Handbuch Unternehmenskommunikation

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Handbuch Unternehmenskommunikation

Author : Manfred Piwinger
Publisher : Springer-Verlag
ISBN 13 : 3834991643
Total Pages : 909 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Handbuch Unternehmenskommunikation by : Manfred Piwinger

Download or read book Handbuch Unternehmenskommunikation written by Manfred Piwinger and published by Springer-Verlag. This book was released on 2007-03-27 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Handbuch Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Reputation steigert und immaterielle Werte schafft. Als neu konzipiertes Standardwerk verbindet es erstmals betriebswirtschaftliches Know-how mit kommunikationswissenschaftlichen Konzepten und Erfahrungen aus der Unternehmenspraxis. Vorstände und Geschäftsführer sowie Entscheider in Public Relations, Marketing und interner Kommunikation erhalten in über 50 Beiträgen einen Einblick in alle relevanten Anwendungsfelder und Anstöße für die eigene Praxis. Die Autoren sind namhafte Fachvertreter aus der Managementforschung, Wirtschaftsprüfung, Rechtswissenschaft, Soziologie, Psychologie, Linguistik, Marketing und Kommunikationswissenschaft sowie aus führenden Agenturen und Unternehmen.

Handbook of Business Communication

Author : Gerlinde Mautner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501500643
Total Pages : 748 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Handbook of Business Communication by : Gerlinde Mautner

Download or read book Handbook of Business Communication written by Gerlinde Mautner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-07-24 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Handbook of Management Communication

Author : François Cooren
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501508059
Total Pages : 575 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Handbook of Management Communication by : François Cooren

Download or read book Handbook of Management Communication written by François Cooren and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

The Handbook of Magazine Studies

Author : Miglena Sternadori
Publisher : John Wiley & Sons
ISBN 13 : 1119151562
Total Pages : 604 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Magazine Studies by : Miglena Sternadori

Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-02-28 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

The Corporate Newsroom

Author : Christoph Moss
Publisher : Springer Nature
ISBN 13 : 3030676420
Total Pages : 154 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Corporate Newsroom by : Christoph Moss

Download or read book The Corporate Newsroom written by Christoph Moss and published by Springer Nature. This book was released on 2021-04-13 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

New Leadership Communication—Inspire Your Horizon

Author : Nicole Pfeffermann
Publisher : Springer Nature
ISBN 13 : 303134314X
Total Pages : 431 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann

Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.

Internal communication and management

Author : Ulrike Buchholz
Publisher : Springer Nature
ISBN 13 : 3658386142
Total Pages : 255 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Internal communication and management by : Ulrike Buchholz

Download or read book Internal communication and management written by Ulrike Buchholz and published by Springer Nature. This book was released on 2023-01-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

Public Relations and the Power of Creativity

Author : Sarah Bowman
Publisher : Emerald Group Publishing
ISBN 13 : 1787692922
Total Pages : 250 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman

Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Public Relations Research

Author : Ansgar Zerfaß
Publisher : Springer
ISBN 13 : 3531909185
Total Pages : 432 pages
Book Rating : 4.5/5 (319 download)

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Book Synopsis Public Relations Research by : Ansgar Zerfaß

Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Proceedings of VIAC 2022 in Budapest

Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203260
Total Pages : 99 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Proceedings of VIAC 2022 in Budapest by : Group of Authors

Download or read book Proceedings of VIAC 2022 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2022-02-24 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Management, Economics and Marketing (IAC-MEM) Teaching, Learning and E-learning (IAC-TLEl) Transport, Logistics, Tourism and Sport Science (IAC-TLTS) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)

Proceedings of IAC in Vienna 2017

Author : collective of authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 808820304X
Total Pages : 343 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Proceedings of IAC in Vienna 2017 by : collective of authors

Download or read book Proceedings of IAC in Vienna 2017 written by collective of authors and published by Czech Institute of Academic Education. This book was released on 2017-11-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.

Handbuch Unternehmenskommunikation

Author : Ansgar Zerfaß
Publisher : Springer-Verlag
ISBN 13 : 3834945439
Total Pages : 1332 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Handbuch Unternehmenskommunikation by : Ansgar Zerfaß

Download or read book Handbuch Unternehmenskommunikation written by Ansgar Zerfaß and published by Springer-Verlag. This book was released on 2014-03-26 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Die verstärkte Transparenz wirtschaftlichen Handelns im Zeitalter von Social Media und die Herausforderungen internationaler Kommunikation in Echtzeit stellen klassische Konzepte des Kommunikationsmanagements vor Herausforderungen. Strategien, Organisationsformen und Instrumente müssen neu konfiguriert werden. Das Handbuch Unternehmenskommunikation gibt Antworten. Es verbindet betriebswirtschaftliches Know-how mit kommunikationswissenschaftlichen Konzepten und Erfahrungen aus der Unternehmenspraxis. Vorstände und Geschäftsführer sowie Entscheider in Public Relations, Marketing, Interner Kommunikation und Finanzkommunikation erhalten in annähernd 70 Beiträgen einen umfassenden Einblick in Theorie und Praxis der Unternehmenskommunikation.

