publisher : Mahmud Hasan
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Metaverse: A Comprehensive Guide by : Mahmud Hasan

Download or read book The Metaverse: A Comprehensive Guide written by Mahmud Hasan and published by Mahmud Hasan. This book was released on with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the limitless potential of the digital frontier with 'The Metaverse Decoded: A Comprehensive Guide.' Uncover the origins, evolution, and transformative technologies shaping virtual landscapes. From digital identities to quantum computing, this guide navigates the Metaversal tapestry. Explore immersive realms, societal shifts, and ethical considerations. Your journey into the Metaverse starts here. Unlock the future with this essential guide. 🚀 #Metaverse #VirtualReality #DigitalTransformation #EmergingTechnologies #TechGuide

Digital Transformation in Healthcare 5.0

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111399117
Total Pages : 480 pages
Book Rating : 4.1/5 (113 download)

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Book Synopsis Digital Transformation in Healthcare 5.0 by : Rishabha Malviya

Download or read book Digital Transformation in Healthcare 5.0 written by Rishabha Malviya and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book "Digital Transformation in Healthcare 5.0: Metaverse, Nanorobots, and Machine Learning" is a comprehensive discussion of disruptive technologies and their applications in healthcare. The book starts with an overview of blockchain technology's impact on the healthcare sector, emphasizing its potential to improve data security and interoperability. The book also discusses the Metaverse's role in healthcare transformation, utilizing a blockchain method to improve patient care and medical practices. The book also focuses on the interrelationships of Blockchain-Enabled Metaverse Healthcare Systems and Applications, highlighting innovative strategies. It also introduces an Intraocular Pressure Monitoring System for Glaucoma Patients, demonstrating the integration of IoT and Machine Learning for improved care. The book winds up with a Machine Learning Approach to Voice Analysis in Parkinson's disease Diagnosis, demonstrating the potential of voice analysis as a non-invasive diagnostic tool.

Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 579 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology by : Burrell, Darrell Norman

Download or read book Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2024-01-15 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longstanding practice of keeping academic disciplines separate has been a barrier to effectively addressing the complex challenges in our world. The boundaries separating fields like healthcare, social sciences, and technology have obscured the potential for interdisciplinary collaboration, preventing us from unlocking innovative solutions to the most pressing issues of our time. As a result, the critical problems we face, from healthcare inequities to technological advancements with ethical dilemmas, have remained largely unresolved. This fragmented approach to academic inquiry has left a void in our quest to tackle these challenges effectively. The solution is found within the pages of Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology. This groundbreaking compendium illuminates the transformative potential of interdisciplinary collaboration, offering direction and support in the form of knowledge for scholars, researchers, practitioners, and students committed to solving real-world problems. By harnessing the collective wisdom of diverse disciplines, the book demonstrates how convergence across healthcare, social sciences, organizational behavior, and technology can lead to groundbreaking insights and solutions. It showcases success stories and innovative strategies that drive positive change within our societies, offering a roadmap towards a brighter, more interconnected future.

Contemporary Applications of Data Fusion for Advanced Healthcare Informatics

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Author :
Publisher : IGI Global
ISBN 13 : 1668489147
Total Pages : 549 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Contemporary Applications of Data Fusion for Advanced Healthcare Informatics by : Karthick, G.S.

Download or read book Contemporary Applications of Data Fusion for Advanced Healthcare Informatics written by Karthick, G.S. and published by IGI Global. This book was released on 2023-08-01 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain and artificial intelligence (AI) techniques play a crucial role in dealing with large amounts of heterogeneous, multi-scale, and multi-modal data coming from the internet of things (IoT) infrastructures. Therefore, further discussion on how the fusion of blockchain, IoT, and AI allows the design of models, mathematical models, methodologies, algorithms, evaluation benchmarks, and tools to address challenging problems related to health informatics, healthcare, and wellbeing is required. Contemporary Applications of Data Fusion for Advanced Healthcare Informatics covers the integration of IoT and AI to tackle applications in smart healthcare and discusses the efficient means to collect, monitor, control, optimize, model, and predict healthcare data using blockchain, AI, and IoT. The book also considers the advantages and improvements in the smart healthcare field, in which ubiquitous computing and traditional computational methods alone are often inadequate. Covering key topics such as disruptive technology, electronic health records, and medical data, this premier reference source is ideal for computer scientists, nurses, doctors, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Understanding the Metaverse and its Technological Marvels

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527565785
Total Pages : 643 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Understanding the Metaverse and its Technological Marvels by : Palanichamy Naveen

Download or read book Understanding the Metaverse and its Technological Marvels written by Palanichamy Naveen and published by Cambridge Scholars Publishing. This book was released on 2023-12-11 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the burgeoning realm of the Metaverse, where virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI) converge. Its primary purpose is to provide readers with a comprehensive understanding of the Metaverse's potential, challenges, and ethical considerations. The Metaverse is a rapidly evolving digital landscape, and this book is needed to serve as a guide through its complexities. It employs a multidisciplinary approach, drawing insights from technology, ethics, sociology, and economics. Methodologically, it combines in-depth research, case studies, and expert perspectives to provide a holistic view of the subject. Key findings include the transformative power of the Metaverse in diverse fields, such as education, healthcare, and commerce, but also the need for responsible development to address privacy, security, and inclusivity concerns. In short, the book provides practical insights for industry professionals seeking to navigate this new digital frontier, ensuring the Metaverse benefits society while minimizing its risks.

The Metaverse: And How It Will Revolutionize Everything

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Author :
Publisher : Liveright Publishing
ISBN 13 : 1324092041
Total Pages : 293 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis The Metaverse: And How It Will Revolutionize Everything by : Matthew Ball

Download or read book The Metaverse: And How It Will Revolutionize Everything written by Matthew Ball and published by Liveright Publishing. This book was released on 2022-07-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

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Author :
Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.