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Handbuch Marketing Controlling
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Book Synopsis Handbuch Marketing-Controlling by : Christopher Zerres
Download or read book Handbuch Marketing-Controlling written by Christopher Zerres and published by Springer-Verlag. This book was released on 2005-12-19 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ein effizientes Marketing gilt heute in den meisten Unternehmen als die entscheidende Erfolgsursache. Gleichzeitig stellt ein umfassendes Controlling – gerade auch in Zeiten stagnierender Märkte – das wichtigste betriebliche Steuerungsinstrument dar. Ziel dieses Handbuchs ist es, Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über diesen erfolgsrelevanten Bereich zu vermitteln. Das Buch behandelt Aspekte des strategischen und des operativen Marketing-Controllings sowie wichtige Fragen der Implementierung des Controllings. Die vorliegende dritte Auflage zeichnet sich durch hohe Fachkompetenz, große Aktualität und eine äußerst stringente und gleichzeitig komprimierte Form aus.
Book Synopsis Marketing-Controlling by : Harald Ehrmann
Download or read book Marketing-Controlling written by Harald Ehrmann and published by . This book was released on 2015-11 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing-Controlling by : Marion Halfmann
Download or read book Marketing-Controlling written by Marion Halfmann and published by Springer-Verlag. This book was released on 2017-09-28 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch vermittelt anwendungsorientiert die Grundlagen der Planung, Steuerung und Kontrolle im Absatzbereich. Nach einer kurzen Erläuterung der Begrifflichkeiten liegt der Schwerpunkt darauf, einen Überblick über die wichtigsten, konkreten Instrumente des Marketing-Controlling zu geben. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen des Marketing-Controlling im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
Book Synopsis Marketing-Controlling by : Andreas Preißner
Download or read book Marketing-Controlling written by Andreas Preißner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-03-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lehrbuch zum noch jungen Instumentarium des Controlling im unternehmerischen Funktionsbereich des Marketing.
Book Synopsis Marketing-Controlling by : Joachim Kiener
Download or read book Marketing-Controlling written by Joachim Kiener and published by . This book was released on 1980 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbuch Marketing-Controlling by : Christopher Zerres
Download or read book Handbuch Marketing-Controlling written by Christopher Zerres and published by Springer-Verlag. This book was released on 2017-04-18 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle Anregungen. Darüber hinaus behandelt es wichtige Fragen der Implementierung des Controllings. Renommierte Autoren zeigen sowohl die bewährten Instrumente des Marketing-Controllings als auch die zahlreichen neuen Möglichkeiten im Bereich des Online-Marketings und des E-Commerce. Sie helfen, die Effektivität und Effizienz durchgeführter Maßnahmen zu bewerten und Optimierungspotential abzuleiten. Zudem ermöglichen neue Verfahren im Zusammenhang mit der Datengewinnung, -analyse und -aufbereitung eine noch adäquatere und umfangreichere Informationsgrundlage. Die 4. Auflage wurde vollständig überarbeitet und zeichnet sich durch hohe Fachkompetenz und große Aktualität aus.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall of Canada. This book was released on 1979 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Book Synopsis Marketing-Controlling by : Jürgen Weber
Download or read book Marketing-Controlling written by Jürgen Weber and published by . This book was released on 2000 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning by Design by : Ralf Strauss
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Book Synopsis Marketing-Controlling by : M. Westphal
Download or read book Marketing-Controlling written by M. Westphal and published by GBI Genios Wirtschaftsdatenbank GmbH. This book was released on 2004-06-08 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die häufig "bauchgesteuerten" Marketing-Entscheidungen müssen auf "harten" quantitativen Faktoren basieren, um ein Controlling zu ermöglichen. Die Erhebung des Markenwertes und sein kontinuierliches Controlling ist Grundvoraussetzung für Marketingeffizienz. Für Aktivitäten der Marketing-Kommunikation gibt es inzwischen geeignete Tools zur standardisierten Bewertung. Im Bereich der Media-Buchungen kann falsche Sparwut kontraproduktiv auf die Effektivität wirken. Marketing-strategisch und Sales-orientierte Prozesse und Entscheidungen können durch Software unterstützt werden.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Book Synopsis Advertising Impact and Controlling in Content Marketing by : Thomas Hörner
Download or read book Advertising Impact and Controlling in Content Marketing written by Thomas Hörner and published by Springer Nature. This book was released on 2023-02-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.
Book Synopsis Marketing management by : Philip Kotler
Download or read book Marketing management written by Philip Kotler and published by Editions Publi-Union. This book was released on 1997 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face à l'évolution technologique apparement sans limite et à la globalisation des marchés, le marketing joue un rôle plus essentiel que jamais, tant en interne qu'en externe. Cette neuvième édition de Marketing Management met en lumière les grandes tendances qui caractérisent le marketing d'aujourd'hui et de demain, et présente de nombreuses innovations, en particulier : un nouveau chapitre consacré au marketing direct interactif, comprenant une présentation des nouveaux outils et des nouvelles approches rendus possibles par l'essor des technologies de l'information. De nouveaux développements consacrés aux thèmes majeurs d'auhjourd'hui : le marketing global, l'interface marketing-technologie, les relations entre le marketing et les autres fonctions de l'entreprise, le géomarketing, le marketing relationnel, le trade marketing, etc... Plus d'une centaine d'encadrés présentant des exemples, des vignettes et des tableaux issus d'expériences managériales des années 1990.
Book Synopsis Managerial Strategies for Business Sustainability During Turbulent Times by : Leon, Ramona-Diana
Download or read book Managerial Strategies for Business Sustainability During Turbulent Times written by Leon, Ramona-Diana and published by IGI Global. This book was released on 2017-07-12 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 1998 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing management by : Philip Kotler
Download or read book Marketing management written by Philip Kotler and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