Strategic Communication for Non-Profit Organisations

Author : Evandro Oliveira
Publisher : Vernon Press
ISBN 13 : 1622736516
Total Pages : 308 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Strategic Communication for Non-Profit Organisations by : Evandro Oliveira

Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Burnout for Experts

Author : Sabine Bährer-Kohler
Publisher : Springer Science & Business Media
ISBN 13 : 1461443911
Total Pages : 261 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Burnout for Experts by : Sabine Bährer-Kohler

Download or read book Burnout for Experts written by Sabine Bährer-Kohler and published by Springer Science & Business Media. This book was released on 2012-11-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wherever people are working, there is some type of stress—and where there is stress, there is the risk of burnout. It is widespread, the subject of numerous studies in the U.S. and abroad. It is also costly, both to individuals in the form of sick days, lost wages, and emotional exhaustion, and to the workplace in terms of the bottom line. But as we are now beginning to understand, burnout is also preventable. Burnout for Experts brings multifaceted analysis to a multilayered problem, offering comprehensive discussion of contributing factors, classic and less widely perceived markers of burnout, coping strategies, and treatment methods. International perspectives consider phase models of burnout and differentiate between burnout and related physical and mental health conditions. By focusing on specific job and life variables including workplace culture and gender aspects, contributors give professionals ample means for recognizing burnout as well as its warning signs. Chapters on prevention and intervention detail effective programs that can be implemented at the individual and organizational levels. Included in the coverage: · History of burnout: a phenomenon. · Personal and external factors contributing to burnout. · Depression and burnout · Assessment tools and methods. · The role of communication in burnout prevention. · Active coping and other intervention strategies. Skillfully balancing scholarship and accessibility, Burnout for Experts is a go-to resource for health psychologists, social workers, psychiatrists, and organizational, industrial, and clinical psychologists.

Strengthening Intangible Infrastructures

Author : Andreas Koch
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443862916
Total Pages : 335 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Strengthening Intangible Infrastructures by : Andreas Koch

Download or read book Strengthening Intangible Infrastructures written by Andreas Koch and published by Cambridge Scholars Publishing. This book was released on 2014-06-26 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘infrastructure’ commonly refers to the partly naturally given, partly manmade constitutive conditions that affect, enable, and ensure our everyday lives. This concept is generally used in an economic sense and highlights the material and institutional facilities of our environment that can be summed up as the tangible means which our societies are based upon. Consequently, talking about ‘intangible infrastructures’ may appear to be a somewhat unusual concept. The term ‘intangible’ includes areas of our lives that are not (or are not primarily) represented physically; it points to invisible realms of the human existence, both intellectually or knowledge-based; to cultural and even ethical matters, and to the social adhesives and cultural techniques that civilizations are being built on. As ‘intangible infrastructures’, we regard them as fundamental for our well-being and for a good quality of life. This volume is a result of a two-day conference held in December 2012 in Salzburg, Austria, which brought together researchers and practitioners from manifold scientific backgrounds, including sociology, philosophy, social geography, economics, urban studies, political science, history, communication sciences and public communication. The text draws a map of current discourse on intangible infrastructures, and provides strategies of strengthening intangible infrastructures.

Family Business Transformation

Author : Stefan Märk
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110775638
Total Pages : 262 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Family Business Transformation by : Stefan Märk

Download or read book Family Business Transformation written by Stefan Märk and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family businesses play a pivotal role in the global economy, and their successful development is of utmost importance. This first volume of the Contemporary Issues in Family Business Entrepreneurship series, focuses on the topic of family business transformation, which is causing drastic changes in companies' strategies and business models. Decisions to adapt or change family business strategy and/or the business model are always associated with risk. Family Business Transformation integrates work on the broad topics of transformation, strategy development, business model development, with the study of family businesses to provide family business owners, managers and entrepreneurs much-needed recommendations from best practice examples and/or empirical findings that can support decision-making in regard to the future direction of their companies. This book calls for a specialized examination of the social interactions among stakeholders, substantially expanding classical management theory. Scholars of family business, entrepreneurship and strategic management, institutional libraries and postgraduate students will find it an essential read and benefit from its insights.